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市場調査レポート
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1007437

ワインの市場動向・市場シェア・市場規模の予測 (2021-2028年):製品 (テーブルワイン・デザートワイン・スパークリングワイン)・流通経路 (オントレード・オフトレード)・地域別

Wine Market Size, Share & Trends Analysis Report By Product (Table Wine, Dessert Wine, Sparkling Wine), By Distribution Channel (On-trade, Off-trade), By Region, And Segment Forecasts, 2021 - 2028

出版日: | 発行: Grand View Research, Inc. | ページ情報: 英文 105 Pages | 納期: 2~10営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=128.03円
ワインの市場動向・市場シェア・市場規模の予測 (2021-2028年):製品 (テーブルワイン・デザートワイン・スパークリングワイン)・流通経路 (オントレード・オフトレード)・地域別
出版日: 2021年05月03日
発行: Grand View Research, Inc.
ページ情報: 英文 105 Pages
納期: 2~10営業日
  • 全表示
  • 概要
  • 図表
  • 目次
概要

世界のワインの市場規模は予測期間中6.4%のCAGRで推移し、2028年には6859億9000万米ドルの規模に成長すると予測されています。

すべての年齢層にワインが好まれる傾向、パーティ文化の拡大、低アルコール飲料への高い需要などの要因が同市場の成長を推進しています。また、オンライン販売により、消費者のアクセス性が向上し、デジタル通信技術により、さまざまな種類のワインのショッピングエクスペリエンスが向上しています。

当レポートでは、世界のワインの市場を調査し、市場の定義と概要、バリューチェーン、新型コロナウイルス感染症 (COVID-19)およびその他の市場影響因子の分析、消費者行動の分析、市場規模の推移・予測、製品・流通経路・地域/主要国など各種区分別の内訳、競合環境、主要企業のプロファイルなどをまとめています。

第1章 調査手法・調査範囲

第2章 エグゼクティブサマリー

第3章 市場可変因子・動向・展望

  • 普及・成長の見通しマッピング
  • COVID-19の影響
  • 産業のバリューチェーン
  • 市場力学
  • 事業環境の分析
  • 市場ロードマップ
  • 市場参入戦略

第4章 消費者行動の分析

第5章 市場予測・動向分析:製品別

  • 市場シェア実績・予測
  • テーブルワイン
  • デザートワイン
  • スパークリングワイン

第6章 市場予測・動向分析:流通経路別

  • 市場シェア実績・予測
  • オントレード
  • オフトレード

第7章 市場予測・動向分析:地域・主要国別

  • 市場シェア・動向分析
  • 市場予測
  • 北米
  • アジア太平洋
  • 中南米
  • 中東・アフリカ

第8章 競争分析

  • 主要企業・近年の展開・影響分析
  • 主要企業・競合上の分類
  • ベンダー情勢

第9章 企業プロファイル

  • Asahi Group Holdings, Ltd.
  • Beijing Yanjing Beer Group Corporation
  • The Wine Group
  • Castel Freres
  • Accolade Wines
  • E. & J. Gallo Winery
  • Constellation Brands
  • Treasury Wine Estates (TWE)
  • Pernod Ricard
  • Vina Concha y Toro
図表

List of Tables

  • 1. Wine market - Key market driver analysis
  • 2. Wine market - Key market restraint analysis
  • 3. Global table wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 4. Global dessert wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 5. Global sparkling wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 6. Global wine market estimates and forecast through on-trade, 2016 - 2028 (USD Billion)
  • 7. Global wine market estimates and forecast through off-trade, 2016 - 2028 (USD Billion)
  • 8. North America wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 9. North America wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 10. North America wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 11. U.S. wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 12. U.S. wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 13. U.S. wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 14. Europe wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 15. Europe wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 16. Europe wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 17. U.K. wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 18. U.K. wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 19. U.K. wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 20. France wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 21. France wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 22. France wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 23. Italy wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 24. Italy wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 25. Italy wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 26. Asia Pacific wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 27. Asia Pacific wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 28. Asia Pacific wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 29. China wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 30. China wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 31. China wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 32. India wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 33. India wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 34. India wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 35. Japan wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 36. Japan wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 37. Japan wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 38. Central & South America wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 39. Central & South America wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 40. Central & South America wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 41. Brazil wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 42. Brazil wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 43. Brazil wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 44. Middle East & Africa wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 45. Middle East & Africa wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 46. Middle East & Africa wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 47. South Africa wine market estimates and forecast, 2016 - 2028 (USD Billion)
  • 48. South Africa wine market revenue estimates and forecast by product, 2016 - 2028 (USD Billion)
  • 49. South Africa wine market revenue estimates and forecast by distribution channel, 2016 - 2028 (USD Billion)
  • 50. Vendor landscape

