市場調査レポート

中国の栄養補助食品(健康食品)産業:調査と予測

In-depth Research and Forecast of China's Dietary Supplement (Health Food) Industry, 2014-2018

発行 Huidian Research 商品コード 261374
出版日 ページ情報 英文 98 Pages
納期: 即日から翌営業日
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中国の栄養補助食品(健康食品)産業:調査と予測 In-depth Research and Forecast of China's Dietary Supplement (Health Food) Industry, 2014-2018
出版日: 2014年11月19日 ページ情報: 英文 98 Pages
概要

2005年以降、中国の栄養補助食品(健康食品)産業は急速な発展を遂げ、市場の需要も継続して増加しています。同市場は、2013年には1869億人民元に達し、その成長率は前年の18%増でした。また、2014年には2013年実績の15%の増加が見込まれ、金額ベースで2149億人民元となることが予測されています。

当レポートでは、中国の栄養補助食品産業について調査分析し、政策環境、産業の現状、市場規模、主要地域の発展、輸出入の特徴、発展動向、投資の機会とリスクについて検証しており、主要企業プロファイルなどとともに提供しています。

第1章 中国の栄養補助食品産業の概要

  • 基本概念
  • 発展の歴史
  • 市場の特徴

第2章 中国の栄養補助食品産業の発展環境

  • 経済環境
  • 社会環境
  • 政策環境

第3章 中国の栄養補助食品産業の現状

  • 市場の現状
  • 需要分析
  • 流通チャネル
  • 産業の発展に影響を与える要因
  • 主な既存の問題点の分析

第4章 主要地域における栄養補助食品の発展状況の分析

  • 浙江省
  • 江蘇省
  • 上海
  • 陝西省
  • 北京
  • 台湾

第5章 中国の栄養補助食品の輸出入

  • 安定した成長
  • 従来市場が優位性を維持
  • 主役を演じる民間企業

第6章 中国の栄養補助食品産業の主要企業

  • Amway
  • Jingpai
  • Perfect China
  • Herbalife
  • New Era Health Industry
  • Jiao Da Only
  • Joincare
  • By-Health
  • DEEL

第7章 投資の機会と投資リスク

  • SWOT分析
  • 投資機会の分析
  • リスク分析
  • 栄養補助食品企業に対する投資戦略の分析

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目次

Since 2005, China's dietary supplement industry has represented an upswing trend with the market demand increasing continuously. In 2013, the market size of China's dietary supplement industry reached CNY 186.9 billion, up by 18% over last year. And it is estimated that the market size will amount to CNY 214.9 billion, up by 15% over last year, which drops slightly due to the influence of the general environment.

From the perspective of the production scale and distribution channels, China's dietary supplement industry is still in the earlier stage of the development of European and American markets. In the aspect of enterprise size, China's dietary supplement enterprises mainly are within CNY 50 million to CNY 500 million. Therefore large-sized enterprises are few and enterprises with economies of scale are also few.

In Jun. 2014, the Food Safety Law of the People's Republic of China (Revised Draft) was published. Now this law is soliciting public opinion, and the final draft has not been decided. But what is predicable is that China's dietary supplement market will become more open for foreign investors in future.

In-depth Research and Forecast of China's Dietary Supplement (Health Food) Industry, 2014-2018 mainly provided analyses about the following aspects: Policy environment, current status, main regions (Taiwan is newly added), export & import market, investment opportunities and risks, etc. of China's dietary supplement industry. This report also focused on the analysis of nine key enterprises in this field. Moreover, it also made thorough analyses and illustrations about the main problems and affecting factors existing in the development of China's dietary supplement industry, as well as characteristics of Chinese consumer demand.

Table of Contents

1. Overview of China's Dietary Supplement Industry

  • 1.1. Basic Definition of Dietary Supplement Products
    • 1.1.1. Definition
    • 1.1.2. Classification
    • 1.1.3. Differences with Other Food Products
    • 1.1.4. Differences with Medicines
    • 1.1.5. Consumption Value
  • 1.2. Development History
  • 1.3. Market Characteristics

2. Analysis on Development Environment of China's Dietary Supplement Industry

  • 2.1. Economic Environment
  • 2.2. Social Environment
  • 2.3. Policy Environment
    • 2.3.1. Major Laws and Regulations
    • 2.3.2. Political Supervision Becomes Stricter
    • 2.3.3. Explanation of 12th Five Year Planning
    • 2.3.4. Analysis of Policy Trend from 2012
    • 2.3.5. Fighting "Four Violations" in Dietary Supplement Industry
    • 2.3.6. State Council issued Some Opinions on Promoting the Development of Heath Service Industry
    • 2.3.7. State Council printed the Outline of the Program for Food and Nutrition Development in China (2014-2020)
    • 2.3.8. Combine Approval and Registration of Dietary Supplement Products
    • 2.3.9. Further Regulation of Custom Code for Plant Extracts

