市場調査レポート

中国の電動自転車市場調査・発展予測

Research and Development Forecast of China's Electric Bicycle, 2013-2017

発行 Huidian Research 商品コード 263851
出版日 ページ情報 英文 80 Pages
納期: 即日から翌営業日
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中国の電動自転車市場調査・発展予測 Research and Development Forecast of China's Electric Bicycle, 2013-2017
出版日: 2013年02月19日 ページ情報: 英文 80 Pages
概要

現在の中国における電気自動車産業は安定した成長期間にあり、年間生産台数は2,000万台から3,000万台を維持する見込みです。2015年以降は徐々に成熟段階に入ると予測されており、年間の生産・売上規模は3,000万台を超え、稼働中の電動自動車は2億台を上回る見込みです。

当レポートでは、中国における電動自転車産業について調査し、中国市場の構造や現状、市場規模の実績値・予測値、対外貿易状況、競争環境、主要企業のプロファイル、今後の投資機会・リスクなどをまとめ、概略以下の構成でお届けします。

第1章 中国における電動自転車産業の発展環境

  • 市場特徴
  • 経済環境
  • 産業環境

第2章 中国における電動自転車の主な生産地域

  • 天津
  • 江蘇省
  • 浙江省
  • 山東省

第3章 電動自転車産業の経済活動

  • 事業データ
  • 電気自動車産業の事業
  • 電気自動車産業の前期の業績
  • 産業の収益性

第4章 中国における電動自転車の輸出入

  • 輸出入の特徴
  • 輸出
  • 輸入

第5章 中国における電動自転車産業の競合パターンが投資に及ぼす影響

  • ポーターのファイブフォース分析
  • 競合情勢
  • 競合予測

第6章 中国における電動自転車産業の主要企業

  • AUCMA
  • Tianjin Aima Technology Co., Ltd.
  • Shandong Bidewen Power Technology Co., Ltd.
  • Luyuan Group
  • Jiangsu Xinri E-Vehicle Co., Ltd.

第7章 電動自転車産業のマーケティングとチャネル

  • 産業ブランドパターン
  • 産業チャネルパターン
  • 産業マーケティングパターン

第8章 電動自転車産業の投資分析

  • 投資機会
  • 投資リスク
  • 産業投資の提案

第9章 電動自転車産業の投資機会・リスク

  • 中国の電動自転車産業における投資実行可能性の分析
  • 電動自転車産業のROI
  • 電動自転車の技術方向性
  • 電動自転車産業の投資方向性
目次

China electric bicycle industry has gone through several important development phases: the stage before 2002 was the initial development period of the industry; the annual output was less than 2 million units; the industry was in a spontaneous growth stage, showing a small production and marketing scale, small number of industry employees and brand enterprises.

The period of 2002-2007 was rapid development stage of the industry. Due to the low barriers to entry and the large market demand, a number of manufacturers appeared in the industry; the annual growth rate was 80%-100%. By the year of 2007, the industry scale reached to the peak-annual output of 21 million units; the electric bicycle volume in service was 80 million.

From 2008-2011, the industry started to enter the stable growth stage. The scale of production and sales was about 20 million units annually. Drastic change took place in the industry during the period; the inside and outside environment was complex and changeable; industry entrance threshold was higher. Industrial transformation and upgrading became the most critical characteristics.

China electric bicycle industry is currently in a stable growth period. There is still room for growth in the future, but the total output will have no substantial growth like previous years; it will be kept at 20-30 million units annually.

It is expected that the industry will gradually enter the mature stage after 2015. By then, the industry entrance threshold will move up further; brand concentration ratio will be improved further. As the market environment changes, the total output may have significant improvement, the annual production and sales scales will exceed 30 million units; the electric bicycle volume in service will surpass 200 million units.

Table of Contents

1. Development Environment of China's Electric Bicycle Industry

  • 1.1. Market Characteristics
    • 1.1.1. Industry Definition
    • 1.1.2. Product Industry Characteristics
  • 1.2. Economic Environment
    • 1.2.1. Economic Development Status
    • 1.2.2. GDP
    • 1.2.3. Fixed Asset Investment
    • 1.2.4. Total Import and Export Amount and Growth Rate
  • 1.3. Industry Environment
    • 1.3.1. Policy Environment
    • 1.3.2. Technology Environment

2. Key Production Regions of Electric Bicycle Industry in China

  • 2.1. Tianjin
    • 2.1.1. Development Environment
    • 2.1.2. Production Situation
    • 2.1.3. Market Competition Situation
    • 2.1.4. Development Prospect
  • 2.2. Jiangsu
    • 2.2.1. Production Situation
    • 2.2.2. Wuxi Production Base
  • 2.3. Zhejiang
    • 2.3.1. Production Situation
    • 2.3.2. Taizhou Production Base
  • 2.4. Shandong
    • 2.4.1. Yinan Production Base
    • 2.4.2. Changle Production Base

