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市場調査レポート

東欧のメイクアップ用品の市場機会

Opportunities in the Eastern Europe Make-Up Sector

発行 GlobalData 商品コード 818060
出版日 ページ情報 英文 121 Pages
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本日の銀行送金レート: 1USD=108.75円で換算しております。
東欧のメイクアップ用品の市場機会 Opportunities in the Eastern Europe Make-Up Sector
出版日: 2020年04月17日 ページ情報: 英文 121 Pages
概要

当レポートでは、東欧諸国のメイク用品市場について分析し、世界全体の市場構造・動向や、今後の成長可能性とリスク、域内各国の市場動向見通し、製品カテゴリー別の詳細動向、主要企業・ブランドの市場シェア、流通チャネル構造、主な包装形態、潜在的な市場規模の大きな国々・分野などについて調査しております。

第1章 エグゼクティブ・サマリー

第2章 市場規模・成長率の分析 (地域分析)

  • 市場規模の分析:地域別 - 東欧と他地域との比較
  • 成長率の分析:地域別
  • 成長率の分析:国別
  • 成長率の分析:カテゴリー別

第3章 東欧における高成長国の識別

  • 潜在性の高い国々
  • 高成長国の識別:分析手法
  • 高成長国の識別:リスク・報酬分析・市場機会の分析

第4章 市場規模・成長率の分析 (東欧での潜在力の高い国々)

  • 概要:市場成長率の分析、国別 (金額・数量ベース)
  • 成長寄与率の分析:国別
  • メイクアップ用品の市場シェア:他の化粧品・トイレタリー用品との比較
  • 消費レベルの変動:国別・製品カテゴリー別
  • 1人当たり消費量・支出額の分析

第5章 各国市場のプロファイル

  • トルコ
  • ポーランド
  • ルーマニア
  • ロシア

第6章 サクセス・ストーリー

  • 東欧のメイクアップ用品市場:事例研究

第7章 企業・ブランド分析

  • メイクアップ用品市場:ブランド別のシェア分析
  • メイクアップ用品市場の主要企業
  • メイクアップ用品の代表的ブランド
  • プライベートブランドの普及率

第8章 主な流通チャネル

  • 代表的な流通チャネル:国別
  • 代表的な流通チャネル:カテゴリー別

第9章 主な包装形態

  • 市場成長率の分析:主な包装材料・形態別
  • 市場成長率の分析:クロージャー/アウターの種類別

第10章 課題と将来展望

  • 主な課題
  • 今後の見通し

第11章 付録

図表

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2019-2024
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • High potential countries in Eastern Europe - Overview
  • Share of make-up compared to other cosmetics & toiletries sectors
  • Change in consumption levels by country and make-up categories
  • Turkey key category value share, 2019
  • Poland key category value share, 2019
  • Russia key category value share, 2019
  • Ukraine key category value share, 2019
  • Company and brand share analysis
  • Private Label penetration (in value terms) in the make-up sector, 2019
  • Leading distribution channels in Eastern Europe by countries by value (US$), 2019
  • Leading distribution channels in Eastern Europe region by categories, 2019

List of Figures

  • Annual value growth analysis by region, 2019-2024
  • Annual volume growth analysis by region, 2019-2024
  • Category volume growth analysis of countries compared to regional average growth
  • Country value size and CAGR analysis grid based on regional average
  • Value and volume growth analysis by category in Eastern Europe, 2019-2024
  • Country-level contribution to the growth of body care category in Eastern Europe, 2019-2024
  • Country-level contribution to the growth of depilatories category in Eastern Europe, 2019-2024
  • Country-level contribution to the growth of facial care category in Eastern Europe, 2019-2024
  • Country-level contribution to the growth of hand care category in Eastern Europe, 2019-2024
  • Per Capita Consumption by category in Eastern Europe by Country, 2019
  • Per Capita Expenditure by category in Eastern Europe by Country, 2019
  • Turkey: category share
  • Demographic analysis* - Turkey
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Poland: category share
  • Demographic analysis* - Poland
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Russia: category share
  • Demographic analysis* - Russia
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Ukraine: category share
  • Demographic analysis* - Ukraine
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Leading companies in Eastern Europe make-up sector by value sales (% share), 2019
  • Leading companies in Eastern Europe make-up sector by value sales (US$ Million), 2019
  • Leading Brands (including Private label) in Eastern Europe make-up sector by value sales (US$ Million), 2019
  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and outers
目次
Product Code: GDCS0186RR

The Eastern Europe make-up sector was valued at US$3,181.4 million in 2019, led by improving the economy and rising spending ability of consumers as they increasingly take up employment. Growth will primarily be driven by the image-conscious trend, especially among the working population across the region. Direct sellers were the leading distribution channel for the Eastern Europe make-up sector, while rigid plastics were the most commonly used pack material in Eastern Europe make-up sector, accounting for 71% of the volume share in 2019.