List of Figures

  • 1. Wine market snapshot
  • 2. Wine market segmentation & scope
  • 3. Wine market penetration & growth prospect mapping
  • 4. Wine market value chain analysis
  • 5. Wine market dynamics
  • 6. Wine market Porter's analysis
  • 7. Wine market: Product movement analysis
  • 8. Wine market: Distribution channel movement analysis
  • 9. Wine market: Regional movement analysis
目次
Product Code: GVR-4-68039-353-5

Wine Market Growth & Trends

The global wine market size is expected to reach USD 685.99 billion by 2028, according to a new report by Grand View Research, Inc. It is expected to expand at a CAGR of 6.4% from 2021 to 2028. The growing preference for wines among all age groups instead of hard spirits across the world is expected to be a major factor contributing to the growth of the market. In addition to this, growing party culture with higher demand for low alcoholic beverages is anticipated to fuel the market growth over the forecast period.

Wine has gained wide-scale penetration across the globe. Its popularity is attributed to its affordable pricing along with fine taste. Online sales of wine have made it exceptionally affordable and accessible to consumers, regardless of their location. Along with that, digital communication technologies have improved the experience of shopping for different types of wine.

The off-trade distribution channel enjoys maximum penetration across the globe. The regular consumption of table and dessert wines is likely to be the major factor driving the sales of different types of wines through off-trade distribution channels. In addition, the low prices of wine being sold through these distribution channels are likely to encourage more consumers to opt for these, resulting in a positive impact on the market growth over the forecast years.

Companies are increasingly focusing on producing new wines to gain market share across the globe. For instance, in May 2020, E. & J. Gallo Winery announced the launch of a new French rose, created and developed by Post Malone, a Grammy-nominated record artist, in partnership with Global Brand Equities and Dre London. E. & J. Gallo Company has exclusive distribution and sales support for the brand.

To increase geographic reach, cut down competition, and expand market share, companies are adopting strategies such as mergers & acquisitions and various partnerships. For instance, in 2020, Accolade Wines acquired the operations of Australian wine company Katnook Estate from Wingara Wine Group. Accolade Wines will control approximately 160 hectares of vineyards in Coonawarra, Australia.

Wine Market Report Highlights

By product, table wine held the largest share of more than 84.0% in 2020 and is expected to maintain its lead over the forecast period. Being inexpensive and easily accessible through retail, table wines often find preference among new consumers of wine

The sparkling wine product segment is projected to register the fastest CAGR of 6.6% from 2021 to 2028. Increased consumer interest in spritz drinks and propagation of aperitivo culture in the European region have been driving the demand for sparkling wine

The off-trade distribution channel held the largest share of 89.0% in 2020. The off-trade distribution channel of wine includes retail outlets, supermarkets, and hypermarkets

Europe held the largest share of over 46.0% in 2020. Europe is the most established market for wine with several countries such as Portugal, Italy, and France having the highest per capita wine consumption per year

Table of Contents

Chapter 1. Methodology and Scope

  • 1.1. Market Segmentation & Scope
  • 1.2. Market Definition
  • 1.3. Information Procurement
    • 1.3.1. Purchased Database
    • 1.3.2. GVR's Internal Database
    • 1.3.3. Secondary Sources & Third-Party Perspectives
    • 1.3.4. Primary Research
  • 1.4. Information Analysis
    • 1.4.1. Data Analysis Models
  • 1.5. Market Formulation & Data Visualization
  • 1.6. Data Validation & Publishing

Chapter 2. Executive Summary

  • 2.1. Market Outlook
  • 2.2. Product Outlook
  • 2.3. Distribution Channel Outlook
  • 2.4. Regional Outlook
  • 2.5. Competitive Insights

Chapter 3. Wine Market Variables, Trends & Scope

  • 3.1. Market Introduction
  • 3.2. Penetration & Growth Prospect Mapping
  • 3.3. Impact of COVID-19 on the Wine Market
  • 3.4. Industry Value Chain Analysis
    • 3.4.1. Sales/Retail Channel Analysis
    • 3.4.2. Profit Margin Analysis
  • 3.5. Market Dynamics
    • 3.5.1. Market Driver Analysis
    • 3.5.2. Market Restraint Analysis
    • 3.5.3. Industry Challenges
    • 3.5.4. Industry Opportunities
  • 3.6. Business Environment Analysis
    • 3.6.1. Industry Analysis - Porter's
      • 3.6.1.1. Supplier Power
      • 3.6.1.2. Buyer Power
      • 3.6.1.3. Substitution Threat
      • 3.6.1.4. Threat from New Entrant
      • 3.6.1.5. Competitive Rivalry
  • 3.7. Roadmap of Wine Market
  • 3.8. Market Entry Strategies

