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TrendSights Overview:快適性と不確実性 - 日用消費財 (FMCG) 市場に対する影響度の分析

TrendSights Overview: Comfort & Uncertainty - Investigating the impact the Comfort & Uncertainty mega-trend has on innovation across the FMCG landscape

発行 GlobalData 商品コード 778107
出版日 ページ情報 英文 65 Pages
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TrendSights Overview:快適性と不確実性 - 日用消費財 (FMCG) 市場に対する影響度の分析 TrendSights Overview: Comfort & Uncertainty - Investigating the impact the Comfort & Uncertainty mega-trend has on innovation across the FMCG landscape
出版日: 2018年12月21日 ページ情報: 英文 65 Pages
概要

「快適性と不確実性」のメガトレンドは、「製品の本質性 (オーセンシティ)」や「生産者と消費者のつながり」といった要素と関連性が強く、また消費者のロイヤルティ (忠誠度) を促す要因でもあります。健康問題への関心が高まっている中で、このメガトレンドと、健康・簡素・自然な製品を求める消費者ニーズとの関連性が高まりつつあります。

当レポートでは、快適性と不確実性の傾向 (メガトレンド) が消費者の思考・行動に及ぼしている影響について分析し、このメガトレンドの概略や重要性、製品カテゴリー別・世代別・地域別の影響度の傾向、今後の消費者行動・市場動向の見通し、各企業やブランドにとっての有効活用方法などについて調査しております。

目次

  • エグゼクティブ・サマリー
  • イントロダクション
  • 快適性と不確実性:製品カテゴリーごとの傾向
  • 快適性と不確実性:世代ごとの傾向
  • 快適性と不確実性:地域ごとの傾向
  • 将来展望
  • 付録

分析内容

  • 世界の消費者の54%が、食品・飲料に使われている原料に (非常に) 高い関心を払っている
  • 世界の消費者の2/3が、自分の生活習慣に最適な製品を購入したいと望んでおり、61%が自分が知り信用している食品・雑貨を購入し続けている
目次
Product Code: CS1813TS

Comfort & Uncertainty refers to the demand for more authentic and engaging brand-consumer experiences that foster consumer trust and loyalty. Amid health concerns, this megatrend also captures consumers drawing comfort from healthy, simple, and natural products. The onus is on producers to align with health agendas and maximize brand transparency in order to capitalize on the Comfort & Uncertainty megatrend.

As consumers become more aware of their health and wellbeing, greater importance is placed on the inclusion of specific ingredients and health claims that align to different dietary needs. This has resulted in consumers seeking out products with transparent and natural formulations, therefore appearing more healthy. Globalization and global economic activity continues to make the lives of consumers increasingly more strenuous and challenging. This is certainly true among working professionals who struggle with time- and stress-related anxieties. The demand for simple positioning is high, including formulation and information.

54% of the global consumers pay a very high/high amount of attention to the ingredients used in food and drink products. Two thirds of consumers globally are most likely to purchase a product developed for their lifestyle. 61% of global consumers like to stick to grocery products and brands that they know and trust.

The report "TrendSights Overview: Comfort & Uncertainty", covers what the mega-trend is, why it is important, who is most influenced by it, and how brands and manufacturers can capitalize. The research concludes by identifying where the mega-trend is heading next and how long it will last.

Companies mentioned: Happy Farm, Xinxiwang, Cellular Seasonings, Kagome, Wtr Mln, OurCreative Bonds, Laziale Ale, Elbler, Craft Academny, Superdrug, Nature Box, Beauty Pie, Sleek Touch, Molecola, Encore, Poppy's, TurboPUP, Acorelle, Cheeky Friends, Gro-hush, Prince Additive, Marlboro, Teeps, Tesco, Sainsburys, IKEA, Uber Eats, Le Petit Chef, Flytrex, TCCC, Wellbeing Brewery, Camden Town Brewery, Tate & Lyle, PepsiCo.

Scope

  • 54% of global consumers pay a very high/high amount of attention to the ingredients used in food and drink products.
  • Two thirds of consumers globally are most likely to purchase a product developed for their lifestyle. 61% of global consumers like to stick to grocery products and brands that they know and trust.

Reasons to buy

  • Understand the relevant consumer trends and attitudes that drive and support innovation success so you can tap into what is really impacting the industry.
  • Gain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Executive Summary
  • Introduction
  • Sectors
  • Generations
  • Regions
  • The Future
  • Appendix
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