市場調査レポート

中国における屋外広告産業の調査

Research on Outdoor Advertising Industry in China, 2012-2016

発行 Huidian Research 商品コード 254667
出版日 ページ情報 英文 196 Pages
納期: 即日から翌営業日
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中国における屋外広告産業の調査 Research on Outdoor Advertising Industry in China, 2012-2016
出版日: 2012年10月08日 ページ情報: 英文 196 Pages
概要

中国の屋外広告産業は急速に発展しており、競合は熾烈を極めています。現在、市場には6万社以上の企業が存在し、その98%は民間企業です。屋外デジタルメディアネットワークは中国における屋外広告産業の発展を促進しており、屋外メディアのネットワーク化と規模拡大が急速に進んでいます。

当レポートでは、中国の国内沿岸コンテナ産業の現状と見通しについて調査分析し、産業概要・市場規模・投資環境・発展予測、地域別の市場分析、および投資戦略などをまとめ、概略下記の構成でお届けいたします。

第1章 世界の屋外広告産業の発展分析

  • 世界の広告産業の発展
  • 世界の屋外広告産業の市況
  • 屋外広告産業の発展:国・地域別

第2章 中国における屋外広告産業の発展の現状

  • 中国における屋外広告産業の発展の概要
  • 中国における屋外広告産業の市況
  • 中国における屋外広告産業の需要分析
  • 産業のSWOT分析

第3章 中国の屋外広告産業における屋外広告オーディエンス・供給分析

  • 屋外広告供給の理由・特徴
  • オーディエンス分析
  • 影響因子の分析

第4章 屋外広告の主要形態の発展分析

  • ビルボード広告
  • ネオンサイン広告
  • ライトボックス広告
  • 公共交通広告
  • 屋外テレビ広告
  • 空港屋外広告
  • プラズマディスプレイ広告
  • 屋外広告の他の形態

第5章 中国における屋外広告産業の地域別市場分析

  • 第1ティア都市における屋外広告の供給
  • 第2ティア都市における屋外広告の供給
  • 第3ティア都市における屋外広告の供給

第6章 屋外広告産業の投資展望分析

  • 地下鉄広告が持つ無限のビジネスチャンス
  • LED電子スクリーンの屋外広告媒体が開発動向となる

第7章 屋外広告産業の競合パターン分析

  • 集中度分析
  • 競合パターン分析
  • 競合パターンの発展動向

第8章 屋外広告の主要企業

  • Clear Channel Outdoor Holdings Inc
  • JCDecaux Group
  • TOM Group Co. Ltd.
  • Clear Media Limited
  • Dahe Media Co. Ltd.

第9章 屋外広告産業の投資戦略分析

  • 投資環境
  • 投資メリット
  • 投資機会

第10章 屋外広告産業の投資リスク警告

  • 主な影響因子
  • 投資リスク警告

第11章 屋外広告産業の発展動向分析

  • 市場動向分析
  • 需要予測
  • 産業プランニングの提案

第12章 屋外広告企業のマネジメント戦略提案

  • マーケティング戦略
  • 屋外広告企業の競合力向上戦略
  • 中国の屋外広告ブランドの戦略的思考
目次

This report is currently available in Chinese language only. However, we can provide an English version of the report within 2 days upon orders.

China Outdoor Advertising Industry develops rapidly and competes fiercely; products category are rich and new technology & new materials are widely used. So far, there are 60,000 enterprises among which 98% are private enterprises. Recently years, outdoor digital media network has fully developed because of the clear property right and less government intervention. Outdoor digital media network drives the development of China outdoor advertising industry. The networked and scalization of outdoor media develop rapidly.

In 2011, JCDecaux, Focus Media, Visionchina Media and other key outdoor medias are processing more and more media resource. Focus Media transfers its business to more cities; Visionchina Media obtains more subway lines video media resources. However, this kind of media expanding still belongs to small scale and is too weak to change the original market structure. The key media enterprises still rely on the existing media resource to increase business performance. For the key outdoor media enterprises, the year of 2011 is a harvest year, for their ad revenue has a great raise year-on-year.