Chapter 4. Consumer Behavior Analysis

  • 4.1. Demographic Analysis
  • 4.2. Consumer Trends and Preferences
  • 4.3. Factors Affecting Buying Decision
  • 4.4. Consumer Product Adoption
  • 4.5. Observations & Recommendations

Chapter 5. Wine Market: Product Estimates & Trend Analysis

  • 5.1. Product Movement Analysis & Market Share, 2020 & 2028
  • 5.2. Table Wine
    • 5.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
  • 5.3. Dessert Wine
    • 5.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
  • 5.4. Sparkling Wine
    • 5.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)

Chapter 6. Wine Market: Distribution Channel Estimates & Trend Analysis

  • 6.1. Distribution Channel Movement Analysis & Market Share, 2020 & 2028
  • 6.2. On-trade
    • 6.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
  • 6.3. Off-trade
    • 6.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)

Chapter 7. Wine Market: Regional Estimates & Trend Analysis

  • 7.1. Regional Movement Analysis & Market Share, 2020 & 2028
  • 7.2. North America
    • 7.2.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.2.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.2.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.2.4. U.S.
      • 7.2.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.2.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.2.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.3. Europe
    • 7.3.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.3.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.3.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.3.4. U.K.
      • 7.3.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.3.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.3.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.3.5. France
      • 7.3.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.3.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.3.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.3.6. Italy
      • 7.3.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.3.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.3.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.4. Asia Pacific
    • 7.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.4.4. China
      • 7.4.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.4.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.4.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.4.5. India
      • 7.4.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.4.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.4.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.4.6. Japan
      • 7.4.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.4.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.4.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.5. Central & South America
    • 7.5.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.5.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.5.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.5.4. Brazil
      • 7.5.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.5.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.5.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
  • 7.6. Middle East & Africa
    • 7.6.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
    • 7.6.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
    • 7.6.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)
    • 7.6.4. South Africa
      • 7.6.4.1. Market estimates and forecast, 2016 - 2028 (USD Billion)
      • 7.6.4.2. Market estimates and forecast, by product, 2016 - 2028 (USD Billion)
      • 7.6.4.3. Market estimates and forecast, by distribution channel, 2016 - 2028 (USD Billion)

Chapter 8. Competitive Analysis

  • 8.1. Key global players, recent developments & their impact on the industry
  • 8.2. Key Company/Competition Categorization (Key innovators, Market leaders, Emerging players)
  • 8.3. Vendor Landscape
    • 8.3.1. Key company market share analysis, 2020

Chapter 9. Company Profiles

  • 9.1. Asahi Group Holdings, Ltd.
    • 9.1.1. Company Overview
    • 9.1.2. Financial Performance
    • 9.1.3. Product Benchmarking
    • 9.1.4. Strategic Initiatives
  • 9.2. Beijing Yanjing Beer Group Corporation
    • 9.2.1. Company Overview
    • 9.2.2. Financial Performance
    • 9.2.3. Product Benchmarking
    • 9.2.4. Strategic Initiatives
  • 9.3. The Wine Group
    • 9.3.1. Company Overview
    • 9.3.2. Financial Performance
    • 9.3.3. Product Benchmarking
    • 9.3.4. Strategic Initiatives
  • 9.4. Castel Freres
    • 9.4.1. Company Overview
    • 9.4.2. Financial Performance
    • 9.4.3. Product Benchmarking
    • 9.4.4. Strategic Initiatives
  • 9.5. Accolade Wines
    • 9.5.1. Company Overview
    • 9.5.2. Financial Performance
    • 9.5.3. Product Benchmarking
    • 9.5.4. Strategic Initiatives
  • 9.6. E. & J. Gallo Winery
    • 9.6.1. Company Overview
    • 9.6.2. Financial Performance
    • 9.6.3. Product Benchmarking
    • 9.6.4. Strategic Initiatives
  • 9.7. Constellation Brands
    • 9.7.1. Company Overview
    • 9.7.2. Financial Performance
    • 9.7.3. Product Benchmarking
    • 9.7.4. Strategic Initiatives
  • 9.8. Treasury Wine Estates (TWE)
    • 9.8.1. Company Overview
    • 9.8.2. Financial Performance
    • 9.8.3. Product Benchmarking
    • 9.8.4. Strategic Initiatives
  • 9.9. Pernod Ricard
    • 9.9.1. Company Overview
    • 9.9.2. Financial Performance
    • 9.9.3. Product Benchmarking
    • 9.9.4. Strategic Initiatives
  • 9.10. Vina Concha y Toro
    • 9.10.1. Company Overview
    • 9.10.2. Financial Performance
    • 9.10.3. Product Benchmarking
    • 9.10.4. Strategic Initiatives