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市場調査レポート

モバイルゲームの世界市場

Mobile Gaming

発行 Global Industry Analysts, Inc. 商品コード 53587
出版日 ページ情報 英文 342 Pages
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モバイルゲームの世界市場 Mobile Gaming
出版日: 2015年02月01日 ページ情報: 英文 342 Pages
概要

当レポートはモバイルゲームの世界市場について精査しています。製品タイプ別の分析としてタブレット用およびスマートフォン用に分けた市場分析を、また地域市場別の分析・予測としては市場を米国、カナダ、日本、欧州、アジア太平洋地域、ラテンアメリカ、ならびにその他の地域に分類し、それぞれの地域市場について総合的な市場データと詳細な分析とを提供しています。2014年から2020年までの期間については年ごとに市場見積および市場予測を示し、加えて過去4年間の市場分析データも掲げています。当レポートはまた世界の主要企業ならびに注目すべきニッチ企業あわせて85社の企業プロファイルを提供しています。

第1章 序論、調査方法および製品定義

  • 調査信頼度およびレポートの限定事項
  • 免責条項
  • データの解釈およびレポートレベル
  • 製品の定義および調査範囲

第2章 エグゼクティブ・サマリー

  • 業界概要
    • ワイヤレスゲーミング業界: 序論
    • 市場見通し
    • モバイルユーザ数の力強い増加がゲーミング市場の成長を促す
    • 新興諸国市場の勢いが強まる
    • 変貌を遂げつつあるモバイルゲーマー消費者層
    • モバイルアプリの発達が持つ重要性
    • デジタル配信: モバイルゲーム業界の様相を一変させる
    • スマートフォン - ワイヤレスゲーミングサービスを再活性化
    • AndroidモバイルOSが急伸したことによりAndroidゲームに膨大な市場機会が開く
    • ファブレット - すでに始まっている大変革
    • 3Gから4G/5Gへの転換: 市場が一変
    • タブレットフォンの人気上昇がモバイルゲーム市場に追い風となる
    • エンタテインメントアプリがスマートフォン・コンテンツ市場を牽引
    • App StoreとGoogle Play: 市場成長を後押しする重要な流通プラットフォーム
    • App Store vs. Google Play: 比較分析
    • 2014年におけるApp Storeのトップ5 モバイルゲーム
    • 2014年におけるGoogle Playのトップ5 モバイルゲーム
    • 独立系のゲームデベロッパーはデジタル配信に活路を見出す
  • 重要な市場動向および市場成長促進要因
    • クロスプラットフォームのゲームの人気が高い
    • モバイルでのソーシャルネットワーキングが市場の刺激剤となっている
    • インターネットゲーミングのプラットフォームを急拡大させるクラウド技術の大きな利点
    • モバイル・マルチプレーヤーゲーミング: 関心が高まっている
    • モバイル3Dゲーム: 金鉱を掘り当てる
    • モバイルメッセージングサービスは今後も継続
    • モバイル・ウェブブラウザ - すぐ楽しめるエンタテインメントへの表玄関
    • ダウンロードできるモバイルゲームサービス - 概観
    • 無料ゲームの比率が高く収益的には不利
  • 市場競争
    • 参入障壁が低いため多くの新企業が参入
    • ゲーム会社以外の企業もブームに加わる
    • バリューチェーン概要
    • モバイルゲームのエコシステム
    • 革新的な価格立てモデル - 大流行
    • モバイルゲームのバリューチェーン
    • モバイルゲーム販社の整理統合
  • 製品概要
    • モバイルゲーム
    • モバイルゲームの開発
    • モバイルゲーム開発 vs. 従来型ゲームの開発
    • モバイルゲームの種別
    • シングルユーザ・ゲーム
    • マルチユーザ・ゲーム
    • オンラインゲーム
    • モバイルゲーム - ジャンル分類
    • 標準規格化
    • モバイルゲームの標準技術タイプ
  • 新製品・新サービス
  • 最近の業界動向
  • 世界の主要企業
  • 世界市場全容

