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Opportunities in the Asia-Pacific Wine Sector: Analysis of opportunities offered by high-growth economies

発行 GlobalData 商品コード 574514
出版日 ページ情報 英文 93 Pages
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アジア太平洋のワイン市場 Opportunities in the Asia-Pacific Wine Sector: Analysis of opportunities offered by high-growth economies
出版日: 2019年01月13日 ページ情報: 英文 93 Pages
概要

当レポートでは、アジア太平洋のワイン市場を調査し、地域全体および主要国の市場動向、市場規模の推移と予測、カテゴリー(フォーティファイドワイン・スパークリングワイン・スティルワイン)・国別の消費動向の変化、市場構造、主要企業およびブランドの概要と市場シェア、流通構造、市場の将来展望、成長機会などについて包括的にまとめています。

第1章 エグゼクティブサマリー

第2章 市場規模と成長分析

  • 市場規模:各地域市場との比較
  • 成長分析:地域別
  • 成長分析:国別
  • 成長分析:カテゴリー別

第3章 潜在的成長率の高い国々の特定

  • アジア太平洋で潜在的成長率の高い国々:概要
  • 調査手法
  • リスク・リワード・市場機会の分析

第4章 市場規模と成長分析

  • 市場概要
  • 成長貢献度の分析:国別
  • ワイン市場のシェア:その他のアルコール飲料市場との比較
  • 消費レベルの推移:国・カテゴリー別
  • 1人当たりの消費量および支出額の分析

第5章 国別プロファイル

  • 日本
  • 韓国
  • シンガポール
  • オーストラリア

第6章 成功事例

  • ケーススタディ

第7章 企業およびブランドの分析

  • ブランド別の市場シェア
  • 主要企業
  • 主要ブランド
  • 自社製品の浸透率

第8章 主な流通チャネル

  • 国別
  • カテゴリー別

第9章 主な包装形態

  • 成長分析:包装材・容器タイプ別
  • 成長分析:施栓・外装タイプ別

第10章 課題と将来展望

  • 主な課題
  • 市場の将来展望

第11章 付録

図表リスト

図表

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2017-2022
  • Identifying high-potential countries - risk, reward and opportunity analysis
  • High-potential countries in Asia-Pacific - overview
  • Value share of wine sector as a proportion of overall food by country
  • Change in consumption levels by market within the wine sector (value terms), 2017-2022
  • Per capita consumption in Asia-Pacific and high-potential countries, 2017
  • Per capita expenditure in Asia-Pacific and high-potential countries, 2017
  • Japan wine - overview, % value share by market, 2017
  • Singapore wine - overview % value share by market, 2017
  • South Korea wine- overview % value share by market, 2017
  • China wine - overview % value share by market, 2017
  • Leading brands in the Asia-Pacific wine sector and markets by volume, 2017
  • Private label penetration in the wine sector
  • Leading distribution channels in the Asia-Pacific region by country, 2017
  • Leading distribution channels in the Asia-Pacific region by category, 2017

List of Figures

  • Annual value growth analysis by region (2017-2022)
  • Annual volume growth analysis by region (2017-2022)
  • Value and volume growth analysis by country (2017-2022)
  • Value and volume growth analysis by category (2017-2022)
  • Country-level contribution to the growth of wine categories in the Asia-Pacific region, 2017-2022
  • Japan wine - demographic analysis
  • Singapore wine - demographic analysis
  • South Korea wine - demographic analysis
  • China wine - demographic analysis
  • Leading companies in the Asia-Pacific wine sector by volume sales (million liters), 2017
  • Leading brands (including private label) in the Asia-Pacific wine sector by volume sales (million liters), 2017
  • Key package material volume (units) share, 2017
  • Unit volume growth by package material (2012-2022)
  • Key pack type volume (units) share, 2017
  • Unit volume growth by pack type (2012-2022)
  • Key closure type volume (units) share, 2017
  • Unit volume growth by closure type (2012-2022)
  • Key primary outer type volume (units) share, 2017
  • Unit volume growth by primary outer type (2012-2022)
目次
Product Code: CS0117RR

The Asia-Pacific wine market is expected to grow from US$90,406.5 million in 2017 to US$171,889.1 million in 2022, at a CAGR of 13.7%. The regional market is forecast to record a value CAGR of 13.7%, highest among all regions globally, during 2017-2022. The growing affluence of consumers in major economies, particularly China, rising number of frequent wine drinkers, improved reception to Western trends, and burgeoning popularity of premium-quality products in nations such as China and Japan are spurring the demand for wine in the region.

