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市場調査レポート

有料テレビの世界市場:市場規模・シェア・動向分析 - 技術(ケーブルテレビ、衛星テレビ、IPテレビ)・地域別(2020年~2027年)

Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2020 - 2027

発行 Grand View Research, Inc. 商品コード 557172
出版日 ページ情報 英文 175 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=108.74円で換算しております。
有料テレビの世界市場:市場規模・シェア・動向分析 - 技術(ケーブルテレビ、衛星テレビ、IPテレビ)・地域別(2020年~2027年) Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2020 - 2027
出版日: 2020年04月03日 ページ情報: 英文 175 Pages
概要

OTTメディア事業者との競合が激化しているため、有料テレビ事業者は既存のビジネスモデルを破壊し、より効率的な利益創出方法を戦略的に考える必要性に迫られています。また、MobiTVのような新興企業は、顧客の需要に応じてカスタマイズされた費用対効果の高い柔軟なオプションを提供し、顧客の満足度を得ています。新規事業者および既存事業者の既存サービスの多様化によって、有料テレビ市場の健全な競争が促されると期待されています。世界の有料テレビ市場は、2020年から2027年にかけて1.7%のCAGRで推移し、市場規模は2027年までに2,600億米ドルに達すると予測されています。

当レポートでは、世界の有料テレビ市場を調査し、市場の概要、技術・地域別の市場規模の推移と予測、市場シェア、市場の成長要因および阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。

目次

第1章 調査手法と範囲

  • 市場区分と範囲
  • 市場の定義
  • 情報調達
  • 情報分析
  • 市場形成とデータ視覚化
  • データの検証と公開

第2章 エグゼクティブサマリー

  • 市場の見通し
  • セグメント別の見通し

第3章 市場変数・傾向・範囲

  • 市場イントロダクション
  • バリューチェーン分析
  • 市場力学
  • 浸透と成長の見通しマッピング
  • ビジネス環境分析ツール
  • 主要企業のランキング分析

第4章 有料テレビ市場の動向分析と予測:技術別

  • 動向分析と市場規模:技術別(実績値・予測値)
  • 市場シェアと動向分析:技術別(実績値・予測値)
  • ケーブルテレビ
  • 衛星テレビ
  • IPテレビ

第5章 有料テレビ市場の動向分析と予測:地域別

  • 動向分析と市場規模:地域別(実績値・予測値)
  • 市場シェアと動向分析:地域別(実績値・予測値)
  • 北米
    • 米国
    • カナダ
  • 欧州
    • ドイツ
    • 英国
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
  • ラテンアメリカ
    • ブラジル
    • メキシコ
  • 中東・アフリカ

第6章 競合情勢

  • 企業プロファイル
  • Airtel Digital TV
  • DIRECTV
  • DISH Network Corporation
  • Dish TV India Limited
  • Fetch TV Pty Ltd.
  • Foxtel
  • Rostelecom PJSC
  • Spectrum
  • Tata Sky Ltd
  • Tricolor TV
  • Videocon d2h ltd
  • Xfinity
図表

List of Tables

  • TABLE 1 Pay TV - Industry Snapshot & Key Buying Criteria, 2019 - 2027
  • TABLE 2 Global Pay TV market, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 3 Global Pay TV market by region, 2016 - 2027 (USD Billion)
  • TABLE 4 Global Pay TV market by region, 2016 - 2027 (Million Subscribers)
  • TABLE 5 Global Pay TV market Estimates and Forecasts by Technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 6 Global Pay TV Market Estimates and Forecasts by Technology, 2016 - 2027 (Million Subscribers)
  • TABLE 7 Pay TV market - Key market driver impact
  • TABLE 8 Pay TV market - Key market restraint impact
  • TABLE 9 Global cable TV market by region, 2016 - 2027 (Million Subscribers)
  • TABLE 10 Global cable TV market by region, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 11 Global satellite pay TV market by region, 2016 - 2027 (Million Subscribers)
  • TABLE 12 Global satellite pay TV market by region, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 13 Global IPTV pay TV market by region, 2016 - 2027 (Million Subscribers)
  • TABLE 14 Global IPTV market by region, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 15 North America pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 16 North America pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 17 U.S. pay TV market by technology (Million Subscribers)
  • TABLE 18 U.S. pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 19 Canada pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 20 Canada pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 21 Europe pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 22 Europe pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 23 Germany pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 24 Germany pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 25 U.K. pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 26 U.K. pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 27 Asia Pacific pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 28 Asia Pacific pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 29 China pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 30 China pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 31 India pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 32 India pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 33 Japan pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 34 Japan pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 35 Latin America pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 36 Latin America pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 37 Brazil pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 38 Brazil pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 39 Mexico pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 40 Mexico pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)
  • TABLE 41 MEA pay TV market by technology 2016 - 2027 (Million Subscribers)
  • TABLE 42 MEA pay TV market by technology, 2016 - 2027 (Revenue, USD Billion)