3. Current Status of China's Dietary Supplement Industry

  • 3.1. Current Status Analysis
  • 3.2. Demand Analysis
    • 3.2.1. Chinese Consumers Have High Health Awareness
    • 3.2.2. Chinese Consumers Pay More Attention to Products Containing Chinese Traditional Medicines or with Multi-functions
    • 3.2.3. Chinese Consumers Lack of Relevant Knowledge of Healthcare Products and Have Little Enthusiasm for Product Promotion
    • 3.2.4. Online Shopping still is not a Major Consumption Channel for Dietary Supplement Products
    • 3.2.5. Consumption Expenditure Situations of China's Dietary Supplement Products
    • 3.2.6. Consumption Concentration Ratio of China's Dietary Supplement Industry
  • 3.3. Distribution Channels of Dietary Supplement Products
  • 3.4. Factors Affecting the Development of China's Dietary Supplement Industry
    • 3.4.1. Macro Factors Propelling the Development
    • 3.4.2. Factors Restraining the Development
  • 3.5. Analysis on Main Existing Problems in the Industry
    • 3.5.1. Weak Scientific and Technological Strength
    • 3.5.2. Backward Production Technology
    • 3.5.3. Inefficient Integration of Industry, University, and Research
    • 3.5.4. Lack of High-level Professional Technicians
    • 3.5.5. Loose Market Supervision in Some Links
    • 3.5.6. Consumers Misunderstanding and Ignorance of Dietary Supplement Products

4. Analysis on Current Status of Development of Dietary Supplement Industry in China's Main Provinces

  • 4.1. Zhejiang-Assembling and Sales Place, Risks Hidden Behind the Prosperity
  • 4.2. Jiangsu-Innovated Supervision Model, Regulated Business Operation
  • 4.3. Shanghai-Purposeful Supervision, Active and Efficient Measures
  • 4.4. Shaanxi-Prominent Resource Advantage, Huge Development Potential
  • 4.5. Beijing-Strong Technology Strength, Booming Development of the Industry
  • 4.6. Overview of the Development Situation of Taiwan Dietary Supplement Industry

5. Analysis on Import & Export of China's Dietary Supplement Industry

  • 5.1. Stable Growth of Import & Export of Dietary Supplement Products
  • 5.2. Traditional Market Maintain Advantage
  • 5.3. Private Enterprises Play the Major Role

6. Analysis on Main Enterprises in China's Dietary Supplement Industry

  • 6.1. Amway
    • 6.1.1. Company Profile
    • 6.1.2. Business Performance
    • 6.1.3. Competitiveness
    • 6.1.4. Direct Sales Model Transforms to "Experience Strategy"
  • 6.2. Jingpai
    • 6.2.1. Company Profile
    • 6.2.2. Business Performance
    • 6.2.3. Competitiveness
    • 6.2.4. Development Strategy
  • 6.3. Perfect China
    • 6.3.1. Company Profile
    • 6.3.2. Business Performance
    • 6.3.3. Competitiveness
  • 6.4. Herbalife
    • 6.4.1. Company Profile
    • 6.4.2. Business Performance
    • 6.4.3. Brand Promotion
  • 6.5. New Era Health Industry
    • 6.5.1. Company Profile
    • 6.5.2. Business Performance
    • 6.5.3. Competitiveness
    • 6.5.4. Development Strategy
  • 6.6. Jiao Da Only
    • 6.6.1. Company Profile
    • 6.6.2. Business Performance
    • 6.6.3. Competitiveness
    • 6.6.4. Development of Dietary Supplement Business
    • 6.6.5. Sales Distribution Channel
  • 6.7. Joincare
    • 6.7.1. Company Profile
    • 6.7.2. Business Performance
    • 6.7.3. Sales Distribution Channel Innovation
    • 6.7.4. Development Strategy
  • 6.8. By-Health
    • 6.8.1. Company Profile
    • 6.8.2. Business Performance
    • 6.8.3. Product R & D Analysis
    • 6.8.4. Marketing Channel Adjustment
  • 6.9. DEEL
    • 6.9.1. Company Profile
    • 6.9.2. Business Performance
    • 6.9.3. Sales Promotion Strategy
    • 6.9.4. R & D Development
    • 6.9.5. Further Expand the Dietary Supplement Field and Invest in Velvet Antler Project

7. Investment Opportunity and Risk Analysis of China's Dietary Supplement Industry

  • 7.1. SWOT Analysis
  • 7.2. Investment Opportunity Analysis
  • 7.3. Risk Analysis
    • 7.3.1. Technological Level Risk
    • 7.3.2. Competition Landscape Risk
    • 7.3.3. Export Factor Risk
  • 7.4. Analysis on Investment Strategy of Dietary Supplement Enterprises
    • 7.4.1. Make Wise Choice for Competition Field
    • 7.4.2. Endeavor to Build and Improve the Brand Reputation
    • 7.4.3. Launch Purposeful Marketing Activities and Educate Consumers
    • 7.4.4. Actively Manage Retail Stores
    • 7.4.5. Get Well Prepared for Advancing Toward E-Commerce
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