Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT
|出版日||ページ情報||英文 18 Pages
|動画配信に対する関心：OTTからの「両面仕立て」の収益獲得を目指すオペレーター各社 Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT|
|出版日: 2017年10月13日||ページ情報: 英文 18 Pages||
OTT (Over the Top) による動画配信が登場して以降、従来型の動画コンテンツ消費のあり方は大きく変化し、特に若年層はテレビ視聴をやめてOTTサービスのみを使う傾向が強くなっています。OTTサービスプロバイダーでは現在、サブスクリプション方式 (月定料金方式) によるコンテンツ配信だけでなく、他の様々な主要にも着手して、「両面仕立て」での収益獲得モデルの構築に努めています。
Over-the-top (OTT) services are disrupting the video value chain, and more traditional video content and service providers are scrambling to adapt. Younger consumers are cutting the cord and shifting to on-demand viewing, while network operators are struggling to manage the bandwidth requirements of the resulting streaming video explosion.
Heavy Reading has assembled a brain trust of leading industry executives from a number of network operators, as well as broadcasters and OTT providers, to help us develop a clear understanding of important trends and events as they happen in the video business, providing advice and insight into the evolving video industry. We call this group the Video Transformation Advisory Board (VTAB).
Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT is based on an online survey of the VTAB. It addresses eight "hot-button" issues related to OTT video services and explores VTAB members' current thinking on these issues. The survey included 14 industry executives - not a statistically significant group, but the findings provide insights and commentary from industry decision-makers who influence the video experiences of tens of millions of homes worldwide.
The study was fielded in July-August 2017, and included a combination of multiple choice and open-ended questions. Board members were required to select a multiple-choice option, then add comments to explain or expand on their selection. So while the study does yield some quantitative data, it is more aimed at engendering insight and commentary from the VTAB members.
This is the third survey we have conducted, but it is the first to be published as a report. To date, we have been using the insights and discussion gained via the VTAB only for internal analysis and among board members.
For several years, operators have talked about the "double-sided" revenue model: generating revenue not only from their subscribers, but also from the content owners that deliver content over their networks. VTAB members were divided on the issue of new, double-sided revenue-generating services, as shown in the excerpt below. They split largely between two options: Some felt that it was a clear opportunity and should be pursued, while the slight majority felt that there may be potential for some services, but not everything we listed.
‘Video Focus Group: Operators Chase "Double-Sided" Revenue From OTT’ is published in PDF format.