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市場調査レポート

カスタマージャーニー分析の世界市場

Customer Journey Analytics

発行 Global Industry Analysts, Inc. 商品コード 901959
出版日 ページ情報 英文 114 Pages
納期: 即日から翌営業日
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カスタマージャーニー分析の世界市場 Customer Journey Analytics
出版日: 2020年02月01日 ページ情報: 英文 114 Pages
概要

当レポートでは、世界のカスタマージャーニー分析市場を調査し、市場の定義と概要、市場成長への各種影響因子の分析、競合企業と市場シェア、世界および地域・主要国別の市場規模の推移と予測、各種区分別の内訳、主要企業のプロファイルなどをまとめています。

第1章 調査方法

第2章 エグゼクティブサマリー

  • 市場概要
    • 世界における競合企業の市場シェア
    • 世界における競合企業の市場シェアシナリオ
    • 世界における競合企業の市場シェア:セグメント別
    • ウェブ (タッチポイント) :世界における競合企業の市場シェアポジショニング
    • ソーシャルメディア (タッチポイント) :主要企業の市場シェア内訳
    • モバイル (タッチポイント) :競合企業の収益シェア
    • 電子メール (タッチポイント) :企業別による市場シェアの推移
  • 主要参入企業
  • 市場の動向と推進要因
  • 世界市場展望

第3章 市場分析

  • 地域別市場分析
  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • その他欧州
  • アジア太平洋
  • その他

第4章 競合企業

  • ADOBE SYSTEMS
  • CALLMINER
  • CLICKFOX
  • IBM CORPORATION
  • KITEWHEEL
  • NICE SYSTEMS
  • POINTILLIST
  • QUADIENT
  • SAP SE
  • SALESFORCE.COM
  • SERVION GLOBAL SOLUTIONS
  • VERINT SYSTEMS

第5章 調査資料

目次
Product Code: MCP11402

Customer Journey Analytics market worldwide is projected to grow by US$16.2 Billion, driven by a compounded growth of 21.5%. Customer Segmentation and Targeting, one of the segments analyzed and sized in this study, displays the potential to grow at over 20.5%. The shifting dynamics supporting this growth makes it critical for businesses in this space to keep abreast of the changing pulse of the market. Poised to reach over US$4.7 Billion by the year 2025, Customer Segmentation and Targeting will bring in healthy gains adding significant momentum to global growth.

Representing the developed world, the United States will maintain a 23.2% growth momentum. Within Europe, which continues to remain an important element in the world economy, Germany will add over US$606.6 Million to the region's size and clout in the next 5 to 6 years. Over US$770.9 Million worth of projected demand in the region will come from Rest of Europe markets. In Japan, Customer Segmentation and Targeting will reach a market size of US$461.5 Million by the close of the analysis period. As the world's second largest economy and the new game changer in global markets, China exhibits the potential to grow at 21% over the next couple of years and add approximately US$2.8 Billion in terms of addressable opportunity for the picking by aspiring businesses and their astute leaders. Presented in visually rich graphics are these and many more need-to-know quantitative data important in ensuring quality of strategy decisions, be it entry into new markets or allocation of resources within a portfolio. Several macroeconomic factors and internal market forces will shape growth and development of demand patterns in emerging countries in Asia-Pacific. All research viewpoints presented are based on validated engagements from influencers in the market, whose opinions supersede all other research methodologies.

Competitors identified in this market include, among others,

  • Adobe Systems, Inc.
  • CallMiner, Inc.
  • ClickFox, Inc.
  • IBM Corporation
  • Kitewheel
  • NICE Systems Ltd.
  • Pointillist
  • Quadient
  • Salesforce.com, Inc.
  • SAP SE
  • Servion Global Solutions
  • Verint Systems, Inc.

TABLE OF CONTENTS

  • I. INTRODUCTION, METHODOLOGY & REPORT SCOPE

II. EXECUTIVE SUMMARY

1. MARKET OVERVIEW

  • Customer Journey Analytics Set for an Explosive Growth
  • Global Competitor Market Shares
  • A Prelude into Leading Players
  • Worldwide Customer Journey Analytics Market: Market Share of Volume Sales by Leading Market Players
  • Customer Journey Analytics Competitor Market Share Scenario Worldwide (in %): 2019 & 2025

