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市場調査レポート

マーケティングオートメーションの世界市場規模:ソリューション、展開、企業規模、最終用途、地域、セグメント別予測

Marketing Automation Market Size, Share & Trends Analysis Report By Solution (Email, Social Media), By Deployment (On-premise, Cloud), By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2020 - 2027

発行 Grand View Research, Inc. 商品コード 502261
出版日 ページ情報 英文 104 Pages
納期: 2-3営業日
価格
本日の銀行送金レート: 1USD=110.09円で換算しております。
マーケティングオートメーションの世界市場規模:ソリューション、展開、企業規模、最終用途、地域、セグメント別予測 Marketing Automation Market Size, Share & Trends Analysis Report By Solution (Email, Social Media), By Deployment (On-premise, Cloud), By Enterprise Size, By End Use, By Region, And Segment Forecasts, 2020 - 2027
出版日: 2020年03月31日 ページ情報: 英文 104 Pages
概要

世界のマーケティングオートメーションの市場規模は、2020年から2027年の間に9.8%のCAGRで拡大する見通しで、2027年までに84億2,000万米ドルに達すると予測されています。マーケティングとセールスにおける自動化ソリューションの重要性の高まりから、収益と平均的な取引規模の増加、複数のチャネルでの顧客のターゲット化、顧客の維持が可能となり、同市場は順調に成長を遂げると見込まれています。さらに、マーケティングオートメーションソリューションは、電子メール、ソーシャルメディア、その他のウェブサイト機能など、反復的で単調な作業を自動化に役立ち、人工知能(AI)やデータサイエンスなどの技術の進歩、マーケティングや販売における分析の活用も、予測期間中の同市場の成長を後押しする可能性が期待されています。

当レポートは世界のマーケティングオートメーション市場について調査しており、市場成長要因や課題、ソリューション・展開・企業規模・最終用途・地域別の市場分競合情勢、主要企業のプロファイル等の情報を提供しています。

目次

第1章 調査手法と範囲

  • 調査手法
  • 調査範囲と前提条件
  • 情報源のリスト

第2章 エグゼクティブサマリー

  • 業界のスナップショットと主な購入基準
  • 世界市場

第3章 業界の展望

  • 市場セグメンテーションと範囲
  • 市場規模と成長の見通し
  • バリューチェーン分析
  • 市場力学
    • 市場成長要因分析
    • 市場課題分析
  • 浸透と成長の見通しマッピング
  • 主要企業分析
  • ポーターのファイブフォース分析
  • PESTEL分析
  • 主要企業分析

第4章 市場分析:ソリューション別

  • 市場シェア
  • キャンペーン管理
  • メールマーケティング
  • モバイルアプリ
  • インバウンドマーケティング
  • リードナーチャリング・リードスコアリング
  • レポート・分析
  • ソーシャルメディアマーケティング
  • その他

第5章 市場分析:展開別

  • 市場シェア
  • オンプレミス
  • クラウド

第6章 市場分析:企業規模別

  • 市場シェア
  • 大企業
  • 中小企業

第7章 市場分析:最終用途別

  • 市場シェア
  • BFSI
  • 小売
  • ヘルスケア
  • 流通・IT
  • 個別製造
  • 政府・教育
  • その他

第8章 市場分析:地域別

  • 市場シェア
  • 北米
    • 米国
    • カナダ
  • 欧州
    • 英国
    • ドイツ
  • アジア太平洋地域
    • 中国
    • 日本
    • インド
  • ラテンアメリカ
    • ブラジル
  • 中東・アフリカ

第9章 競合情勢

  • Act-On Software, Inc.
  • Adobe systems Inc.
  • Cognizant
  • HubSpot, Inc.
  • IBM Corporation.
  • Infusionsoft
  • Marketo, Inc
  • Oracle Corporation.
  • Salesforce.com
  • Teradata Corporation
  • その他の主要企業
図表

