Virtual/Augmented Reality in Healthcare - Thematic Research
ページ情報: 英文 52 Pages
近年、多数のIT企業やスタートアップ企業が医療向けVR/AR市場に参入しており、病院や研究機関とのコラボレーションも活発になってきています。具体的には、医学教育や画像誘導治療、神経心理学的症状や視覚障害の治療、リハビリテーションといった分野での積極的利用が想定されています。他方で巨額の開発費用も必要であり、資金面・技術面での協力を目的に、目指して企業合併・買収 (M&A) も活発化しています。
当レポートでは、世界の医療分野におけるVR/AR (仮想現実／拡張現実) の普及・活用状況について分析し、VR/ARの特性・機能や、医療産業における主な活用方法、医療産業の市場動向、バリューチェーンの構造や動静、各種の市場促進・抑制要因とその影響度、マクロ経済・技術開発・規制制定などの要因による影響、といった情報を取りまとめてお届けいたします。
In recent years, an increasing number of partnerships have been forged between large technology companies, start-ups developing healthcare-specific applications, hospitals, and research centers in the Virtual Reality (VR)/Augmented Reality (AR) space due to increasing healthcare expenditure and the need for cutting-edge technologies to aid the development of novel therapies and diagnostics.
Partnerships between technology companies and healthcare-specific companies are on the rise, with high profile players increasingly looking to collaborate with those in the medical sphere. For example, in 2019, an increasing number of partnerships were formed between large multinationals including Dell, Microsoft, and AT&T, and smaller tech providers and VR/AR technology companies. The rationale behind many of these partnerships is health-related, spanning from improving neurosurgery, bringing VR/AR hardware into labs and clinics, and advancing commercialization standards for prescription digital medicines, as well as combining with emerging 5G to improve latency during surgery and remote patient monitoring.
VR and AR technologies have traditionally been associated with the entertainment industry, with virtual and immersive environments used for gamers, product designers, and architects. However, there are myriad possibilities for VR/AR technology in the healthcare sector, including medical education, image-guided treatment, the treatment of neuropsychological conditions, and visual impairment, as well as use in rehabilitation, which have fueled the need for this technology across the healthcare industry. As a result, the development of VR/AR technologies requires investment and collaboration between big tech, start-ups, and players across the entire healthcare ecosystem.
Technology giants are increasingly moving into the healthcare space, and while tech investment in health is not new, Mergers and Acquisitions (M&A) are increasing in value and number year-on-year, as well as the size of the players involved. Recent examples include Apple's acquisition of Akonia Holographics, an AR smart glasses company, and the buyout of Tueo Health's asthma monitoring start-up, both for undisclosed amounts.
Increasing partnerships and M&A activity in the area reflect that there are huge opportunities which are yet to materialize. The future of VR/AR in healthcare will depend on collaborations and M&A, which will play a huge role over the next five years in moving this technology forward from concept to reality in the healthcare industry.
The "Virtual/Augmented Reality in Healthcare - Thematic Research" report provides an assessment of the key healthcare, macroeconomic, technology, and regulatory themes impacting how VR/AR technologies are being used in healthcare today, and how this technology is expected to affect the healthcare sector in the future.
The Virtual and Augmented reality in Healthcare report provides an assessment of the key healthcare, macroeconomic, technology, and regulatory themes impacting how VR/AR technologies are being used in healthcare today, and how this technology is expected to affect the healthcare sector in the future.
Components of the report include -