Still wine was the largest category with value sales of US$80,883.1 million in 2017, accounting for 89.5% of the overall value sales in the region. Sparkling wine and fortified wine were the other categories in the region, accounting for value shares of 9.4% and 1.1%, respectively, in the same year. The top five brands in the Asia-Pacific wine sector accounted for 31.2% of the overall brand value share, where the leading player Changyu accounted for 13.2% of the overall value sales in 2017. Private labels held a value share of 0.5% in the overall Asia-Pacific wine sector. The low share of private labels indicates Asia-Pacific consumers' inclination towards branded wines. More specifically, there is a significant demand for high-quality imported wines.

China is forecast to register the highest value growth among the high-potential countries in the Asia-Pacific region with 16.1% CAGR during 2017-2022. In terms of volume, China is again forecast to lead growth with a CAGR of 9.2% during the same period. Pairing wine with food, a prevalent trend and a major driver for wine consumption in the west, is gaining ground in certain Asian markets as well, particularly in Japan and South Korea.

Hypermarkets & supermarkets were the largest distribution channels in the Asia-Pacific wine sector, accounting for 27.1% of overall volume sales respectively, in 2017. On-trade sales in the region accounted for 42.9% of the wine sector during the same year. Glass was the most commonly used package material in the Asia-Pacific wine sector with a share of 91.2% of unit sales in 2017, while bottle was the most popular pack type, accounting for a 98.6% share in the same year.

The report "Opportunities in the Asia-Pacific Wine Sector", brings together multiple data sources to provide a comprehensive overview of the region's wine sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Companies mentioned: Yantai Changyu Pioneer Wine Co Ltd; Tonghuagrapewineco.., Ltd; Accolade Wines, Yunnan Shangri-La Winery Co Ltd; Treasury Wine Estates Vintners Limited, China Agri-Industries Holdings Limited (COFCO), Yantai Weilong Grape Wine Co., Ltd; Pernod Ricard SA, Distell Group Limited, Castel, E. & J. Gallo Winery

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Asia-Pacific wine sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of wine by category across the key countries in the Asia-Pacific region
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Asia-Pacific region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2017-2022, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
  • Brand Analysis: Provides an overview of leading brands in the Asia-Pacific region, besides analyzing the growth of private labels in the region
  • Key distribution channels: Provides analysis on the leading distribution channels for wine across the key countries in the Asia-Pacific region, in 2017.
  • It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, 'dollar stores', e-retailers, and department stores
  • Preferred packaging formats: The report provides percentage share (in 2017) and growth analysis (during 2012-2022) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of wine.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (regional analysis)

  • Market size analysis - Asia-Pacific compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by category

3. Growth potential by countries in Asia-Pacific

  • Risk, reward, and opportunity analysis - opportunity scores

4. Market size and growth analysis

  • Overview - value and volume growth analysis by country
  • Growth contribution analysis by country
  • Share of wine sectors compared to other alcoholic beverage sectors
  • Change in consumption levels by country and wine category
  • Per capita consumption and expenditure analysis

5. Country profiles

  • Japan
  • Singapore
  • South Korea
  • China

6. Success stories

7. Company and brand analysis

  • Brand share analysis in the wine sector
  • Leading companies in the Asia-Pacific wine sector by value sales
  • Leading brands (including private label) in Asia-Pacific wine sector by value sales
  • Private label penetration in the wine sector

8. Key distribution channels

  • Leading distribution channels by country
  • Leading distribution channels by category

9. Key packaging formats

  • Growth analysis by key packaging material and pack type
  • Growth analysis by closure type and primary outer type

10. Challenges and future outlook

  • Key challenges
  • Future outlook

11. Appendix

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