List of Tables

  • TABLE 1 Marketing automation market- Industry snapshot & key buying criteria, 2016 - 2027
  • TABLE 2 Global marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 3 Global marketing automation market by region, 2016 - 2027 (USD Million)
  • TABLE 4 Global marketing automation market by solution, 2016 - 2027 (USD Million)
  • TABLE 5 Global marketing automation market by deployment, 2016 - 2027 (USD Million)
  • TABLE 6 Global marketing automation market by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 7 Global marketing automation market by end use, 2016 - 2027 (USD Million)
  • TABLE 8 Marketing automation market - Key applications trends
  • TABLE 9 Marketing automation market - Key developments
  • TABLE 10 Marketing automation market - Key market driver impact
  • TABLE 11 Marketing automation market - Key market restraint impact
  • TABLE 12 Marketing automation market in campaign management, 2016 - 2027
  • TABLE 13 Marketing automation market in campaign management, by region, 2016 - 2027
  • TABLE 14 Marketing automation market in email marketing, 2016 - 2027
  • TABLE 15 Marketing automation market in email marketing, by region, 2016 - 2027
  • TABLE 16 Marketing automation market in inbound marketing, 2016 - 2027
  • TABLE 17 Marketing automation market in inbound marketing, by region, 2016 - 2027
  • TABLE 18 Marketing automation market in mobile application, 2016 - 2027
  • TABLE 19 Marketing automation market in mobile application, by region, 2016 - 2027
  • TABLE 20 Marketing automation market in lead nurturing & lead scoring, 2016 - 2027
  • TABLE 21 Marketing automation market in lead nurturing & lead scoring, by region, 2016 - 2027
  • TABLE 22 Marketing automation market in reporting & analytics, 2016 - 2027
  • TABLE 23 Marketing automation market in reporting & analytics, by region, 2016 - 2027
  • TABLE 24 Marketing automation market in social media marketing, 2016 - 2027
  • TABLE 25 Marketing automation market in social media marketing, by region, 2016 - 2027
  • TABLE 26 Other marketing automation solutions market, 2016 - 2027
  • TABLE 27 Other marketing automation solutions market, by region, 2016 - 2027
  • TABLE 28 On-premise marketing automation market, 2016 - 2027
  • TABLE 29 On-premise marketing automation market, by region, 2016 - 2027
  • TABLE 30 Cloud marketing automation market, 2016 - 2027
  • TABLE 31 Cloud marketing automation market, by region, 2016 - 2027
  • TABLE 32 Marketing automation market in large enterprises, 2016 - 2027
  • TABLE 33 Marketing automation market in large enterprises, by region, 2016 - 2027
  • TABLE 34 Marketing automation market in small & medium enterprises, 2016 - 2027
  • TABLE 35 Marketing automation market in small & medium enterprises, by region, 2016 - 2027
  • TABLE 36 Marketing automation market in BFSI, 2016 - 2027 (USD Million)
  • TABLE 37 Marketing automation market in BFSI, by region, 2016 - 2027 (USD Million)
  • TABLE 38 Marketing automation market in retail, 2016 - 2027 (USD Million)
  • TABLE 39 Marketing automation market in retail, by region, 2016 - 2027 (USD Million)
  • TABLE 40 Marketing automation market in healthcare, 2016 - 2027 (USD Million)
  • TABLE 41 Marketing automation market in healthcare, by region, 2016 - 2027 (USD Million)
  • TABLE 42 Marketing automation market in telecom & IT, 2016 - 2027 (USD Million)
  • TABLE 43 Marketing automation market in telecom & IT, by region, 2016 - 2027 (USD Million)
  • TABLE 44 Marketing automation market in discrete manufacturing, 2016 - 2027 (USD Million)
  • TABLE 45 Marketing automation market in discrete manufacturing, by region, 2016 - 2027 (USD Million)
  • TABLE 46 Marketing automation market in government & education, 2016 - 2027 (USD Million)
  • TABLE 47 Marketing automation market in government & education, by region, 2016 - 2027 (USD Million)
  • TABLE 48 Marketing automation market in other end use, 2016 - 2027 (USD Million)
  • TABLE 49 Marketing automation market in other end use, by region, 2016 - 2027 (USD Million)
  • TABLE 50 North America marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 51 North America marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 52 North America marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 53 North America marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 54 North America marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 55 U.S. marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 56 U.S. marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 57 U.S. marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 58 U.S. marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 59 U.S. marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 60 Canada marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 61 Canada marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 62 Canada marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 63 Canada marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 64 Canada marketing automation market, by end use, 2016 - 2027
  • TABLE 65 Europe marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 66 Europe marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 67 Europe marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 68 Europe marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 69 Europe marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 70 U.K. marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 71 U.K. marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 72 U.K. marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 73 U.K. marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 74 U.K. marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 75 Germany marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 76 Germany marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 77 Germany marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 78 Germany marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 79 Germany marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 80 Asia Pacific marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 81 Asia Pacific marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 82 Asia Pacific marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 83 Asia Pacific marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 84 Asia Pacific marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 85 China marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 86 China marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 87 China marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 88 China marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 89 China marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 90 India marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 91 India marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 92 India marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 93 India marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 94 India marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 95 Japan marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 96 Japan marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 97 Japan marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 98 Japan marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 99 Japan marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 100 Latin America marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 101 Latin America marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 102 Latin America marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 103 Latin America marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 104 Latin America marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 105 Brazil marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 106 Brazil marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 107 Brazil marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 108 Brazil marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 109 Brazil marketing automation market, by end use, 2016 - 2027 (USD Million)
  • TABLE 110 MEA marketing automation market, 2016 - 2027 (USD Million)
  • TABLE 111 MEA marketing automation market, by solution, 2016 - 2027 (USD Million)
  • TABLE 112 MEA marketing automation market, by deployment, 2016 - 2027 (USD Million)
  • TABLE 113 MEA marketing automation market, by enterprise size, 2016 - 2027 (USD Million)
  • TABLE 114 MEA marketing automation market, by end use, 2016 - 2027 (USD Million)

