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表紙:TrendSights Analysis:人口構造 (2021年)
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995586

TrendSights Analysis:人口構造 (2021年)

Demographics - TrendSights Analysis 2021

出版日: | 発行: GlobalData | ページ情報: 英文 49 Pages | 納期: 即納可能 即納可能とは

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TrendSights Analysis:人口構造 (2021年)
出版日: 2021年02月26日
発行: GlobalData
ページ情報: 英文 49 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 目次
概要

当レポートでは、各国市場のメガトレンド分析の一環として、各国の人口構造の概況と将来的影響について分析し、各世代 (ミレニアム世代、Y世代など) の人口規模や増加/減少傾向、消費市場 (日用消費財 (FMCG) ほか) への影響、新型コロナウイルス感染症 (COVID-19) に伴う状況の変化、今後の市場動向に及ぼす影響、といった情報を取りまとめてお送りいたします。

目次

目次

  • 市場動向:最新情勢
  • 市場動向の分析
  • 人口構造とは何か
  • 人口構造の重要性・影響力
  • 人口構造の分析対象と概況
  • 人口構造の分析手法
  • 結論と意義

付録

目次
Product Code: CS21002TS

"Demographics - TrendSights Overview 2021" focuses on the mega-trend consisting of the underlying and mostly dependable socio-demographic and -economic trends impacting consumer societies worldwide. It is a mega-trend consisting of and affected by macro-level forces, and constant forces of change.

The Demographics mega-trend (formerly Evolving Landscapes in GlobalData's TrendSights terminology) is driven by change. The mega-trend is bookended by the trends for Socio-Demographic Change and Socio-Economic Change. As global populations grow, age (while living longer), migrate, and follow less traditional paths through life, brands are faced with increased complexity but enhanced opportunity to appeal to consumer attitudes and behaviors that are becoming more differentiated and numerous. Economics changes consumers' participation in, and what they want from markets. Both trends, and the sub-trends between them, are constantly reshaping consumer society, and exert influence in various ways all across GlobalData's TrendSights map.

Scope

  • Innovation across the FMCG space is being shaped by the challenges migrating populations and consumer trends offer to create better forms of product and service consumption and usage.
  • Consumers lifestages are less linear and blurred, meaning more fragmented and specific need states.
  • As populations continue to age, their impact on consumer markets intensifies; meanwhile Generation Z moves to assert its identity and individuality compared to Millennials.
  • The COVID-19 pandemic has had broad implications for the Demographics mega-trend, leading to new challenges in responding to constituent trends such as Redefined Households and Socio-Economic Change, where needs have shifted in response to the crisis.

Reasons to Buy

  • Understand a specific consumer trend and company responses in order to tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

Table of Contents

  • Trend Snapshot
  • Trend Analysis
  • What?
  • Why?
  • Who?
  • How?
  • Take Outs and Implications

Appendix

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