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Make-Up sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe make-up sector, analyzing data from 20 countries in the region. It includes analysis on the following -

  • Market Environment: Includes sector size, market size, and growth analysis by category
  • High-Potential Countries' Analysis: Indicates changing share of value consumption in the various make-up categories across high-potential countries in the Eastern Europe region. It also provides risk-reward analysis of four countries across the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country Deep Dive: Provides the overview, demographic analysis, and key trends across high-potential countries
  • Success Stories: Provides some of the most compelling make-up manufacturers, brands, products, and marketing campaigns in the Eastern Europe region. It also provides a better understanding of how a certain manufacturer achieved success in the sector, and insights
  • Competitive Environment: Provides an overview of leading companies in the Eastern Europe region, besides analyzing growth of private label in the region
  • Distribution Analysis: Provides analysis on the leading distribution channels in Eastern Europe make-up sector in 2019. It covers five distribution channels: direct sellers, health & beauty stores, parapharmacies/drugstores, hypermarkets & supermarkets, department stores, and 'others', which includes eRetailers, cash & carries and warehouse clubs, convenience stores, chemists/pharmacies, "Dollar Stores", variety stores & general merchandise retailers, vending machines and other retailers
  • Packaging Analysis: The report provides percentage share (in 2019) and growth analysis (during 2014-2024) for various pack materials pack type, closure, and primary outer types based on the volume sales (by pack units) of make-up
  • Challenges and Future Outlook: Provides the challenges and future outlook pertaining to Eastern Europe make-up sector

Reasons to Buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading companies in the sector in the region with information about their market share and growth rates

Table of Contents

Executive summary

Part 1: Market Environment

  • Market size analysis - Eastern Europe compared to other regions
  • Value and volume growth analysis by region
  • Eastern Europe market growth analysis by country
  • Eastern Europe market growth analysis by category

Part 2: High-Potential Countries' Analysis

  • Methodology- Identifying high potential countries
  • Top four high-potential countries in Eastern Europe
  • Overview of high-potential countries in Eastern Europe
  • Growth contribution analysis by country (1/2)
  • Growth contribution analysis by country (2/2)
  • Value share analysis of make-up compared to other food sectors
  • Change in consumption levels by country and category
  • Per capita consumption analysis
  • Per capita expenditure analysis

Part 3: Country Deep Dive

  • Overview of Turkish make-up sector
  • Demographic analysis - Turkey
  • Market size analysis of top three cities
  • Market size analysis of top three cities by categories
  • Top 3 cities contribution to volume growth
  • Key trends in the Turkish make-up sector
  • Overview of the Polish make-up sector
  • Demographic analysis - Poland
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Key trends in Polish make-up sector
  • Overview of Russian make-up sector
  • Demographic analysis - Russia
  • Market size analysis of top two cities
  • Market size analysis of top two cities by categories
  • Top two cities contribution to volume growth
  • Key trends in the Russian make-up sector
  • Overview of Ukrainian make-up sector
  • Demographic analysis - Ukraine
  • Market size analysis of top 10 cities
  • Market size analysis of top 10 cities by categories
  • Top 10 cities contribution to volume growth
  • Key trends the Ukrainian in make-up sector

Part 4: Success Stories

  • About case studies
  • Case study: Eveline Cosmetics
  • Case study: Markwins Beauty Brands, Inc.
  • Case Study: Primark

Part 5: Competitive Environment

  • Leading companies share in the Eastern Europe make-up sector
  • Brand share analysis of top five companies
  • Leading companies in the Eastern Europe make-up sector
  • Leading brands in the Eastern Europe make-up Sector
  • Private label penetration in the Eastern Europe make-up sector

Part 6: Distribution Analysis

  • Leading distribution channels by country
  • Leading distribution channels by category (1/2)
  • Leading distribution channels by category (2/2)

Part 7: Packaging Analysis

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

Part 8: Challenges and Future Outlook

  • Key challenges in the Eastern Europe make-up sector
  • Future outlook of the Eastern Europe make-up sector

Appendix

  • Definitions
  • About GlobalData