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東欧の食肉産業の機会:高成長経済圏が示す市場機会の分析

Opportunities in the Eastern Europe Meat Sector: Analysis of Opportunities Offered by High Growth Economies

発行 GlobalData 商品コード 509428
出版日 ページ情報 英文 124 Pages
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東欧の食肉産業の機会:高成長経済圏が示す市場機会の分析 Opportunities in the Eastern Europe Meat Sector: Analysis of Opportunities Offered by High Growth Economies
出版日: 2019年03月18日 ページ情報: 英文 124 Pages
概要

当レポートでは、東欧の食肉産業の動向と今後の市場機会を調査し、現在の食肉産業の状況、食肉産業の成長促進要因・阻害要因の分析、国別の食肉消費量の推移と消費パターンの変化、高い潜在性を有する国の特定・分析・主要ブランドおよびプライベートブランドの動向、包装材利用の動向などをまとめています。

第1章 エグゼクティブサマリー

第2章 市場規模と成長率の分析:地域別

  • 市場規模:東欧と他地域の比較
  • 成長分析:地域別
  • 成長分析:国別
  • 成長分析:市場別

第3章 高い潜在性を有する国の特定

  • 高い潜在性を有する国の特定
  • 調査手法
  • リスク、収益、市場機会の分析

第4章 市場規模と成長分析

  • 高い潜在性を有する国:概要
  • 成長貢献要因の分析:国別
  • 食肉シェアの比較
  • 消費動向の変化:国・市場別
  • 国民1人当たりの消費量・支出額の分析
  • 国別プロファイル
  • ポーランド
  • ブルガリア
  • ロシア
  • チェコ

第6章 サクセスストーリー

第7章 企業・ブランド分析

  • 食肉産業におけるブランドシェアの分析
  • 東欧の食肉産業の主要企業
  • 東欧の食肉産業の主要ブランド
  • 食肉産業におけるプライベートブランドのシェア

第8章 ヘルス & ウェルネス分析

  • ヘルス & ウェルネス分析:概要
  • 成長貢献要因の分析:国別
  • 商品の主な特徴と消費者の利点
  • 主要ヘルス & ウェルネスブランド:市場シェア別

第9章 主な流通チャネル

  • 主な流通チャネル:国別
  • 主な流通チャネル:カテゴリー別

第10章 主な包装形態

  • 成長分析:包装材・容器タイプ別
  • 成長分析:クロージャー型・アウター型

第11章 市場の課題と将来展望

  • 主な課題
  • 市場の将来展望

第12章 付録

図表

List of Tables

  • Regional comparison: market size, growth, and per capita analysis, 2018-2023
  • Identifying high potential countries - risk, reward and opportunity analysis
  • High potential countries in Eastern Europe - overview
  • Value share of meat sector as a proportion of overall food by country
  • Change in consumption by market within meat (value terms), 2018-2023
  • Per capita consumption in Eastern Europe and high potential countries, 2018
  • Per capita expenditure in Eastern Europe and high potential countries, 2018
  • Poland meat - overview, % value share by category, 2018
  • Bulgaria meat - overview % value share by category, 2018
  • Russia meat - overview % value share by category, 2018
  • Czech republic meat - overview % value share by category, 2018
  • Leading brands in the Eastern Europe meat sector and categories by value, 2018
  • Leading companies in the Eastern Europe meat sector by value sales (US$ million), 2018
  • Leading brands (including private label) in the Eastern Europe meat sector by value sales (US$ million), 2018
  • Private label penetration in the meat sector
  • Health & wellness value and its share in overall sales, 2011-2021
  • Share of product attributes and consumer benefits in high potential countries Eastern Europe, 2018
  • Leading health & wellness companies* with market share by meat categories (2018)
  • Leading distribution channels in the Eastern Europe region by countries, 2018
  • Leading distribution channels in the Eastern Europe region by categories, 2018

List of Figures

  • Annual value growth analysis by region (2018-2023)
  • Annual volume growth analysis by region (2018-2023)
  • Value and volume growth analysis by country (2018-2023)
  • Value and volume growth analysis by market (2018-2023)
  • Country level contribution to the growth by markets in the Eastern Europe region, 2018-2023
  • Poland meat - demographic analysis
  • Bulgaria meat - demographic analysis
  • Russia meat - demographic analysis
  • Czech republic meat - demographic analysis
  • Country level contribution to the growth of H&W market in the Eastern Europe region, 2018-2023
  • Key packaging material volume (units) share, 2018
  • Unit volume growth by packaging material (2013-2023)
  • Key container type volume (units) share, 2018
  • Unit volume growth by container type (2013-2023)
  • Key closure type volume (units) share, 2018
  • Unit volume growth by closure type(2013-2023)
  • Key outers volume (units) share, 2018
  • Unit volume growth by outers (2013-2023)
目次
Product Code: GDCS0122RR

The global meat sector was valued at US$945.7 billion in 2018 and is forecast to record a CAGR of 3.9% during 2018-2023. With a value share of 31.6% in the global meat sector, the Americas represented the largest regional market in 2018. The region is forecast to record the fastest CAGR of 4.6% during 2018-2023, while the Eastern Europe meat sector, which had a value share of 8% in 2018, is expected to grow at a CAGR of 4% during the same period.