With the development of technology and outdoor advertising, people's requirements for outdoor media are becoming higher and higher. Traditional guideboard, light box, single column display and neon cannot satisfy audience's needs. Outdoor advertising competition will focus on brand value, customer management and professional quality. As a result, LED emerges. The large scale LED display screen is the perfection combination of technology and media. It is LED that can practice the conception and will be the development trend of outdoor advertising media in the future.

Table of Contents

1. Development Analysis of International Outdoor Advertising Industry

  • 1.1. Development of International Advertising Industry
    • 1.1.1. Operating Status
    • 1.1.2. Ranking
    • 1.1.3. Development Status
  • 1.2. Market Conditions of International Outdoor Advertising Industry
    • 1.2.1. Development Status Quo
    • 1.2.2. Development Trend
    • 1.2.3. Market Demand Analysis
    • 1.2.4. Development Opportunity
  • 1.3. Development of Outdoor Advertising Industry by Countries and Regions
    • 1.3.1. USA
    • 1.3.2. Europe
    • 1.3.3. Japan
    • 1.3.4. South Korea

2. Development Status Quo of China Outdoor Advertising Industry

  • 2.1. Development Overview of China Outdoor Advertising Industry
    • 2.1.1. Development History
    • 2.1.2. Product Category
    • 2.1.3. Industry Integration Analysis
    • 2.1.4. Outdoor Advertising Advantages in the Cross-sectors Cooperation
  • 2.2. Market Condition of China Outdoor Advertising Industry
    • 2.2.1. Development Overview
    • 2.2.2. Development Analysis
    • 2.2.3. Market Characteristics Analysis
    • 2.2.4. Market Development Analysis
  • 2.3. Demand Analysis of China Outdoor Advertising Industry
    • 2.3.1. Market Demand Analysis
    • 2.3.2. Customers' New Requirements for Outdoor Advertising
  • 2.4. Industry SWOT Analysis
    • 2.4.1. Strength
    • 2.4.2. Weakness
    • 2.4.3. Opportunity
    • 2.4.4. Threat

3. Outdoor Ad Audience and Serving Analysis of China Outdoor Advertising Industry

  • 3.1. Reasons and Characteristics of Outdoor Ad Serving
  • 3.2. Audience Analysis
  • 3.3. Influencing Factors Analysis

4. Development Analysis of Main Forms of Outdoor Advertisement

  • 4.1. Billboard Advertisement
  • 4.2. Neon-light Advertisement
    • 4.2.1. Overview
    • 4.2.2. Color Value and Function of Neon-light
    • 4.2.3. Quality Analysis of Neon-light Billboard
    • 4.2.4. Market Prospect of Neon-light Advertisement
  • 4.3. Light Box Advertisement
    • 4.3.1. The Conception
    • 4.3.2. The Type
    • 4.3.3. The Characteristic and Manufacturing Technology
    • 4.3.4. Process Requirements for Light Box Advertisements Design
    • 4.3.5. Status Quo and Development Trend
  • 4.4. Public Transport Advertising
    • 4.4.1. Introduction
    • 4.4.2. Overview of Vehicle Graphics
    • 4.4.3. The Foreign Snatch Public Transport Advertising Market
    • 4.4.4. Vehicle Graphics need Regularization
    • 4.4.5. Market Analysis of Subway Outdoor Digital Advertisements
    • 4.4.6. Status Quo Analysis of Public Transport Advertising Agency
  • 4.5. Outdoor TV Advertisements
    • 4.5.1. Market Situation
    • 4.5.2. Industry Rise
    • 4.5.3. Marketing Tools Analysis
    • 4.5.4. The Coming Shuffle
    • 4.5.5. Market Analysis of Public Transport Mobile TV Advertisements
  • 4.6. Airport Outdoor Advertisements
    • 4.6.1. Statue Quo
    • 4.6.2. Characteristics
    • 4.6.3. Development Trends
    • 4.6.4. Airports Media Need Industry Rational Competition
  • 4.7. Prismatic Display Advertisements
    • 4.7.1. Introduction of Prismatic Display Billboard
    • 4.7.2. Industry Statue Quo
    • 4.7.3. Industry Competition Situation
  • 4.8. Other Forms of Outdoor Advertisements
    • 4.8.1. POP Advertisement Analysis
    • 4.8.2. The Strength of Hot-air Balloon Advertisement
    • 4.8.3. The Strength of Wall Advertisement in the Rural Market
    • 4.8.4. Community Advertisement

