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市場調査レポート
クラウド型UI (ユーザーインターフェース) はケーブルプロバイダーへ望ましい変革をもたらすCloud-Based UIs Giving Cable a Welcome Makeover |
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| 発行 | Heavy Reading | 商品コード | 335387 | ||||
| 出版日 | ページ情報 | 英文 20 Pages 納期: 即日から翌営業日 |
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| クラウド型UI (ユーザーインターフェース) はケーブルプロバイダーへ望ましい変革をもたらす Cloud-Based UIs Giving Cable a Welcome Makeover | ||
| 出版日: 2015年07月17日 | ページ情報: 英文 20 Pages |
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当レポートでは、ケーブルプロバイダーのクラウド型UI (ユーザーインターフェース) の進展と機会、および待ち受ける課題について調査し、ケーブルガイド、UIソリューションおよび関連のコンテンツディスカバリーツールを提供するソフトウェアサプライヤー20社のプロファイルを提供しています。
There are good reasons why Brian Roberts has called Comcast's X1 platform "a game changer." The company's chairman and CEO is enamored with the cloud-based user interface's (UI's) sleek design, interactive features, refresh capabilities and potential advantages versus cable's competition.
Yet the X1 "entertainment operating system," as Comcast calls it, represents something even more significant in changing cable's game. The cloud UI represents the most visible result of cable's effort to embrace cloud delivery technology and to improve the cable user experience (UX).
Amid pay-TV subscription declines, cable multiple system operators (MSOs) are seeing early signs that the improved UIs are curtailing defections, driving video on demand (VoD) uptake and increasing channel viewing. Since the industry is becoming more broadband centric, cable providers can use their branded UIs wherever customers connect with them, be it through a set-top gateway box, a smart TV, mobile phone or other Internet-connected device.
For years, cable failed to offer customers a significant improvement in UX. Hampered by legacy set-top boxes (STBs) with limited capability, MSOs struggled to display attractive interactive program guides (IPGs) while over-the-top (OTT) services like Netflix and Amazon presented graphically rich designs, search and recommendations.
Cable will face usability challenges continually as it seeks to roll out UIs that appeal to their diverse customer base. Despite initial promise, it remains to be seen whether cable providers can use the new UIs to stem the tide of pay-TV defections and successfully create a branded, multi-screen experience. But the new face of cable shows that cable TV might not be as outdated as some prognosticators like to suggest.
In recent years, one of the primary failings of the cable industry has been its inability to provide attractive, robust user interfaces on American's television screens. The industry's focus on providing a better user experience, while long overdue, is refreshing.
Over time, cloud-based UIs will take on new applications ranging from storefronts of premium content to IoT home automation features, but their primary success could be more fundamental: Cloud UIs could be the savior of cable television.
Cloud-Based UIs Giving Cable a Welcome Makeover provides an update on cable's cloud UI progress and the opportunities and challenges ahead. It includes profiles of 20 software suppliers that offer cable guides, UI solutions and related content discovery tools, including several relative newcomers that exhibited at INTX 2015.
