表紙:クロスプラットフォーム広告・モバイル広告市場
市場調査レポート
商品コード
335301

クロスプラットフォーム広告・モバイル広告市場

Cross-Platform and Mobile Advertising

出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 310 Pages | 納期: 即日から翌営業日

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クロスプラットフォーム広告・モバイル広告市場
出版日: 2021年05月01日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 310 Pages
納期: 即日から翌営業日
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  • 全表示
  • 概要
  • 目次
概要

世界のクロスプラットフォーム広告・モバイル広告市場規模は、CAGRで20.5%の増加に牽引され、2,600億米ドルの成長が予測されています。調査対象部門の1つである検索は、20.3%以上の成長の可能性があります。2025年までに1,277億米ドル以上に達する見込みで、検索は、堅実な利益で世界の成長を大いに促進すると予想されています。米国は、先進国を代表して18.4%の成長を維持すると予想されています。世界第2位の経済国で世界市場の新たなゲームチェンジャーとしての中国は、今後数年間で25.6%の成長の可能性があります。

当レポートでは、世界のクロスプラットフォーム広告・モバイル広告市場について調査分析し、市場概要、主要企業、市場動向・促進要因、世界市場の見通し、地域別市場の分析、競合情勢について、体系的な情報を提供しています。

第1章 イントロダクション、調査手法、調査範囲

第2章 エグゼクティブサマリー

  • 市場概要
    • クロスプラットフォーム広告:概念的概要
    • デジタル広告とマーケティング:ブランドと消費者の関係を変革・移行・調整
    • クロスプラットフォーム広告市場:序文
    • 競合
  • 市場動向・促進要因
  • 世界市場の見通し

第3章 市場分析

  • 地域別市場の分析
    • 米国
    • カナダ
    • 日本
    • 中国
    • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他の欧州
    • アジア太平洋地域
    • オーストラリア
    • インド
    • 韓国
    • その他のアジア太平洋地域
    • ラテンアメリカ
    • アルゼンチン
    • ブラジル
    • メキシコ
    • その他のラテンアメリカ
    • 中東
    • イラン
    • イスラエル
    • サウジアラビア
    • UAE
    • その他の中東
    • アフリカ

第4章 競合

  • 企業プロファイル:38社 (部門/子会社を含めると、39社)
目次
Product Code: MCP-7012

Abstract:

Global Cross-Platform and Mobile Advertising Market to Reach US$433.4 Billion by the Year 2027

Amid the COVID-19 crisis, the global market for Cross-Platform and Mobile Advertising estimated at US$153.3 Billion in the year 2020, is projected to reach a revised size of US$433.4 Billion by 2027, growing at a CAGR of 16% over the analysis period 2020-2027.Search, one of the segments analyzed in the report, is projected to grow at a 18.2% CAGR to reach US$183 Billion by the end of the analysis period.After an early analysis of the business implications of the pandemic and its induced economic crisis, growth in the Display segment is readjusted to a revised 15.6% CAGR for the next 7-year period. This segment currently accounts for a 27.8% share of the global Cross-Platform and Mobile Advertising market.

The U.S. Accounts for Over 27% of Global Market Size in 2020, While China is Forecast to Grow at a 20.8% CAGR for the Period of 2020-2027

The Cross-Platform and Mobile Advertising market in the U.S. is estimated at US$41.3 Billion in the year 2020. The country currently accounts for a 26.97% share in the global market. China, the world second largest economy, is forecast to reach an estimated market size of US$99.5 Billion in the year 2027 trailing a CAGR of 20.6% through 2027. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 12.1% and 14.9% respectively over the 2020-2027 period. Within Europe, Germany is forecast to grow at approximately 13.8% CAGR while Rest of European market (as defined in the study) will reach US$99.5 Billion by the year 2027.

SMS Segment Corners a 15.4% Share in 2020

In the global SMS segment, USA, Canada, Japan, China and Europe will drive the 11.1% CAGR estimated for this segment. These regional markets accounting for a combined market size of US$17.8 Billion in the year 2020 will reach a projected size of US$37.1 Billion by the close of the analysis period. China will remain among the fastest growing in this cluster of regional markets. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$61.6 Billion by the year 2027, while Latin America will expand at a 12.9% CAGR through the analysis period.

