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ジオフェンシング

GeoFencing: Enabling Location-Based Reminders, Ads, Promotions, Proactive Apps, Security & More

発行 Grizzly Analytics LLC 商品コード 277915
出版日 ページ情報 英文 145 Pages
納期: 即日から翌営業日
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本日の銀行送金レート: 1USD=105.42円で換算しております。
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ジオフェンシング GeoFencing: Enabling Location-Based Reminders, Ads, Promotions, Proactive Apps, Security & More
出版日: 2012年11月12日 ページ情報: 英文 145 Pages
概要

ジオフェンシング(GeoFencing)とは、対応端末が、特定の地理的領域内に出入りした時に、指定された処理を自動的に行うための技術です。新世代のモバイルアプリケーション、サービス、ビジネスモデルに対する技術的なイネーブラーとして、注目されています。

当レポートでは、現在進行中のジオフェンシングについて取り上げ、技術開発の問題点、用途やサービス、主要企業の活動について検証して、概略以下の構成でお届けいたします。

ジオフェンシング:概要と使用目的

  • 地理的領域内の出入りを検出
  • エンドユーザーアプリケーション
  • 商用アプリケーション
  • エンタープライズアプリケーション
  • ソーシャルネットワークの利用
  • 電話機能への活用
  • セキュリティ用

ジオフェンシング:オープン課題と研究ロードマップ

  • オープン課題の3つのカテゴリー
  • 技術的な課題
  • 技術的な課題の研究
  • ロケーションの課題
  • ロケーションの課題の研究
  • フェンスの課題
  • フェンスの課題の研究
  • 課題と現在進行中の研究

ジオフェンシングの研究開発:Apple

  • 展開済み、研究中
  • iOS Reminder
  • iOS Reminderのロケーションベース機能
  • Apple Core Locationフレームワーク
  • Apple 研究
  • 多層構造のジオフェンシング
  • 移動時間をロケーションベースのReminderに統合
  • 政策をデバイスで強行
  • ジオフェンシングの接続の問題

ジオフェンシングの研究開発:Microsoft

ジオフェンシングの研究開発:Google

ジオフェンシングの研究開発:Nokia

ジオフェンシングの研究開発:Qualcomm

ジオフェンシングの研究開発:EBay/PayPal

ジオフェンシングの研究開発:HP (Palm)

ジオフェンシングの研究開発:その他の主要モバイル・技術企業

  • IBM
  • Samsung
  • Sprint
  • TCS
  • General Electric
  • Poynt
  • TeleNav
  • MCI
  • Motorola
  • ETRI
  • Phillips
  • Advanced Micro Devices (AMD)
  • Electronic Data Systems (EDS)
  • BellSouth

ジオフェンシングの研究開発:その他の企業

ジオフェンシング関連のその他の研究と特許

ジオフェンシングで既に使用している小売ソリューション

ジオフェンシング関連の新規企業とモバイルアプリ

ロケーションベースのReminderに対する局所探索(LS)情報

目次

Abstract

Enabling Location-Based Reminders, Ads, Promotions, Proactive Apps, Security & More

GeoFencing technology enables an action to be taken when a device enters or leaves a specific geographical area. GeoFencing is emerging as a key technology enabler for a new generation of mobile applications, services and business models. While the word GeoFencing has not yet entered common usage, it has been researched for years by all the major mobile companies, and a wide range of GeoFencing applications are reaching market.

GeoFencing is poised to revolutionize smartphone applications and services. Applications become proactive, running automatically when nearing a relevant location, and targeting their services to the user and to the location.

For smartphone calendar and to-do list users, GeoFencing will alert you as you pass a store that sells the milk you need. For retailers, GeoFencing will run your store's app automatically as the user is passing by a store branch, with an appropriate promotion or suggestion. For office workers, GeoFencing will notify you when walking by the desk of a person you need to talk to, based on your workflow system to-do list. For companies, GeoFencing will protect your vehicles and other assets. These are only a small number of the myriad of applications and services that GeoFencing enables.