List of Figures

  • FIG. 1 Market segmentation and scope
  • FIG. 2 Marketing automation market, 2016 - 2027 (USD Million)
  • FIG. 3 Marketing automation market - Value chain analysis
  • FIG. 4 Marketing automation market - Market dynamics
  • FIG. 5 Key opportunities prioritized
  • FIG. 6 Marketing automation market - Key company market share analysis, 2019
  • FIG. 7 Marketing automation market - Porter's five forces analysis
  • FIG. 8 Marketing automation market - PESTLE analysis
  • FIG. 9 Key companies operating in the market
  • FIG. 10 Marketing automation market, by solution, 2019 & 2027
  • FIG. 11 Marketing automation market, by deployment, 2019 & 2027
  • FIG. 12 Marketing automation market, by enterprise size, 2019 & 2027
  • FIG. 13 Marketing automation market, by end use, 2019 & 2027
  • FIG. 14 Marketing automation market, by region, 2019 & 2027
  • FIG. 15 Regional marketplace: Key takeaways
  • FIG. 16 North American regional market: Key takeaways
  • FIG. 17 Europe regional market: Key takeaways
  • FIG. 18 Asia Pacific regional market: Key takeaways
  • FIG. 19 Latin America regional market: Key takeaways
  • FIG. 20 MEA regional market: Key takeaways
目次
Product Code: GVR-1-68038-457-4

The global marketing automation market size is expected to reach USD 8.42 billion by 2027, expanding at a CAGR of 9.8% from 2020 to 2027, according to a new study conducted by Grand View Research, Inc. Owing to the rising significance of automation solutions in marketing and sales to increase revenue and average deal size, target customers across multiple channels, and retain customers, the market will witness healthy growth. Moreover, the marketing automation solutions help automate repetitive, monotonous tasks such as emails, social media, and other website functions. Technological advancements, such as Artificial Intelligence (AI) and data science, the use of analytics in marketing and sales is also likely to boost the growth prospects of the market over the forecast period.

A recent survey suggests that there were around 3.9 billion email users and about 3.5 billion social media users in 2019. Email marketing is still one of the primary channels of marketing, wherein the scope of automation in the segment will remain highly effective. Generally, email marketing involves sending newsletters, solicit sales, request donations, advertisements, and request businesses via emails. Automation technology in email marketing has proved beneficial and helpful in generating quality leads, and successful implementation of marketing campaigns. The rise of social media and the rapid penetration of mobile and smart devices will foster the marketing solutions and its automation over the forecast period.