Select Competitors (Total 39 Featured) -

  • Amobee, Inc.
  • Cadent LLC
  • Conversant LLC
  • Google, Inc.
  • InMobi
  • Microsoft Corporation
  • PubMatic, Inc.
  • RhythmOne, LLC
  • Sizmek
  • Tapad, Inc.
  • TiVo Corporation

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Influencer Market Insights
    • World Market Trajectories
    • Impact of Covid-19 and a Looming Global Recession
    • Cross-Platform Advertising: A Conceptual Overview
    • How Does Cross-Platform Advertising Differ from Multi-Channel Marketing?
    • Advantages of Cross-Platform Advertising
    • Digital Advertising and Marketing: Transforming, Transitioning and Conditioning Brand-Consumer Relationships
    • EXHIBIT 1: Digital Advertising Expenditure Worldwide in $ Billion for the Period 2018-2023
    • EXHIBIT 2: Digital Ad Spending as % of Total Media Ad Spending in Select Countries for the Year 2019
    • EXHIBIT 3: Top Players in Digital Advertising Market Ranked by Digital Ad Revenues (in $ Billion) for 2019
    • Cross-Platform Advertising Market: A Prelude
    • Cross Platform and Mobile Advertising Market Heads for Giant Leap Forward
    • Developed Markets Lead, Emerging Economies Spell Opportunities for Cross-Platform Advertising
    • Competition
    • Recent Market Activity
  • 2. FOCUS ON SELECT PLAYERS
    • Amobee, Inc. (USA)
    • Cadent LLC (USA)
    • Conversant LLC (USA)
    • Google, Inc. (USA)
    • InMobi (India)
    • Microsoft Corporation (USA)
    • PubMatic, Inc. (USA)
    • RhythmOne, LLC (USA)
    • TiVo Corporation (USA)
    • Sizmek (USA)
    • Tapad, Inc. (USA)
  • 3. MARKET TRENDS & DRIVERS
    • Vibrant Content Consumption Raises the Opportunity for Personal Ad-Targeting, Driving Cross Platform Advertising Market
    • Rising Adoption of Web-Enabled Mobile Devices Boosts Market Prospects
    • EXHIBIT 4: Worldwide Shipments of Laptops and Tablet PCs (in Million Units) for the Years 2019, 2021 and 2023
    • Increasing Proliferation of Smartphones: Opportunity for Growth
    • EXHIBIT 5: Global Smartphone Shipments in Million Units for the Years 2011 through 2018
    • EXHIBIT 6: Smartphone Adoption Worldwide by Region (in %): 2018 & 2025
    • EXHIBIT 7: Smartphone Users as % of Global Population for the Period 2018-2022
    • Expanding Mobile Internet and Advent of High Speed Mobile Network Technologies
    • EXHIBIT 8: Mobile Connections Worldwide: Breakdown (in %) by Network Type and Region for 2024
    • Rising Internet Usage: An Opportunity for Cross-Platform Advertising Market
    • EXHIBIT 9: Internet Penetration Rates: Internet Users as % of Population by Region for 2019 and 2024
    • EXHIBIT 10: Top Internet-Using Countries Ranked by Number of Internet Users (in Millions): 2019
    • Smart TVs: An Important Platform for Cross-Screen Advertising
    • EXHIBIT 11: Global Smart TVs Market Size in US$ Million by Region for the Years 2019 and 2025
    • Rising Customer Preference for Multiscreen Activities: Potential for Cross-Platform Advertisers
    • EXHIBIT 12: Multiscreen Content Penetration (in %) by Age Group for 2019
    • EXHIBIT 13: Common Activities Performed in Sequential Multi-Screening Activity: 2019
    • Growing Use of Social Media Platforms: A Lucrative Opportunity for Cross-Platform Advertisers
    • EXHIBIT 14: Social Media Penetration Worldwide: % of Active Monthly Users Compared to Total Population for 2019