5. Regional Market Analysis of Outdoor Advertising Industry in China

  • 5.1. Outdoor Advertisements Serving in the First-tier Cities
  • 5.2. Outdoor Advertisements Serving in the Second-tier Cities
  • 5.3. Outdoor Advertisements Serving in the Third-tier Cities

6. Investment Prospects Analysis of Outdoor Advertising Industry

  • 6.1. Subway Advertisements Contains Unlimited Business Opportunities
  • 6.2. LED Electronic Screen Outdoor Advertising Media Became the Development Trend

7. Competition Pattern Analysis of Outdoor Advertising Industry

  • 7.1. Concentration Analysis
  • 7.2. Competition Pattern Analysis
  • 7.3. Development Trends of Competition Pattern

8. Key Enterprises of Outdoor Advertisement

  • 8.1. Clear Channel Outdoor Holdings Inc
    • 8.1.1. Company Introduction
    • 8.1.2. Business Strategy of Clear Channel
  • 8.2 JCDecaux Group
    • 8.2.1. Company Introduction
    • 8.2.2. Three Major Areas Occupy the Industry Leadership Position
    • 8.2.3. Core Values of JCDecaux Group
    • 8.2.4. JCDecaux China
  • 8.3. TOM Group Co. Ltd.
    • 8.3.1. Company Introduction
    • 8.3.2. Operating Condition
    • 8.3.3. Profitability Analysis
  • 8.4. Clear Media Limited
    • 8.4.1. Company Introduction
    • 8.4.2. Cooperative Partners
    • 8.4.3. Products Strength
    • 8.4.4. Business Condition
    • 8.4.5. Profitability Analysis
    • 8.4.6. Service Information
    • 8.4.7. Innovative Conception
  • 8.5. Dahe Media Co. Ltd.
    • 8.5.1. Company Introduction
    • 8.5.2. Strength of Technology
    • 8.5.3. Business Performance
    • 8.5.4. Profitability Analysis
    • 8.5.5. After-sales Service

9. Investment Strategy Analysis of Outdoor Advertising Industry

  • 9.1. Investment Environment
  • 9.2. Investment Advantages
  • 9.3. Investment Opportunities

10. Investment Risk Warning of Outdoor Advertising Industry

  • 10.1. The Main Influencing Elements
    • 10.1.1. Favorable Factors
    • 10.1.2. Adverse Factors
  • 10.2. Investment Risk Warning
    • 10.2.1. Lack of Regularized Competition Mechanism, Market Is Less Mature
    • 10.2.2. Frothy Industry Capital-driven
    • 10.2.3. Space saturated, Media Inundant

11. Development Trend Analysis of Outdoor Advertising Industry

  • 11.1. Market Trend Analysis
  • 11.2. Demand Forecast
  • 11.3. Industry Planning Proposals

12. Outdoor Advertising Enterprises Management Strategy Recommendations

  • 12.1. Marketing Strategy
  • 12.2. Competitiveness Improvement Strategy of Outdoor Advertising Enterprises
  • 12.3. Strategic Thinking of China Outdoor Advertising Brands
    • 12.3.1. The Significance of Brand Strategy
    • 12.3.2. China Outdoor Advertising Enterprises Brand Strategy
    • 12.3.3. Strategy of Outdoor Advertising Brands Management
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