第3章 地域市場詳細

  • 米国
    • 市場分析
    • 市場予測
  • カナダ
  • 日本
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • 他の欧州諸国
  • アジア太平洋地域
    • 中国
    • インド
    • 韓国
    • 他のアジア太平洋諸国
  • ラテンアメリカ
    • ブラジル
    • 他のラテンアメリカ諸国
  • その他の地域

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次
Product Code: MCP-1822

This report analyzes the worldwide markets for Mobile Gaming in US$ Million by the following Product Segments: Tablet, and Smartphone. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2014 through 2020. Also, a four-year historic analysis is provided for these markets. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based on public domain information including company URLs. The report profiles 85 companies including many key and niche players such as -

Blockdot, Inc.
DeNA Co., Ltd.
Electronic Arts, Inc.
Gameloft SA
GAMEVIL

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Wireless Gaming Industry: A Prelude
    • Table 1: Global Gaming Market (2009 & 2014): Percentage Share Breakdown of Revenue by Platform (includes corresponding Graph/Chart)
    • Table 2: Global Mobile Games Market (2014): Percentage Share of Breakdown of Revenues by Genre (includes corresponding Graph/Chart)
    • Table 3: Mobile Gaming Penetration (As a % of Total Gamers) in Select Leading Countries in 2014 (includes corresponding Graph/Chart)
  • Outlook
  • Robust Growth in Mobile Users Drives the Gaming Market
  • Developing Markets to Lend Traction
    • Table 4: Global Smartphones Market - Percentage Breakdown of Unit Sales for US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America for Years 2009, 2013 & 2018 (includes corresponding Graph/Chart)
  • Changing Consumer Profile of Mobile Gamers
    • Table 5: Global Wireless Gaming Market (2014): Percentage Breakdown of Mobile Gamers by Age Brackets- Under 18, 18-49, and Above 50 (includes corresponding Graph/Chart)
    • Table 6: Percentage Breakdown of Time Spent by Users on Wireless Games by Location (includes corresponding Graph/Chart)
    • Table 7: Global Wireless Games Market (2014E): Percentage Breakdown of Mobile Gamers by Gender (includes corresponding Graph/Chart)
  • Importance of Mobile Application Development
    • Table 8: Average Time Spent (in Minutes) on Mobile Apps on Smartphones & Tablets Worldwide Per User per Day: Breakdown by Category (includes corresponding Graph/Chart)
  • Digital Distribution: A Game Changer for Mobile Games Industry
  • Smartphones - Shot in the Arm for Wireless Gaming Services
  • Proliferatino of Android Mobile OS Creates Huge Opportunities for Android Games
    • Table 9: Global Smartphone & Tablet Market (2014): Percentage Share Breakdown of Installed Base by Mobile OS (includes corresponding Graph/Chart)
  • Phablets - A Revolution Already in Place
    • Table 10: Global Handheld Devices Market (2013 & 2015E): Percentage Share Breakdown of Sales by Screen Size (includes corresponding Graph/Chart)
  • Transition from 3G to 4G/5G: A Game Changer
  • Growing Popularity of Tablet Phones Benefits Mobile Gaming Market
    • Table 11: Global Mobile Apps Market: Percentage Share Breakdown of App Revenues by Device Type - Tablet and Non-Tablet for the Years 2012 and 2016 (includes corresponding Graph/Chart)
    • Table 12: Global Tablet Phone Market (2016P): Percentage Share Breakdown of Estimated Installed Base by Operating System (includes corresponding Graph/Chart)
  • Entertainment Apps Lead Smartphone Content
    • Table 13: Global Mobile Internet Market (2014): Percentage Share Breakdown of Revenues by Service Category (includes corresponding Graph/Chart)
  • App Store and Google Play: Key Distribution Platforms Driving Growth
  • App Store Vs. Google Play: A Comparative Analysis
    • Table 14: Google Play Vs. App Store: Percentage Share of Downloads & Spending on Gaming Apps (includes corresponding Graph/Chart)
    • Table 15: Availability of Best Selling Games Apps on App Store and Google Play (As a % of Total Apps) (includes corresponding Graph/Chart)
    • Table 16: Percentage Share Breakdown of Apps by Category on Google Play (includes corresponding Graph/Chart)
    • Table 17: Percentage Share Breakdown of Apps by Category on App Store (includes corresponding Graph/Chart)
  • Top 5 Mobile Games on App Store in 2014
  • Top 5 Mobile Games on Google Play in 2014
  • Independent Game Developers See Light through Digital Distribution