    • EXHIBIT 15: Social Media Users Penetration (in %) by Generation
    • Better Recall Rates Drives Focus onto Integrated Cross-Platform Advertising
    • Cross-Platform Ad Campaigns Gaining Hold an Edge over Single Platform Campaigns
    • Mobile Advertising Companies Adopt Data-Driven Technologies
    • Trend towards Mobile Apps: Potential for Cross-Platform Advertising
    • EXHIBIT 16: Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Continuous Growth in Cross-Platform Video Advertising Market
    • EXHIBIT 17: Digital/Mobile Video Ad Creatives: Percentage Breakdown of Creative Developed by Platform
    • EXHIBIT 18: Cross-Platform Video Advertising Market: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
    • Identifying Customers: Essential for Success of Cross-Platform Ad Campaigns
    • Cross-Platform Advertising in Automotive Industry
    • Cross-Channel Advertising Hold importance for e-Commerce Market
    • EXHIBIT 19: Global B2C E-Commerce Sales in US$ Trillion for the Years 2017, 2019, 2021 and 2023
    • EXHIBIT 20: Global E-Commerce Market as a % of Retail Sales for the Period 2017-2023
    • Content Management: A Critical Factor in Cross-Platform Advertising
    • Technical Issues Present Challenges for Cross-Platform Advertising Market
    • Consistency and Creativity Challenge Cross-Platform Campaigns
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 2: World 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2020 & 2027
    • TABLE 3: World Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 4: World 7-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 5: World Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 6: World 7-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 7: World Current & Future Analysis for SMS by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 8: World 7-Year Perspective for SMS by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 9: World Current & Future Analysis for Native Social by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 10: World 7-Year Perspective for Native Social by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 11: World Current & Future Analysis for Video by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 12: World 7-Year Perspective for Video by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 13: World Current & Future Analysis for Audio by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 14: World 7-Year Perspective for Audio by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 15: World Current & Future Analysis for Smartphones by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 16: World 7-Year Perspective for Smartphones by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 17: World Current & Future Analysis for Desktops by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 18: World 7-Year Perspective for Desktops by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 19: World Current & Future Analysis for Tablets by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 20: World 7-Year Perspective for Tablets by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027
    • TABLE 21: World Current & Future Analysis for Smart Televisions by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 22: World 7-Year Perspective for Smart Televisions by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2020 & 2027