Growing demand for marketing automation solutions is likely to drive huge investments in the industry. Large technology companies are aggressively acquiring smaller tech startups and companies to gain an advantage and establish market dominance. Moreover, an industrial survey of usage of marketing automation solutions suggests that on average, 50% of companies are currently using marketing automation. More than half of B2B companies are planning to implement the automation technology for its marketing and sales purposes in the coming years. Thus, the rising demand for marketing automation among B2B companies, increasing internet penetration and subsequent digitalization of industries is likely to boost the market growth over the forecast period.

Further key findings from the report suggest:

The reporting and analytics segment is likely to dominate the marketing automation market in the coming years. Increasing use of artificial intelligence and machine learning to engage with customers through various channels such as messaging, voice, and IoT devices are some of the key driving factors

Cloud deployment was the most preferred way of deploying the software in 2019, and the segment is predicted to maintain its dominance over the next eight years. Growth in cloud computing technology and its services such as Software as a Service (SaaS), Platform as a Service (PaaS), and Infrastructure as a Service (IaaS) will foster the growth

The small and medium enterprises segment is anticipated to be the fastest growing segment over the forecast period. Innovation in marketing strategies, increase in productivity, and customer retention are some of the factors that are propelling SMEs to adopt marketing automation solutions

Discrete manufacturing is anticipated to emerge as the fastest growing segment by 2027. Integration of CRM with marketing service solutions to eliminate redundant tasks and to retain customers is likely to promote the applications of marketing automation among manufacturers

Asia Pacific is expected to experience the highest growth over the forecast period, attributed to the presence of emerging economies such as India and China, who possess large customer base. Moreover, increasing awareness about the marketing tools and services, growing penetration of internet, rise in number of social media platforms, and usage of smart devices is likely to promote the growth

Market comprises of some prominent players such as Adobe Inc.; Cognizant; Act-On Software, Inc.; HubSpot, Inc.; Oracle Corporation; Salesforce.com, Inc.; IBM Corporation; Keap; Marketo, Inc.; and Teradata Corporation; among others. Moreover, large vendors are observed acquiring other players to consolidate their market share and expand their existing portfolio

Table of Contents

Chapter 1 Methodology and Scope

  • 1.1 Research Methodology
  • 1.2 Research Scope and Assumptions
  • 1.3 List of Data Sources

Chapter 2 Executive Summary

  • 2.1 Marketing Automation Market- Industry Snapshot & Key Buying Criteria, 2016 - 2027
  • 2.2 Global Marketing Automation Market, 2016 - 2027
    • 2.2.1 Global marketing automation market, by region, 2016 - 2027
    • 2.2.2 Global marketing automation market, by solution, 2016 - 2027
    • 2.2.3 Global marketing automation market, by deployment, 2016 - 2027
    • 2.2.4 Global marketing automation market, by enterprise size, 2016 - 2027
    • 2.2.4 Global marketing automation market, by end use, 2016 - 2027

Chapter 3 Marketing Automation Industry Outlook

  • 3.1 Market Segmentation & Scope
  • 3.2 Market Size and Growth Prospects
  • 3.3 Marketing Automation Market - Value Chain Analysis
  • 3.4 Marketing Automation - Market Dynamics
    • 3.4.1 Market driver analysis
      • 3.4.1.1 Proliferation of Internet of Things
      • 3.4.1.2 Increasing demand for automation, efficieny, and quality in enterprises
    • 3.4.2 Market challenge analysis
      • 3.4.2.1 Security concerns
  • 3.5 Penetration and Growth Prospect Mapping
  • 3.6 Marketing Automation Market - Key Company Analysis, 2019
  • 3.7 Marketing Automation Market - Porter's Analysis
  • 3.8 Marketing Automation Market - PESTEL Analysis
  • 3.9 Marketing Automation Market - Key Company Analysis, 2019

