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市場調査レポート

カスタマージャーニー分析の世界市場

Customer Journey Analytics

発行 Global Industry Analysts, Inc. 商品コード 901959
出版日 ページ情報 英文 114 Pages
納期: 即日から翌営業日
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カスタマージャーニー分析の世界市場 Customer Journey Analytics
出版日: 2019年10月01日 ページ情報: 英文 114 Pages
概要

当レポートでは、世界のカスタマージャーニー分析市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、競合企業と市場シェア、世界および地域・主要国別の市場規模の推移と予測、各種区分別の内訳、主要企業のプロファイルなどをまとめています。

第1章 調査方法

第2章 エグゼクティブサマリー

  • 市場概要
    • 世界における競合企業の市場シェア
    • 世界における競合企業の市場シェアシナリオ
    • 世界における競合企業の市場シェア:セグメント別
    • ウェブ (タッチポイント) :世界における競合企業の市場シェアポジショニング
    • ソーシャルメディア (タッチポイント) :主要企業の市場シェア内訳
    • モバイル (タッチポイント) :競合企業の収益シェア
    • 電子メール (タッチポイント) :企業別による市場シェアの推移
  • 主要参入企業
  • 市場の動向と推進要因
  • 世界市場展望

第3章 市場分析

  • 地域別市場分析
  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他

第4章 競合企業

  • ADOBE SYSTEMS
  • CALLMINER
  • CLICKFOX
  • IBM CORPORATION
  • KITEWHEEL
  • NICE SYSTEMS
  • POINTILLIST
  • QUADIENT
  • SAP SE
  • SALESFORCE.COM
  • SERVION GLOBAL SOLUTIONS
  • VERINT SYSTEMS

第5章 調査資料

目次
Product Code: MCP11402

Customer Journey Analytics market worldwide is projected to grow by US$16.2 Billion, driven by a compounded growth of 21.5%. Customer Segmentation and Targeting, one of the segments analyzed and sized in this study, displays the potential to grow at over 20.5%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.7 Billion by the year 2025, Customer Segmentation and Targeting will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 23.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$606.6 Million to the region's size and clout in the next 5 to 6 years. Over US$770.9 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Customer Segmentation and Targeting will reach a market size of US$461.5 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 21% over the next couple of years and add approximately US$2.8 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others, Adobe Systems, Inc.; CallMiner, Inc.; ClickFox, Inc.; IBM Corporation; Kitewheel; NICE Systems Ltd.; Pointillist; Quadient; Salesforce.com, Inc.; SAP SE; Servion Global Solutions; Verint Systems, Inc.

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Customer Journey Analytics Set for an Explosive Growth
  • Global Competitor Market Shares
  • A Prelude into Leading Players
  • Worldwide Customer Journey Analytics Market: Market Share of Volume Sales by Leading Market Players
  • Customer Journey Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • With Consistent Customer Experience taking a Prominent Role throughout Customer Journey, Customer Journey Analytics Market is on a Growth Trajectory
  • Percentage Breakdown of Total Number of Customers Lost Due to Single and Several Bad Experiences by Region
  • Need for Minimizing Customer Churn Rate Drives Market Growth
  • The Top Revenue Drivers of Retail
  • Increasing Need to Differentiate Competitiveness - Bodes Well for Market Growth
  • Advantages of Sustainable Competitive Advantage
  • With Various Benefits, Customer Journey Analytics Software to Witness Growth
  • Increasing Demand for Customer Satisfaction to Propel Market Growth
  • Percentage Breakdown of Business Performance by NPS Usage
  • Customer Engagement Analytics Driving Market Demand
  • Increasing Deployment of Social Media Analytics to Meet Business Goals, Bolsters Market Demand
  • Data Security and Privacy Concerns Constrain Market Growth
  • Increasing Significance of Big Data Adoption into Customer Journey Analytics

