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市場調査レポート

ラテンアメリカにおけるOTTビデオ市場:コンテンツと価格戦略

Over-the-Top Video in Latin America: Content and Pricing Strategies

発行 GlobalData 商品コード 625198
出版日 ページ情報 英文 30 Pages
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ラテンアメリカにおけるOTTビデオ市場:コンテンツと価格戦略 Over-the-Top Video in Latin America: Content and Pricing Strategies
出版日: 2018年04月06日 ページ情報: 英文 30 Pages
概要

当レポートでは、ラテンアメリカにおけるOTTビデオ市場について調査分析し、コンテンツ配信のビジネスモデル、ケーススタディ、具体的な機会など、体系的な情報を提供しています。

第1章 OTTビデオのコンテンツ戦略

  • 定義と市場背景
  • コンテンツのベストプラクティス

第2章 OTTビデオの価格戦略

  • ビジネスモデルと価格戦略

第3章 ケーススタディ

  • Netflix
  • Vivo Play
  • Chivas TV
  • Flow

第4章 主な調査結果と提言

付録

目次
Product Code: TC0122IR

The OTT video services market in Latin America is highly competitive with a mixture of established international providers such as Netflix, HBO Go and Fox Play and regional players and telco-operated OTT platforms, such as Movistar Play, Claro Video, Flow, Vera TV and Direct TV Play, which are quickly emerging in the market. Additionally, local broadcasters such as Globo in Brazil have also developed its own OTT video platform, making the OTT services market in the region, not just highly competitive, but also very fragmented.

SVoD is the prominent business model for OTT video content delivery the region, with most of the players applying a fairly simple pricing strategy of just one subscription monthly package to full content access (bar Netflix); this is occasionally combined with TVoD to offer premium access to the most recently released content. AVoD is not a popular OTT video business model in Latin America, generally limited to the 'free' platforms such as YouTube and Facebook that enable users and creators to generate their own content for viewers.

Many OTT video service providers are focusing on providing premium content such as proprietary TV shows or movies, or exclusive content through the agreement of live broadcasts of major sporting events, as a means of attracting customers to only their specific platform.

Telcos and pay-TV operators in Latin America, such as Claro, Movistar and Tigo, have also entered the OTT market with their own digital video platforms aiming to up-sell their OTT video services within their existing customer bases.

The report "Over-the-Top Video in Latin America: Content and Pricing Strategies", provides -

  • A comprehensive examination of the OTT video business models for content delivery in the Latin American market to help executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans and optimize resource allocation and return on investments.
  • Four case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for Telecom operators, OTT video service providers and regulator.
  • With more than 10 charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

Companies mentioned in this report: Netflix, Personal Play, Movistar Play, Vivo Play, BLIM, CineAR, ChivasTV, Flow, Claro Video, DirecTV, ESPN Play, FOX Play, HBO Go, ELTRECETV, ONE TV, Vera TV, Apple Itunes, Google Play, XBOX Video, CinepolisKlic, Youtube, Facebook, Globo Play, Twitch, Tigo Play.

Scope

  • SVoD is the prominent business model for OTT video content delivery the region, with most of the players applying a fairly simple pricing strategy of just one subscription monthly package to full content access.
  • Many OTT video players are producing original content as a strategy to leverage a competitive advantage.
  • In addition to exclusive content, OTT video providers are creating their original productions with local actors and local themes that are more relevant and appealing to local viewers.

Reasons to buy

  • This Insider Report provides a comprehensive examination of the OTT video business models for content delivery in the Latin American market to help executives fully understand market dynamics, determine what works and what doesn't, formulate effective product development plans and optimize resource allocation and return on investments.
  • Four case studies illustrate the findings of the report, providing insight into particular situations in the OTT video market; this will help the reader understand both the challenges confronted in the real world and the strategies employed to overcome those challenges.
  • The report discusses concrete opportunities in the OTT video market, providing a number of actionable recommendations for Telecom operators, OTT video service providers and regulators.
  • With more than 10 charts and tables, the report is designed for an executive-level audience, to help to understand the OTT video market, analyzing OTT video content trends and offers, business models for content delivery and pricing strategies.

Table of Contents

  • Table of contents 3
  • List of exhibits 4
  • Executive summary 5

Section 1: OTT Video Content Strategies 6

  • OTT video definition and market context 7
  • OTT video content best practices 8

Section 2: OTT Video Pricing Strategies 12

  • OTT video business models and pricing strategy 13

Section 3: Case Studies 17

  • Netflix 18
  • Vivo Play 19
  • Chivas TV 20
  • Flow 21

Section 4: Key Findings and Recommendations 22

  • Key findings 23
  • Recommendations 24

Appendix 25

  • OTT video content index 26
  • Companies mentioned 27
  • Acronyms and definitions 28
  • About the authors 29
  • Contact information 30

List of Tables

  • Exhibit 1: Types of OTT video providers 7
  • Exhibit 2: OTT video providers in Latin America by type, 2018 8
  • Exhibit 3: Select OTT video content trends, Latin America, 2018 9
  • Exhibit 4: OTT video content offers, 2018 10
  • Exhibit 5: OTT video content delivery format, Latin America, 2018 11
  • Exhibit 6: Pricing of SVoD OTT providers, 2018 13
  • Exhibit 7: Pricing of TVoD OTT providers, 2018 14
  • Exhibit 8: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018 15
  • Exhibit 9: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018** 16
  • Exhibit 10: OTT video content index composition 27

List of Figures

  • Exhibit 1: Types of OTT video providers 7
  • Exhibit 2: OTT video providers in Latin America by type, 2018 8
  • Exhibit 3: Select OTT video content trends, Latin America, 2018 9
  • Exhibit 4: OTT video content offers, 2018 10
  • Exhibit 5: OTT video content delivery format, Latin America, 2018 11
  • Exhibit 6: Pricing of SVoD OTT providers, 2018 13
  • Exhibit 7: Pricing of TVoD OTT providers, 2018 14
  • Exhibit 8: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018 15
  • Exhibit 9: SVoD OTT video player positioning in Latin America based on pricing and content strategy, 2018** 16
  • Exhibit 10: OTT video content index composition 27
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