Product Code: GVR-1-68038-496-3
Over The Top Devices And Services Market Growth & Trends
The global over the top devices and services market size is expected to reach USD 220.54 billion by 2027, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 18.6% from 2020 to 2027. The rollout of high-speed broadband internet has resulted in a rising inclination toward online streaming platforms, thereby fueling industry growth. Moreover, the proliferation of technologies underlying live streaming and Video on Demand (VOD) has significantly contributed to the increasing number of OTT subscriptions, thus creating a positive outlook for the market.
The industry is witnessing an influx of new players, with major platforms, such as Netflix, facing intense competition from OTT providers, such as Disney+ and Apple TV+. The service providers are increasingly offering premium content for paying customers to gain comprehensive customer engagement. Additionally, although OTT platforms had been successfully making their way into developing markets, such as India, the coronavirus crisis has undoubtedly given a push to the viewers' appetite for digital content. As per the estimations, OTT has now become a go-to mode for a sizeable audience base due to the inaccessibility of outdoor entertainment and the unavailability of new content on television channels.
The industry has revolutionized the ways of content creation and distribution, along with streaming. The market participants are making perennial additions of engaging content to cater to the rising demand of customers for variety in the content. The ongoing pandemic has resulted in more consumers inadvertently realizing the convenience offered by OTT services, which has led to a significant shift in content consumption. The market is expected to evolve continuously over the coming years owing to the enormous potential for customized and consumer-centric content made available on demand.
Over The Top Devices And Services Market Report Highlights
- Apart from the increasing subscriptions, OTT is also becoming a crucial avenue for advertising. AVOD revenues are also witnessing a gradual increase with the expanding user base of these services
- By device type, streaming sticks are expected to witness the fastest growth from 2020 to 2027 owing to their rising popularity, especially in developing countries across the globe. Their popularity can be attributed to the cost-effectiveness and compact design of such devices
- North America dominated the market in 2019 and is expected to maintain its lead throughout the forecast period owing to the already established acceptance of OTT services and the increasing number of smartphone and internet users across the region
- By platform, gaming consoles are increasingly becoming a preferred platform to access the OTT service, resulting in the accelerated growth of the segment
Table of Contents
Chapter 1. Methodology and Scope
- 1.1. Market Segmentation & Scope
- 1.2. Market Definitions
- 1.3. Information Procurement
- 1.3.1. Purchased database
- 1.3.2. GVR's internal database
- 1.3.3. Secondary sources & third-party perspectives
- 1.3.4. Primary research
- 1.4. Information Analysis
- 1.4.1. Data analysis models
- 1.5. Market Formulation & Data Visualization
- 1.6. Data Validation & Publishing
Chapter 2. Executive Summary
- 2.1. Market Outlook
- 2.2. Segmental Outlook
Chapter 3. OTT Devices and Services Market Variables, Trends, and Scope
- 3.1. Market Size and Growth Prospects
- 3.2. Industry Value Chain Analysis
- 3.3. Market Dynamics
- 3.3.1. Market driver analysis
- 3.3.2. Market restraint/challenges analysis
- 3.4. Penetration & Growth Prospects Mapping
- 3.5. Industry Analysis - Porter's
- 3.5.1. Bargaining power of suppliers
- 3.5.2. Bargaining power of buyers
- 3.5.3. Threat of substitutes
- 3.5.4. Threat of new entrants
- 3.5.5. Competitive rivalry
- 3.6. Industry Analysis - PEST
- 3.6.1. Political & legal landscape
- 3.6.2. Economic landscape
- 3.6.3. Social landscape
- 3.6.4. Technology landscape
- 3.7. Key Company Ranking Analysis, 2019
Chapter 4. OTT Market - Content Outlook
- 4.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (USD Billion)
- 4.2. Content Movement Analysis and Market Share, 2019 & 2027 (USD Billion)
- 4.3. VoIP
- 4.3.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 4.4. Text & Images
- 4.4.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 4.5. Video
- 4.5.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
Chapter 5. OTT Market - Revenue Source Outlook
- 5.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (Revenue, USD Billion)
- 5.2. Revenue Source Movement Analysis and Market Share, 2019 & 2027 (USD Billion)
- 5.3. AVOD
- 5.3.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 5.4. SVOD
- 5.4.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 5.5. TVOD
- 5.5.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 5.6. Others
- 5.6.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
Chapter 6. OTT Market - Platform Outlook
- 6.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (Revenue, USD Billion)
- 6.2. Platform Movement Analysis and Market Share, 2019 & 2027 (USD Billion)
- 6.3. Mobile Devices & Computers
- 6.3.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 6.4. Smart TVs & Set-top Box
- 6.4.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 6.5. Gaming Console
- 6.5.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
Chapter 7. OTT Market - Deployment Outlook
- 7.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (Revenue, USD Billion)
- 7.2. Deployment Movement Analysis and Market Share, 2019 & 2027 (USD Billion)
- 7.3. On-premise
- 7.3.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
- 7.4. Cloud
- 7.4.1. Market estimates and forecasts by region, 2016 - 2027 (Revenue, USD Million)
Chapter 8. OTT Market - Device Type Outlook (Demand and Revenue)
- 8.1. Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 (Thousand Units)
- 8.2. Device Type Movement Analysis and Market Share, 2019 & 2027 (Thousand Units)
- 8.3. Streaming Media Players
- 8.3.1. Demand estimates and forecasts by region, 2016 - 2027 (Thousand Units)
- 8.3.2. Market estimates and forecasts by region, 2016 - 2027 (USD Million)
- 8.3.3. Streaming box
- 8.3.3.1. Demand estimates and forecasts by region, 2016 - 2027 (Thousand Units)
- 8.3.3.2. Market estimates and forecasts by region, 2016 - 2027 (USD Million)
- 8.3.4. Connected gaming console
- 8.3.4.1. Demand estimates and forecasts by region, 2016 - 2027 (Thousand Units)
- 8.3.4.2. Market estimates and forecasts by region, 2016 - 2027 (USD Million)
- 8.3.5. OTT Set-top Box
- 8.3.5.1. Demand estimates and forecasts by region, 2016 - 2027 (Thousand Units)
- 8.3.5.2. Market estimates and forecasts by region, 2016 - 2027 (USD Million)
- 8.3.6. Others
- 8.3.6.1. Demand estimates and forecasts by region, 2016 - 2027 (Thousand Units)
- 8.3.6.2. Market estimates and forecasts by region, 2016 - 2027 (USD Million)
- 8.4. Streaming Sticks
- 8.4.1. Demand estimates and forecasts by region, 2016 - 2027 (Thousand Units)
- 8.4.2. Market estimates and forecasts by region, 2016 - 2027 (USD Million)
Chapter 9. OTT Devices and Services Market Regional Outlook
- 9.1. OTT Devices and Services Market, By Region, 2019 & 2027 (USD Billion)
- 9.2. Regional Movement Analysis and Market Share, 2019 & 2027 (USD Billion)
- 9.3. North America
- 9.3.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.3.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.3.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.3.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.3.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.3.6. U.S.