2. KEY MARKET TRENDS & GROWTH DRIVERS

  • Cross Platform Games Grow in Popularity
  • Mobile Social Networking Adds Fillip to the Market
  • Convergence - The Hot Trend
  • Mobile Cloud-Gaming - The New Paradigm
  • Key Benefits of Cloud Technology to Boost Internet Gaming Platforms
    • Economic Benefits
    • Extreme Scalability
    • Ubiquity
    • Data Management Concerns Outsourced
    • Cloud Insurance Shields from Losses
    • Remote Access: The Real Flavor of Cloud Gaming
  • Mobile Multiplayer Gaming - Capturing Interest
  • Mobile 3D Games - Striking the Goldmine
  • Mobile Messaging Services Continue to Exist
  • Mobile Web Browsers - Gateway to "On-the-Go" Entertainment
  • Downloadable Wireless Gaming - A Review
  • High Proportion of Free Games Hurt Revenue

3. COMPETITION

  • Low Entry Barrier Invites Scores of New Companies
  • Non-Gaming Enterprises Join the Fray
  • Profile of Value Chain
  • Mobile Gaming Ecosystem
  • Innovative Pricing Models - The In-Thing
  • Mobile Gaming Value Chain
  • Consolidation of Mobile Game Publishers
    • Table 18: Leading Players in the Global Mobile Games Market (2014E): Percentage Share Breakdown of Revenue for EA Mobile, Gameloft, Glu Mobile, and Others (includes corresponding Graph/Chart)

4. PRODUCT OVERVIEW

  • Mobile Games
  • Development of Mobile Games
  • Mobile Game Development Vs Conventional Game Development
  • Classification of Mobile Games
  • Single-User Games
  • Multi-User Games
  • Online Games
  • Mobile Gaming - Genre Classification
  • Action/Combat
  • Adventure
  • Arcade/Parlor
  • Casino/Gambling
  • Puzzles
  • Sports
  • Trivia
  • Standardization
  • Types of Mobile Game Technology Standards
  • Mobile Game Segmentation

