表紙:グランピングの市場動向・市場シェア・市場規模の予測 (2021-2028年):宿泊施設 (キャビン&ポッド・テント・パオ・ツリーハウス)・年齢層 (18-32歳・33-50歳)・地域別
市場調査レポート
商品コード
999551

グランピングの市場動向・市場シェア・市場規模の予測 (2021-2028年):宿泊施設 (キャビン&ポッド・テント・パオ・ツリーハウス)・年齢層 (18-32歳・33-50歳)・地域別

Glamping Market Size, Share & Trends Analysis Report By Accommodation Type (Cabins & Pods, Tents, Yurts, Treehouses), By Age Group (18 - 32 Years, 33 - 50 Years), By Region, And Segment Forecasts, 2021 - 2028

出版日: | 発行: Grand View Research, Inc. | ページ情報: 英文 80 Pages | 納期: 2-10営業日

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グランピングの市場動向・市場シェア・市場規模の予測 (2021-2028年):宿泊施設 (キャビン&ポッド・テント・パオ・ツリーハウス)・年齢層 (18-32歳・33-50歳)・地域別
出版日: 2021年03月17日
発行: Grand View Research, Inc.
ページ情報: 英文 80 Pages
納期: 2-10営業日
担当者のコメント
Grand View Research発行のグランピング市場レポートです。本レポートでは、グランピング市場の規模を宿泊施設別・年齢層別・地域/主要国別に分析し、金額ベースで提示しております。また、第3~4章では市場力学、普及成長見通しマッピング、バリューチェーン、参入戦略、消費者行動等の多様な観点から定性情報について分析しています。さらに、第9章では関連プレイヤー15社の概要情報をご提供しています。サンプルレポートもございます。
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のグランピングの市場規模は予測期間中14.1%のCAGRで推移し、2028年には54億1000万米ドルの規模に成長すると予測されています。

経験重視の旅行が好まれる傾向、豪華な旅行への金銭的余裕があることなどから、若い旅行者層はグランピングサービスを利用する傾向があります。デジタル広告プラットフォームとしてのソーシャルメディアの出現により、多くのグランピングサービスプロバイダーは、消費者の需要に合わせてカスタマイズしたパッケージの提供を行っています。

当レポートでは、世界のグランピングの市場を調査し、市場の定義と概要、バリューチェーン、市場成長への各種影響因子の分析、消費者行動の分析、市場規模の推移・予測、宿泊施設・年齢層・地域/主要国など各種区分別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

第1章 調査手法

第2章 エグゼクティブサマリー

第3章 市場可変因子・動向・展望

  • 市場概要
  • 普及・成長の見通しマッピング
  • バリューチェーン
  • 市場力学
  • 事業環境の分析
  • 市場ロードマップ
  • 市場参入戦略

第4章 消費者行動の分析

第5章 市場分析・予測:宿泊施設別

  • 市場シェア実績・予測
  • 市場動向・市場予測
  • キャビン・ポッド
  • テント
  • パオ
  • ツリーハウス
  • その他

第6章 市場分析・予測:年齢層別

  • 市場シェア実績・予測
  • 市場動向・市場予測
  • 18-32歳
  • 33-50年
  • 51-65歳
  • 66歳以上

第7章 市場分析・予測:地域・主要国別

  • 市場シェア実績・予測
  • 市場動向・市場予測
  • 北米
    • 米国
  • 欧州
    • イタリア
    • 英国
  • アジア太平洋
    • オーストラリア
    • インド
  • 中南米
    • ブラジル
  • 中東・アフリカ
    • 南アフリカ

第8章 競争分析

  • 主要企業・近年の展開・影響分析
  • 主要企業の分類
  • ベンダー情勢

第9章 企業プロファイル

  • The Last Best Beef LLC
  • Under Canvas
  • Collective Retreats
  • Tentrr
  • Eco Retreats
  • Baillie Lodges
  • Nightfall Camp Pty Ltd.
  • Tanja Lagoon Camp
  • Wildman Wilderness Lodge
  • Paper Bark Camp
  • PurePods
  • Getaway House, Inc.
  • Hoshino Resorts Inc.
  • AfriCamps Boutique Camping
  • In2thewild Tiny Holidays
図表

