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加工食品の世界市場の主な動向 (2017年):食肉・魚介類、パスタ・麺類・コメ、調理済み食品、セイボリーデリ食品、スープ、肉代替食品に関する動向の分析

Top Trends in Prepared Foods 2017: Exploring trends in meat, fish and seafood; pasta, noodles and rice; prepared meals; savory deli food; soup; and meat substitutes

発行 GlobalData 商品コード 518492
出版日 ページ情報 英文 50 Pages
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加工食品の世界市場の主な動向 (2017年):食肉・魚介類、パスタ・麺類・コメ、調理済み食品、セイボリーデリ食品、スープ、肉代替食品に関する動向の分析 Top Trends in Prepared Foods 2017: Exploring trends in meat, fish and seafood; pasta, noodles and rice; prepared meals; savory deli food; soup; and meat substitutes
出版日: 2017年06月14日 ページ情報: 英文 50 Pages
概要

加工食品の市場においても、消費者の健康志向は年々高まりつつあります。国ごとに具体的傾向は異なりますが (低カロリー食品、菜食主義)、野菜や代替食品の利用が拡大し、倫理的傾向も強くなっていることは共通しています。また、より利便性の高い製品のニーズも高まっています。

当レポートでは、世界の加工食品市場における商品・技術開発 (イノベーション) の最新動向について分析し、現在の市場における消費者の主な傾向・思考パターンや、それに対する業界側の対応策・製品事例、今後の市場発展の方向性などを調査しております。

目次

  • イントロダクション
  • 加工食品のイノベーションの動向
  • 「ミートフリー」に向けた動き
  • 高級ジャンクフード
  • 健康志向の代替食品
  • インスピレーションの入手先
  • 新鮮で手軽な食品
  • 倫理的な食生活
  • 将来展望
  • 付録
目次

Consumers' diets are diverse, and while most claim not to follow a specific diet, there is a gradual shift occurring in response to health trends. Interestingly, 44% of consumers in Germany follow a low-meat diet, which is a significant increase from 2014 (26%). Similarly, 6% of US consumers now claim to be vegan, up from just 1% in 2014.

Meal components and ingredients such as vegetables, meat, and staple carbohydrates are consumed most frequently, compared to prepared foods such as ready meals and sandwiches. Vegetables are the most frequently consumed food globally, with a quarter of global consumers eating them almost every day1. Meat, fish, and poultry are also commonly consumed, with 62% of global consumers eating them at least once a week. Furthermore the majority of global consumers eat pasta, rice, or noodles - staple parts of many cuisines - at least once a week.

It has identified six key trends impacting innovation in prepared foods -

  • Go Meat-Free: Rising veganism and awareness of the impact of meat consumption are driving demand for meat-free products substitutes.
  • Premiumized Junk Food: High-quality ingredients can raise the image of food categories that are traditionally seen as unhealthy.
  • Healthy Swaps: Consumers are becoming savvier about food ingredients, so offering alternative prepared foods with enhanced health benefits will appeal.
  • Inspiration Borrowers: Borrowing ideas from other food categories to inspire novel innovations creates opportunities to attract experimental consumers and capitalize on social media exposure.
  • Fresh and Easy: Time-scarce consumers seek convenience but also want to cook their food with fresh and natural ingredients. Meal kits offer both aspects to appeal to these consumers.
  • Ethical Eating: Consumers connect ethical and sustainable lifestyles with wellbeing and wellness, creating demand for more ethical prepared foods.

With meat consumption being continually blamed for negative effects on the environment, lab-grown meat may make its way into the mass market to combat these concerns. It also represents a cruelty-free option. A group of social-savvy tech teams are promising cruelty-free cultured "chicken" will be available by 2022. The technology will even allow consumers globally to try meat based on rare wild animals, such as panda.

The report "Top Trends in Prepared Foods 2017" outlines the key consumer and innovation trends currently impacting the core categories in prepared food: meat, fish, and seafood; pasta, noodles, and rice; prepared meals; savory deli food; soup; and meat substitutes. Trends explored in this research include the meat-free and ethical movements, premiumization and experimentation opportunities, and fresh and easy solutions for everyday meals.

Companies mentioned in this report: Nissin Food, Hello Fresh, Purple Carrot, Mindful Chef, Tyson, Intermarche, Jumbo, Waitrose.

Scope

  • Consumers' diets are diverse, and while most claim not to follow a specific diet, there is a gradual shift occurring in response to health trends.
  • Consumers are less experimental with staple foods such as pasta, rice, and noodles, yet they are willing to experiment with prepared food that they do not consume frequently, such as ready meals.
  • Consumers perceive an ethical and sustainable lifestyle to be an important part of their wellbeing and wellness, and prepared foods aligning with ethical and sustainable issues will appeal to many consumers.

Reasons to buy

  • Identify how brands can innovate to engage consumers as well as showcasing best-in-class innovation examples throughout.
  • Learn what consumer behavior is driving innovation using GlobalData's latest consumer research.
  • Access valuable strategic take-outs to help direct future decision-making and inform new product development.

Table of Contents

  • Introduction
  • Innovation Trends in Prepared Foods
  • Go Meat-Free
  • Premiumized Junk Food
  • Healthy Swaps
  • Inspiration Borrowers
  • Fresh and Easy
  • Ethical Eating
  • The Future
  • Appendix
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