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市場調査レポート

東欧のヘアケア用品の市場機会

Opportunities in the Eastern Europe Haircare Sector

発行 GlobalData 商品コード 918485
出版日 ページ情報 英文 134 Pages
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本日の銀行送金レート: 1USD=107.84円で換算しております。
東欧のヘアケア用品の市場機会 Opportunities in the Eastern Europe Haircare Sector
出版日: 2020年04月22日 ページ情報: 英文 134 Pages
概要

当レポートでは、東欧諸国におけるヘアケア用品の市場について分析し、全体的な市場規模・成長率や、製品別・国別の消費動向の変化、各国市場の構造・収益性の評価、主要企業・ブランドの概略と市場シェア、流通構造、パッケージング方式の傾向、今後の市場成長機会などを調査しております。

第1章 エグゼクティブサマリー

第2章 市場規模・成長率の分析 (地域別分析)

  • 市場規模分析:東欧と他地域との比較
  • 市場成長率分析:地域別
  • 市場成長率分析:国別
  • 市場成長率分析:カテゴリー別

第3章 巨大な潜在力のある国々の特定:東欧の場合

  • 分析手法
  • 潜在的な市場規模の大きな国々
  • リスク・リワード・市場機会の分析

第4章 市場規模・成長率の分析 (巨大な潜在力のある国々の場合)

  • 東欧の潜在的成長力の高い国々:概要
  • 成長貢献度の分析:国別
  • 各国の市場成長率の分析 (金額・数量ベース):概要
  • ヘアケア用品の市場シェア:化粧品・トイレタリー用品市場全体に対する比率
  • 消費水準の変動:国別・製品カテゴリー別
  • 1人当たり消費量・支出額の分析

第5章 各国市場のプロファイル (巨大な潜在力のある国々の場合)

  • トルコ
  • ポーランド
  • ルーマニア
  • ロシア

第6章 成功事例

  • 東欧のヘアケア用品市場:事例研究

第7章 企業・ブランド分析

  • 東欧のヘアケア用品業界の代表的企業
  • 企業別・ブランド別市場シェア
  • 代表的企業:東欧のヘアケア用品市場の場合
  • 代表的ブランド (プライベートブランドを含む):東欧のヘアケア用品市場の場合
  • プライベートブランドの普及率

第8章 主な流通チャネル

  • 代表的な流通チャネル:国別
  • 代表的な流通チャネル:カテゴリー別

第9章 主な包装形態

  • 成長率の分析:主な包装材・容器の種類別
  • 成長率の分析:クロージャー/アウターの種類別

第10章 課題と将来展望

  • 主な課題
  • 今後の見通し

第11章 付録

第12章 定義

第13章 Global Dataについて

図表

List of Tables

  • Regional Comparison: Market Size, Growth, and Per Capita Analysis, 2019-2024
  • Overview of High-Potential Countries In Eastern Europe
  • Value Share of Haircare Sector as a Proportion of Overall Cosmetics & Toiletries Sectors by Country, 2019
  • Change in Consumption of Category Within Haircare(value Terms), by Country, 2019-2024
  • Top Five Companies Share by Brand (in Value Terms) in the Eastern Europe Haircare Sector, 2019
  • Private Label Penetration (in Value Terms) in the Eastern Europe Haircare Sector, 2019
  • Leading Distribution Channels in Eastern Europe by Country, 2019
  • Leading Distribution Channels in Eastern Europe by Category, 2019

List of Figures

  • Annual Value Growth Analysis by Region, 2019-2024
  • Annual Volume Growth Analysis by Region, 2019-2024
  • Category Volume Growth Analysis of Countries Compared to Regional Average Growth
  • Country Value Size and CAGR Analysis Grid Based on Regional Average
  • Value and Volume Growth Analysis by Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Conditioner Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Hair Colorants Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Hair Loss Treatments Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Perms & Relaxers Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Salon Hair Care Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Shampoo Category in Eastern Europe, 2019-2024
  • Country-Level Contribution to Growth of the Styling Agents Category in Eastern Europe, 2019-2024
  • Per Capita Consumption by Category in Eastern Europe by Country, 2019
  • Per Capita Expenditure by Category in Eastern Europe by Country, 2019
  • Poland: Category Share
  • Demographic Analysis - Poland
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Romania: Category Share
  • Demographic Analysis - Romania
  • Market Size Analysis of Top Eight Cities
目次
Product Code: GDCS0182RR

The Eastern Europe haircare sector is led by the shampoo category in value terms. Theperms & relaxers categories are expected to register the fastest value CAGR, followed by styling agents. Hypermarkets & supermarkets is the leading channel for the distribution of haircare sector in Eastern Europe. Rigid plastics was the most commonly used pack material in the sector, followed by flexible packaging. The Henkel AG & Co. KGaA, L'Oreal S.A., Unilever, Procter & Gamble, and Coty, Inc. are the leading players in the sector.