- 9.3.6.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.3.6.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.3.6.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.3.6.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.3.6.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.3.7. Canada
- 9.3.7.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.3.7.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.3.7.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.3.7.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.3.7.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.4. Europe
- 9.4.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.4.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.4.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.4.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.4.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.4.6. Germany
- 9.4.6.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.4.6.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.4.6.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.4.6.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.4.6.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.4.7. U.K.
- 9.4.7.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.4.7.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.4.7.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.4.7.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.4.7.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.4.8. France
- 9.4.8.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.4.8.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.4.8.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.4.8.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.4.8.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.4.9. Italy
- 9.4.9.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.4.9.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.4.9.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.4.9.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.4.9.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.4.10. Netherlands
- 9.4.10.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.4.10.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.4.10.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.4.10.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.4.10.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.5. Asia Pacific
- 9.5.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.5.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.5.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.5.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.5.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.5.6. China
- 9.5.6.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.5.6.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.5.6.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.5.6.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.5.6.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.5.7. Japan
- 9.5.7.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.5.7.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.5.7.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.5.7.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.5.7.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.5.8. Southeast Asia
- 9.5.8.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.5.8.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.5.8.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.5.8.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.5.8.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.5.9. South Korea
- 9.5.9.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.5.9.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.5.9.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.5.9.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.5.9.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.5.10. India
- 9.5.10.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.5.10.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.5.10.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.5.10.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.5.10.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.6. Latin America
- 9.6.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.6.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.6.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.6.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.6.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.6.6. Mexico
- 9.6.6.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.6.6.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.6.6.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.6.6.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.6.6.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.6.7. Brazil
- 9.6.7.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.6.7.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.6.7.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.6.7.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.6.7.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
- 9.7. MEA
- 9.7.1. Market estimates and forecasts by content, 2016 - 2027 (USD Billion)
- 9.7.2. Market estimates and forecasts by revenue source, 2016 - 2027 (USD Billion)
- 9.7.3. Market estimates and forecasts by platform, 2016 - 2027 (USD Billion)
- 9.7.4. Market estimates and forecasts by deployment, 2016 - 2027 (USD Billion)
- 9.7.5. Market estimates and forecasts by device type, 2016 - 2027 (Thousand Units & USD Million)
Chapter 10. Competitive Landscape
- 10.1. Akamai Technologies
- 10.1.1. Company Overview
- 10.1.2. Financial Performance
- 10.1.3. Product Benchmarking
- 10.1.4. Recent Developments
- 10.2. Amazon.com
- 10.2.1. Company Overview
- 10.2.2. Financial Performance
- 10.2.3. Product Benchmarking
- 10.2.4. Recent Developments
- 10.3. Apple Inc.
- 10.3.1. Company Overview
- 10.3.2. Financial Performance
- 10.3.3. Product Benchmarking
- 10.3.4. Recent Developments
- 10.4. Brightcove Inc.
- 10.4.1. Company Overview
- 10.4.2. Financial Performance
- 10.4.3. Product Benchmarking
- 10.4.4. Recent Developments
- 10.5. Disney + Hotstar
- 10.5.1. Company Overview
- 10.5.2. Financial Performance
- 10.5.3. Product Benchmarking
- 10.5.4. Recent Developments
- 10.6. Google Inc.
- 10.6.1. Company Overview
- 10.6.2. Product Benchmarking
- 10.6.3. Product Benchmarking
- 10.6.4. Recent Developments
- 10.7. Hulu
- 10.7.1. Company Overview
- 10.7.2. Financial Performance
- 10.7.3. Product Benchmarking
- 10.7.4. Recent Developments
- 10.8. Limelight Networks Inc.
- 10.8.1. Company Overview
- 10.8.2. Financial Performance
- 10.8.3. Product Benchmarking
- 10.8.4. Recent Developments
- 10.9. Microsoft Corporation
- 10.9.1. Company Overview
- 10.9.2. Financial Performance
- 10.9.3. Product Benchmarking
- 10.9.4. Recent Developments
- 10.10. Netflix Inc.
- 10.10.1. Company Overview
- 10.10.2. Financial Performance
- 10.10.3. Product Benchmarking
- 10.10.4. Recent Developments
- 10.11. Roku, Inc.
- 10.11.1. Company Overview
- 10.11.2. Financial Performance
- 10.11.3. Product Benchmarking
- 10.11.4. Recent Developments
比較リスト
