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ロシアのビールおよびシードル市場の考察

Russia Beer & Cider Market Insights 2019

発行 GlobalData 商品コード 583074
出版日 ページ情報 英文 68 Pages
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本日の銀行送金レート: 1USD=107.84円で換算しております。
ロシアのビールおよびシードル市場の考察 Russia Beer & Cider Market Insights 2019
出版日: 2019年12月01日 ページ情報: 英文 68 Pages
概要

当レポートでは、ロシアのビールおよびシードル市場を調査し、アルコール飲料市場の概要、ビール・シードル市場の動向、セグメント・ブランド・メーカー別の消費量の推移、包装形態、主要メーカーのプロファイルなどについて包括的にまとめています。

目次

  • エグゼクティブサマリー
  • 市場概要
  • 市場動向
  • メーカー製品・自社(PB)製品
  • 市場シェア:メーカー別
  • 包装動向
  • 流通チャネル・価格動向
  • マーケティング・イノベーション
  • 市場の見通し
  • 付録
  • 調査手法
  • 製品の定義
目次
Product Code: BCMIRU19

GlobalData's Russia Beer & Cider Market Insights 2019 report provides a complete overview of the Russia beer and cider industry structure offering a comprehensive insight into historical background trends, 2018 performance and 2019 outlook.

Covering total market (on and off-premise) the report details -

  • 2013-2018 actual detailed beer consumption volume data by segment, brand, brewer, packaging and distribution (on-/off-premise), with 2019 forecasts.
  • Value by distribution channel 2013-2018, with 2019 forecasts.
  • Overview of the competitive landscape in the beer and cider market, with analysis of key company performance.
  • Insightful and valuable analysis of the drivers behind both current and emerging trends in the beer and cider market.

Scope

Reasons to buy

  • Gain an in-depth understanding of the dynamics and structure of the Russia beer and cider industry, from the latest competitive intelligence of both historical and forecast trends to enhance your corporate strategic planning.
  • Evaluate the current emerging trends and future growth opportunities in the Russia beer and cider market to support your brand development and marketing initiatives.
  • Understand volume vs. value trends and identify the key growth opportunities across the super-premium, premium, mainstream and discount segments to best target profitability.
  • Analyze domestic and imported beer brand performance and determine the key trends driving consumption preference to develop a competitive advantage.
  • Interrogate the unique granularity of our data to analyze the market on a variety of levels to make well-informed decisions on future threats and growth prospects in the marketplace for your company.

Table of Contents

1. Introduction - understanding market context

  • Executive Summary
  • Alcoholic Beverages Industry Snapshot
  • Enablers and inhibitors of growth

2. Category and segment insight - identifying growth opportunities

  • Beer & Cider Volume and Value growth projections
  • Beer
  • Cider
  • Category Performance
  • Beer & Cider Types -Winners & Losers
  • Brand vs Private Label Dynamics
  • Price Segment Dynamics
  • Flavour Dynamics
  • Craft Dynamics
  • Alcoholic Strength Dynamics
  • Beer Emerging Trends & Opportunities
  • Cider Emerging Trends & opportunities
  • Key drivers of change across Beer & Cider

3. Company and brand insight - the competitive landscape defined

  • Leading company volume & value
  • Leading Beer & Cider Companies
  • Brand & Private Label Trends - Beer
  • Brand & Private Label Trends - Cider
  • Best in category brand performance

4. Distribution insight - attractive routes to market

  • Sub-channel evolution in beer & cider
  • Price point analysis

5. Product & Packaging insights - key trends and strategic issues

  • Packaging Trends & Strategic Issues
  • Beer Packaging Trends
  • Cider Packaging Trends

6. Consumer insight - who, what, when, where and why

  • Key drivers impacting Beer & Cider consumption
  • Trend analysis
  • Strategic issues map

7. Recommendations -White spaces and innovation

  • opportunities across the consumer value chain
  • Highest growth segments
  • Actionable Insights

8. Market Context and Disruptors

  • Top global issues impacting Beer & Cider
  • Future disruptors across the Beverages value chain
  • Top stories in Russia
  • Macroeconomic environment

9. Appendix and Definitions