This Regional Profile report on the haircare sector in Eastern Europe provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

  • Sector data: Overall sector value and volume data with growth analysis for 2014-2024
  • Category coverage: Value and growth analysis for Haircare with inputs on individual segment share within each category and the change in their market share forecast for 2019-2024
  • Leading players: Market share of brands (in value and volume terms) and private labels (in value terms) in 2019
  • Distribution data: Percentage of sales within each category through distribution channels such as cash & carries and warehouse clubs, convenience stores, department stores, "dollar stores", variety stores & general merchandise retailers, e-retailers, food & drinks specialists, hypermarkets & supermarkets, on-trade, and other general retailers
  • Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for flexible packaging, paper & board, rigid plastics, glass, rigid metal and others; pack type data for: carton, bag/sachet, tub, bottle, jar and stand up pouch.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe haircare sector, analyzing data from 20 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category
  • High-Potential Countries' Analysis: Indicates changing share of value consumption in the various haircare by category across high-potential countries in Eastern Europe region. It also provides 'Risk-Reward' analysis of 4 countries across Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling haircare manufacturers, brands, products, and marketing campaigns in Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
  • Competitive Environment: Provides an overview of leading companies in Eastern Europe region, besides analyzing growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe haircare sector in 2019. It covers six distribution channels - hypermarkets & supermarkets, health & beauty stores, parapharmacies/drugstores, chemists/pharmacies, convenience Stores, and others includes eRetailers, direct sellers, department stores, "dollar stores", variety stores & general merchandise retailers, cash & carries & warehouse clubs, and other retailers
  • Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of haircare
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe's haircare sector

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

  • Executive Summary

1. Market Environment

  • Market Size Analysis - Eastern Europe Compared to Other Regions
  • Value and Volume Growth Analysis by Region
  • Eastern Europe Market Growth Analysis by Country
  • Eastern Europe Market Growth Analysis by Category

2. High-Potential Countries' Analysis

  • Methodology - Identifying High-Potential Countries
  • Top Four High-Potential Countries In Eastern Europe
  • Overview of High-Potential Countries in Eastern Europe
  • Growth Contribution Analysis by Country (1/4)
  • Growth Contribution Analysis by Country (2/4)
  • Growth Contribution Analysis by Country (3/4)
  • Growth Contribution Analysis by Country (4/4)
  • Value Share Analysis of Haircare Compared to Other Cosmetics & Toiletries Sectors
  • Change in Consumption Levels by Country and Category
  • Per Capita Consumption Analysis
  • Per Capita Expenditure Analysis

3. Country Deep Dive

  • Overview of the Polish Haircare Sector
  • Demographic Analysis - Poland
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in the Polish Haircare Sector
  • Overview of the Romanian Haircare Sector
  • Demographic Analysis - Romania
  • Market Size Analysis of Top Eight Cities
  • Market Size Analysis of Top Eight Cities by Categories
  • Top Eight Cities Contribution to Volume Growth
  • Key Trends in the Polish Haircare Sector
  • Overview of Turkish Haircare Sector
  • Demographic Analysis - Turkey
  • Market Size Analysis of Top 10 Cities
  • Market Size Analysis of Top 10 Cities by Categories
  • Top 10 Cities Contribution to Volume Growth
  • Key Trends in Turkish Haircare Sector
  • Overview of the Czech Republic Haircare Sector
  • Demographic Analysis - The Czech Republic
  • Market Size Analysis of Top Four Cities
  • Market Size Analysis of Top Four Cities by Categories
  • Top Four Cities Contribution to Volume Growth
  • Key Trends in the Czech Republic Haircare Sector

4. Success Stories

  • About Case Studies
  • Case Study: Batiste Dry Shampoo
  • Case Study: NIVEA® Hairmilk Natural Shine Shampoo
  • Case Study: Hario Han Meo Ri Shampoo

5. Competitive Environment

  • Leading Companies Share in the Eastern Europe Haircare Sector
  • Brand Share Analysis of Top Five Companies
  • Leading Companies in the Eastern Europe Haircare Sector
  • Leading Brands in the Eastern Europe Haircare Sector
  • Private Label Penetration in the Eastern Europe Haircare Sector

6. Distribution Analysis

  • Leading Distribution Channels by Country
  • Leading Distribution Channels by Category (1/2)
  • Leading Distribution Channels by Category (2/2)

7. Packaging Analysis

  • Growth Analysis by Key Pack Material and Pack Type
  • Growth Analysis by Closure Type and Primary Outer Type

8. Challenges and Future Outlook

  • Key Challenges in the Eastern European Haircare Sector
  • Future Outlook of the Eastern European Haircare Sector

Appendix

  • Definitions
  • About GlobalData