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旅行・観光業におけるビッグデータ:テーマ別研究

Big Data in Travel and Tourism - Thematic Research

発行 GlobalData 商品コード 916565
出版日 ページ情報 英文 47 Pages
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旅行・観光業におけるビッグデータ:テーマ別研究 Big Data in Travel and Tourism - Thematic Research
出版日: 2019年10月30日 ページ情報: 英文 47 Pages
概要

当レポートでは、世界の旅行・観光業におけるビッグデータの影響度について分析し、全体的な市場構造や背景事情 (技術動向、マクロ経済動向、規制環境など)、大手企業でのビッグデータの利用事例、部門別の市場動向見通し (旅行・観光業向けビッグデータ生成/管理など)、主要企業のプロファイル、といった情報を取りまとめてお届けいたします。

目次

  • 企業
  • 技術概略
  • 市場動向
    • 旅行・観光業の動向
    • データ動向
    • 技術動向
    • データセンターの動向
    • マクロ経済の動向
    • 規制動向
  • 産業分析
    • 企業合併・買収 (M&A)
    • 年表
  • 旅行・観光業に対する影響
    • ケーススタディ:旅行・観光業の場合
    • 旅行・観光業者への提言
  • バリューチェーン
  • ビッグデータの生成
  • ビッグデータの管理
    • データガバナンス/セキュリティ
    • BI (ビジネスインテリジェンス)
    • データ分析
    • データ保存 (ストレージ)
    • データ処理
    • データ集約
    • データ統合 (インテグレーション)
  • ビッグデータ製品の開発
  • ビッグデータの消費
  • 企業
    • 上場企業
    • 非上場企業
    • 旅行・観光業者
  • 用語集
  • 付録:「Thematic Research」の分析手法について
目次
Product Code: GDTT-TR-S023

Big data is increasingly important for travel and tourism companies as the sheer amount of data collected needs to be properly analysed to make informed decisions.

This thematic research report takes an in-depth look at the theme of big data and the impact it has on the industry, its players, and also on tourists. The report covers the main themes occurring in the industry, real-life case studies a unique thematic analysis of the impact on the industry including recommendations for travel & tourism companies. Additionally, we highlight the public and private companies involved with big data.

"The travel and tourism industry can be made more profitable and efficient with big data analytics. Billions of trips are taken each year and each of these creates multiple data points that are easily recorded through ticket purchases, hotel bookings, and internet searches. Companies are investing in the technology to different extents and those that are only doing so superficially will likely fall behind those that fully understand the power of big data analysis." - Laura Beaton

Key Highlights

With the huge amount of information collected about travelers around the world, companies are able to make use of targeted marketing to attract the right customers at the right time.

The misuse and mishandling of personal data is a hot topic, thanks in large part to the scandal involving Facebook and Cambridge Analytica. Increased regulation around the storage and processing of data is highly likely - indeed, it is already underway in Europe in the form of the General Data Protection Regulation (GDPR), which came into force in May 2018.

The full-scale mainstream adoption of 5G, which is still a few years away, has the potential to increase data consumption globally. 5G is expected to enable faster speeds (up to 20 gigabits per second (Gbps) per user) and connect around one million devices per square kilometer (approximately 10 times more than with 4G).

So many aspects of booking can be affected by big data analytics - marketing, pricing, and seat or hotel room allocation are just some of these. According to the GlobalData 2019 Q3 survey, online travel agents (OTAs) are the most used avenue for booking travel.

Big data is continuously changing the way tourism brands price and target their customers, by providing more tailored and ultimately better product and service offerings based on the available information. This translates to dynamic pricing (adjusting ticket and room prices based on demand) to ensure firstly that prices remain competitive, and secondly to reduce the likelihood of lost revenue through a lack of bookings.

Scope

  • This report provides an overview of the impact of big data analytics on tourism and clearly defines the various faces of the theme.
  • It identifies the main trends related to the theme, classified into six categories: travel & tourism trends; data trends; technology trends; data center trends; macroeconomic trends; and regulatory trends.
  • This report identifies several case studies to illustrate how big data impacts the industry, including examples from British Airways & Hilton Hotels & Resorts. Additionally, it provides an insight into what companies are doing to increase their understanding of the technology.
  • Our unique thematic methodology provides an in-depth analysis on the impact of the theme on the travel & tourism industry, underlining several ways that companies can use big data to improve their operations.
  • We highlight public and private companies involved with big data, including Airbnb and Hopper.

Reasons to buy

  • Understand the impacts of big data on travel & tourism companies, using case studies and examples to help you understand how you can learn about and adapt to the technology.
  • Assess the strategies that companies are adopting to collect, analyse and use the wealth of data available to them.
  • GlobalData's thematic research ecosystem is a single, integrated global research platform that provides an easy-to-use framework for tracking all themes across all companies in all sectors. It has a proven track record of identifying the important themes early, enabling companies to make the right investments ahead of the competition, and secure that all-important competitive advantage.

Table of Contents

  • Players
  • Technology briefing
  • Trends
    • Travel & tourism trends
    • Data trends
    • Technology trends
    • Data center trends
    • Macroeconomic trends
    • Regulatory trends
  • Industry analysis
    • Mergers and acquisitions
    • Timeline
  • Impact on the travel & tourism industry
    • Travel & tourism case studies
    • Recommendations for travel & tourism companies
  • Value chain
  • Big data generation
  • Big data management
    • Data governance and security
    • Business intelligence
    • Data analysis
    • Data storage
    • Data processing
    • Data aggregation
    • Data integration
  • Big data product development
  • Big data consumption
  • Companies
    • Public companies
    • Private companies
    • Travel & tourism companies
  • Glossary
  • Appendix: Our thematic research methodology
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