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スポーツ観光の主要動向

Key Trends in Sports Tourism

発行 GlobalData 商品コード 912982
出版日 ページ情報 英文 35 Pages
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スポーツ観光の主要動向 Key Trends in Sports Tourism
出版日: 2019年08月30日 ページ情報: 英文 35 Pages
概要

スポーツ観光は、観光業の中で最も急成長している部門の1つです。

当レポートでは、成長中のスポーツ観光セグメントについて調査分析し、主要動向・問題点、機会・脅威などについて、体系的な情報を提供しています。

第1章 スナップショット

第2章 旅行者タイプ

第3章 主な市場動向

  • 米国、欧州
  • 新興スポーツ
  • アジア太平洋地域の成長

第4章 イベントのケーススタディ

  • Hempel Sailing World Championships Aarhus 2018
  • 361°World Men's Curling Championship Las Vegas 2018

第5章 主要・成長中の観光地

  • 東京 (日本) :GSI 都市 1位
  • パリ (フランス) GSI 都市 2位
  • ブダペスト (ハンガリー) GSI都市 3位

第6章 SWOT分析

第7章 付録

目次
Product Code: GDTT0149MI

Sports tourism is one of the fastest growing sectors in tourism. An increasing amount of tourists are interested in sport activities or the sporting history of a destination during their trips, whether sports is the primary motive to travel or not.

Sports tourism can be defined as: 'All forms of active and passive involvement in sporting activity, participated in casually or in an organized way for non-commercial or business/commercial reasons, that necessitate travel away from home and work locality'. Cities and regions across the globe are now constantly bidding for events and constructing facilities to attract sports tourism in hopes of attaining the substantial growth potential that is associated with this type of tourism.

Although sport tourism as a whole attracts tourists from different races, gender, age, economic classes and nationalities, individual sports will attract much more specific tourist profiles. Having specific tourist profiles for individual sports makes it easier for marketing departments to create promotional campaigns as they know which promotional channels to use and how to communicate to the specific segment.

The US was the most successful bidding nation in 2018, triumphing over last year's winner France. Its portfolio of five events was worth 12,027 points, on the GSI Bidding Nations Index, which was largely down to its successful winning bid for soccer's 2026 FIFA World Cup, which will be jointly held with Canada and Mexico.

European nations were awarded almost 59.5% (50 events) of the events on offer in 2018, an increase of over 10% from 2017.

Scope

  • GlobalData's Tourism Insights Report "Key Trends in Sports Tourism", looks at the key trends & issues within the growing sports tourism segment, as well as the opportunities and threats.
  • It also offers an insight into key destinations, traveler groups, and into the impact of national and international sporting events on the tourism industry.

Reasons to buy

  • Gain an insight into the sports tourism industry
  • Understand the key traveler types that travel companies and hotel companies can look to attract
  • Look at the key destinations and why they bid for the right to host sporting events
  • Take a detailed look at specific sporting events and the impact they had on tourism in the host nation/city
  • Assess the potential impact of upcoming sports events including the Olympic Games and FIFA World Cup

Table of Contents

  • Snapshot
    • Major sporting events: 2020-2023
  • Traveler Types
  • Key Market Trends
    • US tops bidding index, Europe achieves high growth
    • Emerging sports
    • Growth in Asia-Pacific
  • Event Case Studies
    • Hempel Sailing World Championships Aarhus 2018
    • 361° World Men's Curling Championship Las Vegas 2018
  • Major and Developing Destinations
    • Major Destination: Tokyo, Japan - 1st in GSI Cities Index
    • Major Destination: Paris, France - 2nd in GSI Cities Index
    • Developing destination: Budapest, Hungary - 3rd in GSI Cities Index
  • SWOT Analysis
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
  • Appendix
    • References
    • Terminology and Definitions
    • About the Author
    • GlobalData at a Glance
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