市場調査レポート

世界のシリアル食品市場

Cereal Products

発行 Global Industry Analysts, Inc. 商品コード 232236
出版日 ページ情報 英文 118 Pages
納期: 即日から翌営業日
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世界のシリアル食品市場 Cereal Products
出版日: 2012年01月01日 ページ情報: 英文 118 Pages
概要

当レポートは、世界のシリアル食品業界について調査を行い、業界の概観や消費および生産に関するシナリオ、競合情勢、市場動向、成長促進要因、課題などについて分析するとともに、各地域別市場の状況をまとめ、概略下記の内容でお届けするものです。

第1章 概観

  • シリアル食品市場 - 主な成長のけん引役
  • 市場を支配する先進国
  • 朝食用シリアル - 成長潜在性の高い市場
  • 注目は発展途上国市場へ
  • 先進国で生き残りに苦しむ成熟したシリアル食品市場
  • 健康意識の高い消費者向けに戦略を変更する各社
  • 競争をしかける独自性のある/差別化した製品

第2章 競合情勢

  • シリアル食品 - 競争の激しい市場
  • Kellogg's - 世界市場の明らかなリーダー
  • 競争力維持に向け新たな戦略を採用する業界各社

第3章 動向と問題点

第4章 シリアルの生産と消費に関するシナリオ

第5章 製品概観

第6章 合併吸収

第7章 企業の戦略的動向

第8章 製品開発と発売

第9章 各地域市場の展望

  • 米国
  • カナダ
  • 欧州
    • フランス
    • ドイツ
    • イタリア
    • 英国
    • スペイン
    • ロシア
    • その他欧州諸国
  • アジア太平洋地域
    • 日本
    • 中国
    • インド
    • インドネシア
    • フィリピン
    • ベトナム
  • ラテンアメリカ
  • その他各国
    • 中東
    • 南アフリカ

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目次
Product Code: GOS-225

The global outlook series on Cereal Products provides a collection of statistical anecdotes, market briefs, and concise summaries of research findings. The report offers an aerial view of the global industry, consumption/ production scenario and competition. Market trends, drivers, challenges. Market discussions in the report are punctuated with fact-rich market data tables. Regional markets elaborated upon include The United States, Canada, Europe (France, Germany, Italy, UK, Spain, Russia and Rest of Europe), Asia-Pacific (including Japan) and Rest of World. The report also offers insights into recent noteworthy corporate developments such as mergers, acquisitions, and other industry activities. Also included is an indexed, easy-to-refer, fact-finder directory listing the addresses, and contact details of 122 companies worldwide.

Table of Contents

1. INDUSTRY OVERVIEW

  • Cereal Products Market - Primary Growth Drivers
    • Table 1: World Market for Cereal Products (2011): Percentage Breakdown of Value Sales by Product Type - Ready-to-eat Cereals, Cereal Bars, and Hot Cereals
  • Developed Markets Dominate
  • Breakfast Cereals - A Market With Huge Growth Potential
  • Focus Shifts to Developing Countries
  • Maturing Cereal Products Market Struggles for Survival in Developed Countries
  • Manufacturers Adopt Product Reformulation Strategy for Health Conscious Consumers
  • Unique and Differentiated Product Offering to Fight Competition

2. COMPETITIVE LANDSCAPE

  • Cereal Products - A Highly Competitive Marketplace
  • Kellogg's - The Clear Leader in Global Market
    • Table 2: Leading Manufacturers in the Global Breakfast Cereals Market ( 2010) Percentage Breakdown of Value Sales for Kellogg's, General Mills, Kraft (Post), Quaker Oats, Malt-O-Meal, Private Labels and Others
    • Table 3: World Market for Cereal Products (2010): Percentage Breakdown of Dollar Sales by Leading Cereal Brands
    • Table 4: World Market For Hot Cereal/Oats Products (2010) -Top 10 Brands Ranked by Value Sales (In US$ Million)
    • Table 5: Global Market for Infant Cereal (2010) - Percentage Share Breakdown of Sales by Leading Producers- Nestle, Danone, Heinz, Hero and Others
  • Players Adopt Newer Strategies to Remain Competitive