But GeoFencing has a number of technical hurdles ahead. How can a device monitor when it enters a GeoFence without draining all its battery running GPS? How can a device know when its five minutes away from a target location, when the user might be speeding or might be stuck in traffic? How can a device monitor GeoFences in areas where GPS coverage is bad?

In this 145-page report, Grizzly Analytics analyzes and reports all the ongoing research on GeoFencing, including technology research overcoming the hurdles listed above, and including all the applications and services above and much more. Read about the research activity of all the major mobile companies - Google, Microsoft, Apple, Samsung, Nokia, Qualcomm, EBay, IBM & others - and also 3rd-party applications and individual researchers with related patents.

Executive Summary

  • GeoFencing technology enables an action to be taken when a device enters or leaves a specific geographical area.
  • GeoFencing is being added to at least two mobile OS's, enabling 3rd party applications to run proactively based on the phone's location.
  • GeoFencing has emerged as an enabler of a wide variety of services. The biggest are commerce (e.g., sending deals for a nearby stores), reminders (e.g., reminding when passing a store), core phone features (e.g., setting a phone to silent in a theater) & security (alerting parents when a child enters a bad area). Dozens of other uses are in R&D.
  • There are significant technical challenges ahead. Current solutions use too much battery & CPU, require that locations be precisely specified, do not take spend and traffic into account, and are not effective enough.
  • This report analyzes research underway by Microsoft, Apple, Google, Qualcomm, EBay & many others, addressing these challenges and opening dozens of new application areas.

Table of Contents

DETAILED TABLE OF CONTENTS

Executive Summary

GeoFencing Applications

Technology Opportunities for GeoFencing

Grizzly Analytics Predictions for GeoFencing

What does this mean for Mobile Industry Companies?

What does this mean for Software Developers?

What does this mean for Retailers?

What does this mean for the Enterprise?

Table of Contents

GeoFencing: What is it and what is it used for?

  • Detecting Movement in and out of Geographical Areas
  • End-User Applications of GeoFencing
  • Commercial Applications of GeoFencing
  • Enterprise Applications of GeoFencing
  • Social Network Uses of GeoFencing
  • Phone Features Based on GeoFencing
  • Uses of GeoFencing for Security

GeoFencing: Open challenges and research roadmap

  • Three Categories of Open Challenges in GeoFencing
  • Technological Challenges
  • Research into Technology Challenges
  • Location Challenges
  • Research into Location Challenges
  • Fence Challenges
  • Research into Fence Challenges
  • Summary of GeoFencing Challenges and Ongoing Research

GeoFencing R&D by Apple

  • Deployed and in Research
  • iOS Reminders
  • Location-Based Features in iOS Reminders
  • Apple's Core Location Framework
  • Apple Research
  • Multi-Tiered GeoFencing
  • Integrating Travel Time into Location-Based Reminders
  • Enforcing Policies on a Device
  • GeoFencing Connectivity Problems

GeoFencing R&D by Microsoft

  • GeoFencing in Smartphone Scripting
  • GeoFencing Applications and Core Technology
  • GeoFencing Based on Travel Time
  • GeoFencing Meeting Places to Share Locations
  • GeoFencing Friends
  • GeoFencing for Mobile App Discovery
  • GeoFenced Messaging: Virtual Graffiti & Virtual Skywriting

GeoFencing R&D by Google

  • GeoFencing Deployed and in Research
  • Google Maps API for GeoFencing
  • Smart Location-Based Task Reminders
  • GeoFence-Based Alarm Clock Application
  • Selecting Phones for Incoming Calls Based on User Location
  • Selecting Advertisements Based on Two GeoFences
  • Mutually GeoFencing Social Network Users
  • GeoFences for "Google Car" Driving Difficulties
  • GeoFenced Messaging

