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Opportunities in the Latin America Wine Sector: Analysis of Opportunities Offered by High Growth Economies

発行 GlobalData 商品コード 574515
出版日 ページ情報 英文 100 Pages
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ラテンアメリカのワイン市場 Opportunities in the Latin America Wine Sector: Analysis of Opportunities Offered by High Growth Economies
出版日: 2017年10月26日 ページ情報: 英文 100 Pages
概要

当レポートでは、ラテンアメリカのワイン市場を調査し、地域全体および主要国の市場動向、市場規模の推移と予測、カテゴリー(フォーティファイドワイン・スパークリングワイン・スティルワイン)・国別の消費動向の変化、市場構造、主要企業およびブランドの概要と市場シェア、流通構造、市場の将来展望、成長機会などについて包括的にまとめています。

第1章 エグゼクティブサマリー

第2章 市場規模と成長分析

  • 市場規模:各地域市場との比較
  • 成長分析:地域別
  • 成長分析:国別
  • 成長分析:カテゴリー別

第3章 潜在的成長率の高い国々の特定

  • ラテンアメリカの潜在的成長率の高い国々:概要
  • 調査手法
  • リスク・リワード・市場機会の分析

第4章 市場規模と成長分析

  • 市場概要
  • 成長貢献度の分析:国別
  • ワイン市場のシェア:その他のアルコール飲料市場との比較
  • 消費レベルの推移:国・カテゴリー別
  • 1人当たりの消費量および支出額の分析

第5章 国別プロファイル

  • コロンビア
  • ペルー
  • チリ
  • ブラジル

第6章 成功事例

  • ケーススタディ

第7章 企業およびブランドの分析

  • ブランド別の市場シェア
  • 主要企業
  • 主要ブランド
  • 自社製品の浸透率

第8章 主な流通チャネル

  • 国別
  • カテゴリー別

第9章 主な包装形態

  • 成長分析:包装材・容器タイプ別
  • 成長分析:施栓・外装タイプ別

第10章 課題と将来展望

  • 主な課題
  • 市場の将来展望

第11章 付録

図表リスト

目次
Product Code: CS0043RR

Latin American wine sector holds a comparatively lower market share compared to the other leading regions in the global wine market. In value terms, the Latin American wine sector is expected to grow at a CAGR of 1.8%. In volume terms, the sector is expected to grow at a CAGR of 0.3%. A large middle income population and the projected economic improvement in the region will continue to drive demand for wine in Latin America.

Still wine is the largest market in value terms, and is expected to register the fastest value growth during the forecast period. Still wine is also the largest market in volume terms with a value share of 89% in 2016. The fortified wine market is forecast to be the fastest growing market in volume terms, registering a CAGR of 3.8% during the forecast period.

Brazil is the leading market in value terms, while Argentina is the largest market in volume terms. In terms of both value and volume growth, Peru wine sector is forecast to grow at the fastest CAGR of 7.4% and 5.8%, respectively.

Food & drinks specialists is the most popular channel for wine in Latin America, accounting for 38.7% of the overall sales, followed by hypermarkets and supermarkets with a 29.5% share. Food & drinks specialist's stores have well-informed staff that maintains product knowledge. Since the vineyards and their manufacturers hold heritage and specialty in every variety they produce, consumers like to have background knowledge before making a purchase. The sellers are well aware of the history and make of the wine, enhancing the overall purchasing experience of the consumer from the store.

The report "Opportunities in the Latin America Wine Sector", brings together multiple data sources to provide a comprehensive overview of the Latin America wine sector.

In particular, this report provides the following -

  • Market overview: Includes sector size, market size and growth analysis by markets.
  • Change in consumption: Provides a shift in the consumption of Wine by markets across different countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of 6 countries across the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of 6, a total of 4 high potential countries are shortlisted.
  • Brand Analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels in the Latin American wine sector in 2016. It covers five distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, department stores and others that include - cash & carries and warehouse clubs, 'dollar stores', e-retailers, and general retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various package material, pack type, closure type and primary outer type based on the volume sales (by pack units) of wine.

