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市場調査レポート

ダイレクトメール広告サービスの世界市場

Direct Mail Advertising Services

発行 Global Industry Analysts, Inc. 商品コード 134301
出版日 ページ情報 英文 258 Pages
納期: 即日から翌営業日
価格
こちらの商品の販売は終了いたしました。
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ダイレクトメール広告サービスの世界市場 Direct Mail Advertising Services
出版日: 2010年08月01日 ページ情報: 英文 258 Pages

当商品の販売は、2016年07月01日を持ちまして終了しました。

概要

当レポートでは、ダイレクトメール広告サービスの世界市場を調査対象として、業界概要、地域別市場概要、最近の業界活動、主要企業、市場展望、競合状況などについての最新情報を盛り込み、概略下記の構成でお届けいたします。

第1章 イントロダクション、方法論、製品定義

第2章 エグゼクティブサマリ

  • 業界概要
    • 序章
    • 不況の影響:率直な見解
    • 多くの課題
    • 注目すべきトレンドと問題
  • 地域別市場概要
    • 米国
    • 日本
    • 欧州
    • その他の地域
  • ダイレクトメール広告:概要
    • ダイレクトメール広告:定義
    • ダイレクトメール広告の進化:レビュー
    • ダイレクトメールの参入企業/サービスプロバイダ
    • 効果的なダイレクトメールの「必須の」特性
    • ダイレクトメール広告のタイプ:形式/デザイン別
    • ダイレクトメール広告のタイプ:戦略別
    • ダイレクトメールの価値連鎖
    • ダイレクトメール広告サービスのタイプ
    • ダイレクトメール広告の利点
    • ダイレクトメール広告の欠点
    • メーリングリスト:ダイレクトメール広告の基幹
  • 最近の業界活動
  • 世界的主要プレーヤへの焦点
  • 世界市場の展望

第3章 競合状況

目次
Product Code: MCP-6239

Abstract

This report analyzes the Global market for Direct Mail Advertising Services in US$ Million. The US market is further analyzed by the following service segments: Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Others. Annual estimates and forecasts are provided for the period of 2007 through 2015. Also, a six-year historic analysis is provided for this market. The report profiles 208 companies including many key and niche players such as DealerLink Inc., Go Direct Mailing and Marketing Pvt Ltd., Harte-Hanks, Inc., Inktel Direct, IWCO Direct, Mailing Lists (India) Pvt. Ltd., MBI Direct Mail, Micro Mailing Canada, Rapp Collins Worldwide, Inc., Smart Media JSC, Transcontinental Printing, Valassis Communications, Inc., Valpak Direct Marketing Systems, Inc., Vertis Communications, Inc., and WPP PLC. Market data and analytics are derived from primary and secondary research. Company profiles are mostly extracted from URL research and reported select online sources.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
  • Disclaimers
  • Data Interpretation & Reporting Level
  • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • A Prelude
  • Impact of Recession: A Straight Talk
  • Challenges Galore
  • Growth of Digital Media: A Challenge to Reckon With
  • Indiscriminate Use of Paper Fuels Negative Publicity
  • Lack of a "Clean" Database: A Key Bottleneck
  • Noteworthy Trends & Issues
  • Shifting of Ad Budgets From Mass to Direct Advertising Spells Opportunities
  • Growth in the Adoption of Multichannel Direct Advertising Augers Well
  • Table 1: Advertising Models in the United States (2008): Percentage Share Breakdown of Mass Advertising Models & Multi-Channel Advertising Models
  • Personalized URLs: A Potent Tool to Enhance Response Rates of Online Mail
  • Technological Advancements Trigger Growth
  • Thinking Out of the Box Critical to Optimize Direct Mail
  • Multidimensional Mailers/Creative Content Set to Energize Direct Mail
  • Accurate Targeting: A Talisman for the Success of Direct Mail Adverting
  • High Income, Educated & Urban Population: A Chief Target for Direct Mail Ads
  • Postal Infrastructure: Critical to the Success of Direct Mail

