Ecommerce Landscape in the Americas: Drivers, Market Players, and Telcos' Role
|出版日||ページ情報||英文 22 Pages
|南北アメリカのeコマース環境：促進要因、主要企業、通信企業の役割 Ecommerce Landscape in the Americas: Drivers, Market Players, and Telcos' Role|
|出版日: 2019年03月04日||ページ情報: 英文 22 Pages||
当レポートでは、南北アメリカのeコマース (電子商取引) 市場の最新情勢および背景事情について分析し、全体的な市場構造と主な促進・抑制要因、地域別／国別の詳細動向・構造、近年の主な動向 (通信環境の整備など) とその将来的な影響、各国の通信企業が果たす役割、各種技術 (人工知能 (AI)、ビッグデータほか) が今後もたらし得る影響、といった情報を取りまとめてお届けいたします。
Increased internet connectivity and the proliferation of alternative payment methods are two important factors driving ecommerce adoption in the Americas, particularly in less developed markets. Ecommerce activities can be categorized in various forms although the most common one looks at the business-consumer flow. From this perspective, B2C ecommerce has become the most common type. It is estimated that ecommerce (B2C) transactions in US and Canada generated a combined $875.4 billion in 2018, making them the largest ecommerce market in the Americas. Brazil ranks in a distant third position, followed by Mexico.
Telecom operators in the Americas have been key enablers in this process by providing mobile connectivity services and stimulating the use of connected devices such as smartphones. While a number of telcos have also launched alternative mobile payment platforms, their impact on ecommerce activities has so far been modest. Despite telcos' role in the Americas' ecommerce value chain being limited so far, a number of opportunities in areas such as big data and artificial intelligence (ai) have emerged over the last several years.
The report "Ecommerce Landscape in the Americas: Drivers, Market Players, and Telcos' Role", looks at the ecommerce market landscape in the Americas, examining the main growth drivers and players operating in it. A special attention is put on understanding the role that telcos play in the ecommerce value chain. This report also includes a brief definition and categorization of the main types of ecommerce, as well as market insights for the largest markets in the region. Finally, we include two case studies: one an example of a telco's ecommerce service offering and one analyzing the business model adopted by one of the largest ecommerce players in Latin America.
The report provides in-depth analysis of the following -
Companies mentioned: Alibaba, Amazon, America Movil, AT&T, Ebay, Mercado Libre, OXXO, Telefonica, Telcel