List of Tables

  • 1. Glamping - Key market driver analysis
  • 2. Glamping - Key market restraint analysis
  • 3. Global cabins and pods market estimates and forecast, 2016 - 2028 (USD Million)
  • 4. Global tents market estimates and forecast, 2016 - 2028 (USD Million)
  • 5. Global yurts market estimates and forecast, 2016 - 2028 (USD Million)
  • 6. Global treehouses market estimates and forecast, 2016 - 2028 (USD Million)
  • 7. Global others market estimates and forecast, 2016 - 2028 (USD Million)
  • 8. Global Glamping market estimates and forecast for 18 - 32 years, 2016 - 2028 (USD Million)
  • 9. Global Glamping market estimates and forecast for 33 - 50 years, 2016 - 2028 (USD Million)
  • 10. Global Glamping market estimates and forecast for 51 - 65 years, 2016 - 2028 (USD Million)
  • 11. Global Glamping market estimates and forecast for Above 65 years, 2016 - 2028 (USD Million)
  • 12. North America Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 13. North America Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 14. North America Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 15. U.S. Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 16. U.S. Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 17. U.S. Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 18. Europe Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 19. Europe Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 20. Europe Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 21. Italy Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 22. Italy Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 23. Italy Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 24. U.K. Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 25. U.K. Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 26. U.K. Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 27. APAC Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 28. APAC Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 29. APAC Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 30. Australia Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 31. Australia Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 32. Australia Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 33. India Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 34. India Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 35. India Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 36. CSA Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 37. CSA Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 38. CSA Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 39. Brazil Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 40. Brazil Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 41. Brazil Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 42. MEA Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 43. MEA Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 44. MEA Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 45. South Africa Glamping market estimates and forecast, 2016 - 2028 (USD Million)
  • 46. South Africa Glamping market revenue estimates and forecast by Accommodation Type, 2016 - 2028 (USD Million)
  • 47. South Africa Glamping market revenue estimates and forecast by Age Group, 2016 - 2028 (USD Million)
  • 48. Vendor landscape

List of Figures

  • 1. Glamping market snapshot
  • 2. Glamping market segmentation & scope
  • 3. Glamping market penetration & growth prospect mapping
  • 4. Glamping value chain analysis
  • 5. Glamping market dynamics
  • 6. Glamping market Porter's analysis
  • 7. Glamping market: Accommodation Type movement analysis
  • 8. Glamping market: Age Group movement analysis
  • 9. Glamping market: Regional movement analysis
目次
Product Code: GVR-3-68038-565-6

Glamping Market Growth & Trends:

The global glamping market size is expected to reach USD 5.41 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 14.1% from 2021 to 2028. Some of the common factors influencing the consumers' willingness to avail glamping stay include a preference for experience-oriented trips over fancy possessions and readiness to pay for luxurious travel. The availability of exotic and unconventional landscapes along with luxurious facilities is influencing young travelers to explore and invest in such services.

Furthermore, with the emergence of social media as a digital advertising platform, market players use it to promote their services. Many glamping service providers offer customized packages to suit consumer demand. This has also been a major factor driving the consumers' willingness to avail of these services. For instance, Honey Glamping, based in New Zealand, offers mobile glamping services at any location in the Great Auckland area and also organizes festivals, staycations, and other occasions.

In the years 2018 and 2019, campsite guests across the country stayed over 125 million nights wherein camping reservations have grown about 34% on lastminute.com. As business for glamping has increased two-fold over the past two years, traditional camping revenue has dropped in the country. Over 1,000 traditional campsites have been closed over the past 20 years in France. The increasing need among consumers to witness new experiences in the country is expected to drive the market for glamping over the forecast period.