Chapter 4 Marketing Automation Solution Outlook

  • 4.1 Marketing Automation Market Share by Solution, 2019 & 2027
  • 4.2 Campaign Management
    • 4.2.1 Marketing automation market in marketing campaign management, 2016 - 2027
    • 4.2.2 Marketing automation market in campaign management, by region, 2016 - 2027
  • 4.3 Email Marketing
    • 4.3.1 Marketing automation market in email marketing, 2016 - 2027
    • 4.3.2 Marketing automation market in email marketing, by region, 2016 - 2027
  • 4.4 Mobile Application
    • 4.4.1 Marketing automation market in mobile application, 2016 - 2027
    • 4.4.2 Marketing automation market in mobile application, by region, 2016 - 2027
  • 4.5 Inbound Marketing
    • 4.5.1 Marketing automation market in inbound marketing, 2016 - 2027
    • 4.5.2 Marketing automation market in inbound marketing, by region, 2016 - 2027
  • 4.6 Lead Nurturing & Lead Scoring
    • 4.6.1 Marketing automation market in lead nurturing & lead scoring, 2016 - 2027
    • 4.6.2 Marketing automation market in lead nurturing & lead scoring, by region, 2016 - 2027
  • 4.7 Reporting & Analytics
    • 4.7.1 Marketing automation market in reporting & analytics, 2016 - 2027
    • 4.7.2 Marketing automation market in reporting & analytics, by region, 2016 - 2027
  • 4.8 Social Media Marketing
    • 4.8.1 Marketing automation market in social media marketing, 2016 - 2027
    • 4.8.2 Marketing automation market in social media marketing, by region, 2016 - 2027
  • 4.9 Others
    • 4.9.1 Other marketing automation solutions market, 2016 - 2027
    • 4.9.2 Other marketing automation solutions market, by region, 2016 - 2027

Chapter 5 Marketing Automation Deployment Outlook

  • 5.1 Marketing Automation Market Share by Deployment, 2019 & 2027
  • 5.2 On-premise
    • 5.2.1 On-premise marketing automation market, 2016 - 2027, 2016 - 2027
    • 5.2.2 On-premise marketing automation market, by region, 2016 - 2027
  • 5.3 Cloud
    • 5.3.1 Cloud marketing automation market, 2016 - 2027
    • 5.3.2 Cloud marketing automation market, by region, 2016 - 2027

Chapter 6 Marketing Automation Enterprise Size Outlook

  • 6.1 Marketing Automation Market Share by Enterprise Size, 2019 & 2027
  • 6.2 Large Enterprises
    • 6.2.1 Marketing automation market in large enterprises, 2016 - 2027
    • 6.2.2 Marketing automation market in large enterprises, by region, 2016 - 2027
  • 6.3 Small & Medium Enterprises
    • 6.3.1 Marketing automation market in small & medium enterprises, 2016 - 2027
    • 6.3.2 Marketing automation market in small & medium enterprises, by region, 2016 - 2027

Chapter 7 Marketing Automation End Use Outlook

  • 7.1 Marketing Automation Market Share by End Use, 2019 & 2027
  • 7.2 BFSI
    • 7.2.1 Marketing automation market in BFSI, 2016 - 2027
    • 7.2.2 Marketing automation market in BFSI, by region, 2016 - 2027
  • 7.3 Retail
    • 7.3.1 Marketing automation market in retail, 2016 - 2027
    • 7.3.2 Marketing automation market in retail, by region, 2016 - 2027
  • 7.4 Healthcare
    • 7.4.1 Marketing automation market in healthcare, 2016 - 2027
    • 7.4.2 Marketing automation market in healthcare, by region, 2016 - 2027
  • 7.5 Telecom & IT
    • 7.5.1 Marketing automation market in telecom & IT, 2016 - 2027
    • 7.5.2 Marketing automation market in telecom & IT, by region, 2016 - 2027
  • 7.6 Discrete Manufacturing
    • 7.6.1 Marketing automation market in discrete manufacturing, 2016 - 2027
    • 7.6.2 Marketing automation market in discrete manufacturing, by region, 2016 - 2027
  • 7.7 Government & Education
    • 7.7.1 Marketing automation market in government & education, 2016 - 2027
    • 7.7.2 Marketing automation market in government & education, by region, 2016 - 2027
  • 7.8 Others
    • 7.8.1 Marketing automation market in other end use, 2016 - 2027
    • 7.8.2 Marketing automation market in other end use, by region, 2016 - 2027

