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市場調査レポート

中国の乳児用調整粉乳市場

China Infant Formula Milk Powder Market Report, 2013-2017

発行 Huidian Research 商品コード 278304
出版日 ページ情報 英文 75 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=102.06円で換算しております。
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中国の乳児用調整粉乳市場 China Infant Formula Milk Powder Market Report, 2013-2017
出版日: 2013年07月25日 ページ情報: 英文 75 Pages
概要

中国の乳児用食品産業は急発展期にあります。乳児用粉乳市場上位5つの外国ブランドが占める2012年販売シェアは合計でほぼ60%。市場競争が激化するなか、同産業は次第に集約度を高める傾向を見せています。乳児用食品市場全体の規模は2012年の時点でおよそ600億中国元。このうち乳児用調整粉乳は、その85%に当たる510億元を占め、2015年には、それぞれ900億元、800億元に到達する見通しです。

当レポートでは、こうした中国乳児用調整粉乳市場に注目し、その事業環境や将来見通しに関する最新の調査情報をまとめて、概略下記の構成でお届けします。

第1章 乳児用調整粉乳産業の発展概況

  • 乳児用調整粉乳産業の定義
  • 産業の発展状況
    • 世界的に見た乳児用調整粉乳産業の発展概況
    • 中国乳児用調整粉乳産業の発展状況

第2章 中国における乳児用調整粉乳産業の稼働環境

  • 中国におけるマクロ経済環境
    • 経済発展状況
    • GDP(国内総生産)
    • 固定資産への投資
    • 総輸出入価額と成長率
  • 中国における産業関連政策および基準
    • 乳児用粉乳に義務付けられた3種類の国内基準
    • 乳児用粉乳製品の表示内容を規制する
    • 含有ヨウ素が基準に合致しない乳児用粉乳は生産も販売も禁止に
    • 中国が乳児用粉乳のリコール体制を実施
    • 乳児向け食品の栄養品質と健康指標
  • 中国乳児用調整粉乳市場の社会環境
    • 乳児用粉乳の栄養構成
    • 消費理念
    • メラミン事件で国産粉乳に対する信用危機に陥った消費者

第3章 中国乳児用調整粉乳産業の発展現況

  • 集中率
  • 発展の現況
    • 全体および高級製品の需要上昇傾向に後退する乳児用粉乳市場
    • 高級市場の低集中率
    • 人目を引く外国ブランドの高級調整による優位点
    • 市場は順調軌道へ
  • 競合環境
    • 国産乳児用調整粉乳市場の競合状況
    • 国内および海外における乳児用調整粉乳製品の競合状況

第4章 中国乳児用調整粉乳産業チェーンの構造

  • 産業チェーンの構造
  • 産業チェーンの理想形

第5章 中国乳児用調整粉乳産業の需給

  • 供給の分析と予測
    • 供給分析
    • 供給予測
  • 需要の分析と予測
  • 価格の分析と予測
    • 価格変動史
    • 現行価格
    • 価格に影響するファクター
    • 今後の価格動向

第6章 中国における乳児用調整粉乳の輸出入

  • 過去における輸出入の総量と平均価格
  • 近年の輸出入相手国
  • 輸出入動向予測
    • 輸出入に影響するファクター
    • 輸入予測
    • 輸出予測

第7章 国内の主要乳児用調整粉乳メーカー(基軸事業、業績、企業力、発展性)

  • Inner Mongolia Yili Industrial Group Co., Ltd.
  • Bright Dairy & Food Co., Ltd.
  • Zhejiang Beingmate
  • Feihe International Inc.
  • Heilongjiang Yashily Dairy Co., Ltd.

第8章 乳児用調整粉乳産業の発展予測

  • マクロ環境予測
    • 発展の方向性と重点
    • 産業配置
    • 発展目標
  • 国内乳児用調整粉乳市場の発展動向
    • 市場消費規模は引き続き拡大へ
    • ブランドづくりの競争がトレンドに
    • 次第に集中へ向かう市場シェア
    • 高級製品開発トレンドを示す市場
    • 多様化するマーケティング方法のトレンド
目次

In China, the infant food industry is in the rapid development stage. In 2012, the cumulative shares of the top five brands nearly reached 60% in China's infant milk powder market. With the increasing competitive market, the concentration ratio of infant milk powder industry is continuously improved.

In China, the high-end milk powder market has been dominated by the foreign brands, including, Mead Johnson, Dumex, Wyeth, Nestle and Abbott. In 2012, the total shares of the top five foreign milk powder brands nearly reached 60% in China. In the first-tier cities, the foreign milk powder has ranked the leading position since 2004 with the market shares of more than 90%. The majority sales amount of national brand milk powder is from in the market of the second and third-tier cities.

With the coming of the fourth baby boom, it is predicted that the number of newborns every year will exceed 17 million and the 0-3-year-old babies will maintain about 50 million in the future few years; the infant food market will focus on the formula milk powder and food supplements. According to the estimations, in 2012, the scale of China's infant food market was about CNY 60 billion, among which, the formula milk powder was CNY 51 billion accounting for 85% and the food supplements were CNY 9 billion accounting for 15%. By 2015, the scale of China's infant food market will reach CNY 90 billion with nearly CNY 80 billion of formula milk powder and CNY 10 billion of food supplements. The composite growth rate of infant formula milk powder market demand exceeds 15%; with the speeding-up of urbanization, improvement of per capita income level and coming of the fourth baby boom, it is predicted that China's infant milk powder industry will usher in the gold development period. The huge infant consumption groups are pregnant with huge market space for China's infant formula milk powder.

