特集 : 国別レポートが13,000件から検索可能になりました!

特集 : 海外市場の委託調査がセミカスタムベースでお手軽にできます

株式会社グローバルインフォメーション
TEL: 044-952-0102
表紙
市場調査レポート

ブラジル市場の動向見通し:一般消費財 (FMCG)・小売業・フードサービス産業の将来展望

What lies ahead for Brazil? The future of the FMCG, retail, and foodservice industries

発行 GlobalData 商品コード 595472
出版日 ページ情報 英文 40 Pages
即納可能
価格
本日の銀行送金レート: 1USD=107.84円で換算しております。
ブラジル市場の動向見通し:一般消費財 (FMCG)・小売業・フードサービス産業の将来展望 What lies ahead for Brazil? The future of the FMCG, retail, and foodservice industries
出版日: 2017年12月01日 ページ情報: 英文 40 Pages
概要

当レポートでは、ブラジル国内の消費者行動の現状と見通しについて分析し、消費者市場の背景事情や、目下の課題と市場機会、関連産業 (一般消費財 (FMCG)、小売業、フードサービスなど) の動向見通し、今後のブラジル国内の消費者支出動向の予測 (基本的/悲観的/楽観的シナリオ) といった情報を取りまとめてお届けいたします。

第1章 概要

第2章 イントロダクション

第3章 ブラジルの消費者

  • 「ブラジルの消費者」とは誰か?
  • 経済危機の消費者への影響
  • ブラジルの消費者行動を左右する、3つのメガトレンド
  • ブラジル人のeコマース利用の拡大

第4章 シナリオ

  • 基本的シナリオ
  • 悲観的シナリオ
  • 楽観的シナリオ

第5章 結論

第6章 付録

目次
Product Code: CS1736CT

Brazil is currently emerging from three turbulent years following a series of political scandals and one of the greatest recessions in its history. During this period, unemployment hit historically high levels and income declined, causing a reversal in the trend of booming consumption. In particular, Brazilian households cut consumption - both consumption of necessities and discretionary spending - and migrated to cheaper alternatives and bulk shopping.

Anticipating the changes in the buying behavior of Brazilians is fundamental for the future of fast-moving consumer goods (FMCG) manufacturers, foodservice companies, and retailers: industries of great importance to the Brazilian economy. Gaining an in-depth understanding of the preferences and priorities of consumers is thus essential for the industry to adjust its strategy to the changing environment in order to spot and capitalize on new opportunities.

Consumer behavior, as well as the plans of individual players within these three industries, must differ under a booming and a declining economy, making it increasingly difficult for companies to agree upon a future strategy. Our scenario-based analysis maps opportunities and challenges for such different economic outcomes and proposes a variety of tactics that companies must use to capitalize on the opportunities that each possible future offers.

The report "What lies ahead for Brazil? The future of the FMCG, retail, and foodservice industries", provides a detailed analysis of how consumer behavior and spending would be altered under these different economic outcomes and forecasts the way that different macroeconomic fundamentals - GDP growth, unemployment, exchange rates, national debt, and trade balances - will impact retailers, FMCG categories, and foodservice companies.

Companies mentioned in this report:Ambev SA, AB-InBev, Wals, Natura, Unilever,Subway, Carrefour, Aldi, L'Oreal, Eataly

Scope

  • Under the downside and baseline scenarios, consumers will down-trade and will choose to indulge themselves only on special occasions. Consumers will be characterized by cautious optimism and will prefer to socialize at home rather than going out. Contrarily, renewed optimism under the upside scenario means that Brazilians will be willing to pay a higher price for better quality products, and will willing to eat and drink out.
  • Under the downside and baseline scenarios the unquestionable winners will be personal care and quick service restaurants, with dairy products showing strong performance. However, under the upside scenario full service restaurants and coffee shops will experience the strongest growth within foodservice, with alcoholic beverages and soft drinks similarly growing the fastest within retail.
  • A huge opportunity lies in e-commerce, so digital strategies must be a priority under all scenarios. Further, by helping consumers during an economic downturn, companies will reap loyalty benefits in the long-run and so efforts must be made to tailor marketing and offerings for different cohorts and regions.

Reasons to buy

  • The report offers different stakeholders a thorough insight into the future of the Brazilian FMCG, retail and foodservice industries by discussing how to navigate three different economic scenarios.
  • The scenario-based analysis maps opportunities and challenges for such different economic outcomes and proposes a variety of tactics that companies should use to capitalize on the opportunities that each possible future offers.
  • Through the discussion of best-practices, the readers can also identify potential areas of improvements, hence reformulating their strategies accordingly.

Table of Contents

  • 1. Synopsis
  • 2. Introduction
  • 3. The Brazilian consumer
  • Who are Brazilian consumers?
  • The effect of the economic crisis on consumers
  • Three mega-trends drive Brazilian consumer behavior
  • Brazilians are increasingly embracing e-commerce
  • 4. Scenarios
  • Baseline scenario
  • Downside scenario
  • Upside scenario
  • 5. Conclusion

6. Appendix

  • References
  • Terminology and Definitions
  • Meet the author
  • GlobalData at a glance
  • Contact us
  • Disclaimer