Chapter 8 Marketing Automation Regional Outlook

  • 8.1 Marketing Automation Market Share by Region, 2019 & 2027
  • 8.2 North America
    • 8.2.1 North America marketing automation market, 2016 - 2027
    • 8.2.2 North America marketing automation market, by solution, 2016 - 2027
    • 8.2.3 North America marketing automation market, by deployment, 2016 - 2027
    • 8.2.4 North America marketing automation market, by enterprise size, 2016 - 2027
    • 8.2.5 North America marketing automation market, by end use, 2016 - 2027
    • 8.2.6 U.S.
      • 8.2.6.1 U.S. marketing automation market, 2016 - 2027
      • 8.2.6.2 U.S. marketing automation market, by solution, 2016 - 2027
      • 8.2.6.3 U.S. marketing automation market, by deployment, 2016 - 2027
      • 8.2.6.4 U.S. marketing automation market, by enterprise size, 2016 - 2027
      • 8.2.6.5 U.S. marketing automation market, by end use, 2016 - 2027
    • 8.2.7 Canada
      • 8.2.7.1 Canada marketing automation market, 2016 - 2027
      • 8.2.7.2 Canada marketing automation market, by solution, 2016 - 2027
      • 8.2.7.3 Canada marketing automation market, by deployment, 2016 - 2027
      • 8.2.7.4 Canada marketing automation market, by enterprise size, 2016 - 2027
      • 8.2.7.5 Canada marketing automation market, by end use, 2016 - 2027
  • 8.3 Europe
    • 8.3.1 Europe marketing automation market, 2016 - 2027
    • 8.3.2 Europe marketing automation market, by solution, 2016 - 2027
    • 8.3.3 Europe marketing automation market, by deployment, 2016 - 2027
    • 8.3.4 Europe marketing automation market, by enterprise size, 2016 - 2027
    • 8.3.5 Europe marketing automation market, by end use, 2016 - 2027
    • 8.3.6 U.K.
      • 8.3.6.1 U.K. marketing automation market, 2016 - 2027
      • 8.3.6.2 U.K. marketing automation market, by solution, 2016 - 2027
      • 8.3.6.3 U.K. marketing automation market, by deployment, 2016 - 2027
      • 8.3.6.4 U.K. marketing automation market, by enterprise size, 2016 - 2027
      • 8.3.6.5 U.K. marketing automation market, by end use, 2016 - 2027
    • 8.3.7 Germany
      • 8.3.7.1 Germany marketing automation market, 2016 - 2027
      • 8.3.7.2 Germany marketing automation market, by solution, 2016 - 2027
      • 8.3.7.3 Germany marketing automation market, by deployment, 2016 - 2027
      • 8.3.7.4 Germany marketing automation market, by enterprise size, 2016 - 2027
      • 8.3.7.5 Germany marketing automation market, by end use, 2016 - 2027
  • 8.4 Asia Pacific
    • 8.4.1 Asia Pacific marketing automation market, 2016 - 2027
    • 8.4.2 Asia Pacific marketing automation market, by solution, 2016 - 2027
    • 8.4.3 Asia Pacific marketing automation market, by deployment, 2016 - 2027
    • 8.4.4 Asia Pacific marketing automation market, by enterprise size, 2016 - 2027
    • 8.4.5 Asia Pacific marketing automation market, by end use, 2016 - 2027
    • 8.4.6 China
      • 8.4.6.1 China marketing automation market, 2016 - 2027
      • 8.4.6.2 China marketing automation market, by solution, 2016 - 2027
      • 8.4.6.3 China marketing automation market, by deployment, 2016 - 2027
      • 8.4.6.4 China marketing automation market, by enterprise size, 2016 - 2027
      • 8.4.6.5 China marketing automation market, by end use, 2016 - 2027
    • 8.4.7 Japan
      • 8.4.7.1 Japan marketing automation market, 2016 - 2027
      • 8.4.7.2 Japan marketing automation market, by solution, 2016 - 2027
      • 8.4.7.3 Japan marketing automation market, by deployment, 2016 - 2027
      • 8.4.7.4 Japan marketing automation market, by enterprise size, 2016 - 2027
      • 8.4.7.5 Japan marketing automation market, by end use, 2016 - 2027
    • 8.4.8 India
      • 8.4.8.1 India marketing automation market, 2016 - 2027
      • 8.4.8.2 India marketing automation market, by solution, 2016 - 2027
      • 8.4.8.3 India marketing automation market, by deployment, 2016 - 2027
      • 8.4.8.4 India marketing automation market, by enterprise size, 2016 - 2027
      • 8.4.8.5 India marketing automation market, by end use, 2016 - 2027
  • 8.5 Latin America
    • 8.5.1 Latin America marketing automation market, 2016 - 2027
    • 8.5.2 Latin America marketing automation market, by solution, 2016 - 2027
    • 8.5.3 Latin America marketing automation market, by deployment, 2016 - 2027
    • 8.5.4 Latin America marketing automation market, by enterprise size, 2016 - 2027
    • 8.5.5 Latin America marketing automation market, by end use, 2016 - 2027
    • 8.5.6 Brazil
      • 8.5.6.1 Brazil marketing automation market, 2016 - 2027
      • 8.5.6.2 Brazil marketing automation market, by solution, 2016 - 2027
      • 8.5.6.3 Brazil marketing automation market, by deployment, 2016 - 2027
      • 8.5.6.4 Brazil marketing automation market, by enterprise size, 2016 - 2027
      • 8.5.6.5 Brazil marketing automation market, by end use, 2016 - 2027
  • 8.6 MEA
    • 8.6.1 MEA marketing automation market, 2016 - 2027
    • 8.6.2 MEA marketing automation market, by solution, 2016 - 2027
    • 8.6.3 MEA marketing automation market, by deployment, 2016 - 2027
    • 8.6.4 MEA marketing automation market, by enterprise size, 2016 - 2027
    • 8.6.5 MEA marketing automation market, by end use, 2016 - 2027

