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欧州のOTT動画市場:コンテンツ・料金設定・市場機会 (2019年)

OTT Video Content, Pricing and Market Opportunity in Europe - 2019

発行 GlobalData 商品コード 912984
出版日 ページ情報 英文 23 Pages
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欧州のOTT動画市場:コンテンツ・料金設定・市場機会 (2019年) OTT Video Content, Pricing and Market Opportunity in Europe - 2019
出版日: 2019年08月30日 ページ情報: 英文 23 Pages
概要

欧州諸国でもOTT動画サービス市場は順調な成長を遂げており、特に中東欧諸国ではSVoD (定額制動画配信) サービスが急速に普及しつつあります。ただし、既存の有料TVサービスに対する脅威 - 解約増加・収益減少 - にはまだなっておらず、もう何年か時間がかかるものと思われます。

当レポートでは、欧州のOTT動画サービス市場の最新情勢と将来展望について分析し、動画コンテンツの配信傾向や、現在主流の料金戦略 - 特にSVoDの普及動向 -、昨今の事業提携の事例、今後の市場機会と解決すべき課題、といった情報を取りまとめてお届けいたします。

エグゼクティブ・サマリー

第1章 OTT動画のコンテンツと料金戦略

  • 定義
  • OTT動画市場の構造
  • OTT動画コンテンツの傾向
  • OTT動画の料金戦略
  • OTT動画関連の事業提携

第2章 SVoD (定額制動画配信) 市場の予測

  • 世界における欧州市場の位置付け
  • 欧州における有料TVサービスの進化
  • 西欧諸国のSVoDの市場動向
  • 中東欧諸国のSVoDの市場動向

第3章 主な結論と提言

付録

  • 略語とその定義
  • 分析対象企業
  • 関連調査
目次
Product Code: GDTC0210IR

OTT video content service adoption has been gaining traction over the last several years. Despite solid growth, OTT video content did not put pressure over the traditional pay-TV industry which, in some mature markets, has started to generate some customer disconnections. This is the case in some Western European countries, where the increasing adoption of SVoD services has been negatively affecting the traditional pay-TV industry resulting in continuous net subscriber losses in recent years.

Despite the demand for SVoD services has been also been increasing in Central and Eastern Europe, particularly since the arrival of Netflix in 2016, SVoD adoption has not yet had a significant impact on the pay-TV market and we do not expect it will over the next five years.

OTT Video Content, Pricing and Market Opportunity in Europe - 2019' is a new Telecom Insider Report by GlobalData that offers a detailed analysis of the SVoD video market in Europe.

The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.

  • OTT video content and pricing strategy: This section provides an analysis of key content trends and pricing strategies used by players in the region.
  • SVoD forecast: This section examines more specifically the region's SVoD subscribers' market trends and forecast for Western and Central and Eastern Europe.
  • Key findings and recommendations: A summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.

Scope

  • The Western European market is more matured and developed than Central and Eastern counterpart. The adoption of SVoD services in WE and CEE has been accelerating over the last several years. The growth in the region will be supported by changing viewing habits and increasing the availability of local and localized content from a wide range of providers.
  • The demand for SVoD services has been increasing rapidly in CEE over the last few years. We expect CEE SVoD market to continue to grow along with mobile and fixed broadband penetration and consumer preference evolves from a conventional linear pay-TV model towards the hybrid model, where consumption of linear content becomes less dominant.
  • A number of partnerships between telcos and OTT providers took place in last several years. For example, Telefonica signed a global deal with Netflix to integrate it into Telefonica's OTT platform in Europe and Latin America.

Reasons to buy

  • Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in European market.
  • The report investigates OTT video market and pay-TV trends, market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
  • The report discusses the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the European markets.
  • Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

Table of Contents

  • Executive summary

Section 1: OTT Video content & pricing strategies

  • Definitions
  • OTT video market context
  • OTT video content trends
  • OTT video pricing strategies
  • OTT video partnerships

Section 2: SVoD forecast

  • Europe in a global context
  • Pay-TV service evolution in Europe
  • SVoD trends in Western Europe
  • SVoD trends in Central & Easter Europe

Section 3: Key findings and recommendations

  • Key findings and recommendations

Appendix

  • Acronyms and definitions
  • Companies mentioned
  • Related research
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