GeoFencing R&D by Nokia

  • Research and Productization
  • Commercial GeoFences During GPS Navigation
  • Nokia Research on Managing Sets of Location Triggers
  • Location-Based Triggers in Symbian Roadmap
  • Nokia Situations - Trial Implementation

GeoFencing R&D by Qualcomm

  • Core Research and Applications
  • Practical Issues in GeoFences
  • Optimizing Battery and Network Use in GeoFencing
  • GeoFencing in Navigation
  • GeoFences for Vehicle Protection
  • GeoFencing for Asset Tracking

GeoFencing R&D by EBay / PayPal

  • EBay Trends in Location-Based Commerce
  • RedLaser offers Retail GeoFencing
  • GeoFencing for Mobile Location-Based Commerce
  • WHERE.COM's Broad Granted Patent on Location Alerting
  • Location Estimation by GeoFencing
  • GeoFencing for Mobile Payment Security
  • GeoFencing for Non-Mobile Payment Security

GeoFencing R&D by HP (Palm)

  • HP's GeoFencing-Related Intellectual Property
  • Palm (HP) Research on Location-Based Notifications
  • Combining GPS & Cell Data for Efficient GeoFencing

GeoFencing R&D by Other Major Mobile & Tech Companies

  • IBM: Efficient Large-Scale GeoFences
  • Samsung: GeoFences for Phone Settings
  • Sprint: GeoFences for App Developers
  • TCS: GeoFences for Mapping, Navigation & Alerts
  • General Electric: Limiting Numbers of GeoFences to Check
  • Poynt: Multiple GeoFences for Mobile Promotions
  • TCS: Monitoring Restraining Orders
  • TeleNav: Navigation with GeoFence Validation
  • MCI: GeoFencing for Monitoring Vehicle Navigation
  • Motorola's Virtual Sticky Notes
  • ETRI Research on Location Triggers
  • Early Research by Phillips: Location Alarm Device
  • Early Research by Advanced Micro Devices (AMD)
  • Early Research by Electronic Data Systems (EDS)
  • BellSouth: Server-Based Location Alerts

GeoFencing R&D by Other Companies

  • Research by Other Companies
  • GeoFences for Gathering Vehicle Data
  • GeoFencing for Pushing Content
  • Predicting GeoFence Crossings
  • Multiple Polygon GeoFences for Vehicle Operation
  • Graphical User Interfaces for GeoFences
  • Controlling Transmissions Using GeoFences
  • GeoFences for Fleet and Asset Management
  • Asset Tracking Devices that Act Based on GeoFences

Other Research and Patents Related to GeoFencing

  • Other GeoFencing Research
  • GeoFencing Without Accurate GPS Positioning
  • Similar GeoFencing Without Accurate GPS Positioning
  • GeoFencing for Asset Security
  • GeoFencing for Service and Appliance Control
  • GeoFence Alerting without Overloading Networks
  • Granted Patents for Location-Based Alerts
  • GeoFencing to Limit Device Use to Permitted Areas
  • GeoFences for Point of Interest in Navigation

Retail Solutions Already Using GeoFencing

  • Retail Solutions
  • PlaceCast's ShopAlert
  • LocAid
  • Amobee

Start-up Companies and Mobile Apps Related to GeoFencing

  • 3rd-Party Applications for Location-Based Notifications
  • iHound (iOS & Android)
  • CheckMark (iOS)
  • Location Alarm Plus (Java)
  • Location Alarm (Android)
  • Tasker (Android)
  • newGEO Alert (iPhone)
  • LocationNotes (iPhone)
  • Remember the Milk
  • Wake Me Up (iPhone)
  • WakeUp (Symbian)

Local Search Information for Location-Based Reminders

  • Existing Local Business and Point-of-Interest Search
  • New Mega-Trend in Local Search: Product Information
  • LOCAL.COM Acquires Krillion
  • EBay: From Online Products to Local Products
  • Google Place Pages
  • Bing and Yahoo! Local Search
  • Six Other Local Product Search Companies
  • Summary of Local Search Information for Location Reminders
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