2. REGIONAL MARKET OVERVIEW

2a. THE UNITED STATES

  • A. Market Analysis
    • Outlook
    • Market Overview
    • Economic Downturn Hits Domestic Ad Revenues & Overall Industry Growth
    • Insurance Industry: A Lone Bright Spot
    • Financial Services Industry Drags Down Opportunities in Direct Mail
    • Non-Catalog Direct Mail Grows in Popularity
    • Key Statistical Findings
    • Table 2: US Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium - Television, Direct Mail, Newspaper, Internet, Magazines, and Others (includes corresponding Graph/Chart)
    • Table 3: Direct Marketing Advertising Expenditures in the United States (2008): Breakdown of Ad Spends (in US$ Billion) by Industry Segment (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 4: US Recent Past, Current & Future Analysis for Direct Mail Advertising Services by Service Segment - Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
    • Table 5: US Historic Review for Direct Mail Advertising Services by Service Segment - Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)
    • Table 6: US 11-Year Perspective for Direct Mail Advertising Services by Service Segment - Percentage Share Breakdown of Revenues for Concept Development for Advertising Campaigns, Print Services, Mail List Creation/Support Services, Letter Shop Services, Fulfillment Services, Full Direct Mail Services, and Other Services for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)

2b. JAPAN

  • A. Market Analysis
    • Outlook
  • B. Market Analytics
    • Table 7: Japanese Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
    • Table 8: Japanese Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

2c. EUROPE

  • A. Market Analysis
    • Outlook
    • Key Statistical Findings
    • Table 9: UK Advertising Market (2008): Percentage Breakdown of Ad Spending by Medium - Press, Television, Internet, Direct Mail, Radio, and Others (includes corresponding Graph/Chart)
    • Table 10: Top Spenders on Direct Mail in the United Kingdom (2007): Percentage Share Breakdown of Direct Mail Spending by Select Company (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 11: European Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
    • Table 12: European Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

2d. REST OF WORLD

  • A. Market Analysis
    • Outlook
    • Key Statistical Findings
    • Table 13: Australian Direct Mail Advertising Market (2008): Percentage Breakdown of Direct Mail Ad Spending by Major Industries - Finance, Media, Community, Retail, Communications, Insurance, and Others (includes corresponding Graph/Chart)
  • B. Market Analytics
    • Table 14: Rest of World Recent Past, Current & Future Analysis for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
    • Table 15: Rest of World Historic Review for Direct Mail Advertising Services with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)

3. DIRECT MAIL ADVERTISING - AN OVERVIEW

  • Direct Mail Advertising: A Definition
  • Evolution of Direct Mail Advertising: A Review
  • Participants/Service Providers in the Direct Mail Advertising Industry
  • Full Service Companies
  • Concept Development Only Service Providers
  • Mailing List Service Providers
  • Printing Services for Direct Mail
  • Letter Shop Service Providers
  • Fulfillment Service Providers
  • Other Miscellaneous Direct Mail Advertising Service Providers
  • "Must-Have" Characteristics of Effective Direct Mailers
  • Types of Direct Mail Advertisements: By Format & Design
  • Bookalog
  • Catalogs
  • Blind mailing
  • Self-mailers
  • Clear bag packages
  • Postcards
  • Envelope mailers
  • Snap mailers
  • Dimensional mailer
  • Intelligent Documents
  • Types of Direct Mail Advertisements: By Strategy
  • Basic Direct Mailing
  • Advanced Direct Mailing
  • Catalogue Direct Mailing
  • Integrated Direct Mailing
  • Direct Mail Value Chain
  • Planning
  • Production & Distribution
  • Customer Service
  • Types of Direct Mail Advertising Services
  • Concept Development
  • Print Services
  • Mail List Creation
  • Letter Shop Services
  • Fulfillment Services
  • Other Services
  • Advantages of Direct Mail Advertising
  • Facilitates Customized Marketing
  • A Potent Tool to Attract New Customers
  • An Important Test & Measurement Tool
  • Facilitates Statistical Analysis
  • Disadvantages of Direct Mail Advertising
  • High Costs
  • Perception as a ' Junk Mail'
  • Mailing List: Backbone of Direct Mail Advertising
  • Direct response lists
  • Compiled lists