5. PRODUCT/SERVICE INNOVATIONS/ INTRODUCTIONS

  • Glu Mobile Unveils Contract Killer: Sniper on the Google Play and App Store
  • GAMEVIL Rolls Out the Mark of the Dragon on Android and iOS
  • Glu Mobile Rolls Out New Diner Dash Game
  • GAMEVIL Unveils Legend of Master Online
  • GAMEVIL Announces New Upcoming Global Game Titles
  • GigaMedia Unveils Three Kingdoms Partner Mobile Strategy Card Game
  • GAMEVIL Releases Jackpot Madness Slots on Google Play
  • GAMEVIL Rolls Out Akasha
  • DeNA Releases the Pirate Bash Mobile Game
  • GREE Unveils Dragon Realms
  • Glu Mobile Launches Deer Hunter® 2014 for Mac
  • GigaMedia to Launch New Casino Games
  • GAMEVIL® Unveils Dark Avenger on Google Play
  • GAMEVIL® Launches Colosseum Defense
  • GAMEVIL® Releases Spawn Wars 2 on Google Play
  • GAMEVIL® Unveils Battle Line™ on App Store
  • DeNA Unveils Monster Match
  • GAMEVIL Unleashes Dark Avenger on Android in China
  • Namco Bandai Launches Soulcalibur® on App Store
  • Glu Mobile Introduces New Contract Killer Zombies 2
  • SOE Introduces New Ever Quest® II: Chains of Eternity™
  • Glu Mobile Introduces New Fermium Game, Bombshells: Hell's Belles
  • Glu Mobile Introduces Eternity Warriors 2
  • AMC and RockYou Introduces "The walking Dead Social Game"
  • Glu Mobile Introduces Family Based Game Small Street
  • Electronic Arts Launches Five Game-changing Developments for FIFA 13
  • nWay Develops Multiplayer Browser Game, ChronoBlade
  • Blockdot Releases Clink on Mobiles
  • DeNA and Marvel Introduce Marvel: War of Heroes™ Card-battle Game
  • MocoSpace Unveils New Games
  • Tylted Launches camPAIN 2012 Game
  • Zynga Launches Ayakashi: Ghost Guild
  • Zynga Introduces FarmVille 2
  • Hasbro and Zynga Collaborate to Introduce New Range of Games
  • Zynga Introduces ChefVille Game
  • Zynga Unveils Matching With Friends Game
  • Zynga Launches Hidden Chronicles
  • Zynga Unveils Zynga API, Zynga With Friends Network and New Games
  • Zynga Launches Zynga Slots for iPhone, iPod and iPad
  • Zynga Launches Zombie Swipeout Mobile Social Game
  • AOL Extends Games.com to Offer Cross-Platform Gaming
  • Square Enix to Develop Hardware-free Action RPG
  • Gameloft Unveils 5 Hd Games on Meadiatek's Mt6575 and Mt6577
  • Gameloft Introduces Uno™ to Kindle E-readers
  • Gameloft Releases New Mobile Game 'The Amazing Spider-Man'
  • Gameloft to Introduce New Game Titles
  • Gameloft Launches New Games for All Age Groups
  • HandyGames Launches 35 New Games for Nokia's Asha Range of Mobile Phones
  • Buffalo Launches Buffalo Connected
  • Mind Candy and GREE to Release 2 Moshi Monsters Mobile Games
  • Sony Mobile Launches PlayStation Mobile for Smartphones
  • 3 Austria Introduces 3OnlineSpiele
  • GigaMedia Extends Online Games Business
  • Hunka Technologies Introduces Fruit Chopper Game for Android Mobiles
  • Hunka Technologies Introduces iDino Jump
  • DeNA and Daum Introduce Daum Mobage
  • Jump Games Introduces Official Mobile Game on ICC T20 World Cup
  • Pogo and Jump Games Collaborators Introduce 'Chhota Bheem: Mice Mayhem'
  • GAMEVIL Introduces Cartoon Wars: Blade to App Store Game Title
  • Jump Games and Reliance Animation to Unveil Krishna Aur Kans Mobile Game
  • GAMEVIL Releases Legend of Master 3 Game Title to Google Play
  • GAMEVIL® Releases Sakura Slash
  • GAMEVIL® Launches Fishing Superstars Social Sports Game
  • GAMEVIL® Introduces Fruit Rush Puzzle Game
  • GAMEVIL® Unveils Cartoon Wars 2: Heroes
  • WiStone and Gree Voice Intention to Release on Gree Platform 'War 2 Victory' MMO Strategy Game
  • Gamevil® Releases 'Last War' for Android Users

6. RECENT INDUSTRY ACTIVITY

  • Glu Mobile Takes Over Cie Games
  • Glu Mobile Takes Over PlayFirst
  • Gameloft Teams Up with Marvel for New Spider-Man Mobile Game
  • SendMe Mobile Closes its Business
  • itsmy Discontinues Operations
  • Glu Mobile Joins Hands with COLOPL
  • DeNA Partners with 22cans
  • Crytek Collaborates wtih DeNA for The Collectables Mobile Game
  • GAMEVIL to Takeover Everple
  • Gamevil Takes Over Com2uS
  • Tencent to Acquire Minority Interest in Epic Games
  • Glu Takes Over Game Spy Technology
  • RockYou Takes Over Ryzing
  • Glu Mobile Buys Deer Hunter® Brand-Name
  • Tylted Enters into Partnership Agreement with Beintoo
  • GREE Takes Over App Ant Studios
  • GREE Partners with Four Leading North American Developers
  • GREE Acquires Funzio
  • NEXON Korea to Acquire Shaiya Online
  • NEXON to Acquire inBlue.inc
  • NEXON to Acquire Gloops
  • DeNA Partners with Independent Social and Mobile Game Developers
  • DeNA and NAMCO BANDAI Games Rebrand Joint Venture
  • Santaro Acquires Social, IOS and Web Games Team
  • Virtual Piggy Partners with Exozet
  • 7Red Signs Deal to Use Platform of Mobile Stakes
  • Zynga Inks Exclusive Partnership Agreement with bwin.party digital entertainment
  • Play'n GO Inks Agreement with V&J
  • GigaMedia's Jidi Joy Acquires Web-based Social Games Development Team
  • WI Harper Group Invests in Leiyoo Information Technology
  • NetDragon to Form Joint Venture with DeNA
  • GigaMedia Signs Agreement with South Korean Neowiz
  • Orange Join Forces with Gameloft

