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市場調査レポート
商品コード
748419
欧州のSVoD (定額制動画配信) 市場の動向と機会SVoD Market Trends and Opportunities in Europe |
欧州のSVoD (定額制動画配信) 市場の動向と機会 |
出版日: 2018年11月12日
発行: GlobalData
ページ情報: 英文 22 Pages
納期: 即納可能
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欧州のSVoD市場は、この5年間に急激な成長を遂げてきました。市場成長の主な要因として、OTT動画コンテンツが様々な方式で提供されるようになり、一定の視聴者をつかんだことが挙げられます。従来型有料TVの業者も、OTT動画プラットフォームとの統合を進めて、SVoD業界 (Netflixなど) からの攻勢に対応しようとしています。
当レポートでは、欧州諸国におけるSVoD (定額制動画配信) の市場について分析し、市場の現状や主な影響要因、世界市場全体における欧州市場の比率や重要性、契約件数・世帯普及率と今後の見通し、主要国市場の詳細動向、主要企業のプロファイル、業界関係者への提言といった情報を取りまとめてお届けいたします。
The European SVoD market has been growing at a fast pace over the last five years, mainly driven by changing viewing habits and the increasing availability of OTT video content from a range of service providers such as online media companies, pay-TV operators, and broadcasting companies. The increasing coverage and adoption of high-speed fixed and mobile broadband in Europe will enable better delivery of video streaming services; helping to drive OTT video services adoption across the region.
As a way of lessening the impact of the SVoD industry, pay-TV service providers in Europe have been integrating OTT video platforms to their traditional pay-TV offerings, weather by developing their own SVoD propositions or by establishing partnerships with independent SVoD platforms. Netflix, for instance, has been very active in setting up partnerships with pay-TV and broadband service providers such as Virgin Media, BT, and Talk Talk, among others.
At the regional level, it is not expected that cord-cutting will affect the European pay-TV market over the next five years, although it is anticipated that subscriber growth will slow down in some Western Europe markets. Currently, UK and Germany are the largest SVoD markets in the region, accounting for nearly half of total SVoD subscriptions, followed by France, Spain, Russia, and Italy.
"SVoD Market Trends and Opportunities in Europe", is a new Telecom Insider Report that offers a detailed analysis of the SVoD video market in Europe.