With no front desk staff, common areas, no restaurant or bar, and secluded cabins or tents, operators like Getaway, HipCamp, and Tentrr are perfectly positioned to capture this demand. For the glamping brands that do offer a higher level of service, EBITDA margins are still higher than hotel industry standards, reaching up to 50%.

The impact of Covid-19 on many traditional hospitality offerings, such as hotels and restaurants, whereas camping and glamping products have witnessed explosive demand due to their ability to provide socially distant, hygienic, and secluded breaks from the city. As per a report published by The PKF hotel experts group, Getaway observed a 400% increase in bookings when the Trump administration announced a Europe travel ban, and many outposts were close to sold out all summer. Collective Retreats bookings are up 10% in 2020 compared to the same week last year. The Dyrt, a camping trip planning website, has 400% more traffic in the summer of 2020 compared to 2019. Kampgrounds of America (KOA) reported that over the last year, 20% of their visitors are first-time campers with many of them choosing to ease into the outdoors world via cabins and RV's. Wyoming State Parks saw a 160% increase from April to May 2020 compared to the running average of the previous five years. Pennsylvania State Parks have seen over one million more visitors so far in 2020 than they did in all of 2019. RV Share, a motorhome rental site, has reported a 1,600% increase in bookings nationwide since April 1st. Based on summer 2020 demand, adventure travel is expected to continue to rebound quickly, while in comparison, Tourism Economics expects overall U.S. travel market spending to recover to 2019 levels in 2024.

In terms of accommodation type, the cabins and pods segment held the largest share of 45.7% in 2020. Families prefer cabins as they are well equipped with all facilities, especially when they have two or more kids. Cabineering is a new glamping trend that is offered by numerous luxury properties. It gives adventure travelers the comfort of a home and the amenities of a luxury hotel amidst nature. In addition, cabins and pods offer various safety features, including locks and latches, which is a primary necessity among consumers nowadays. Sky Den, an outdoor-indoor treehouse situated in Northumberland Kielder Forest, and Ditchling Cabin, one of Canopy & Stars recent floating cabins in South Downs National Park, are witnessing a high number of bookings among the U.K. consumers.

The 18 - 32 years age group segment dominated the market with a revenue share of 44.6% in 2020. As per a report published by Kampgrounds of America, Inc., millennials and Generation Z alone accounted for 60% of the total leisure travelers in the American market for glamping. Moreover, the growing prominence of sole traveling among females is influencing the gender to opt for glamping. Moreover, among travelers who glamp comprises 20% of couples without children. Thus, a rising number of travelers of the younger generation with higher disposable income are driving the market for glamping.

Europe dominated the market with a revenue share of 34.9% in 2020. In the U.K. the number of glamping trips has doubled between the years 2015 and 2016, rising from about 160,000 trips to over 325,000. In the first 3 months of 2018, 'Cool Camping', which is a glamping holiday specialist company, reported a 50% rise in bookings as compared with the same period in 2017. Increasing awareness about the benefits of glamping among consumers, coupled with the unique experiences it offers, is expected to have a positive impact on the market growth over the forecast period.

Glamping Market Report Highlights:

  • By accommodation type, cabins and pods are expected to witness the fastest growth over the forecast period owing to their growing preference among families as they are well equipped with all facilities and offer various safety features
  • The 18-32 years age group segment dominated the market in 2020 and is expected to witness the fastest growth over the forecast period due to the growing trend of camping among this population
  • North America is expected to expand at the fastest CAGR of 16.7% from 2021 to 2028

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Segmental Outlook
  • 2.3. Competitive Insights