7. FOCUS ON SELECT GLOBAL PLAYERS

  • Blockdot, Inc. (US)
  • DeNA Co., Ltd. (Japan)
  • Electronic Arts, Inc. (US)
  • Gameloft SA (France)
  • GAMEVIL (Korea)
  • GREE International, Inc. (US)
  • Glu Mobile, Inc. (US)
  • GigaMedia Limited (China)
  • HandyGames™ (Germany)
  • I-play (UK)
  • Jump Games (India)
  • Kuju Entertainment Ltd. (UK)
  • MocoSpace (USA)
  • NAMCO BANDAI Games Inc. (USA)
  • Nexon America, Inc. (US)
  • RockYou®, Inc. (US)
  • Sohu.com, Inc. (China)
  • Sony Computer Entertainment, Inc. (Japan)
  • Sony Online Entertainment LLC (US)
  • Tylted (US)
  • Zapak Digital Entertainment Ltd. (India)
  • Zed (Spain)

8. GLOBAL MARKET PERSPECTIVE

    • Table 19: World Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 20: World Historic Review for Mobile Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 21: World 11-Year Perspective for Mobile Gaming by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 22: World Recent Past, Current and Future Analysis for Tablet Gaming by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 23: World Historic Review for Tablet Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 24: World 11-Year Perspective for Tablet Gaming by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)
    • Table 25: World Recent Past, Current and Future Analysis for Smartphone Gaming by Geographic Region/Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 26: World Historic Review for Smartphone Gaming by Geographic Region/ Country - US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 27: World 11-Year Perspective for Smartphone Gaming by Geographic Region/Country - Percentage Breakdown of Revenues for US, Canada, Japan, Europe, Asia-Pacific, Latin America and Rest of World Markets for Years 2010, 2015 & 2020 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Outlook
    • Gaming Rapidly Gaining Popularity in the US
    • Table 28: US Mobile Gaming Market (2014): Preference for Games by Game Genre (includes corresponding Graph/Chart)
    • High Penetration of Smart Devices Drives Market Growth
      • New-Generation LTE-Enabled Smartphones Widen Scope for Mobile Gaming
    • Open Market for Mobile Apps Elevates Mobile Gaming to Next Level
    • Gaming Monetization Picks Up Momentum
    • Table 29: US Mobile Games Market (2014): Percentage Share Breakdown of Revenues by Transaction Type (includes corresponding Graph/Chart)
    • A Demographic Profile
    • Table 30: US Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart)
    • Table 31: US Mobile Gaming Market (2014): Average Spending Per Month by Gender (includes corresponding Graph/Chart)
    • Table 32: US Mobile Gaming Market (2014): Average Spending Per Month by Age Group (includes corresponding Graph/Chart)
    • Table 33: US Mobile Gaming Market (2014): Average Spending Per Month by Mobile Platform (includes corresponding Graph/Chart)
    • Table 34: US Mobile Gaming Market (2014): Average Number of Mobile Game Downloads Per Month by Gender (includes corresponding Graph/Chart)
    • Table 35: US Mobile Gaming Market (2014): Average Number of Mobile Game Downloads Per Month by Age Group (includes corresponding Graph/Chart)
    • Table 36: US Mobile Gaming Market (2014): Average Number of Mobile Game Downloads Per Month by Mobile Platform (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 37: US Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 38: US Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 39: US 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

2. CANADA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 40: Canadian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 41: Canadian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 42: Canadian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

