欧州のSVoD (定額制動画配信) 市場の動向と機会

欧州のSVoD市場は、この5年間に急激な成長を遂げてきました。市場成長の主な要因として、OTT動画コンテンツが様々な方式で提供されるようになり、一定の視聴者をつかんだことが挙げられます。従来型有料TVの業者も、OTT動画プラットフォームとの統合を進めて、SVoD業界 (Netflixなど) からの攻勢に対応しようとしています。

当レポートでは、欧州諸国におけるSVoD (定額制動画配信) の市場について分析し、市場の現状や主な影響要因、世界市場全体における欧州市場の比率や重要性、契約件数・世帯普及率と今後の見通し、主要国市場の詳細動向、主要企業のプロファイル、業界関係者への提言といった情報を取りまとめてお届けいたします。

目次

• エグゼクティブ・サマリー

第1章 世界市場における欧州の位置付け

• 欧州域内の人口構造：概況
• インターネットのユーザー数と対人口比率
• 有料TVの世帯普及率の動向

第2章 欧州の動画市場

• 有料TVの契約件数とCAGR (複合年間増加率)
• 有料TVの世帯普及率
• SVoDの契約件数と普及率：欧州諸国

第3章 各国市場のプロファイル

• 英国
• ロシア

第4章 主な分析結果

付録

The European SVoD market has been growing at a fast pace over the last five years, mainly driven by changing viewing habits and the increasing availability of OTT video content from a range of service providers such as online media companies, pay-TV operators, and broadcasting companies. The increasing coverage and adoption of high-speed fixed and mobile broadband in Europe will enable better delivery of video streaming services; helping to drive OTT video services adoption across the region.

As a way of lessening the impact of the SVoD industry, pay-TV service providers in Europe have been integrating OTT video platforms to their traditional pay-TV offerings, weather by developing their own SVoD propositions or by establishing partnerships with independent SVoD platforms. Netflix, for instance, has been very active in setting up partnerships with pay-TV and broadband service providers such as Virgin Media, BT, and Talk Talk, among others.

At the regional level, it is not expected that cord-cutting will affect the European pay-TV market over the next five years, although it is anticipated that subscriber growth will slow down in some Western Europe markets. Currently, UK and Germany are the largest SVoD markets in the region, accounting for nearly half of total SVoD subscriptions, followed by France, Spain, Russia, and Italy.

"SVoD Market Trends and Opportunities in Europe", is a new Telecom Insider Report that offers a detailed analysis of the SVoD video market in Europe.

Scope

• The report analyzes growth opportunities in the SVoD market, looking at the current state of play and examining the main growth drivers.
• Europe in a global context: General analysis of the demographics, Internet users, broadband lines, mobile broadband accounts, and the pay-TV market in Europe in comparison to other global regions.
• The video market in Europe: Region's pay-TV video market and SVoD video market trends.
• Country profiles: State of the SVoD market, current trends and market dynamics of the leading OTT service providers in the countries.
• Key findings and recommendations: Key findings and a set of recommendations for telecom operators, OTT players, and regulators.

Reasons to buy

• Offers a comprehensive and detailed understanding of over-the-top video (OTT) SVoD video market in the European market.
• The report investigates OTT video market and pay-TV trends, market overview, looking in particular at the various challenges and opportunities facing them, with examples from OTT providers in the region.
• The report discusses the state of the SVoD market, current trends and market dynamics of the leading OTT service providers in two countries. Key findings and recommendations are presented for the Europe markets.
• Boasts of high presentation quality that allows it to be turned into presentable material immediately, for the executive-level audience.

Table of Contents

• Table of contents 3
• Executive summary 4

Section 1: Europe in a global context 5

• Europe demographics at a glance 6
• Internet users and penetrations 7
• Pay-TV households penetration evolution 8

Section 2: Video market in Europe 9

• Pay-TV accounts and CAGRs 10
• Pay-TV household penetration 11
• SVoD accounts and penetration in Europe 12

Section 3: Country profiles 13

• UK 14
• Russia 15

Section 4: Key findings 16

Appendix 18

• Acronyms and definitions 19
• Companies mentioned 20
• Related research 21