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ホットドリンクの東欧市場における機会:高成長経済諸国がもたらす機会の分析

Opportunities in the East European Hot Drinks Sector: Analysis of Opportunities Offered by High growth Economies

発行 GlobalData 商品コード 753210
出版日 ページ情報 英文 93 Pages
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ホットドリンクの東欧市場における機会:高成長経済諸国がもたらす機会の分析 Opportunities in the East European Hot Drinks Sector: Analysis of Opportunities Offered by High growth Economies
出版日: 2018年10月21日 ページ情報: 英文 93 Pages
概要

世界のホットドリンク市場に占める東欧地域のシェアは、2017年に10.3%の164億320万米ドルとなりました。

当レポートでは、東欧におけるホットドリンク市場について調査分析し、市場の概要、高潜在性諸国、各国の分析、ブランド分析、主な流通チャネル、および好まれるパッケージングフォーマットなど、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場規模・成長分析 (地域分析)

  • 市場規模分析:東欧とその他地域との比較
  • 成長分析:地域別
  • 成長分析:国別
  • 成長分析:分類別

第3章 東欧における高潜在性諸国の特定

  • 高潜在性諸国の特定:調査手法
  • 東欧における高潜在性諸国
  • 高潜在性諸国の特定:リスク・リワード・機会分析

第4章 市場規模・成長分析 (東欧における高潜在性諸国)

  • 東欧における高潜在性諸国:概要
  • 成長への貢献の分析:国別
  • ホットドリンクのシェア、アイスコーヒー/RTDコーヒーおよびアイスティー/RTDティードリンク部門との比較
  • 消費レベルの変化:国・ホットドリンク部門別
  • 1人あたりの消費・支出分析

第5章 国のプロファイル (東欧における高潜在性諸国)

  • チェコ共和国
  • ポーランド
  • ルーマニア
  • ブルガリア

第6章 成功例

  • 東欧におけるホットドリンク:ケーススタディ

第7章 国・ブランドの分析

  • ホットドリンク市場におけるブランドシェアの分析
  • 東欧のホットドリンク市場における主要企業
  • 東欧のホットドリンク市場における主要ブランド
  • ホットドリンク市場におけるプライベートブランドの浸透

第8章 主な流通チャネル

  • 国別
  • 地域別

第9章 主なパッケージングフォーマット

  • 主なパック材料・パック種類別
  • クロージャー種類・プライマリーアウター種類別

第10章 課題・将来の展望

  • 主な課題
  • 将来の展望

第11章 付録

図表

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2017-2022
  • Identifying high potential countries - risk, reward, and opportunity analysis
  • High potential countries in Eastern Europe - overview
  • Share of hot drinks compared to other iced/RTD coffee and iced/RTD tea drinks sectors
  • Change in consumption levels by country and hot drinks categories
  • Per capita consumption by categories in Eastern Europe and high potential countries, 2017
  • Czech Republic key categories value share, 2017
  • Polish key categories value share, 2017
  • Romanian key categories value share, 2017
  • Bulgarian key categories value share, 2017
  • Brand share analysis in the hot drinks sector
  • Leading companies in the East European hot drinks sector by value sales (US$ million), 2017
  • Leading brands (including private label) in the East European hot drinks sector by value sales (US$ million), 2017
  • Private label penetration in the hot drinks sector
  • Leading distribution channels by countries
  • Leading distribution channels by categories

List of Figures

  • Annual value growth analysis by region (2017-2022)
  • Annual volume growth analysis by region (2017-2022)
  • Value and volume growth analysis by country (2017-2022)
  • Value and volume growth analysis by category in Eastern Europe (2017-2022)
  • Top four high potential countries in Eastern Europe
  • Country level contribution to the growth of hot coffee category in Eastern Europe, 2017-2022
  • Country level contribution to the growth of hot tea category in Eastern Europe, 2017-2022
  • Country level contribution to the growth of other hot drinks category in Eastern Europe, 2017-2022
  • Czech Republic hot drinks - demographic analysis
  • Polish hot drinks - demographic analysis
  • Romania hot drinks - demographic analysis
  • Bulgaria hot drinks - demographic analysis
  • Key pack material volume (units) share, 2017 , unit volume growth by pack material (2012-2022)
  • Key pack type volume (units) share, 2017 , unit volume growth by pack type (2012-2022)
  • Key closure type volume (units) share, 2017, unit volume growth by closure type (2012-2022)
  • Key primary outer type volume (units) share, 2017 , unit volume growth by primary outer type (2012-2022)
目次
Product Code: CS0106RR

Eastern Europe accounted for 10.3% of the total global market for hot drinks, valued at US$16,403.2 million in 2017. Volatile economies and slow GDP growth in East European countries means consumers are becoming price sensitive and this is expected to result in slow growth during the forecast period.

Of the three categories, Hot Coffee held the largest share, accounting for 49.7% of total value sales in 2017, while Hot Tea, the second largest category, held a value share of 48%. Hot Coffee market is set to record the fastest growth among all hot drinks categories in Eastern Europe.

Among the high potential countries, Poland was the largest market in the region with a value share of 16.8% in 2017, and is projected to record a value CAGR of 5.9% during 2017-2022. Poland was also the largest market in terms of volume with 163.7 million kg in 2017. Romania is forecast to be the fastest-growing market among all the high potential countries in value terms, while Bulgaria is forecast to produce the fastest volume growth during 2017-2022.

Hypermarkets & Supermarkets was the leading distribution channel in the East European hot drinks sector, with a total value share of 43.7% in 2017. Flexible Packaging accounted for the largest share of pack materials in the East European hot drinks sector with a share of 50.1% in 2017,

The report "Opportunities in the East European Hot Drinks Sector", brings together multiple data sources to provide a comprehensive overview of the region's hot drinks sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the East European hot drinks sector. It includes analysis on the following -

  • Sector overview: provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: analysis on the shift in consumption of hot drinks by markets across the key countries in the East European region.
  • High potential countries: provides risk-reward analysis of top four high potential countries in the East European region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: provides an overview of leading brands in the East European region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: provides analysis on the leading distribution channels for hot drinks across the key countries in the East European region, in 2017. It covers five distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores and others that include - cash & carries and warehouse clubs, 'dollar stores', e-retailers, and general retailers.
  • Preferred packaging formats: the report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various pack material, pack type, closure type, and primary outer types based on the volume sales (by pack units) of hot drinks.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1.Executive summary

2. Market size and growth analysis (regional analysis )

  • Market size analysis - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3.Identifying high potential countries in Eastern Europe

  • Identifying high potential countries - methodology
  • High potential countries in Eastern Europe
  • Identifying high potential countries - risk, reward and opportunity analysis

4. Market size and growth analysis (high potential countries in Eastern Europe)

  • High potential countries in Eastern Europe - overview
  • Growth contribution analysis by country
  • Share of hot drinks compared to iced/RTD coffee and iced/RTD tea drinks sectors
  • Change in consumption levels by country and hot drinks sectors
  • Per capita consumption and expenditure analysis

5. Country profiles (high potential countries in Eastern Europe)

  • Czech Republic
  • Poland
  • Romania
  • Bulgaria

6. Success stories

  • Hot drinks in Eastern Europe: case studies

7. Company and brand analysis

  • Brand share analysis in the hot drinks sector
  • Leading companies in East European hot drinks sector
  • Leading brands in East European hot drinks sector
  • Private label penetration in the hot drinks sector

8. Key distribution channels

  • Leading distribution channels by countries
  • Leading distribution channels by categories

9. Key packaging formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and future outlook

  • Key challenges
  • Future outlook

11. Appendix

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