Chapter 3. Glamping Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Industry Value Chain Analysis
    • 3.3.1. Sales/Retail Channel Analysis
    • 3.3.2. Profit Margin Analysis
  • 3.4. Market Dynamics
    • 3.4.1. Market Driver Analysis
    • 3.4.2. Market Restraint Analysis
    • 3.4.3. Industry Challenges
    • 3.4.4. Industry Opportunities
  • 3.5. Business Environment Analysis
    • 3.5.1. Industry Analysis - Porter's
      • 3.5.1.1. Supplier Power
      • 3.5.1.2. Buyer Power
      • 3.5.1.3. Substitution Threat
      • 3.5.1.4. Threat from New Entrant
      • 3.5.1.5. Competitive Rivalry
  • 3.6. Roadmap of Glamping Market
  • 3.7. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Consumer Trends and Preferences
  • 4.2. Factors Affecting Buying Decision
  • 4.3. Consumer Product Adoption
  • 4.4. Observations & Recommendations

Chapter 5. Glamping Market: Accommodation Type Estimates & Trend Analysis

  • 5.1. Accommodation Type Movement Analysis & Market Share, 2020 & 2028
  • 5.2. Cabins and Pods
    • 5.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 5.3. Tents
    • 5.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 5.4. Yurts
    • 5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 5.5. Treehouses
    • 5.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 5.6. Others
    • 5.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)

Chapter 6. Glamping Market: Age Group Estimates & Trend Analysis

  • 6.1. Age Group Movement Analysis & Market Share, 2020 & 2028
  • 6.2. 18 - 32 years
    • 6.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 6.3. 33 - 50 years
    • 6.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 6.4. 51 - 65 years
    • 6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
  • 6.5. Above 65 years
    • 6.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)

Chapter 7. Glamping Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2020 & 2028
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2016 - 2028 (USD Million)
    • 7.2.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
    • 7.2.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.2.4.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.2.4.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2016 - 2028 (USD Million)
    • 7.3.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
    • 7.3.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.3.4. Italy
      • 7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.3.4.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.3.4.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.3.5. U.K.
      • 7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.3.5.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.3.5.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
    • 7.4.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
    • 7.4.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.4.4. Australia
      • 7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.4.4.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.4.4.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.4.5.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.4.5.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2016 - 2028 (USD Million)
    • 7.5.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
    • 7.5.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.5.4.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.5.4.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
  • 7.6. Middle East & Africa (MEA)
    • 7.6.1. Market estimates and forecast, 2016 - 2028 (USD Million)
    • 7.6.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
    • 7.6.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Million)
      • 7.6.4.2. Market estimates and forecast, by Accommodation Type, 2016 - 2028 (USD Million)
      • 7.6.4.3. Market estimates and forecast, by Age Group, 2016 - 2028 (USD Million)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2020

Chapter 9. Company Profiles

  • 9.1. The Last Best Beef LLC
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Under Canvas
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. Collective Retreats
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Tentrr
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Eco Retreats
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. Baillie Lodges
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Nightfall Camp Pty Ltd.
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Tanja Lagoon Camp
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Wildman Wilderness Lodge
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Paper Bark Camp
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives
  • 9.11. PurePods
    • 9.11.1. Company Overview
    • 9.11.2. Financial Performance
    • 9.11.3. Product Benchmarking
    • 9.11.4. Strategic Initiatives
  • 9.12. Getaway House, Inc.
    • 9.12.1. Company Overview
    • 9.12.2. Financial Performance
    • 9.12.3. Product Benchmarking
    • 9.12.4. Strategic Initiatives
  • 9.13. Hoshino Resorts Inc.
    • 9.13.1. Company Overview
    • 9.13.2. Financial Performance
    • 9.13.3. Product Benchmarking
    • 9.13.4. Strategic Initiatives
  • 9.14. AfriCamps Boutique Camping
    • 9.14.1. Company Overview
    • 9.14.2. Financial Performance
    • 9.14.3. Product Benchmarking
    • 9.14.4. Strategic Initiatives
  • 9.15. In2thewild Tiny Holidays
    • 9.15.1. Company Overview
    • 9.15.2. Financial Performance
    • 9.15.3. Product Benchmarking
    • 9.15.4. Strategic Initiatives