3. TRENDS & ISSUES

  • Organics Take the Center Stage
  • Reduced Production Levels Leads to Market Volatility
  • Marketing - A Key Factor for Success
  • Companies Shift Gear to Promote Cereal Products for Women
    • Table 6: World Market for Women's Food Products (2011): Percentage Value Share by Product Type - Cereal Products, Beverages, Bars, Dairy Products, Snacks, and Others
  • Growing Popularity of Cereal Bars
  • Factors Affecting Consumer Purchasing Behavior
  • Rising Costs of Food and Energy Squeeze Profit Margins
  • Retail Growth at Convenience Stores and Supermarkets
    • Table 7: World Cereal Products Market (2010): Percentage Share Breakdown of Sales by Retail Channel - Supermarkets, Hypermarkets, Food Shops, and Others
  • Farmers Continue to Enhance Market Presence

4. CEREAL PRODUCTION AND CONSUMPTION SCENARIO

  • Global Market Outlook for Breakfast Cereals
    • Table 8: World Current and Future Analysis for Breakfast Cereals by Geographic Region - US, Canada, Europe, Asia-Pacific (Including Japan) and Rest of World Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2010 through 2015
    • Table 9: World 5-Year Perspective for Breakfast Cereals Market by Geographic Region - Percentage Breakdown of Dollar Sales for US, Canada, Europe, Asia-Pacific (Including Japan) and Rest of World Markets for Years 2011 & 2015
  • Worldwide Cereal Production Pattern
    • Table 10: World Volume Production of Cereals by Country/Region - Percentage Breakdown for Asia-Pacific, US, Canada, Europe, Latin America, Canada, Japan and Other for Years 2009 and 2010 (In Million tons)
    • Table 11: World Cereal Production by Type - Coarse Grains, Wheat, and Rice for Years 2009 & 2010 (In Million Tons)
  • Decreasing Production Hits Inventories
  • Recoil in Cereal Production Forecast for 2011
  • Signs of Self-sufficiency in the Cereals Market
  • Increasing Consumption of Cereals
    • Table 12: World Cereal Consumption by Country/Region - Percentage Breakdown of Share for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World for the Years 2009 & 2010 (In Million tons)
    • Table 13: World Cereal Consumption by Type - Coarse Grains, Wheat, and Rice for the Years 2008, 2009 &2010 (In Million tons)
  • Inflation in Cereal Prices - A Cause for Concern
  • Factors Affecting Inflation of Cereal Product Prices
  • Cereal Prices Forecast to Recover in 2011
  • Long Term Projections for Cereal Production
  • Potential Uses of Cereals

5. PRODUCT OVERVIEW

  • Cereals - An Introduction
  • Type of Grains
  • Nutritional Value
  • Types of Cereal Products
  • Hot Cereals
  • Background
  • Whole Grain and Refined Cereals
  • Nutritional Content of Whole Grain Cereals
  • Phytochemicals in Wholegrain Cereals