Companies mentioned in this report: fecovita coop ltda, grupo penaflor sa, Vina Concha Y Toro S.A., Santa Rita Vineyards, rpb sa, Cooperativa Vinicola Aurora Ltda, Valentin Bianchi, Misiones De Rengo, Pernod Ricard SA, Vina San Pedro Tarapaca S.A., Bodega Suter, Molinos Rio de la Plata S.A., Trapiche Argentina, bodegas y vinedos lopez sa, Casa Di Conti Ltda.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Latin American wine sector. It includes analysis on the following:

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of wine by markets across the key countries in the Latin American region.
  • High potential countries: Provides Risk-Reward analysis of top 4 high potential countries in the Latin American region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Brand analysis: Provides an overview of leading brands in the Latin American region, besides analyzing the growth of Private Label products in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for wine across the key countries in the Latin American region, in 2016. It covers these distribution channels - hypermarkets & supermarkets, convenience stores, food & drinks specialists, dollar stores, which include variety stores & general merchandisers and others, which includes cash & carries & warehouse clubs and others.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (units) of wine.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

  • 1. Executive summary
  • 2. Market size and growth analysis (Region analysis)
  • Market Size in Context - Latin America compared to other regions
  • Growth analysis by region
  • Growth Analysis by country
  • Growth Analysis by market
  • 3. Identifying high potential countries in Latin America
  • High potential countries in Latin America
  • Identifying high potential countries - Methodology
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • 4. Market size and growth analysis (High potential countries in Latin America)
  • High potential countries in Latin America - Overview
  • Growth Contribution Analysis by Country
  • Share of wine compared to other Alcoholic Beverages
  • Change in consumption levels by country and markets
  • Per Capita Consumption and Expenditure analysis
  • 5. Country Profiles (High potential countries in Latin America)
  • Colombia
  • Peru
  • Chile
  • Brazil
  • 6. Success Stories
  • 7. Company and Brand Analysis
  • Brand Share analysis in the wine sector
  • Top companies in Latin American wine Sector
  • Top brands in the Latin American wine Sector
  • Private Label penetration in the wine sector
  • 8. Key Distribution Channels
  • Leading Distribution Channels by countries
  • Leading Distribution Channels by categories
  • 9. Key Packaging Formats
  • Growth analysis by key package material and pack type
  • Growth analysis by closure type and primary outer type
  • 10. Challenges and Future Outlook
  • Key Challenges
  • Future Outlook

11. Appendix

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2016-2021
  • Identifying high potential countries - Risk, reward and opportunity analysis
  • High potential countries in Latin America - Overview
  • Value share of wine sector as a proportion of overall Alcoholic Beverages by country
  • Change in consumption by market within wine (value terms), 2016-2021
  • Per Capita Consumption in Latin America and high potential countries, 2016
  • Per Capita Expenditure in Latin America and high potential countries, 2016
  • Colombia wine - Overview, % value share by market, 2016
  • Peru wine - Overview % value share by market, 2016
  • Chile wine - Overview % value share by market, 2016
  • Brazil wine - Overview % value share by market, 2016
  • Leading brands in the Latin America wine Sector and Markets by value, 2016
  • Leading companies in the Latin America wine Sector by value sales (US$ million), 2016
  • Leading Brands (including Private label) in the Latin America wine Sector by value sales (US$ million), 2016
  • Private Label penetration in the wine sector
  • Leading Distribution Channels in the Latin American region by countries, 2016
  • Leading Distribution Channels in the Latin American region by categories, 2016

List of Figures

  • Year-on-year value growth analysis by region (2016-2021)
  • Year-on-year volume growth analysis by region (2016-2021)
  • Value and volume growth analysis by country (2016-2021)
  • Value and volume growth analysis by market (2016-2021)
  • Country level contribution to the growth of fortified wine market in the Latin American region, 2016-2021
  • Country level contribution to the growth of sparkling wine market in the Latin American region, 2016-2021
  • Country level contribution to the growth of still wine Market in the Latin American region, 2016-2021
  • Colombia wine - Demographic Analysis
  • Peru wine - Demographic Analysis
  • Chile wine - Demographic Analysis
  • Brazil Wine- Demographic Analysis
  • Key package material volume (units) share, 2016
  • Unit volume growth by packaging material (2011-2021)
  • Key pack type volume (units) share, 2016
  • Unit volume growth by container type (2011-2021)
  • Key closure type volume (units) share, 2016
  • Unit volume growth by closure type(2011-2021)
  • Key primary outer type volume (units) share, 2016
  • Unit volume growth by outers (2011-2021)