Table of Contents

1. Development Overview of Infant Formula Milk Powder Industry

  • 1.1. Industry Definition of Infant Formula Milk Powder
  • 1.2. Industry Development Situation
    • 1.2.1. Development Overview of the World's Infant Formula Milk Powder Industry
    • 1.2.2. Development Situation of China's Infant Formula Milk Powder Industry

2. Operating Environment of Infant Formula Milk Powder Industry in China

  • 2.1. Macroeconomic Environment in China
    • 2.1.1. Economic Development Status
    • 2.1.2. GDP
    • 2.1.3. Investment on Fixed Assets
    • 2.1.4. Total Import and Export Amount and Growth Rate
  • 2.2. Industry Related Policy and Standard in China
    • 2.2.1. Three Mandatory National Standards for Infant Milk Powder
    • 2.2.2. Regulate the Label Content of Infant Formula Milk Powder Product
    • 2.2.3. Infant Milk Powder that Iodine Does Not Meet the Standard Are Forbidden to Be Produced and Marketed
    • 2.2.4. China Carries Out the System of Infant Milk Powder Recall
    • 2.2.5. Infant Food Nutritional Quality and Health Indicators
  • 2.3. Social Environment of Infant Formula Milk Powder Market in China
    • 2.3.1. Infant Milk Powder Nutrition Structure
    • 2.3.2. Consumption Concept
    • 2.3.3. Melamine Incident Made Consumers Have Confidence Crisis in Domestic Infant Milk Powder

3. Development Status Quo of Infant Formula Milk Powder Industry in China

  • 3.1. Concentration Ratio
  • 3.2. Development Status Quo
    • 3.2.1. Infant Milk Powder Market Declining on the Whole and High-end Demand Showing the Rising Trend
    • 3.2.2. Low Concentration Ratio of the High-end Market
    • 3.2.3. Advantages of the Foreign Brands with Upgrading Formula Are Prominent.
    • 3.2.4. Market Entering the Benign Orbit
  • 3.3. Competitive Landscape
    • 3.3.1. Competition of Domestic Infant Formula Milk Powder Industry, 2012
    • 3.3.2. Competition of Infant Formula Milk Powder Products at Home and Abroad, 2012

4. Industry Chain Structure of Infant Formula Milk Powder in China

  • 4.1. Industry Chain Structure
  • 4.2. Complete Industrial Chain Pattern

5. Supply and Demand of Infant Formula Milk Powder Industry in China

  • 5.1. Supply Analysis and Forecast
    • 5.1.1. Supply Analysis, 2010-2012
    • 5.1.2. Supply Forecast 2013-2017
  • 5.2. Demand Analysis and Forecast
  • 5.3. Price Analysis and Forecast
    • 5.3.1. History of Price Changes
    • 5.3.2. Current Price
    • 5.3.3. Factors Affecting Price
    • 5.3.4. Price Trend in the Future

6. Import and Export of Infant Formula Milk Powder in China

  • 6.1. Total Import and Export Volume and Average Price in the Past
  • 6.2. Source of Import and Export Destinations in Recent Years
  • 6.3. Import and Export Trend Forecast
    • 6.3.1. Factors Affecting Import and Export
    • 6.3.2. Import Forecast 2013-2017
    • 6.3.3. Export Forecast 2013-2017

7. Key Domestic Milk Powder Enterprises

  • 7.1. Inner Mongolia Yili Industrial Group Co., Ltd.
    • 7.1.1. Main Business
    • 7.1.2. Business Performance
    • 7.1.3. Company Strength
    • 7.1.4. Development Prospect
  • 7.2. Bright Dairy & Food Co., Ltd.
    • 7.2.1. Main Business
    • 7.2.2. Business performance
    • 7.2.3. Company Strength
    • 7.2.4. Development Prospect
  • 7.3. Zhejiang Beingmate
    • 7.3.1. Main Business
    • 7.3.2. Business Performance
    • 7.3.3. Company Strength
    • 7.3.4. Development Prospect
  • 7.4. Feihe International Inc.
    • 7.4.1. Main Business
    • 7.4.2. Business Performance
    • 7.4.3. Company Strength
    • 7.4.4. Development Prospect
  • 7.5. Heilongjiang Yashily Dairy Co., Ltd.
    • 7.5.1. Main Business
    • 7.5.2. Business Performance
    • 7.5.3. Company Strength
    • 7.5.4. Development Prospect

8. Development Forecast of Infant Formula Milk Powder Industry, 2013-2017

  • 8.1. Macro Environment Forecast
    • 8.1.1. Development Direction and Focus
    • 8.1.2. Industrial Layout
    • 8.1.3. Development Goal
  • 8.2. Development Trend of the Domestic Infant Formula Milk Powder Market, 2013-2017
    • 8.2.1. The Scale of Market Consumption Will Continue to Grow
    • 8.2.2. Branding Competition Will Be the Trend
    • 8.2.3. Market Share Will Gradually Be Concentrated
    • 8.2.4. Market Shows High-end Development Trend
    • 8.2.5. Marketing Mode Trends to Be Diversified
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