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ペット用品の主要動向:ペットフードとペットケア用品の最新動向

Top Trends in Pet Products 2019

発行 GlobalData 商品コード 663485
出版日 ページ情報 英文 39 Pages
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ペット用品の主要動向:ペットフードとペットケア用品の最新動向 Top Trends in Pet Products 2019
出版日: 2019年07月10日 ページ情報: 英文 39 Pages
概要

当レポートでは、ペット用品分野で嗜好を形成する主な消費者行動について調査分析し、イノベーションと将来の機会について、体系的な情報を提供しています。

第1章 イントロダクション

第2章 ペット用品のイノベーション動向

  • 動向1:エシカル (倫理的) な食生活
  • 動向2:豪華なライフスタイル
  • 動向3:自然派
  • 動向4:スマートな関係

第3章 将来

第4章 付録

目次
Product Code: CS1917CT

"Top Trends in Pet Products 2019" is part of GlobalData's Top Trends series. It examines the key consumer behaviors that are shaping preferences within this space, and subsequently how this is translating into innovation and future opportunities.

This report outlines the key consumer and innovation trends currently impacting prepared meals and meal components. This overarching segment covers an array of core categories, including: prepared meals; meat, fish, and poultry; pasta, rice, and noodles; fruit and vegetables; oils and fats; bread and cereals; sauces, dressings, and condiments; and savory and deli foods. The trends explored include consumers seeking out realistic plant-based alternatives to meat, and the growing popularity of meal kit services.

Scope

  • Amid the increasing demands for tailored pet food responding to pet owners' specific desires or values, brands are finding a more gastronomical way to offer individualistic pet food.
  • Health is the top priority among pet owners, and more personalized pet healthcare resonates with those owners.
  • Tech-savvy Millennial pet owners lead digitalization in pets' lifestyles, leveraging smart-home appliances and wearable devices to look after their pets.
  • Capitalizing on the humanization trend, start-ups and pet food brands tap into fresh customized food delivery services for pets.

Reasons to buy

  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

1. Introduction

2. Consumer Trends: what behaviors are influencing demand for pet products

3. Innovation Trends: how brands are responding to evolving consumer needs

  • Pet Gourmets
  • Humanized Healthcare
  • Smart Pet Lifestyles
  • Fresh Pet Food Delivery

4. Looking Ahead: future innovation opportunities in pet products

Appendix

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