Chapter 9 Competitive Landscape

  • 9.1 Act-On Software, Inc.
    • 9.1.1 Company overview
    • 9.1.2 Financial performance
    • 9.1.3 Product benchmarking
    • 9.1.4 Strategic initiatives
  • 9.2 Adobe systems Inc.
    • 9.2.1 Company overview
    • 9.2.2 Financial performance
    • 9.2.3 Product benchmarking
    • 9.2.4 Strategic initiatives
  • 9.3 Cognizant
    • 9.3.1 Company overview
    • 9.3.2 Financial performance
    • 9.3.3 Product benchmarking
    • 9.3.4 Strategic initiatives
  • 9.4 HubSpot, Inc.
    • 9.4.1 Company overview
    • 9.4.2 Financial performance
    • 9.4.3 Product benchmarking
    • 9.4.4 Strategic initiatives
  • 9.5 IBM Corporation.
    • 9.5.1 Company overview
    • 9.5.2 Financial performance
    • 9.5.3 Product benchmarking
    • 9.5.4 Strategic initiatives
  • 9.6 Infusionsoft
    • 9.6.1 Company overview
    • 9.6.2 Financial performance
    • 9.6.3 Product benchmarking
    • 9.6.4 Strategic initiatives
  • 9.7 Marketo, Inc
    • 9.7.1 Company overview
    • 9.7.2 Financial performance
    • 9.7.3 Product benchmarking
    • 9.7.4 Strategic initiatives
  • 9.8 Oracle Corporation.
    • 9.8.1 Company overview
    • 9.8.2 Financial performance
    • 9.8.3 Product benchmarking
    • 9.8.4 Strategic initiatives
  • 9.9 Salesforce.com
    • 9.9.1 Company overview
    • 9.9.2 Financial performance
    • 9.9.3 Product benchmarking
    • 9.9.4 Strategic initiatives
  • 9.10 Teradata Corporation
    • 9.10.1 Company overview
    • 9.10.2 Financial performance
    • 9.10.3 Product benchmarking
    • 9.10.4 Strategic initiatives
  • 9.11 Other Key Players