3. JAPAN

  • A. Market Analysis
    • Outlook
    • Growing Preference for Online Entertainment Market
    • Mobile Games - A Mature Market in Japan
    • Gacha Regulation Catalyzes Non-Gacha Games
    • Product Launch
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 43: Japanese Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 44: Japanese Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 45: Japanese 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • Outlook
    • Mobile Gaming Market - On Growth Path
  • B. Market Analytics
    • Table 46: European Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 47: European Historic Review for Mobile Gaming by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 48: European 11-Year Perspective for Mobile Gaming by Geographic Region - Percentage Share Breakdown of Revenues for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)
    • Table 49: European Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 50: European Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 51: European 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4a. FRANCE

  • A. Market Analysis
    • Outlook
    • Product Launches
    • Gameloft SA - Key Player
  • B. Market Analytics
    • Table 52: French Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 53: French Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 54: French 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4b. GERMANY

  • A. Market Analysis
    • Outlook
    • Product Launch
    • Strategic Corporate Developments
    • HandyGames™ - A Major German Player
  • B. Market Analytics
    • Table 55: German Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 56: German Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 57: German 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4c. ITALY

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 58: Italian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 59: Italian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 60: Italian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4d. THE UNITED KINGDOM

  • A. Market Analysis
    • Outlook
    • Mobile Games Propel Growth in the Overall Gaming Market
    • Table 61: Most Popular mobile Phone Activity in the UK(2014) (includes corresponding Graph/Chart)
    • Table 62: Mobile Gaming Market in the UK (2014): Percentage Breakdown by Gender (includes corresponding Graph/Chart)
    • Table 63: Mobile Gaming Market in the UK (2014E): Percentage Breakdown by Age Group (includes corresponding Graph/Chart)
    • Table 64: Mobile Gaming Market in the UK (2014E): Percentage Breakdown of Number of Users by Platform (includes corresponding Graph/Chart)
    • Table 65: Mobile Gaming Market in the UK (2014E): Percentage Breakdown of Number of Users by Time Spent on Mobile Games (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 66: United Kingdom Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 67: United Kingdom Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 68: United Kingdom 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4e. SPAIN

  • A. Market Analysis
    • Outlook
    • Zed - A Key Spanish Player
  • B. Market Analytics
    • Table 69: Spanish Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 70: Spanish Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 71: Spanish 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4f. RUSSIA

  • A. Market Analysis
    • Outlook
    • Mobile Gaming Market
    • Table 72: Mobile Gaming Market in Russia (2014E): Percentage Breakdown by Gender (includes corresponding Graph/Chart)
    • Table 73: Mobile Gaming Market in Russia (2014E): Percentage Breakdown by Age Group (includes corresponding Graph/Chart)
    • Table 74: Mobile Gaming Market in Russia (2014E): Percentage of Most Often Played Games (includes corresponding Graph/Chart)
    • Table 75: Mobile Gaming Market in Russia (2014E): Percentage Share of Number of Games Installed on Smart Phones (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 76: Russian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 77: Russian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 78: Russian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

4g. REST OF EUROPE

  • A. Market Analysis
    • Outlook
    • Product Launches
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 79: Rest of Europe Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 80: Rest of Europe Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 81: Rest of Europe 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 82: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 83: Asia-Pacific Historic Review for Mobile Gaming by Geographic Region - China, India, South Korea and Rest of Asia-Pacific Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 84: Asia-Pacific 11-Year Perspective for Mobile Gaming by Geographic Region - Percentage Share Breakdown of Revenues for China, India, South Korea and Rest of Asia-Pacific Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)
    • Table 85: Asia-Pacific Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 86: Asia-Pacific Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 87: Asia-Pacific 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