6. MERGERS & ACQUISITIONS

7. OTHER STRATEGIC CORPORATE DEVELOPMENTS

8. PRODUCT INNOVATIONS/ INTRODUCTIONS

  • A REGIONAL MARKET PERSPECTIVE

1. THE UNITED STATES

  • Rapid Growth in Cereal Products Market
    • Table 14: North American Food Market (2010) - Percentage Share Breakdown of Sales by Leading Food Types
    • Table 15: Leading Cereal Products in the US (2010) (In Terms of Dollar Sales)
    • Table 16: Leading Cereal Products in the US (2010) (In Terms of Number of Products)
  • Historic Review
  • Demand for Breakfast Cereals Continues to Grow
    • Table 17: US Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015
  • Ready-to-Eat Breakfast Cereals - A Major Segment
  • Inflation Affects Sales of Cereal Products
  • Competitive Landscape
    • Table 18: US Market for Cereal Products (2010): Breakdown of Percentage Share Percentage Share Breakdown by Leading Company - Kellogg's, General Mills, Quaker, Ralcorp (Post Foods), Private Label and Others (In Value Terms)
  • Leading Cereal Brands in the US by Producer for the Year 2008
  • New Product Offerings by Manufacturer in 2008
  • Kellogg's Holds a Major Share of US Cereal Products Market
  • Private Labels Strategize to Capture a Pie of Cereals Market
    • Table 19: US Cereal Products Market (2010): Percentage Value Share of Private Labels by Product Segment
  • Stiff Competition Forces Companies to Devise New Strategies
  • Market Trends
  • Declining Economy Affects Cereals and Snack Bars Market
  • Organic and Functional Cereals Grow in Popularity
  • Rising Demand for Healthier, High-Fiber Cereals
    • Wholegrain Products on a Growth Spree
  • Children - A Lucrative Target Market for Manufacturers
  • Cereal Bars - A Growing Segment
    • Table 20: US Market for Cereal Bars (2010): Percentage Share Breakdown of Value Sales by Product Type - Granola Bars and Breakfast Bars
    • Table 21: US Market for Cereal Bar (2010) - Percentage Share Breakdown of Sales by Leading Brands
    • Rising Popularity of Snack Bars
    • Table 22: US Cereal/Snack/Energy Bar Market (2010)-Percentage Share Breakdown of Share of New Product Launches By Claims-Kosher, All-Natural, Organic, Low-/No-/Reduced-trans fat, High protein, Low-/No-/Reduced-sugar, No additives/ Preservatives, Vitamin-/Mineral-fortified, Low-/No-/Reduced-fat, Low-/No-/ Reduced-carb and Others
    • Rising Demand for Products Containing Omega-3 Fatty Acids
    • Competitive Landscape
  • General Mills Plans to Capture the Sales Potential in International Markets
  • Advertising - A Critical Promotional Activity
    • Table 23: US Ad Spending (2010): Percentage Share Breakdown by Leading Company - Kellogg's, General Mills, PepsiCo, Kraft Foods, and Others
  • Supermarkets Garner Majority of the Cereal Products Sales in the US
    • Table 24: US Breakfast Cereal Market (2010)-Percentage Breakdown of Share Based on Distribution Channel Types-Supermarkets/Hypermarkets, Independent Retailers, Specialist Retailers and Others
  • Market Share of Leading Manufacturers/Brands in Select Product Segments
  • Breakfast/Cereal/Snack Bar
    • Table 25: US Market for Breakfast/Cereal/ Snack Bar (2010): Percentage Share Breakdown of Value Sales by Leading Brands (52 Weeks Ending on May 16, 2010)
  • Cold Cereals
    • Table 26: US Market for Ready-to-eat (Cold) Cereal Products Market (2009) - Percentage Share Breakdown of Sales by Leading Companies
  • Hot Cereals
    • Table 27: US Market for Hot Cereals (2010): Percentage Value Share Breakdown by Company - PepsiCo, Private Labels, B&G Foods, Malt-O-Meal Co, and Others

2. CANADA

  • Table 28: Canada Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales in US$ Million for Years 2010 through 2015
  • Trade Statistics
    • Table 29: Canadian Cereal Exports (2010): Breakdown by Leading Destination Countries - US, Japan, UK, Spain, Korea, Australia, Russia and India (Exports in '000 Canadian Dollars)
    • Table 30: Canadian Cereal Imports (2010) -Breakdown by Leading Countries-US, India, Italy, Mexico, China, Germany, Australia, UK, France, South Korea, Brazil, Japan, Spain, Russia and Ireland (Imports in '000 Canadian Dollars).

3. EUROPE

  • An Overview
    • Table 31: European Cereal Products Market (2010): Percentage Breakdown by Factors Influencing Cereal Consumption
  • Health Concerns Drive Demand for Cereal Products
  • Fluctuating Growth Across European Markets for Breakfast Cereals
    • Table 32: European Current and Future Analysis for Breakfast Cereals by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Res of Europe Markets Independently Analyzed with Annual Sales Figures in US$ Million for the Years 2010 through 2015
    • Table 33: Europe 5-Year Perspective for Breakfast Cereals by Geographic Region - Percentage Breakdown of Dollar Sales for France, Germany, Italy, UK, Spain, Russia and Res of Europe Markets for Years 2011 & 2015
  • Introduction of Healthier Alternatives to Affect Growth of Cereal Bars
  • Increase in Expenditure on Breakfast Cereals in Europe
    • Table 34: European Breakfast Cereals Market (2010): Per Capita Expenditure on Breakfast Cereals by Leading Country - UK, France, Germany, Italy and Spain (In Pounds)
  • Players Strategizing to Exploit Growth Opportunity
  • Hot Cereals Market Experiences a Slowdown

3a. FRANCE

  • Outlook
    • Table 35: French Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3b. GERMANY

  • Outlook
    • Table 36: German Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3c. ITALY

  • Outlook
    • Table 37: Italian Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3d. THE UNITED KINGDOM

