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市場調査レポート

東欧のスピリッツ市場

Opportunities in the Eastern Europe Spirits Sector

発行 GlobalData 商品コード 574519
出版日 ページ情報 英文 126 Pages
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東欧のスピリッツ市場 Opportunities in the Eastern Europe Spirits Sector
出版日: 2019年12月04日 ページ情報: 英文 126 Pages
概要

当レポートでは、東欧のスピリッツ市場を調査し、地域全体および主要国の市場動向、市場規模の推移と予測、カテゴリー(ブランデー、ジン & ジュネヴァ、リキュール、ラム、特殊スピリッツ、テキーラ & メスカル、ウォッカ、ウイスキー)・国別の消費動向の変化、市場構造、主要企業およびブランドの概要と市場シェア、流通構造、市場の将来展望、成長機会などについて包括的にまとめています。

第1章 エグゼクティブサマリー

第2章 市場規模と成長分析

  • 市場規模:各地域市場との比較
  • 成長分析:地域別
  • 成長分析:国別
  • 成長分析:カテゴリー別

第3章 潜在的成長率の高い国々の特定

  • 東欧で潜在的成長率の高い国々:概要
  • 調査手法
  • リスク・リワード・市場機会の分析

第4章 市場規模と成長分析

  • 市場概要
  • 成長貢献度の分析:国別
  • スピリッツ市場のシェア:その他のアルコール飲料市場との比較
  • 消費レベルの推移:国・カテゴリー別
  • 1人当たりの消費量および支出額の分析

第5章 国別プロファイル

  • ルーマニア
  • スロバキア
  • ウクライナ
  • チェコ

第6章 成功事例

  • ケーススタディ

第7章 企業およびブランドの分析

  • ブランド別の市場シェア
  • 主要企業
  • 主要ブランド
  • プライベートブランド(PB)製品の浸透率

第8章 主な流通チャネル

  • 国別
  • カテゴリー別

第9章 主な包装形態

  • 成長分析:包装材・容器タイプ別
  • 成長分析:施栓・外装タイプ別

第10章 課題と将来展望

  • 主な課題
  • 市場の将来展望

第11章 付録

図表リスト

図表

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • High potential countries in Eastern Europe - Overview
  • Value share of Spirits sector as a proportion of overall alcoholic beverages by country
  • Change in consumption by market within Spirits (value terms), 2018-2023
  • The Czech Republic Spirits - Overview, % value share by market, 2018
  • Romania Spirits - Overview % value share by market, 2018
  • Poland Spirits - Overview % value share by market, 2018
  • Hungary Spirits - Overview % value share by market, 2018
  • Company and brand share analysis
  • Private label penetration in Eastern Europe spirits sector
  • Leading distribution channels in Eastern Europe by countries, 2018
  • Leading distribution channels in Eastern Europe by categories, 2018

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by market (2018-2023)
  • Country level contribution to the growth by Markets in the Eastern Europe region, 2018-2023
  • Per Capita Consumption in Eastern Europe and high potential countries, 2018
  • Per Capita Expenditure in Eastern Europe and high potential countries, 2018
  • The Czech Republic Spirits - Demographic Analysis
  • Romania Spirits - Demographic Analysis
  • Poland Spirits - Demographic Analysis
  • Hungary Spirits - Demographic Analysis
  • Leading companies in the spirits sector by volume, 2018
  • Leading companies in the spirits sector by category, 2018
  • Leading brands in the spirits sector (including private label) by category, 2018
  • Key pack material volume (units) share, 2018
  • Unit volume growth by pack material (2013-2023)
  • Key pack type volume (units) share, 2018
  • Unit volume growth by pack type (2013-2023)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type (2013-2023)
  • Key primary outer volume (units) share, 2018
  • Unit volume growth by primary outer type (2013-2023)
目次
Product Code: GDCS0160RR

Eastern Europe had a value share of 12.2% in the global spirits sector in 2018, representing the third-largest regional market. The region is expected to register a decline in value at a CAGR of 5.2% over the forecast period (2018-2023). In terms of volume, the Eastern Europe market was estimated at 2,497.4 million liters in 2018 and is forecast to record the lowest negative CAGR of 3.8% among all regions during 2018-2023. The region held the highest per capita expenditure of US$323.2 and the second highest PCC of 8.1 in 2018. Status Group, Russian Standard Corporation, Stock Spirits Group PLC, Diageo plc., and Pernod Ricard SA were the leading players of the market and accounted for 15.4% of overall volume sales in the sector in 2018. On-trade was the leading distribution channel in Eastern Europe spirits sector with a volume share of 30.4% in 2018, followed by hypermarkets & supermarkets and food & drinks specialists with 24.8% and 17.8% volume share respectively. Glass was the most commonly used pack material in Eastern Europe spirits sector, accounting for a 97.4% share in the same year.

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector. It includes market overview, high growth country analysis, top companies, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of Eastern Europe spirits sector, analyzing data from 12 countries in the region. It includes analysis on the following -

  • Sector overview: Includes sector size, market size, and growth analysis by categories.
  • Change in consumption: Provides a shift in the consumption of spirits by markets across different countries in Eastern Europe region.
  • High potential countries: Provides risk-reward analysis of four countries in Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure.
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends, supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Company Analysis: Provides an overview of leading companies in Eastern Europe region, besides analyzing the growth of private label in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the spirits sector in 2018. It covers six distribution channels - hypermarkets & supermarkets, food & drinks specialists, convenience stores, e-retailers, on trade and others, which includes cash & carries and warehouse clubs, and others.
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various pack materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of spirits.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis, that can help companies gain insight into the country specific nuances.
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion.
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (Region analysis)

  • Market Size in Context - Eastern Europe compared to other regions
  • Growth analysis by Region
  • Growth Analysis by Country
  • Growth Analysis by Category

3. Identifying high potential countries in Eastern Europe

  • Identifying high potential countries - Methodology
  • High potential countries in Eastern Europe
  • Identifying high potential countries - Risk, reward and opportunity analysis

4. Market size and growth analysis (High potential countries in Eastern Europe)

  • High potential countries in Eastern Europe - Overview
  • Growth Contribution Analysis by Country
  • Share of Spirits compared to other Alcoholic Beverages sectors
  • Change in consumption levels by country and category
  • Per Capita Consumption and Expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)

  • The Czech Republic
  • Romania
  • Poland
  • Hungary

6. Success Stories

7. Company and Brand Analysis

  • Leading company share analysis in the spirits sector
  • Company and brand share analysis
  • Leading players by categories in the spirits sector
  • Leading brands by categories in the spirits sector
  • Private label penetration in the spirits sector

8. Key Distribution Channels

  • Leading Distribution Channels by countries
  • Leading Distribution Channels by category

9. Key Packaging Formats

  • Growth analysis by key pack material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and Future Outlook

  • Key Challenges
  • Future Outlook

11. Appendix

12. Definition

13. About GlobalData