III. MARKET ANALYSIS

  • UNITED STATES
    • Proliferation of Connected Devices Drives Potential for Cross Platform Advertising
    • EXHIBIT 21: Advertising Budgets Allocated to Cross-Platform Video Advertising by Agencies and Marketers in the US for the Period 2015-2018
    • Changing Media Consumption Trends Influence Market Growth
    • EXHIBIT 22: US Digital Media Market: Breakdown of Time Spent (in %) by Platform for 2016 and 2019
    • EXHIBIT 23: Average Time Spent by Users Per Visit (in Minutes) by Platform in the US for 2016 and 2019
    • Mobile Devices Offer Significant Growth Opportunities for Cross Platform Advertising
    • TABLE 23: USA Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 24: USA 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 25: USA Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 26: USA 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • CANADA
    • TABLE 27: Canada Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 28: Canada 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 29: Canada Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 30: Canada 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • JAPAN
    • TABLE 31: Japan Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 32: Japan 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 33: Japan Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 34: Japan 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • CHINA
    • Digital Advertising Market in China: An Overview
    • Growing Utilization of Mobile Internet Drives Cross-Platform Advertising Market
    • EXHIBIT 24: Number of Internet Users (in Million) in China for the Period 2010-2019
    • EXHIBIT 25: Penetration of Mobile Internet in China: Mobile Internet Users as % of Total Internet Users for 2010-2018
    • TABLE 35: China Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 36: China 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 37: China Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 38: China 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • EUROPE
    • Market Overview
    • EXHIBIT 26: Internet Penetration Rate in the EU: Internet Users as a % of Total Population by Country for 2019
    • TABLE 39: Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 40: Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2020 & 2027
    • TABLE 41: Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 42: Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 43: Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 44: Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • FRANCE
    • TABLE 45: France Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 46: France 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 47: France Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 48: France 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • GERMANY
    • Market Overview
    • TABLE 49: Germany Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 50: Germany 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 51: Germany Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 52: Germany 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ITALY
    • TABLE 53: Italy Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 54: Italy 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 55: Italy Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 56: Italy 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • UNITED KINGDOM
    • Market Overview
    • TABLE 57: UK Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 58: UK 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 59: UK Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 60: UK 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • SPAIN
    • TABLE 61: Spain Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 62: Spain 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 63: Spain Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 64: Spain 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • RUSSIA
    • TABLE 65: Russia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 66: Russia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 67: Russia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 68: Russia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF EUROPE
    • TABLE 69: Rest of Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 70: Rest of Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 71: Rest of Europe Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 72: Rest of Europe 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ASIA-PACIFIC
    • Asia-Pacific Presents Strong Growth Potential
    • TABLE 73: Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 74: Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2020 & 2027
    • TABLE 75: Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 76: Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 77: Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 78: Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • AUSTRALIA
    • TABLE 79: Australia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 80: Australia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 81: Australia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 82: Australia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • INDIA
    • Market Overview
    • TABLE 83: India Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 84: India 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 85: India Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 86: India 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • SOUTH KOREA
    • TABLE 87: South Korea Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 88: South Korea 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 89: South Korea Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 90: South Korea 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF ASIA-PACIFIC
    • TABLE 91: Rest of Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 92: Rest of Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 93: Rest of Asia-Pacific Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 94: Rest of Asia-Pacific 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • LATIN AMERICA
    • Market Overview
    • TABLE 95: Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 96: Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2020 & 2027
    • TABLE 97: Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 98: Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 99: Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 100: Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ARGENTINA
    • TABLE 101: Argentina Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 102: Argentina 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 103: Argentina Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 104: Argentina 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • BRAZIL
    • TABLE 105: Brazil Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 106: Brazil 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 107: Brazil Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 108: Brazil 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • MEXICO
    • TABLE 109: Mexico Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 110: Mexico 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 111: Mexico Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 112: Mexico 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF LATIN AMERICA
    • TABLE 113: Rest of Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 114: Rest of Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 115: Rest of Latin America Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 116: Rest of Latin America 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • MIDDLE EAST
    • Cross-Platform Advertising in the Middle East
    • TABLE 117: Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Billion for Years 2020 through 2027 and % CAGR
    • TABLE 118: Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2020 & 2027
    • TABLE 119: Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 120: Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 121: Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 122: Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • IRAN
    • TABLE 123: Iran Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 124: Iran 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 125: Iran Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 126: Iran 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • ISRAEL
    • TABLE 127: Israel Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 128: Israel 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 129: Israel Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 130: Israel 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • SAUDI ARABIA
    • TABLE 131: Saudi Arabia Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 132: Saudi Arabia 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 133: Saudi Arabia Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 134: Saudi Arabia 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • UNITED ARAB EMIRATES
    • TABLE 135: UAE Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 136: UAE 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 137: UAE Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 138: UAE 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • REST OF MIDDLE EAST
    • TABLE 139: Rest of Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 140: Rest of Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 141: Rest of Middle East Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 142: Rest of Middle East 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027
  • AFRICA
    • TABLE 143: Africa Current & Future Analysis for Cross-Platform and Mobile Advertising by Type - Search, Display, SMS, Native Social, Video and Audio - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 144: Africa 7-Year Perspective for Cross-Platform and Mobile Advertising by Type - Percentage Breakdown of Value Sales for Search, Display, SMS, Native Social, Video and Audio for the Years 2020 & 2027
    • TABLE 145: Africa Current & Future Analysis for Cross-Platform and Mobile Advertising by Platform - Smartphones, Desktops, Tablets and Smart Televisions - Independent Analysis of Annual Sales in US$ Billion for the Years 2020 through 2027 and % CAGR
    • TABLE 146: Africa 7-Year Perspective for Cross-Platform and Mobile Advertising by Platform - Percentage Breakdown of Value Sales for Smartphones, Desktops, Tablets and Smart Televisions for the Years 2020 & 2027

IV. COMPETITION

  • Total Companies Profiled: 39