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主要成長機会:米国のホットドリンク

Top Growth Opportunities: Hot Drinks in the US

発行 GlobalData 商品コード 604425
出版日 ページ情報 英文 105 Pages
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主要成長機会:米国のホットドリンク Top Growth Opportunities: Hot Drinks in the US
出版日: 2017年12月05日 ページ情報: 英文 105 Pages
概要

当レポートでは、米国のホットドリンク市場について調査分析し、市場データ、人口統計による消費パターンとカテゴリー、消費を促進する主な消費者動向について検証して、体系的な情報を提供しています。

第1章 ホットドリンクの主要成長市場の紹介

第2章 市場の考察:進出すべき機会

  • 市場成長:カテゴリー別
  • 市場規模 (金額) の成長
  • 市場規模 (数量) の成長
  • プレミアム化のレベル:カテゴリー別
  • カテゴリー分析:変化の主要促進要因

第3章 小売と流通の考察:主要チャネルと小売業者が成長を促進

  • ホットドリンクの小売チャネルシェア
  • 主な小売チャネル動向
  • 市場へのルート
  • 部門における変化の促進要因

第4章 企業とブランドの考察:競合情勢

  • カテゴリーの断片化
  • 企業とブランドの強み
  • プライベートブランドの浸透
  • ブランドシェア:主要サプライヤー別
  • 海外/国内ブランド分析
  • 企業とブランドの強みのサマリー

第5章 消費者の考察:5W (誰が、何を、いつ、どこで、なぜ)

  • 戦略的課題マップ
  • 主な消費者促進要因の影響
  • 主な消費者動向
  • 消費者グループ
  • 主なヘルス・ウェルネス動向
  • 消費者動向のサマリー

第6章 製品とパッケージングの考察

  • 主な製品の考察
  • 動向と戦略的課題:その他の注目すべき製品動向
  • 主な製品イノベーションのケーススタディ
  • 主なパッケージングの考察
  • 動向と戦略的課題
  • 製品発売の要点

第7章 ホワイトスペースとイノベーションの機会:進出すべきスペース

  • ターゲットとする成長セグメント
  • ターゲットとする消費者スペース
  • セグメントの機会
  • 製品発売の要点
  • 主な提言

第8章 付録と定義

目次
Product Code: CS0059TG

"Top Growth Opportunities: Hot Drinks in the US", provides an overview of the Hot Drinks market, analyzing market data, demographic consumption patterns within the category, and the key consumer trends driving consumption. GlobalData's propriety Risk vs Reward Opportunity model pinpoints the best growth opportunities for Hot Drinks producers, suppliers and retailers by combining robust, granular data and expert insight. The report uses this framework to identify the best opportunities, analyze white spaces in the market, and outline new product development that will effectively target the most pertinent consumer need states. These are combined to offer strategic recommendations to capitalize on evolving consumer landscapes.

This report provides recommended actions and detailed analysis of how to target the best growth opportunities for Hot Drinks producers and retailers. Readers can understand what categories, channels, companies, and consumers will drive the success of Hot Drinks markets in the US through GlobalData's detailed and robust data, expert insight, and case studies.

GlobalData's Top Growth Opportunity reports use a risk versus reward opportunity model to identify the best growth markets for Bakery & Cereal producers. Through this in-depth study of market and category dynamics, readers are able to identify key opportunities, and what they need to do in order to target them.

Get access to -

  • Key consumer demographic groups driving consumption within the US market. Improve your consumer targeting by understand who's driving the market, what they want, and why
  • A study of market value and volumes over 2011-2016 for the US, supplemented with category, brand and packaging analysis that shows the current state of the market, and how it will evolve over the 2016-2021 period
  • White space analysis, to pinpoint attractive spaces in the market and the key actions to take
  • Insight into the implications behind the data, and analysis of how the consumer needs will evolve in the short-to-medium term future
  • Examples of international and US-specific product innovation targeting key consumer needs

Scope

  • The US has the third largest Hot Drinks sector, after China and Japan, by value globally, worth in excess of US$17.1 billion.
  • The US is politically stable, but there is uncertainty and division arising from the Trump presidency. This administration has taken a protectionist position, favoring domestic business and threatening imports with heavy tariffs. There has also been a move towards deregulation for businesses, although it is still unclear how this will manifest in the market.
  • Amongst the top ten Hot Drinks market, the US ranks eighth in terms of per capita expenditure in US$, larger than Malaysia and China. Further, the per capita expenditure on Hot Drinks products grew by a CAGR of 4.9% during 2011-2016.

Reasons to buy

  • This report brings together consumer analysis and market data to provide actionable insight into the behavior of the US Hot Drinks consumers.
  • This is based on GlobalData's unique consumer data, developed from extensive consumption surveys and consumer group tracking, which quantifies the influence of 20 consumption motivations in the Hot Drinks sector.
  • Category, brand, and packaging dynamics are also examined. This allows product and marketing strategies to be better aligned with the leading trends in the market.

Table of Contents

  • 1. Introducing a top growth market for Hot Drinks
  • Top 10 global growth opportunities scores
  • Top global issues
  • Assessment against global strategic issues
  • GlobalData's strategic issues map
  • Predicted future issues for the global sector
  • Reward and risk assessment
  • Opportunity score - overview
  • Consumer spending trends - peer group comparisons
  • Political, Economic, Social, and Technological: Analysis
  • Enablers and inhibitors of growth
  • Rewards and opportunities for growth
  • Summary of the market
  • 2. Market insight - identifying the opportunities to move into
  • Market growth by category
  • Value growth of the market
  • Volume growth of the market
  • Level of premiumization by category
  • Category analysis - key drivers of change
  • 3. Retail and distribution insight - key channels and retailers driving growth
  • Hot Drinks retail channel share
  • Key Retail Channel trends
  • Routes to market
  • Drivers of change in the sector
  • 4. Company and brand insight - the competitive landscape defined
  • Category fragmentation
  • Company and brand strength
  • Private label penetration
  • Brand share by leading supplier
  • International and domestic brand analysis
  • Company and brand strength summary
  • 5. Consumer insight - who, what, when, where and why
  • Strategic issues map
  • Key consumer driver implications
  • Key consumers trends
  • Consumer groups
  • Key Health & Wellness trends
  • Consumer trends summary
  • 6. Product and packaging insights
  • Key Product Insights
  • Trends and strategic issues - other notable product trends
  • Key product innovation case studies
  • Key Packaging Insights
  • Trends and strategic issues
  • Product launch key takeouts
  • 7. White spaces and innovation opportunities - space to move into
  • Growth segments to target
  • Consumer spaces to target
  • Segment opportunities
  • Product launch key takeouts
  • Key recommendations
  • 8. Appendix and Definitions

List of Tables

  • Visualization of 10 countries growth opportunities
  • Visualization of 10 countries growth opportunities (continued)
  • Reward and risk assessment
  • Market value and split, 2011-2021
  • Winners and losers by category, value, 2016-2021
  • Volume growth by category, 2011-2021
  • Winners and losers by category, volume, 2016-2021
  • Key consumption volume shares by consumer group, 2016
  • Key consumption motivators by category, 2016
  • Key consumption motivators by category, 2016 (continued)
  • Top categories by volume and CAGR, 2011-2016
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