5a. CHINA

  • A. Market Analysis
    • Outlook
    • Growing Penetration of Smartphones and Growing Uptake of Mobile Internet Fuel Market Growth
      • LTE Poised to Deliver High Impact on Mobile Gaming
    • Transition from Casual Gamers to Hardcore Gamers: The New Market Trait
    • Table 88: Chinese Mobile Games Market (2014): Percentage Share Breakdown of Average Time Spending Per Day on Mobile Games (includes corresponding Graph/Chart)
    • Table 89: Chinese Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart)
    • Table 90: Chinese Mobile Gaming Market (2014): Preference for Games by Game Genre (includes corresponding Graph/Chart)
    • App Stores Drive Adoption of Western Games
    • Competitive Landscape
      • Top Publishers Continue to Expand their Share
    • Table 91: Leading Mobile Games Publishers in the Chinese Android Market (2013): Percentage Share Breakdown of Revenues for CMGE, FL Mobile, Game Comb, IDreamSky, Kunlun and Others (includes corresponding Graph/Chart)
    • Table 92: Leading Mobile Games Publishers in the Chinese iOS Market (2013): Percentage Share Breakdown of Revenues for CMGE, FL Mobile, Kunlun, Ourpalm, Rekoo and Others (includes corresponding Graph/Chart)
      • Developers Market Tends to Remain Fragmented
    • Table 93: Leading Mobile Games Developers in China (2014E): Percentage Share Breakdown of Revenues for Linekong, Locojoy, Playcrab, Tencent, YingHan and Others (includes corresponding Graph/Chart)
      • Mobile Gaming Providers Market: A Concentrated One
    • Table 94: Leading Players in the Chinese Mobile Games Market (2014E): Percentage Share Breakdown of Revenues for China Mobile, China Telecom, Tencent and Others (includes corresponding Graph/Chart)
    • Product Launches
    • Strategic Corporate Developments
    • Select Players
  • B. Market Analytics
    • Table 95: Chinese Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 96: Chinese Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 97: Chinese 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

5b. INDIA

  • A. Market Analysis
    • Outlook
    • Overview
    • Spreading Awareness - Key to Success
    • Product Launches
    • Select Players
  • B. Market Analytics
    • Table 98: Indian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 99: Indian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 100: Indian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

5c. SOUTH KOREA

  • A. Market Analysis
    • Outlook
    • One of the Major Markets for Mobile Gaming
    • Table 101: South Korean Mobile Gaming Market (2014): Percentage Breakdown of Gamers by Gender (includes corresponding Graph/Chart)
    • Table 102: South Korean Mobile Gaming Market (2014): Preference for Games by Game Genre (includes corresponding Graph/Chart)
    • Competition
    • Table 103: Leading Players in the South Korean Mobile Gaming Market (2014): Percentage Share Breakdown of Revenues for Gamevil, Nexon and Others (includes corresponding Graph/Chart)
      • Market Sees High-Profile M&A Deals
      • Gaming Promotion Channels: A Review
    • Regional Market Players Look to Overseas Markets
    • Product Launches
    • Strategic Corporate Developments
    • GAMEVIL - A Key Korean Player
  • B. Market Analytics
    • Table 104: South Korean Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 105: South Korean Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 106: South Korean 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

5d. REST OF ASIA-PACIFIC

  • A. Market Analysis
    • Outlook
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 107: Rest of Asia-Pacific Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 108: Rest of Asia-Pacific Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 109: Rest of Asia-Pacific 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 110: Latin American Recent Past, Current and Future Analysis for Mobile Gaming by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 111: Latin American Historic Review for Mobile Gaming by Geographic Region - Brazil and Rest of Latin America Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 112: Latin American 11-Year Perspective for Mobile Gaming by Geographic Region - Percentage Share Breakdown of Revenues for Brazil and Rest of Latin America Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)
    • Table 113: Latin American Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 114: Latin American Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 115: Latin American 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

6a. BRAZIL

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 116: Brazilian Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 117: Brazilian Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 118: Brazilian 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

6b. REST OF LATIN AMERICA

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 119: Rest of Latin American Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 120: Rest of Latin American Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 121: Rest of Latin American 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • Outlook
    • Strategic Corporate Development
  • B. Market Analytics
    • Table 122: Rest of World Recent Past, Current and Future Analysis for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2014 through 2020 (includes corresponding Graph/Chart)
    • Table 123: Rest of World Historic Review for Mobile Gaming by Device Type - Tablet and Smartphone Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2010 through 2013 (includes corresponding Graph/Chart)
    • Table 124: Rest of World 11-Year Perspective for Mobile Gaming by Device Type - Percentage Share Breakdown of Revenues for Tablet and Smartphone Markets for Years 2010, 2015 and 2020 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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