ビッグデータ - テーマ別分析
Big Data - Thematic Research
|出版日||ページ情報||英文 44 Pages
Today's digital economy is powered by data. It is produced in abundance by both individuals and enterprises and stored in vast data centers, some of which cover hundreds of thousands of square feet. Several prominent businesspeople and a number of leading publications have described data as the new oil, capable of generating significant value if used in the right way.
The challenge for enterprises is not collecting data - unlike oil, data is not scarce, nor is it difficult to extract - but deriving actionable insights from the wealth of information that they accumulate on a daily basis. This is where big data technologies come in, with their ability to handle extremely large, diverse data sets that, when analyzed, can reveal patterns, trends, and associations, especially relating to human behavior and interactions.
Companies that fail to derive actionable insights from the wealth of data that they possess will struggle to compete with rivals using diverse data sets to gain a deeper understanding of their customers and marketplace.