  • Cereal Products Market
    • Table 38: UK Cereal Products Market (2010): Percentage Share Breakdown of Value Sales by Product Type - Ready-to-eat Cereals, Cereal Bars, Instant Porridge, Porridge Oats, and Toaster Pastries
  • Market Offers Bright Future Prospects
  • Nutritional Labeling
    • Growing Demand for Cereal Products with Provenance Labeling
  • Competitive Scenario
  • A Consolidated Market
    • Table 39: UK Market for Cereal Products (2010): Percentage Share Breakdown of Sales by Leading Brands
  • Trade Statistics
    • Table 40: UK Cereals and Bakery Products Exports (2008-2010) - Breakdown by Year- in Millions of Pound
    • Table 41: UK Breakfast Cereal Exports (2008-2010) - Breakdown by Year - in Million Pounds
  • Retail Market Scenario
    • Table 42: UK Retail Market for Cereal Products (2010): Percentage Value Share Breakdown by Retailer - Tesco, Asda, Sainsbury's, Morrisons, Waitrose, Co-op, Somerfield, and Others
  • British Consumers - Largest Spenders on Breakfast Cereal in Europe
    • Table 43: UK Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015
  • Breakfast Cereals Address Health Concerns
  • Growth Inhibitors
  • Sales of Hot Cereals Increase
  • Organic - The New Buzz
  • Demand for Wholegrain Boost Cereal Market
  • Muesli Drives Growth
  • New Products to Drive Cereal Products Market

3e. SPAIN

  • Outlook
    • Table 44: Spanish Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3f. RUSSIA

  • Tracking Cereal Production in Russia
  • Low population and Substitute Products Bring Down Macaroni Demand in Russia
  • Breakfast Cereal Market Outlook
    • Table 45: Russia Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

3g. REST OF EUROPE

  • Healthy Cereal Products Gaining Popularity in the Netherlands
  • Inflation in Food Prices in Armenia
  • Rising Demand for Breakfast Cereals
    • Table 46: Rest of Europe Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

4. ASIA-PACIFIC

  • Westernization and Disposable Income to Drive Growth
    • Table 47: Asia-Pacific Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

4a. JAPAN

  • Convenient and Health Breakfast Options to Gain Importance
  • Energy and Nutrition Bars - Marching Ahead at a Rapid a Pace

4b. CHINA

  • Cereal Products in China
  • Changing Consumer Food Habits
  • Ready-to-eat Category Continues to be the Most Popular in Breakfast Cereal Market

4c. INDIA

  • Cereal - Production & Consumption
  • India Records Increase in Crop Production
  • Breakfast Cereals Market Continues to Expand
  • Market Potential Attracting Global Majors
  • Demand for Wholemeal Bread Rising

4d. INDONESIA

  • Market Overview

4e. THE PHILIPPINES

  • A Glance at Imports and Exports
    • Table 48: Philippines Imports of Cereals (2010): Percentage Value Share Breakdown by Country - Thailand, US, Malaysia, South Korea, Hong Kong, and Others
    • Table 49: Philippines Exports of Cereals (2010): Percentage Value Share Breakdown by Country - Malaysia, Indonesia, Australia, Thailand, New Zealand, Taiwan, and Others
  • Breakfast Cereals
  • Cold Cereals - Current and Future Prospects
  • Competitive Landscape
    • Table 50: Philippines Cold Cereal Market (2010): Percentage Breakdown of Value Sales by Company - Nestle, Kellogg's, Liwayway, and Others

4f. VIETNAM

  • Cereal Products Export Scenario in Vietnam
    • Table 51: Vietnam Confectionery and Cereal Products Market (2010): Breakdown of Value Exports by Leading Destination Countries-Cambodia, China, US, Hong Kong, UAE, Taiwan, Thailand, Singapore, Czech Republic and Others
    • Table 52: Vietnam Confectionery and Cereal Products Market (2010): Percentage Breakdown of Exports by Leading Destination Countries-Cambodia, China, US, UAE, Hong Kong, Taiwan, Thailand, Czech Republic, Singapore and Others

5. LATIN AMERICA

  • Growing Demand for Breakfast Cereal Products
    • Table 53: Breakfast Cereal Market in Latin America (2010): Percentage Breakdown of Value Sales by Country - Mexico, Brazil, Venezuela, and Others
  • High Prices Limit Cereal Consumption
  • Manufacturers Target Children
  • Convenience Stores and Hypermarkets Drive Growth

6. REST OF WORLD

6a. THE MIDDLE-EAST

  • Table 54: Middle-East Cereal Consumption by Countries/Regions (2011) - Breakdown by Volume in '000 Tons
  • Saudi Arabia
    • Table 55: Saudi Arabia Annual Cereal Consumption (2007-2010) - Breakdown by Value in US$ Million

6b. SOUTH AFRICA

  • Bakery and Cereal Products Market
    • Table 56: Rest of World Current and Future Analysis for Breakfast Cereals Market Independently Analyzed with Annual Sales Figures in US$ Million for Years 2010 through 2015

GLOBAL DIRECTORY

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