4. RECENT INDUSTRY ACTIVITY

  • IWCO Direct Acquires the US Operations of Transcontinental Direct
  • Royal Mail Unveils Mail Media Centre Website
  • Carlson Marketing Sets Into Motion Direct Mail Campaign for Hyundai
  • R2C Group Launches Customer Connect
  • Royal Mail Unveils New Resource For Direct Mail Industry
  • The AJC Unveils AJC Media Solutions
  • Tully-Wihr Partners with Redbeard Communications
  • Premium Color Graphics Merges with Hand Pack
  • Reynolds DeWalt Takes Over RiverView Marketing Consultants
  • VerticalResponse Enters into Partnership with BigContacts
  • Grupo Posadas Selects Neolane' s Cross-Channel Marketing Solution
  • Etrinsic and LV= Renew Contract
  • RR Donnelley Enhances CustomPoint System with Direct Mail Capabilities
  • inContact Inks Agreement with Direct Response Marketing Companies
  • Workflow Management Sells Freedom Graphic and United Envelope
  • Royal Mail Partners with St. Ives to Introduce Mail-Tracking Service
  • VerticalResponse Forms Partnership With StartupNation
  • PSA Launches Multiple-Channel Direct Marketing Platform
  • QuantumDigital Launches New Direct Marketing Blog
  • Media Post Introduces "One-Stop-Shop" Advertising Service
  • VNPost and La Poste Group to Offer Direct Mail
  • DMA Enters into Partnership with China Direct Mail Association
  • Quebecor World Merges Divisions
  • Jingwei International Signs Agreement with Best Buy China
  • Quad/Graphics Invests in QuadDirect Division
  • Union Street to Acquire Two Marketing Agencies
  • Grove Acquires GI Solutions
  • Vertis Communications Merges with American Color Graphics
  • Allegro Offers FreshDM for Salesforce
  • Dsicmm Group Acquires K2 Group
  • Diversified Agency Services Completes Acquisition of The Kern Organization
  • China Inks Four Co-Operative Agreements with Taiwan
  • Datateam Acquires Borcombe SP
  • Haggin Marketing Acquires Coupons, Inc
  • Myhubtv Takes Over Agent Mailing
  • Lombardi Media Acquires Pronto Post
  • Acxiom Plans to Acquire Direct Marketing Services
  • Johnson & Quin Takes Over InteliMail
  • Schmidt Takes Over Cooperative Direct Mail Line from Solar Communications
  • Mark Altman Acquires Dynamic Mail Solutions
  • MailSouth Acquires Saving Source Direct
  • Princeton Fulfillment Solutions Forms JV with Towne AllPoints Communications

5. FOCUS ON SELECT GLOBAL PLAYERS

  • DealerLink Inc (USA)
  • Go Direct Mailing and Marketing Pvt Ltd. (India)
  • Harte-Hanks, Inc. (USA)
  • Inktel Direct (USA)
  • IWCO Direct (USA)
  • Mailing Lists (India) Pvt. Ltd (India)
  • MBI Direct Mail (USA)
  • Micro Mailing Canada (Canada)
  • Rapp Collins Worldwide, Inc (USA)
  • Smart Media JSC (Vietnam)
  • Transcontinental Printing (Canada)
  • Valassis Communications, Inc (USA)
  • Valpak Direct Marketing Systems, Inc (USA)
  • Vertis Communications, Inc. (USA)
  • WPP PLC (Ireland)

6. GLOBAL MARKET PERSPECTIVE

  • Table 16: World Recent Past, Current and Future Analysis for Direct Mail Advertising Services by Geographic Region - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenue in US$ Million for Years 2007 through 2015 (includes corresponding Graph/Chart)
  • Table 17: World Historic Review for Direct Mail Advertising Services by Geographic Region - US, Japan, Europe, and Rest of World Markets Independently Analyzed with Annual Revenues in US$ Million for Years 2001 through 2006 (includes corresponding Graph/Chart)
  • Table 18: World 11-Year Perspective for Direct Mail Advertising Services by Geographic Region - Percentage Share Breakdown of Annual Revenue for US, Japan, Europe, and Rest of World Markets for Years 2005, 2010 and 2015 (includes corresponding Graph/Chart)

III. COMPETITIVE LANDSCAPE

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