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西欧のヘアケア用品の市場機会

Opportunities in the Western Europe Haircare Sector

発行 GlobalData 商品コード 918486
出版日 ページ情報 英文 135 Pages
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本日の銀行送金レート: 1USD=107.84円で換算しております。
西欧のヘアケア用品の市場機会 Opportunities in the Western Europe Haircare Sector
出版日: 2020年04月14日 ページ情報: 英文 135 Pages
概要

当レポートでは、西欧諸国におけるヘアケア用品の市場について分析し、全体的な市場規模・成長率や、製品別・国別の消費動向の変化、各国市場の構造・収益性の評価、主要企業・ブランドの概略と市場シェア、流通構造、パッケージング方式の傾向、今後の市場成長機会などを調査しております。

第1章 エグゼクティブサマリー

第2章 市場規模・成長率の分析 (地域別分析)

  • 市場規模分析:西欧と他地域との比較
  • 市場成長率分析:地域別
  • 市場成長率分析:国別
  • 市場成長率分析:カテゴリー別

第3章 巨大な潜在力のある国々の特定:西欧の場合

  • 分析手法
  • 潜在的な市場規模の大きな国々
  • リスク・リワード・市場機会の分析

第4章 市場規模・成長率の分析 (巨大な潜在力のある国々の場合)

  • 西欧の潜在的成長力の高い国々:概要
  • 成長貢献度の分析:国別
  • 各国の市場成長率の分析 (金額・数量ベース):概要
  • ヘアケア用品の市場シェア:化粧品・トイレタリー用品市場全体に対する比率
  • 消費水準の変動:国別・製品カテゴリー別
  • 1人当たり消費量・支出額の分析

第5章 各国市場のプロファイル (巨大な潜在力のある国々の場合)

  • 英国
  • スウェーデン
  • ベルギー
  • ドイツ

第6章 成功事例

  • 西欧のヘアケア用品市場:事例研究

第7章 企業・ブランド分析

  • 西欧のヘアケア用品業界の代表的企業
  • 企業別・ブランド別市場シェア
  • 代表的企業:西欧のヘアケア用品市場の場合
  • 代表的ブランド (プライベートブランドを含む):西欧のヘアケア用品市場の場合
  • プライベートブランドの普及率

第8章 主な流通チャネル

  • 代表的な流通チャネル:国別
  • 代表的な流通チャネル:カテゴリー別

第9章 主な包装形態

  • 成長率の分析:主な包装材・容器の種類別
  • 成長率の分析:クロージャー/アウターの種類別

第10章 課題と将来展望

  • 主な課題
  • 今後の見通し

第11章 付録

第12章 定義

第13章 Global Dataについて

図表

List of Tables

  • Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024
  • Overview of High-Potential Countries in Western Europe
  • Value Share of Haircare Sector as a Proportion of Overall Cosmetics & Toiletries Sectors by Country, 2019
  • Change in Consumption of Category Within Haircare (Value Terms), by Country, 2019-2024
  • Top Five Companies Share by Brand (in Value Terms) in the Western Europe Haircare Sector, 2019
  • Private Label Penetration (in Value Terms) in the Western Europe Haircare Sector, 2019
  • Leading Distribution Channels in Western Europe by Country, 2019
  • Leading Distribution Channels in Western Europe by Category, 2019

List of Figures

  • Annual Value Growth Analysis by Region, 2019-2024
  • Annual Volume Growth Analysis by Region, 2019-2024
  • Category Volume Growth Analysis of Countries Compared to Regional Average Growth
  • Country Value Size and CAGR Analysis Grid Based on Regional Average
  • Value and Volume Growth Analysis by Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Conditioner Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Hair Colorants Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Hair Loss Treatments Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Perms & Relaxers Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Salon Haircare Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Shampoo Category in Western Europe, 2019-2024
  • Country-Level Contribution to Growth of Styling Agents Category in Western Europe, 2019-2024
  • Per Capita Consumption by Category in Western Europe by Country, 2019
  • Per Capita Expenditure by Category in Western Europe by Country, 2019
  • Denmark: Category Share
  • Demographic Analysis - Denmark
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Italy: Category Share
  • Demographic Analysis - Italy
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Spain: Category Share
  • Demographic Analysis - Spain
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Germany: Category Share
  • Demographic Analysis - Germany
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Leading Companies in the Western Europe Haircare Sector by Value Sales (% Share), 2019
  • Leading Companies in the Western Europe Haircare Sector by Value Sales (US$ Million), 2019
  • Leading Brands (Including Private Label) in the Western Europe Haircare Sector by Value Sales (US$ Million), 2019
  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Outers
目次
Product Code: GDCS0184RR