List of Figures

  • FIG. 1 Market segmentation and scope
  • FIG. 2 Pay TV market size and growth prospects (USD Billion)
  • FIG. 3 Pay TV - Value chain analysis
  • FIG. 4 Pay TV - Market dynamics
  • FIG. 5 Key Opportunities Prioritized
  • FIG. 6 MEA broadcast spend
  • FIG. 7 Key company analysis - U. S.
  • FIG. 8 Key company analysis - U. K.
  • FIG. 9 Key company analysis - India
  • FIG. 10 Key company analysis - Latin America
  • FIG. 11 Pay TV Porter's five forces analysis
  • FIG. 12 Pay TV- PEST Analysis
  • FIG. 13 Pay TV number of subscribers outlook key takeaways
  • FIG. 14 Pay TV market: number of subscribers movement analysis
  • FIG. 15 Global cable TV market, 2016 - 2027 (Million subscribers)
  • FIG. 16 Global cable TV TV market, 2016 - 2027 (USD Billion)
  • FIG. 17 Global satellite pay TV market, 2016 - 2027 (Million subscribers)
  • FIG. 18 Global satellite TV market, 2016 - 2027 (USD Billion)
  • FIG. 19 Global IPTV market, 2016 - 2027 (Million subscribers)
  • FIG. 20 Global IPTV market, 2016 - 2027 (USD Billion)
  • FIG. 21 Regional market place: key takeaways
  • FIG. 22 Regional outlook, 2019 & 2027
目次
Product Code: GVR-1-68038-538-0

The global pay TV market size is anticipated to reach USD 260.0 billion by 2027, exhibiting a CAGR of 1.7% over the forecast period, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is prompting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demand, thus ensure customer satisfaction. This is expected to prompt new and existing players to diversify their existing service offerings and ensure healthy competition in the market for pay TV.

The IPTV segment is expected to witness significant growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization to offer more personalized television viewing experience to the hospitality industry.

Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user's quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers' information and television viewing trends, which is expected to drive the market for pay TV over the forecast period.

Rising demand amongst customers to access television from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the 'as-a-service' business model, thereby helping to generate new and sustained revenue streams.

Further key findings from the report suggest:

The IP segment is expected to witness a CAGR of more than 7.0%, owing to rising adoption of OTT media platforms amongst customers

The satellite TV segment will continue to witness significant growth over the forecast period. The growth can be associated with the provision of offering customers with low-priced access to live coverage of important events

Asia Pacific is expected to emerge as the fastest-growing regional market due to comparatively lower internet rates and daily content upgrades, thus ensuring easier access to consumers

Some of the key players in the pay TV market are DIRECTV, DISH Network Corporation, Carter Communications, Foxtel, and Comcast Corporation.

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Market Segmentation & Scope
  • 1.2 Market Definitions
  • 1.3 Information Procurement
    • 1.3.1 Purchased Database
    • 1.3.2 GVR's Internal Database
    • 1.3.3 Secondary Sources & Third Party Perspective
    • 1.3.4 Primary Research
  • 1.4 Information Analysis
    • 1.4.1 Data Analysis Models
  • 1.5 Market Formulation and Data Visualization
  • 1.6 Data Validation and Publishing

Chapter 2 Executive Summary

  • 2.1 Market Outlook
  • 2.2 Segmental Outlook

Chapter 3 Market Variables, Trends & Scope

  • 3.1 Market Introduction
  • 3.2 Industry Value Chain Analysis
  • 3.3 Market Dynamics
    • 3.3.1 Market driver analysis
      • 3.3.1.1 Technical advancements in Pay TV industry
      • 3.3.1.2 Improved value-added services and demand for HD and SD content delivered by pay TV providers
      • 3.3.1.3 Growth in geographical coverage by the pay TV industry
    • 3.3.2 Market restraint/challenges analysis
      • 3.3.2.1 High subscription cost
      • 3.3.2.2 Advent of OTT services
  • 3.4 Penetration & Growth Prospect Mapping
  • 3.5 Business Environment Analysis Tools
    • 3.5.1 PEST Analysis
    • 3.5.2 Porter's Five Force Analysis
  • 3.6 Key Company Ranking Analysis, 2019