2. FOCUS ON SELECT PLAYERS

3. MARKET TRENDS & DRIVERS

  • With Consistent Customer Experience taking a Prominent Role throughout Customer Journey, Customer Journey Analytics Market is on a Growth Trajectory
  • Percentage Breakdown of Total Number of Customers Lost Due to Single and Several Bad Experiences by Region
  • Need for Minimizing Customer Churn Rate Drives Market Growth
  • The Top Revenue Drivers of Retail
  • Increasing Need to Differentiate Competitiveness - Bodes Well for Market Growth
  • Advantages of Sustainable Competitive Advantage
  • With Various Benefits, Customer Journey Analytics Software to Witness Growth
  • Increasing Demand for Customer Satisfaction to Propel Market Growth
  • Percentage Breakdown of Business Performance by NPS Usage
  • Customer Engagement Analytics Driving Market Demand
  • Increasing Deployment of Social Media Analytics to Meet Business Goals, Bolsters Market Demand
  • Data Security and Privacy Concerns Constrain Market Growth
  • Increasing Significance of Big Data Adoption into Customer Journey Analytics

4. GLOBAL MARKET PERSPECTIVE

  • TABLE 1: Customer Journey Analytics Global Market Estimates and Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 2: Customer Journey Analytics Market Share Shift across Key Geographies Worldwide: 2019 VS 2025
  • TABLE 3: Customer Segmentation and Targeting (Application) Global Opportunity Assessment in US$ Million by Region/Country: 2018-2025
  • TABLE 4: Customer Segmentation and Targeting (Application) Percentage Share Breakdown of Global Sales by Region/Country: 2019 VS 2025
  • TABLE 5: Customer Behavioral Analysis (Application) Worldwide Sales in US$ Million by Region/Country: 2018-2025
  • TABLE 6: Customer Behavioral Analysis (Application) Market Share Shift across Key Geographies: 2019 VS 2025
  • TABLE 7: Campaign Management (Application) Global Market Estimates & Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 8: Campaign Management (Application) Market Share Breakdown by Region/Country: 2019 VS 2025
  • TABLE 9: Customer Churn Analysis (Application) Demand Potential Worldwide in US$ Million by Region/Country: 2018-2025
  • TABLE 10: Customer Churn Analysis (Application) Share Breakdown Review by Region/Country: 2019 VS 2025
  • TABLE 11: Other Applications (Application) Worldwide Latent Demand Forecasts in US$ Million by Region/Country: 2018-2025
  • TABLE 12: Other Applications (Application) Distribution of Global Sales by Region/Country: 2019 VS 2025
  • TABLE 13: Web (Touchpoint) World Market Estimates and Forecasts in US$ Million by Region/Country: 2018 to 2025
  • TABLE 14: Web (Touchpoint) Market Percentage Share Distribution by Region/Country:
  • 2019 VS 2025
    • TABLE 15: Social Media (Touchpoint) Market Opportunity Analysis Worldwide in US$ Million by Region/Country: 2018 to 2025
    • TABLE 16: Social Media (Touchpoint) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025
    • TABLE 17: Mobile (Touchpoint) World Market by Region/Country in US$ Million:
    • 2018 to 2025
    • TABLE 18: Mobile (Touchpoint) Market Share Breakdown of Worldwide Sales by Region/Country: 2019 VS 2025
    • TABLE 19: Email (Touchpoint) Potential Growth Markets Worldwide in US$ Million:
    • 2018 to 2025
    • TABLE 20: Email (Touchpoint) Market Sales Breakdown by Region/Country in Percentage: 2019 VS 2025
    • TABLE 21: Other Touchpoints (Touchpoint) Geographic Market Spread Worldwide in US$ Million: 2018 to 2025
    • TABLE 22: Other Touchpoints (Touchpoint) Market Share Distribution in Percentage by Region/Country: 2019 VS 2025