Frozen meat is the largest market in the Eastern Europe meat sector, accounting for 25.8% of the overall sector in 2018 and is closely followed by fresh meat (counter), which had a 23.5% share and is forecast to grow at the fastest CAGR of 5.1% due its low cost, freshness, and wide availability.

The top four high potential countries highlighted in the report are the Czech Republic, Poland, Bulgaria, and Hungary. Among these, Poland is the largest meat market in the region as of 2018, while the Czech Republic is forecast to register the highest CAGR of 7.7% during 2018-2023. Improving economic conditions and increasing disposable income drive meat consumption across these countries.

Hypermarkets & Supermarkets is the most popular channel for meat in the Eastern Europe region, accounting for 67.6% of overall sales, followed by food & drinks specialists with 20.5% share. This is due to the fact that hypermarkets & supermarkets offer a large variety of products in terms of flavor, cuisine, and pack size. Rigid plastics is the most commonly used pack material in the Eastern Europe meat sector, accounting for 48% of the sector in 2018, while tray is the most used container type, accounting for 46.9% in the same year.

The overall meat sector in Eastern Europe is fragmented with the top five brands - Brazil Foods, Mlm-Ra, Miratorg, Cherkizovo, and Pinar - accounting for 13.5% of the market value in 2018. Private labels accounted for 11.5% of the overall sector in 2018.

The report "Opportunities in the Eastern Europe Meat Sector", brings together multiple data sources to provide a comprehensive overview of the region's meat sector. It includes market overview, high growth country analysis, top brands, key distribution channels, packaging formats and case studies.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe meat sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of meat by category across the key countries in the Eastern Europe region
  • High potential countries: Provides Risk-Reward analysis of top four high potential countries in the Eastern Europe region based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure
  • Country analysis: Provides deep-dive analysis of four high potential countries covering value growth during 2018-2023, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region
  • Brand Analysis: Provides an overview of leading brands in the Eastern Europe region, besides analyzing the growth of private labels in the region
  • Key distribution channels: Provides analysis on the leading distribution channels for meat across the key countries in the Eastern Europe region, in 2018.
  • It covers five distribution channels: hypermarkets & supermarkets, convenience stores, health & beauty stores, drugstores & pharmacies, and others, which include cash & carries and warehouse clubs, 'dollar stores', e-retailers, and department stores
  • Preferred packaging formats: The report provides percentage share (in 2018) and growth analysis (during 2013-2023) for various package materials, pack type, closure type, and primary outer types based on the volume sales (by pack units) of meat.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the region.
  • The report provides a detailed analysis of the countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates.

Table of Contents

1. Executive summary

2. Market size and growth analysis (region analysis)

  • Market size in context - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth analysis by country
  • Growth analysis by market

3. Identifying high potential countries in Eastern Europe

  • High potential countries in Eastern Europe
  • Identifying high potential countries - methodology
  • Identifying high potential countries - risk, reward and opportunity analysis

4. Market size and growth analysis (high potential countries in Eastern Europe)

  • High potential countries in Eastern Europe - overview
  • Growth contribution analysis by country
  • Share of meat compared to other food sectors
  • Change in consumption levels by country and markets
  • Per capita consumption and expenditure analysis

5. Country profiles (high potential countries in Eastern Europe)

  • Poland
  • Bulgaria
  • Russia
  • Czech republic

6. Success stories

7. Company and brand analysis

  • Brand share analysis in the meat sector
  • Top companies in Eastern Europe meat
  • Top brands in Eastern Europe meat
  • Private label penetration in the meat sector

8. Health & wellness analysis

  • Health & wellness analysis - overview
  • Health & wellness analysis - growth contribution by country
  • Health & wellness analysis - key product attributes and consumer benefits
  • Leading health & wellness brands by market share

9. Key distribution channels

  • Leading distribution channels by countries
  • Leading distribution channels by markets

10. Key packaging formats

  • Growth analysis by key package material and container type
  • Growth analysis by closure type and outer type

11. Challenges and future outlook

  • Key challenges
  • Future outlook

12. Appendix

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