Chapter 4 Technology Estimates and Trend Analysis

  • 4.1 Market Size Estimates & Forecasts and Trend Analysis, 2016 - 2027 Revenue, USD Billion)
  • 4.2 Technology Movement Analysis & Market Share, 2019 & 2027
  • 4.3 Cable TV
    • 4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
  • 4.4 Satellite TV
    • 4.4.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
  • 4.5 Internet Protocol Television (IPTV)
    • 4.5.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)

Chapter 5 Regional Estimates and Trend Analysis

  • 5.1 Regional Market Size Estimates & Forecasts, 2016 - 2027 (Revenue, USD Billion)
  • 5.2 Regional Movement Analysis & Market Share, 2019 & 2027
  • 5.3 North America
    • 5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
    • 5.3.2 U.S.
      • 5.3.2.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
    • 5.3.3 Canada
      • 5.3.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
  • 5.4 Europe
    • 5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers, USD Billion)
    • 5.4.2 Germany
      • 5.4.2.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
    • 5.4.3 U.K.
      • 5.4.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
  • 5.5 Asia Pacific
    • 5.5.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers, USD Billion)
    • 5.5.2 China
      • 5.5.2.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
    • 5.5.3 Japan
      • 5.5.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
    • 5.5.4 India
      • 5.5.4.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
  • 5.6 Latin America
    • 5.6.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers, USD Billion)
    • 5.6.2 Brazil
      • 5.6.2.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
    • 5.6.3 Mexico
      • 5.6.3.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)
  • 5.7 Middle East and Africa (MEA)
    • 5.7.1 Market size estimates and forecasts by region, 2016 - 2027 (Million Subscribers; Revenue, USD Billion)

Chapter 6 Competitive Landscape

  • 6.1 Company Profiles
  • 6.2 Airtel Digital TV
    • 6.2.1 Company overview
    • 6.2.2 Financial performance
    • 6.2.3 Product benchmarking
    • 6.2.4 Recent developments
  • 6.3 DIRECTV
    • 6.3.1 Company overview
    • 6.3.2 Financial performance
    • 6.3.3 Product benchmarking
    • 6.3.4 Recent developments
  • 6.4 DISH Network Corporation
    • 6.4.1 Company overview
    • 6.4.2 Product benchmarking
    • 6.4.3 Recent developments
  • 6.5 Dish TV India Limited
    • 6.5.1 Company overview
    • 6.5.2 Financial performance
    • 6.5.3 Product benchmarking
    • 6.5.4 Recent developments
  • 6.6 Fetch TV Pty Ltd.
    • 6.6.1 Company overview
    • 6.6.2 Financial performance
    • 6.6.3 Product benchmarking
    • 6.6.4 Recent developments
  • 6.7 Foxtel
    • 6.7.1 Company overview
    • 6.7.2 Financial performance
    • 6.7.3 Product benchmarking
    • 6.7.4 Recent developments
  • 6.8 Rostelecom PJSC
    • 6.8.1 Company overview
    • 6.8.2 Product benchmarking
    • 6.8.3 Recent developments
  • 6.9 Spectrum
    • 6.9.1 Company overview
    • 6.9.2 Financial performance
    • 6.9.3 Product benchmarking
    • 6.9.4 Recent developments
  • 6.10 Tata Sky Ltd
    • 6.10.1 Company overview
    • 6.10.2 Product benchmarking
    • 6.10.3 Recent developments
  • 6.11 Tricolor TV
    • 6.11.1 Company overview
    • 6.11.2 Product benchmarking
    • 6.11.3 Recent developments
  • 6.12 Videocon d2h ltd
    • 6.12.1 Company overview
    • 6.12.2 Financial overview
    • 6.12.3 Product benchmarking
    • 6.12.4 Recent developments
  • 6.13 Xfinity
    • 6.12.1 Company overview
    • 6.12.2 Financial overview
    • 6.12.3 Product benchmarking
    • 6.12.4 Recent developments