Western Europe was the third largest region with a value share of 17% in the global haircare sector in 2019, and is forecast to record a CAGR of 2.9% during 2019-2024. Shampoo was the largest category accounting for US$4,554.7 (13.5% of the overall haircare sector) in 2019 and is expected to reach US$5,285.1 million in 2024, growing at a CAGR of 3%. Among the high-potential countries, Italy is expected to register the fastest value CAGR of 3.43%, while Denmark is expected to register the fastest volume CAGR of 1%, during 2019-2024.

The Western Europe haircare sector was consolidated, with the top five companies accounting for a share of 67.6% in 2019, of which L'Oreal S.A. held a share of 29.5%, with presence in all categories except hair loss treatments. L'Oreal S.A. was followed by Henkel AG & Co. KGaA and Procter & Gamble which accounted for 13% and 12.8% shares, respectively. Unilever and Coty, Inc. held shares of 7.4% and 4.9%, respectively, in the same year. Private labels held 5% value share of overall sales in 2019. Hypermarkets & supermarkets was the largest distribution channel in the Western Europe haircare sector, accounting for 43.1% of overall value sales in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Western Europe Haircare sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Western Europe haircare sector, analyzing data from 19 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category
  • High-Potential Countries' Analysis: Indicates the changing share of value consumption in the various haircare category across high-potential countries in the Western Europe region. It also provides "Risk-Reward" analysis of four countries across the Western Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in the Western Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
  • Competitive Environment: Provides an overview of leading companies in the Western Europe region, besides analyzing growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in Western Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, department stores, and others includes e-retailers, direct sellers, convenience stores, "dollar stores", variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
  • Packaging Analysis*: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Western Europe's haircare sector

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

  • Executive Summary

Part 1: Market Environment

  • Market Size Analysis - Western Europe Compared to Other Regions
  • Value and Volume Growth Analysis by Region
  • Western Europe Market Growth Analysis by Country
  • Western Europe Market Growth Analysis by Category

Part 2: High-potential Countries' Analysis

  • Methodology - Identifying High-Potential Countries
  • Top Four High-Potential Countries in Western Europe
  • Overview of High-potential Countries in Western Europe
  • Growth Contribution Analysis by Country (1/4)
  • Growth Contribution Analysis by Country (2/4)
  • Growth Contribution Analysis by Country (3/4)
  • Growth Contribution Analysis by Country (4/4)
  • Value Share Analysis of Haircare Compared to Other Cosmetics & Toiletries Sectors
  • Change in Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis

Part 3: Country Deep Dive

  • Overview of the Danish Haircare Sector
  • Demographic Analysis - Denmark
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in the Danish Haircare Sector
  • Overview of the Italian Haircare Sector
  • Demographic Analysis - Italy
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in the Italy Haircare Sector
  • Overview of Spain Haircare Sector
  • Demographic Analysis - Spain
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in the Spanish Haircare Sector
  • Overview of the German Haircare Sector
  • Demographic Analysis - Germany
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in the German Haircare Sector

Part 4: Success Stories

  • About Case Studies
  • Case Study: Actyvabio by Kemon
  • Case Study: Hello Curls Define & Reshape Curl Primer by Noughty
  • Case Study: Light Works Balayage Highlighting Kit by Madison Reed

Part 5: Competitive Environment

  • Leading Companies Share in the Western Europe Haircare Sector
  • Brand Share Analysis of Top Five Companies
  • Leading Companies in the Western Europe Haircare Sector
  • Leading Brands in the Western Europe Haircare Sector
  • Private Label Penetration in the Western Europe Haircare Sector

Part 6: Distribution Analysis

  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category (1/2)
  • Leading Distribution Channels by Category (2/2)

Part 7: Packaging Analysis

  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type

Part 8: Challenges and Future Outlook

  • Key Challenges in the Western European Haircare Sector
  • Future Outlook of the Western European Haircare Sector

Appendix

  • Definitions
  • About GlobalData