3. Economic Operation of Electric Bicycle Industry

  • 3.1. Electric Bicycle Industry Operating Data, 2011-2012
    • 3.1.1. Total Output, 2011-2012
    • 3.1.2. Output Value and Occupation of Funds, 2011-2012
  • 3.2. Operation of Electric Bicycle Industry in 2011
    • 3.2.1. Operation Situation of the Whole Industry
    • 3.2.2. Development Phase of the Industry
    • 3.2.3. Factors Affecting Supply and Demand
  • 3.3. Electric Bicycle Industry Operation in the First Half of 2012
    • 3.3.1. General Situation
    • 3.3.2. Upstream Influencing Factors
    • 3.3.3. Production and Sales Influencing Factors
    • 3.3.4. Overall Development Characteristics
  • 3.4. Industry Profitability, 2010-2012

4. Import and Export of China's Electric Bicycle

  • 4.1. Import and Export Characteristics
  • 4.2. Import
  • 4.3. Export

5. Effect of China's Electric Bicycle Industry Competition Pattern on Investment

  • 5.1. China's Electric Bicycle Industry Porter Five Forces Analysis
    • 5.1.1. Enterprises Competition within the Industry
    • 5.1.2. Potential Entrants
    • 5.1.3. Substitute Threat
    • 5.1.4. Bargaining Power of Supplier
    • 5.1.5. Bargaining Power of Consumer
  • 5.2. Competitive Landscape of China's Electric Bicycle Industry
    • 5.2.1. Brand Competition
    • 5.2.2. Regional Competition
  • 5.3. Competition Forecast of China's Electric Bicycle Industry

6. Key Enterprises of China's Electric Bicycle Industry

  • 6.1. AUCMA
    • 6.1.1. Company Profile
    • 6.1.2. Business Performance
    • 6.1.3. Company Competitiveness
    • 6.1.4. Development Strategy
  • 6.2. Tianjin Aima Technology Co., Ltd.
    • 6.2.1. Company Profile
    • 6.2.2. Business Performance
    • 6.2.3. Company Competitiveness
    • 6.2.4. Development Strategy
  • 6.3. Shandong Bidewen Power Technology Co., Ltd.
    • 6.3.1. Company Profile
    • 6.3.2. Business Performance
    • 6.3.3. Company Competitiveness
    • 6.3.4. Development Strategy
  • 6.4. Luyuan Group
    • 6.4.1. Company Profile
    • 6.4.2. Business Performance
    • 6.4.3. Company Competitiveness
    • 6.4.4. Development Strategy
  • 6.5. Jiangsu Xinri E-Vehicle Co., Ltd.
    • 6.5.1. Company Profile
    • 6.5.2. Business Performance
    • 6.5.3. Company Competitiveness
    • 6.5.4. Development Strategy

7. Marketing and Channels of Electric Bicycle Industry

  • 7.1. Industry Brands Pattern
    • 7.1.1. First-tier Brand Group
    • 7.1.2. Second and Third-tier Brand Group
  • 7.2. Industry Channel Pattern
    • 7.2.1. Three Types of Level 4 Channel Pattern
    • 7.2.2. Adjustment Direction of the Channel Model
    • 7.2.3. Brand Sinking and Blank Hole Effect
    • 7.2.4. Relationship between Channel and Brand Changed
    • 7.2.5. Relationship between Brand and Channel Resources in the Future
  • 7.3. Industry Marketing Pattern
    • 7.3.1. Marketing Strategy Differentiation
    • 7.3.2. Marketing New Challenges and Issues
    • 7.3.3. Brand Becomes the Essential Element for Marketing
    • 7.3.4. Construction of Basic Marketing System
    • 7.3.5. Core Choices of Leading Brands
    • 7.3.6. Marketing Model Transformation

8. Investment Analysis of Electric Bicycle Industry

  • 8.1. Investment Opportunity
  • 8.2. Investment Risk
    • 8.2.1. Market Risk
    • 8.2.2. Cost Risk
    • 8.2.3. Policy Standards Risk
  • 8.3. Industry Investment Proposals

9. Investment Opportunities and Risks of Electric Bicycle Industry

  • 9.1. Investment Feasibility Analysis of Electric Bicycle Industry in China
  • 9.2. Returns of Investment of Electric Bicycle Industry
  • 9.3. Technology Direction of Electric Bicycle, 2013-2017
  • 9.4. Investment Direction of Electric Bicycle Industry, 2013-2017
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