株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

アジア太平洋地域のOTT動画市場:コンテンツ・料金設定・市場機会

OTT Video Content, Pricing, and Market Opportunity in Asia-Pacific - 2019

発行 GlobalData 商品コード 912983
出版日 ページ情報 英文 21 Pages
即納可能
価格
本日の銀行送金レート: 1USD=109.62円で換算しております。
Back to Top
アジア太平洋地域のOTT動画市場:コンテンツ・料金設定・市場機会 OTT Video Content, Pricing, and Market Opportunity in Asia-Pacific - 2019
出版日: 2019年08月30日 ページ情報: 英文 21 Pages
概要

当レポートでは、アジア太平洋地域のOTT動画サービス市場の最新情勢と将来展望について分析し、動画コンテンツの配信傾向や、現在主流の料金戦略 - 特にSVoDの普及動向 -、昨今の事業提携の事例、今後の市場機会と解決すべき課題、といった情報を取りまとめてお届けいたします。

エグゼクティブ・サマリー

第1章 OTT動画のコンテンツと料金戦略

  • 定義
  • OTT動画市場の構造
  • OTT動画コンテンツの傾向
  • OTT動画の料金戦略
  • OTT動画関連の事業提携

第2章 SVoD (定額制動画配信) 市場の予測

  • 世界におけるアジア太平洋地域市場の位置付け
  • アジア太平洋地域における有料TVサービスの進化
  • アジア太平洋地域のSVoDの市場動向

第3章 主な結論と提言

付録

  • 略語とその定義
  • 関連調査
目次
Product Code: GDTC0209IR

APAC markets vary significantly different in terms of demographic composition, income levels, and telecom infrastructure development. SVoD is steadily growing across APAC markets, while it is nearing maturity in others. However, as a whole the APAC SVoD market is is expected to grow relatively fast due to growing portfolios of local and foreign content, live moble , increasing smartphone adoption, and bundled mobile/SVoD telco offers.

SVoD subscriptions are expected to average double digit growth over the next few years to 2023. The larget market players in APAC come from China, with iQyi in the lead. Outside of China, international players like Netflix and Amazon are popular as well as regional players like iFlix and Viu.

OTT Video Content, Pricing and Market Opportunity in the Asia Pacific - 2019' a new Telecom Insider Report by GlobalData offers a thorough study of the over-the-top (OTT) SVoD video market in the APAC region. The report analyzes different OTT video service providers content, pricing, and partnership strategies as well as provides context around broadband and pay-TV service evoultion as well as a SVoD subscritption forecast.

The report consists of following sections -

  • OTT Video Content & Pricing Strategies: This section provides a general overview of the types of players in the APAC OTT video market as well as the various content, pricing and partnership strategies that are employed in the region.
  • SVoD Forecast: This section first examines pay-TV and broadband trends in APAC and worldwide to provide context and then provides a forecast of APAC SVoD subscriptions through 2023.
  • Key findings and recommendations: It consists of a summary of key findings and a set of recommendations for telecom operators, OTT players, and regulators.

Scope

  • SVoD subscriptions in Asia-Pacific will grow at 12.8% CAGR over 2018 to 2023 due to expansion of high speed fixed broadband networks and the rising adoption of LTE and 5G smartphones that is expected over the period.
  • Core growth drivers affecting SVoD adoption in APAC are large portfolios of both local language and foreign content, combined with original content and exclusive rights to streams of sporting events.
  • SVoD pricing in the region is very market specific with most competitors trying to price match their local rivals. Most SVoD services in the region offer one to two paid price points as well as an AVoD option for their service.

Reasons to buy

  • Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the APAC markets.
  • The report investigates OTT video market content and pricing trends, comparing and contrasting the product portfolio and pricing strategy of key players in the region.
  • The report discusses the state of the SVoD market, and the current trends surrounding OTT partnerships
  • The report provides a region level forecast for the Asia-Pacific SVoD subscription market over 2018-2023.

Table of Contents

Executive summary

Section 1: OTT Video Content & Pricing Strategies

  • Definitions
  • OTT video market context
  • OTT video content trends
  • OTT video pricing strategies
  • OTT video partnerships

Section 2: SVoD Forecast

  • Asia-Pacific in a global context
  • Pay-TV service evolution in Asia-Pacific
  • SVoD trends in Asia-Pacific

Section 3: Key Findings and Recommendations

  • Key findings and recommendations

Appendix

  • Acronyms and definitions
  • Related research
Back to Top