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旅行・観光業における拡張現実 (AR):テーマ別研究

Augmented Reality in Travel & Tourism - Thematic Research

出版日: | 発行: GlobalData | ページ情報: 英文 61 Pages | 納期: 即納可能 即納可能とは

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旅行・観光業における拡張現実 (AR):テーマ別研究
出版日: 2019年12月18日
発行: GlobalData
ページ情報: 英文 61 Pages
納期: 即納可能 即納可能とは
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  • 概要
  • 目次
概要

当レポートでは、世界の旅行・観光業向けVR (拡張現実) の市場について分析し、旅行・観光業界の全体的な傾向 (技術水準、マクロ動向など) や、現在直面している課題、今後の成長機会、旅行・観光業におけるARの主な活用分野、今後の普及動向/活用状況の見通し、といった情報を取りまとめてお届けいたします。

目次

  • 企業
  • 技術概略
  • 市場動向
    • 技術動向
    • メディア動向
    • 規制動向
    • マクロ経済動向
    • 旅行業の動向
  • 産業分析
    • 市場規模・成長率の予測
    • 競争分析
    • 企業合併・買収 (M&A)
    • 年表
    • 利用事例
  • バリューチェーン
    • 半導体
    • 電子部品
    • デバイス
    • プラットフォーム
    • アプリケーション・コンテンツ
  • 拡張現実 (AR) が観光業に与える影響
  • 主要企業の最新動向
    • 旅行会社/組織
  • 分野別のスコアカード
    • 民生用電子機器
    • ゲームソフト
      • 企業概略
      • テーマ別評価一覧
      • 業績指標の評価一覧
      • リスク評価一覧
  • 用語一覧
  • 付録:「Thematic Research」の分析手法について
目次
Product Code: GDTT-TR-S022

Enterprises across tourism are utilizing AR within internal and external operations. For example, American Airlines assisting customers when faced with complicated airport layouts with AR 'wayfinding' and Marriott collaborating with LIFEWTR to provide in room AR entertainment for guests. The tourism industry may become one of the first industries to create successful AR business models due its experiential nature.

This thematic research report takes an in-depth look at the theme of AR and the impact it has on the tourism industry. The report covers both positive and negative trends which the technology has created in the industry and in general. Insight into consumer attitudes on AR and a unique thematic analysis on the impact of the technology is provided, including recommendations for travel & tourism companies. Additionally, we highlight the leading tourism companies involved with utilizing AR in their operations.

AR holds the potential to allow DMO's and other major stakeholders to liaise and take the most optimal decisions through on-the-spot comparisons of alternative scenarios.

Companies in a range of different sectors within the travel industry are developing augmented reality apps, which allow tourists to enhance physical locations, offerings and attractions. Restaurants are building 3D models of menus & dishes to provide an advanced version of conventional menus to customers and historic attractions are providing travelers with a view of the evolution of landmarks in time perspective. These uses illustrate the versatility of this technology.

The use of AR to impose virtual 3D models of planned innovations on top of the actual environment where they will be introduced can support effectively both individual and collective, as well as private and participatory, decision-making processes. A key function of this technology is that it could save significant construction costs.

AR technology holds the potential to create a more seamless transition from in-store to online, which will be especially beneficial for high street travel agencies. Platforms have been created that allow prospective customers to scan a code in store, and the virtual experience will be launched instantly whenever the user wants. This concept is built using GPS coordinates of the destination in real time for a seamless experience.

European and North American consumers are the least receptive to AR technology, with only 14% and 13% stating that AR/VR makes a product smart respectively according to GlobalData. A contributing reason for this decreased percentage in regions such as Europe may be due to the decrease in AR products and services that are visible to the consumer. This may be because there is a considerable lack of IT training, certification and experience in the European workforce, creating a lack of specialized AR developers.

Scope

  • This report provides an overview of the impact of AR on tourism and clearly defines the potential of the technology for companies looking to utilize it.
  • It identifies the main trends related to the general AR theme and in tourism, classified into five categories: technology trends, macroeconomic trends, media trends, regulatory trends and tourism trends.
  • This report provides detailed industry analysis. Consumer attitudes regarding AR in the industry are assessed, along with insight in to how this could impact the industry.
  • The main impacts of AR on the tourism industry are outlined, along with recommendations for organizations on how to harness this technology in order to achieve operational success.
  • We highlight companies involved in the utilization of AR in its operations, including KLM and Magnolia Bakery.

Reasons to buy

  • Understand the impact of AR on the tourism industry, using key trends and examples to help you understand how you can adapt and understand this advanced form of technology.
  • Assess the strategies that companies are adopting when utilizing AR.
  • Discover key recommendations on how to utilize AR to achieve operational success.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

  • Players
  • Technology briefing
  • Trends
  • Technology trends
  • Media trends
  • Regulatory trends
  • Macroeconomic trends
  • Tourism trends
  • Industry analysis
  • Market size and growth forecasts
  • Competitive analysis
  • Mergers and acquisitions
  • Timeline
  • Use cases
  • Value chain
  • Semiconductors
  • Components
  • Devices
  • Platforms
  • Apps and content
  • Impact of AR on the tourism industry
  • Companies
  • Tourism Organizations/Destinations
  • Sector scorecards
  • Consumer electronics sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk screen
  • Gaming software sector scorecard
  • Who's who
  • Thematic screen
  • Valuation screen
  • Risk screen
  • Glossary
  • Appendix: Our thematic research methodology
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