III. MARKET ANALYSIS

  • GEOGRAPHIC MARKET ANALYSIS
  • UNITED STATES
    • Market Facts & Figures
    • US Customer Journey Analytics Market Share (in %) by Company: 2019 & 2025
    • Market Analytics
    • TABLE 23: United States Customer Journey Analytics Latent Demand Forecasts in US$ Million by Application: 2018 to 2025
    • TABLE 24: Customer Journey Analytics Market Share Breakdown in the United States by Application: 2019 VS 2025
    • TABLE 25: United States Customer Journey Analytics Market Estimates and Projections in US$ Million by Touchpoint: 2018 to 2025
    • TABLE 26: United States Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • CANADA
    • TABLE 27: Canadian Customer Journey Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 28: Canadian Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 29: Canadian Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018 to 2025
    • TABLE 30: Customer Journey Analytics Market in Canada: Percentage Share Breakdown of Sales by Touchpoint for 2019 and 2025
  • JAPAN
    • TABLE 31: Japanese Demand Estimates and Forecasts for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 32: Customer Journey Analytics Market Share Shift in Japan by Application: 2019 VS 2025
    • TABLE 33: Japanese Market for Customer Journey Analytics: Annual Sales Estimates and Projections in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 34: Japanese Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • CHINA
    • TABLE 35: Chinese Demand for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 36: Chinese Customer Journey Analytics Market Share Breakdown by Application: 2019 VS 2025
    • TABLE 37: Chinese Customer Journey Analytics Market Growth Prospects in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 38: Chinese Customer Journey Analytics Market by Touchpoint: Percentage Breakdown of Sales for 2019 and 2025
  • EUROPE
    • Market Facts & Figures
    • European Customer Journey Analytics Market: Competitor Market Share Scenario (in %) for 2019 & 2025
    • Market Analytics
    • TABLE 39: European Customer Journey Analytics Market Demand Scenario in US$ Million by Region/Country: 2018-2025
    • TABLE 40: European Customer Journey Analytics Market Share Shift by Region/Country: 2019 VS 2025
    • TABLE 41: European Customer Journey Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 42: European Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 43: European Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018-2025
    • TABLE 44: European Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • FRANCE
    • TABLE 45: Customer Journey Analytics Quantitative Demand Analysis in France in US$ Million by Application: 2018-2025
    • TABLE 46: French Customer Journey Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
    • TABLE 47: Customer Journey Analytics Market in France by Touchpoint: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 48: French Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • GERMANY
    • TABLE 49: Customer Journey Analytics Market in Germany: Annual Sales Estimates and Forecasts in US$ Million by Application for the Period 2018-2025
    • TABLE 50: Customer Journey Analytics Market Share Distribution in Germany by Application: 2019 VS 2025
    • TABLE 51: Customer Journey Analytics Market in Germany: Recent Past, Current and Future Analysis in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 52: German Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • ITALY
    • TABLE 53: Italian Demand for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 54: Italian Customer Journey Analytics Market Share Breakdown by Application: 2019 VS 2025
    • TABLE 55: Italian Customer Journey Analytics Market Growth Prospects in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 56: Italian Customer Journey Analytics Market by Touchpoint: Percentage Breakdown of Sales for 2019 and 2025
  • UNITED KINGDOM
    • TABLE 57: United Kingdom Demand Estimates and Forecasts for Customer Journey Analytics in US$ Million by Application: 2018 to 2025
    • TABLE 58: Customer Journey Analytics Market Share Shift in the United Kingdom by Application: 2019 VS 2025
    • TABLE 59: United Kingdom Market for Customer Journey Analytics: Annual Sales Estimates and Projections in US$ Million by Touchpoint for the Period 2018-2025
    • TABLE 60: United Kingdom Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • REST OF EUROPE
    • TABLE 61: Rest of Europe Customer Journey Analytics Addressable Market Opportunity in US$ Million by Application: 2018-2025
    • TABLE 62: Rest of Europe Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 63: Rest of Europe Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018-2025
    • TABLE 64: Rest of Europe Customer Journey Analytics Market Share Breakdown by Touchpoint: 2019 VS 2025
  • ASIA-PACIFIC
    • TABLE 65: Customer Journey Analytics Quantitative Demand Analysis in Asia-Pacific in US$ Million by Application: 2018-2025
    • TABLE 66: Asia-Pacific Customer Journey Analytics Market Share Analysis: A 7-Year Perspective by Application for 2019 and 2025
    • TABLE 67: Customer Journey Analytics Market in Asia-Pacific by Touchpoint: Estimates and Projections in US$ Million for the Period 2018-2025
    • TABLE 68: Asia-Pacific Customer Journey Analytics Market Share Analysis by Touchpoint: 2019 VS 2025
  • REST OF WORLD
    • TABLE 69: Rest of World Customer Journey Analytics Market Quantitative Demand Analysis in US$ Million by Application: 2018 to 2025
    • TABLE 70: Rest of World Customer Journey Analytics Market Share Analysis by Application: 2019 VS 2025
    • TABLE 71: Rest of World Customer Journey Analytics Market Estimates and Forecasts in US$ Million by Touchpoint: 2018 to 2025
    • TABLE 72: Customer Journey Analytics Market in Rest of World: Percentage Share Breakdown of Sales by Touchpoint for 2019 and 2025

IV. COMPETITION

  • ADOBE SYSTEMS
  • CALLMINER
  • CLICKFOX
  • IBM CORPORATION
  • KITEWHEEL
  • NICE SYSTEMS
  • POINTILLIST (USA)
  • QUADIENT (SWITZERLAND)
  • SAP SE
  • SALESFORCE.COM
  • SERVION GLOBAL SOLUTIONS
  • VERINT SYSTEMS

V. CURATED RESEARCH