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Customer Journey Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 2: Customer Journey Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
  • TABLE 3: Customer Segmentation and Targeting (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025
  • TABLE 4: Customer Segmentation and Targeting (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025
  • TABLE 5: Customer Behavioral Analysis (Application) Worldwide Sales in US$ Million by Region/Country: 2018-2025
  • TABLE 6: Customer Behavioral Analysis (Application) Market Share Shift across Key Geographies: 2019 VS 2025
  • TABLE 7: Campaign Management (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 8: Campaign Management (Application) Market Share Breakdown by Region/Country: 2019 VS 2025
  • TABLE 9: Customer Churn Analysis (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025
  • TABLE 10: Customer Churn Analysis (Application) Share Breakdown Review by Region/Country: 2019 VS 2025
  • TABLE 11: Other Applications (Application) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 12: Other Applications (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025
  • TABLE 13: Web (Touchpoint) World Market Estimates and Forecasts in US$ Million by Region/Country: 2018 to 2025
  • TABLE 14: Web (Touchpoint) Market Percentage Share Distribution by Region/Country: 2019 VS 2025
  • TABLE 15: Social Media (Touchpoint) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2018 to 2025
  • TABLE 16: Social Media (Touchpoint) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
  • TABLE 17: Mobile (Touchpoint) World Market by Region/Country in US$ Million: 2018 to 2025
  • TABLE 18: Mobile (Touchpoint) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
  • TABLE 19: Email (Touchpoint) Potential Growth Markets Worldwide in US$ Million: 2018 to 2025
  • TABLE 20: Email (Touchpoint) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
  • TABLE 21: Other Touchpoints (Touchpoint) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
  • TABLE 22: Other Touchpoints (Touchpoint) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Customer Journey Analytics Market Share (in %) by Company: 2019 & 2025
    • TABLE 23: United States Customer Journey Analytics Latent Demand Forecasts in US$ Million by Application: 2018 to 2025
    • TABLE 24: Customer Journey Analytics Market Share Breakdown in the United States by Application: 2019 VS 2025
    • TABLE 25: United States Customer Journey Analytics Market Estimates and Projections in US$ Million by Touchpoint: 2018 to 2025
    • TABLE 26: United States Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • CANADA
    • TABLE 27: Canadian Customer Journey Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 28: Canadian Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 29: Canadian Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018 to 2025
    • TABLE 30: Customer Journey Analytics Market in Canada: Percentage Share Breakdown of Sales by Touchpoint for 2019 and 2025
  • JAPAN
    • TABLE 31: Japanese Demand Estimates and Forecasts for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 32: Customer Journey Analytics Market Share Shift in Japan by Application: 2019 VS 2025
    • TABLE 33: Japanese Market for Customer Journey Analytics: Annual Sales Estimates and Projections in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 34: Japanese Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • CHINA
    • TABLE 35: Chinese Demand for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 36: Chinese Customer Journey Analytics Market Share Breakdown by Application: 2019 VS 2025
    • TABLE 37: Chinese Customer Journey Analytics Market Growth Prospects in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 38: Chinese Customer Journey Analytics Market by Touchpoint: Percentage Breakdown of Sales for 2019 and 2025
  • EUROPE
    • Market Facts & Figures
    • European Customer Journey Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • TABLE 39: European Customer Journey Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 40: European Customer Journey Analytics Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 41: European Customer Journey Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 42: European Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 43: European Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018-2025
    • TABLE 44: European Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • FRANCE
    • TABLE 45: Customer Journey Analytics Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025
    • TABLE 46: French Customer Journey Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
    • TABLE 47: Customer Journey Analytics Market in France by Touchpoint: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 48: French Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • GERMANY
    • TABLE 49: Customer Journey Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025
    • TABLE 50: Customer Journey Analytics Market Share Distribution in Germany by Application: 2019 VS 2025
    • TABLE 51: Customer Journey Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 52: German Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • ITALY
    • TABLE 53: Italian Demand for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 54: Italian Customer Journey Analytics Market Share Breakdown by Application: 2019 VS 2025
    • TABLE 55: Italian Customer Journey Analytics Market Growth Prospects in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 56: Italian Customer Journey Analytics Market by Touchpoint: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED KINGDOM
    • TABLE 57: United Kingdom Demand Estimates and Forecasts for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 58: Customer Journey Analytics Market Share Shift in the United Kingdom by Application: 2019 VS 2025
    • TABLE 59: United Kingdom Market for Customer Journey Analytics: Annual Sales Estimates and Projections in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 60: United Kingdom Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 61: Rest of Europe Customer Journey Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 62: Rest of Europe Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 63: Rest of Europe Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018-2025
    • TABLE 64: Rest of Europe Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 65: Customer Journey Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025
    • TABLE 66: Asia-Pacific Customer Journey Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
    • TABLE 67: Customer Journey Analytics Market in Asia-Pacific by Touchpoint: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 68: Asia-Pacific Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • REST OF WORLD
    • TABLE 69: Rest of World Customer Journey Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 70: Rest of World Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 71: Rest of World Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018 to 2025
    • TABLE 72: Customer Journey Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Touchpoint for 2019 and 2025

IV. COMPETITION

  • ADOBE SYSTEMS
  • CALLMINER
  • CLICKFOX
  • IBM CORPORATION
  • KITEWHEEL
  • NICE SYSTEMS
  • POINTILLIST
  • QUADIENT
  • SAP SE
  • SALESFORCE.COM
  • SERVION GLOBAL SOLUTIONS
  • VERINT SYSTEMS

V. CURATED RESEARCH

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