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フードサービス産業の分析と傾向:ITの活用状況

Foodservice Insights & Trends - Focus on Coffee

発行 GlobalData 商品コード 748369
出版日 ページ情報 英文 30 Pages
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フードサービス産業の分析と傾向:ITの活用状況 Foodservice Insights & Trends - Focus on Coffee
出版日: 2019年05月14日 ページ情報: 英文 30 Pages
概要

最新のIT技術を積極的に活用することで、フードサービス企業は新たな顧客動向を適確につかみ、多大な効果を得ることができます。特に宅配サービス (食品デリバリー) 企業はその傾向が強く現れています。具体的には、これまでの注文データや決済データに基づいて消費者のニーズを把握し、それに合わせてサプライチェーンや生産工程を最適化すると共に、利便性や健康性、体験といった価値を最も効果的な方法で消費者に打ち出し、消費者層の拡充に努めています。

当レポートでは、世界のフードサービス市場における最新鋭のIT技術の活用状況について分析し、近年の市場の主な傾向や、最先端のIT技術の活用事例、代表的企業の概要 (店舗数など) と活用形態、といった情報を取りまとめてお届けいたします。

目次

  • エグゼクティブ・サマリー
  • フードサービス向けIT技術 - 実際の活用状況
  • 消費者側の見解 - 技術動向の主な促進要因
  • 主要企業 - 代表的な宅配サービス企業の概略と取り組み事例
  • 次に来るのは何か?
  • 付録
目次
Product Code: CS0022FI

In 2017, overall sales of on-trade hot coffee and tea, and other hot drinks were valued at USD$22.8 billion globally. Hot coffee has the greatest proportion of both value and volume within the hot drinks category. The most important mega-trend driving foodservice coffee is sensory and indulgence, with particular focus on premiumization and connoisseurship. Consumers disposable incomes are increasing, but their lives are becoming more hectic, with longer working days and commutes, and higher stress levels.

"Foodservice Insights & Trends - Focus on Coffee" published by GlobalData provides extensive insight and analysis into coffee in foodservice, creating new competition for QSR and providing a perfect case study in the importance of convenience and time scarcity to modern foodservice. The report includes -

  • Market Overview of hot coffee in foodservice, lookign at key data metrics and growth in the category, providing insight into the future.
  • Deep dive into the consumer views underpinning these market shifts and how operators can capitalize on them.
  • Spotlight on fast casual operators: Starbucks and McDonalds.
  • Short Case studies of Stumptown and Lindt Cafe and the consumer trends to which they are associated with.

Scope

  • The most important mega-trend driving foodservice coffee is sensory and indulgence, with particular focus on premiumization and connoisseurship.
  • Millennial's and Gen Z consumers are a major driving force behind connoisseurship, highly focused on 'the best' of what they consume, driven by factors such as social media, self-indulgence and being status driven.
  • Technology will continue to improve customer experiences, with completely seamless transactions such as click and collect being a growth avenue as consumer lives continue to become busier.

Reasons to buy

  • Consumer Insight focused analysis of focus of coffee and what it means for consumers as well as the market as a whole.
  • Learn about core drivers of the market shifts and how these are likely to play out in the future from a consumer insight perspective.
  • Relevant case studies will allow readers to learn from and apply lessons discovered by emerging and major players within focus on coffee.

Table of Contents

1. Executive Summary

2. Market Overview - setting the scene

3. Consumer Views - key trend drivers

4. Key Players - leading global coffee manufacturers

5. Case Studies - defining operators in the coffee market

6. What Next?

7. Appendix

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