What lies ahead for Brazil? The future of the FMCG, retail, and foodservice industries
|出版日||ページ情報||英文 40 Pages
|ブラジル市場の動向見通し：一般消費財 (FMCG)・小売業・フードサービス産業の将来展望 What lies ahead for Brazil? The future of the FMCG, retail, and foodservice industries|
|出版日: 2017年12月01日||ページ情報: 英文 40 Pages||
当レポートでは、ブラジル国内の消費者行動の現状と見通しについて分析し、消費者市場の背景事情や、目下の課題と市場機会、関連産業 (一般消費財 (FMCG)、小売業、フードサービスなど) の動向見通し、今後のブラジル国内の消費者支出動向の予測 (基本的／悲観的／楽観的シナリオ) といった情報を取りまとめてお届けいたします。
Brazil is currently emerging from three turbulent years following a series of political scandals and one of the greatest recessions in its history. During this period, unemployment hit historically high levels and income declined, causing a reversal in the trend of booming consumption. In particular, Brazilian households cut consumption - both consumption of necessities and discretionary spending - and migrated to cheaper alternatives and bulk shopping.
Anticipating the changes in the buying behavior of Brazilians is fundamental for the future of fast-moving consumer goods (FMCG) manufacturers, foodservice companies, and retailers: industries of great importance to the Brazilian economy. Gaining an in-depth understanding of the preferences and priorities of consumers is thus essential for the industry to adjust its strategy to the changing environment in order to spot and capitalize on new opportunities.
Consumer behavior, as well as the plans of individual players within these three industries, must differ under a booming and a declining economy, making it increasingly difficult for companies to agree upon a future strategy. Our scenario-based analysis maps opportunities and challenges for such different economic outcomes and proposes a variety of tactics that companies must use to capitalize on the opportunities that each possible future offers.
The report "What lies ahead for Brazil? The future of the FMCG, retail, and foodservice industries", provides a detailed analysis of how consumer behavior and spending would be altered under these different economic outcomes and forecasts the way that different macroeconomic fundamentals - GDP growth, unemployment, exchange rates, national debt, and trade balances - will impact retailers, FMCG categories, and foodservice companies.
Companies mentioned in this report:Ambev SA, AB-InBev, Wals, Natura, Unilever,Subway, Carrefour, Aldi, L'Oreal, Eataly