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市場調査レポート
商品コード
557172
有料テレビの世界市場：市場規模・シェア・動向分析 - 技術（ケーブルテレビ、衛星テレビ、IPテレビ）・地域別（2020年～2027年）Pay TV Market Size, Share & Trends Analysis Report By Technology (Cable TV, Satellite TV, IPTV), By Region (North America, Europe, Asia Pacific, Latin America, Middle East & Africa), And Segment Forecasts, 2020 - 2027 |
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| 有料テレビの世界市場：市場規模・シェア・動向分析 - 技術（ケーブルテレビ、衛星テレビ、IPテレビ）・地域別（2020年～2027年） |
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出版日: 2020年04月03日
発行: Grand View Research, Inc.
ページ情報: 英文 175 Pages
納期: 2-3営業日
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OTTメディア事業者との競合が激化しているため、有料テレビ事業者は既存のビジネスモデルを破壊し、より効率的な利益創出方法を戦略的に考える必要性に迫られています。また、MobiTVのような新興企業は、顧客の需要に応じてカスタマイズされた費用対効果の高い柔軟なオプションを提供し、顧客の満足度を得ています。新規事業者および既存事業者の既存サービスの多様化によって、有料テレビ市場の健全な競争が促されると期待されています。世界の有料テレビ市場は、2020年から2027年にかけて1.7%のCAGRで推移し、市場規模は2027年までに2,600億米ドルに達すると予測されています。
当レポートでは、世界の有料テレビ市場を調査し、市場の概要、技術・地域別の市場規模の推移と予測、市場シェア、市場の成長要因および阻害要因の分析、市場機会、競合情勢、主要企業のプロファイルなど、包括的な情報を提供しています。
The global pay TV market size is anticipated to reach USD 260.0 billion by 2027, exhibiting a CAGR of 1.7% over the forecast period, according to a new report by Grand View Research, Inc. Rising competition from OTT media providers is prompting pay TV operators to disrupt existing business models and strategize more efficient profit generation methodologies. Additionally, emerging players, such as MOBITV, offer customized, cost-effective, and flexible options to their customers according to their demand, thus ensure customer satisfaction. This is expected to prompt new and existing players to diversify their existing service offerings and ensure healthy competition in the market for pay TV.
The IPTV segment is expected to witness significant growth over the forecast period due to the advent of 5G technology. Increased bandwidth and enhanced ability to build virtual end-to-end networks for specific applications is a major driving factor for the industry. Additionally, the rapid proliferation of the 5G delivery model in emerging economies is expected to provide consumers with a high-definition 4K viewing experience. Moreover, the adoption of 5G integrated with IPTV services is expected to enable the hospitality industry to improve its service offerings. The technology is expected to facilitate more efficient data collection, analysis, and optimization to offer more personalized television viewing experience to the hospitality industry.
Furthermore, Multi-access Edge Computing (MEC) technology is expected to bring content and applications closer to the network edge, thus reducing latency and enable service optimization. MEC facilitates users to access content with minimum delay and increase IPTV network capacity via Software-Defined Networks (SDN), which improves the user's quality of experience, thus offering encouraging growth prospects to the market. Additionally, MEC is also expected to offer enhanced security to the network system by safeguarding viewers' information and television viewing trends, which is expected to drive the market for pay TV over the forecast period.
Rising demand amongst customers to access television from anywhere in the world on various devices such as mobile phones and tabs is promoting service providers to adopt cloud computing methodologies. Cloud computing offers a flexible and unified platform to holistically manage content monetization and security, thus enabling service providers to simplify business practices. Furthermore, the adoption of cloud technology also enables service providers to leverage the 'as-a-service' business model, thereby helping to generate new and sustained revenue streams.
The IP segment is expected to witness a CAGR of more than 7.0%, owing to rising adoption of OTT media platforms amongst customers
The satellite TV segment will continue to witness significant growth over the forecast period. The growth can be associated with the provision of offering customers with low-priced access to live coverage of important events
Asia Pacific is expected to emerge as the fastest-growing regional market due to comparatively lower internet rates and daily content upgrades, thus ensuring easier access to consumers
Some of the key players in the pay TV market are DIRECTV, DISH Network Corporation, Carter Communications, Foxtel, and Comcast Corporation.
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