市場調査レポート

中国の乳児用調整粉乳市場:調査と発展予測

Research and Forecast of China's Infant Formula Milk Powder Market, 2013-2017

発行 Huidian Research 商品コード 265135
出版日 ページ情報 英文 100 Pages
納期: 即日から翌営業日
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中国の乳児用調整粉乳市場:調査と発展予測 Research and Forecast of China's Infant Formula Milk Powder Market, 2013-2017
出版日: 2013年03月22日 ページ情報: 英文 100 Pages
概要

当レポートでは、中国の乳児用調整粉乳市場について調査分析し、産業の概要、発展の現状、需要と供給、輸出入などについて検証し、主要企業プロファイル、発展予測などを提供して、概略以下の構成でお届けいたします。

第1章 中国の乳児用調整粉乳産業の発展概要

  • 産業の定義
  • 産業の発展状況

第2章 中国の乳児用調整粉乳産業の運営環境

  • 中国のマクロ経済環境
  • 中国の産業関連政策と規格
  • 中国の乳児用調整粉乳市場の社会環境

第3章 中国の乳児用調整粉乳産業の発展の現状

  • 集中度
  • 発展の現状
  • 競合情勢

第4章 中国の乳児用調整粉乳産業チェーン構造

  • 産業チェーン構造
  • 完全な産業チェーンパターン

第5章 中国の乳児用調整粉乳産業の需要と供給

  • 供給分析と予測
  • 需要分析と予測
  • 価格分析と予測

第6章 中国の乳児用調整粉乳の輸出入

  • 輸出入の総量と平均価格の実績
  • 最近の輸入元と輸出先
  • 輸出入動向の予測

第7章 中国の主要な乳児用調整粉乳企業

  • Inner Mongolia Yili Industrial Group Co., Ltd.
  • Bright Dairy & Food Co., Ltd.
  • Zhejiang Beingmate
  • Feihe International Inc.
  • Heilongjiang Yashily Dairy Co., Ltd.

第8章 乳児用調整粉乳産業の発展予測

  • マクロ経済予測
  • 中国の乳児用調整粉乳市場の発展動向
  • 中国の乳児用調整粉乳産業の発展動向

第9章 乳児用調整粉乳産業の投資機会

  • 乳児用調整粉乳の投資状況全般
  • 中国の調整粉乳市場の投資機会
  • 中国の乳児用調整粉乳の投資リスクへの警告

第10章 中国の乳児用調整粉乳産業の戦略

  • 中国が推進する高級な乳児用調整粉乳の戦略
  • 乳児用調整粉乳産業の発展対策
目次

In 2010, the production capacity of infant formula milk powder was 800,000t in China; this number increased to 1 million tons in 2011 and 1.1 million tons in 2012, increasing by 100,000t in 2012 and the growth rate was 10%. From 2010 to 2012, the production capacity utilization of infant formula milk powder in China had both rise and fall, were 70.00%, 83.10% and 74.45%, respectively.

In 2010, due to lower consumer confidence in domestic dairy, imported infant milk powder posed great impact on the domestic dairy products. Seen from the national statistics, the output of domestic infant milk powder showed a significant decline for the first time in recent years, down about 12%. According to statistics, the supply of infant milk powder in China reached about 560,000t in 2010, and the foreign brands had occupied almost a half of the number.

According to consumer group, the consumption of infant milk powder accounts for more than 60% of the milk powder industry. In 2011, the output of infant formula milk powder was 831,000t in China. In 2012, the output reached to 819,000t, down 1.44% over 2011.

At present, the domestic dairy producers continue to increase the production of infant formula milk powder; the market supply of infant formula milk powder will continue to maintain growth momentum. Huidian Research forecasts that the market supply growth rate of infant formula milk powder will be not lower than 10% in China in 2013-2017. Therefore, the market supply of infant formula milk powder will be about 900,000t in 2013, and this number will exceed 1.3 million tons in 2017.

Table of Contents

1. Development Overview of Infant Formula Milk Powder Industry

  • 1.1. Industry Definition of Infant Formula Milk Powder
  • 1.2. Industry Development Situation
    • 1.2.1. Development Overview of the World's Infant Formula Milk Powder Industry
    • 1.2.2. Development Situation of China's Infant Formula Milk Powder Industry

2. Operating Environment of Infant Formula Milk Powder Industry in China

  • 2.1. Macroeconomic Environment in China
  • 2.2. Industry Related Policy and Standard in China
    • 2.2.1. Three Mandatory National Standards for Infant Milk Powder
    • 2.2.2. Regulate the Label Content of Infant Formula Milk Powder Product
    • 2.2.3. Infant Milk Powder that Iodine Does Not Meet the Standard Are Forbidden to Be Produced and Marketed
    • 2.2.4. China Carries Out the System of Infant Milk Powder Recall
    • 2.2.5. "Infant Food Nutritional Quality and Health Indicators"
  • 2.3. Social Environment of Infant Formula Milk Powder Market in China
    • 2.3.1. Infant Milk Powder Nutrition Structure
    • 2.3.2. Consumption Concept
    • 2.3.3. Melamine Incident Made Consumers Have Confidence Crisis in Domestic Infant Milk Powder

3. Development Status Quo of Infant Formula Milk Powder Industry in China

  • 3.1. Concentration Ratio
  • 3.2. Development Status Quo
  • 3.3. Competitive Landscape
    • 3.3.1. Competition of Domestic Infant Formula Milk Powder Industry, 2012
    • 3.3.2. Competition of Infant Formula Milk Powder Products at Home and Abroad, 2012

4. Industry Chain Structure of Infant Formula Milk Powder in China

  • 4.1. Industry Chain Structure
  • 4.2. Complete Industrial Chain Pattern

5. Supply and Demand of Infant Formula Milk Powder Industry in China

  • 5.1. Supply Analysis and Forecast
    • 5.1.1. Supply Analysis, 2010-2012
    • 5.1.2. Supply Forecast 2013-2017
  • 5.2. Demand Analysis and Forecast
  • 5.3. Price Analysis and Forecast
    • 5.3.1. History of Price Changes
    • 5.3.2. Current Price
    • 5.3.3. Factors Affecting Price
    • 5.3.4. Price Trend in the Future

6. Import and Export of Infant Formula Milk Powder in China

  • 6.1. Total Import and Export Volume and Average Price in the Past
  • 6.2. Source of Import and Export Destinations in Recent Years
  • 6.3. Import and Export Trend Forecast
    • 6.3.1. Factors Affecting Import and Export
    • 6.3.2. Import Forecast 2013-2017
    • 6.3.3. Export Forecast 2013-2017

7. Key Domestic Milk Powder Enterprises

  • 7.1. Inner Mongolia Yili Industrial Group Co., Ltd.
    • 7.1.1. Main Business
    • 7.1.2. Business Performance
    • 7.1.3. Company Strength
    • 7.1.4. Development Prospect
  • 7.2. Bright Dairy & Food Co., Ltd.
    • 7.2.1. Main Business
    • 7.2.2. Business performance
    • 7.2.3. Company Strength
    • 7.2.4. Development Prospect
  • 7.3. Zhejiang Beingmate
    • 7.3.1. Main Business
    • 7.3.2. Business Performance
    • 7.3.3. Company Strength
    • 7.3.4. Development Prospect
  • 7.4. Feihe International Inc.
    • 7.4.1. Main Business
    • 7.4.2. Business Performance
    • 7.4.3. Company Strength
    • 7.4.4. Development Prospect
  • 7.5. Heilongjiang Yashily Dairy Co., Ltd.
    • 7.5.1. Main Business
    • 7.5.2. Business Performance
    • 7.5.3. Company Strength
    • 7.5.4. Development Prospect

8. Development Forecast of Infant Formula Milk Powder Industry, 2013-2017

  • 8.1. Macro Environment Forecast
    • 8.1.1. Development Direction and Focus
    • 8.1.2. Industrial Layout
    • 8.1.3. Development Goal
  • 8.2. Development Trend of the Domestic Infant Formula Milk Powder Market, 2013-2017
    • 8.2.1. The Scale of Market Consumption Will Continue To Grow
    • 8.2.2. Branding Competition Will Be the Trend
    • 8.2.3. Market Share Will Gradually Be Concentrated
    • 8.2.4. Market Shows High-end Development Trend
    • 8.2.5. Marketing Mode Trends to Be Diversified
  • 8.3. Development Trend of Infant Formula Milk Powder Industry in China, 2013-2017
    • 8.3.1. Government Policy Support Efforts Are Strengthened
    • 8.3.2. Rural and High-end Market Will Become the Competition Focus for Foreign and Domestic Brands
    • 8.3.3. Market Competition Trends to Be Branding, Industry Merger and Acquisitions Will Be Inevitable
    • 8.3.4. Market Prospect of Infant Milk Powder Industry

9. Investment Opportunity and Risk of Infant Formula Milk Powder Industry

  • 9.1. Investment General Situation of Infant Milk Powder, 2010-2012
    • 9.1.1. Investment Environment
    • 9.1.2. Investment Scale
  • 9.2. Investment Opportunity of Milk Powder Industry in China, 2013-2017
    • 9.2.1. China Has Become the Largest Consumer of Milk Powder
    • 9.2.2. Investment Potential of Infant Milk Powder Market
    • 9.2.3. Investment Opportunity
  • 9.3. Investment Risk Warning of Infant Milk Powder in China, 2013-2017
    • 9.3.1. Macro-control Policy Risks
    • 9.3.2. Market Competition Risk
    • 9.3.3. Market Operation Mechanism Risk

10. Strategy for Infant Formula Milk Powder Industry in China

  • 10.1. China Promotes High-grade Infant Formula Milk Powder Strategy
    • 10.1.1. Strengthen Brand Promotion
    • 10.1.2. Combination of Knowledge Marketing and Product Marketing
    • 10.1.3. Strengthen Channel Construction
    • 10.1.4. Strengthen Service
  • 10.2. Development Countermeasure of Infant Formula Milk Powder Industry
    • 10.2.1. The Enhancement of Infant Milk Powder Quality Should Firstly Pay Attention to Formula
    • 10.2.2. Marketing Countermeasure of Infant Milk Powder Industry in China
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