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東欧の調理済み食品部門における機会:高成長経済国による機会の分析

Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies

発行 GlobalData 商品コード 509423
出版日 ページ情報 英文 87 Pages
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東欧の調理済み食品部門における機会:高成長経済国による機会の分析 Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies
出版日: 2017年04月28日 ページ情報: 英文 87 Pages
概要

当レポートでは、東欧の調理済み食品部門について調査分析し、部門の概要、消費の推移、潜在性の高い国、国別分析、ヘルス・ウェルネス分析、ブランド分析、主な流通経路、好ましい包装形態など、体系的な情報を提供しています。

第1章 エグゼクティブサマリー

第2章 市場規模と成長分析 (地域別分析)

  • 市場規模:その他の地域との比較
  • 成長分析:地域別
  • 成長分析:国別
  • 成長分析:市場別

第3章 東欧で潜在性の高い国の特定

  • 東欧で潜在性の高い国
  • 調査手法
  • リスク・リワード・機会分析

第4章 市場規模と成長分析 (東欧で潜在性の高い国)

  • 東欧で潜在性の高い国:概要
  • 成長貢献分析:国別
  • 調理済み食品のシェア
  • 消費レベルの推移:国別、市場別
  • 1人当たり消費量・支出額の分析

第5章 国別プロファイル (東欧で潜在性の高い国)

  • チェコ共和国
  • ルーマニア
  • ロシア
  • ポーランド

第6章 成功ストーリー

  • ケーススタディ

第7章 企業・ブランド分析

  • ブランドシェア分析
  • 主要企業
  • 主要ブランド
  • プライベートブランドの普及率

第8章 ヘルス・ウェルネス分析

  • 概要

第9章 主な流通経路

  • 主な流通経路:国別
  • 主な流通経路:カテゴリー別

第10章 主な包装形態

  • 成長分析:主な包装材、容器タイプ別
  • 成長分析:クロージャータイプ、アウタータイプ別

第11章 課題と将来見通し

  • 主な課題
  • 将来見通し

第12章 付録

目次

Global Prepared Meals sector was valued at US$83.4 Billion in 2016 and is forecasted to record a CAGR of 3.5% during 2016-2021, to reach US$99.1 Billion by 2021. The East European Prepared Meals sector is the third smallest in value terms, with only 4.7% in 2016, and is forecasted to record a value CAGR of 5.1% during 2016-2021, to reach US$4,974.5 Million by 2021 from US$3,881.6 Million in 2016. The East European Prepared Meals sector is dominated by Russia and Poland at 49.6% and 26.3% market share respectively. Increasing time-scarcity in the highly urban population and rising disposable incomes have led to increased consumer interest in Prepared Meals.

Ready Meals is the largest market in the Prepared Meals sector, accounting for US$3,006.7 Million (77.5%) in 2016, and is expected to reach $3,922.8 Million by 2021. The Ready Meals market is forecasted to register the fastest CAGR growth of 5.5% during 2016-2021, while Meal Kits and Pizza are expected to grow at a CAGR of 4.0% and 3.6% respectively. Ready Meals are being quickly adopted by consumers with hectic lifestyles as these require little time to prepare. At a country level, Russia is the largest market for Ready Meals, which accounted for 59.8% of the Prepared Meals market in 2016, followed by Poland with 20.8%.

Eastern Europe's Prepared Meals sector is driven by time-pressed working consumers that are constantly on the look-out to save precious time during their busy days. The top countries that lead market growth are Russia, Romania, Poland, and the Czech Republic; with Russia and Poland projected to grow at a CAGR of 6.3% and 4.6% respectively. Demand from Russia's significant population base and Poland's fast growing economy is driving the sales of Prepared Meals.

The Eastern Europe Health & Wellness market in the Prepared Meals sector stood at US$500,000 in 2016, accounting for only 0.01% of the overall sector when compared to 11.6% share at a global level. This market is expected to grow at a CAGR of 11.6% during 2016-2021, to reach US$900,000 by 2021, due to rising consumer concerns regarding artificial ingredients and preservatives, driving a preference for natural products. Romania is the only country in the region that offers products with Health & Wellness attributes.

Hypermarkets & Supermarkets are the most popular channel for Prepared Meals in the region, accounting for 61.9% of overall sales, followed by Convenience stores with a 26.5% share. This is due to the fact that Hypermarkets & Supermarkets offer a large variety of flavors, cuisines, and pack sizes. Poland leads the region, with Hypermarkets & Supermarkets accounting for a 71.9% channel share in the country.

The report "Opportunities in the Eastern Europe Prepared Meals Sector: Analysis of Opportunities Offered by High Growth Economies", provide a comprehensive overview of the East European Prepared Meals sector.

In depth, this report provides the following analysis -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in Eastern Europe, in 2016. It also covers the market share of leading companies offering Prepared Meals with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in Eastern Europe, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.

Companies mentioned in this report: Virtu, Unilever, Talosto Shahty, Mareven Food central, Hortex Holding, HJ Heinz, Dr.August Oetkar, Doshirak, Biofood.

Scope

This report brings together multiple data sources to provide a comprehensive overview of the Eastern Europe Prepared Meals sector. It includes analysis on the following -

  • Sector overview: Provides overview of the sector size, value and volume growth analysis, across regions
  • Change in consumption: Analysis on the shift in consumption of Prepared Meals by markets across the key countries in Eastern Europe.
  • High potential countries: Provides Risk-Reward analysis of nine countries across Eastern Europe based on market assessment, economic development, socio-demographic, governance indicators, and technological infrastructure. Out of nine, a total of 4 high potential countries are shortlisted.
  • Country analysis: Provides deep-dive analysis of 4 high potential countries covering value growth during 2016-2021, key challenges, consumer demographics, and key trends supported with product examples. It also includes analysis of the key challenges faced and future outlook for the region.
  • Health & Wellness analysis: Provides insights on the Health & Wellness products in terms of value and percentage share in the overall Prepared Meals sector during 2011-2021. The analysis includes key Health & Wellness attributes and consumer benefits driving the sales of Prepared Meals products in Eastern Europe, in 2016. It also covers the market share of leading companies offering Prepared Meals with Health and Wellness attributes in the same year.
  • Brand Analysis: Provides an overview of leading brands in Eastern Europe, besides analyzing the growth of private labels in the region.
  • Key distribution channels: Provides analysis on the leading distribution channels for Prepared Meals across the key countries in Eastern Europe, in 2016. It covers five distribution channels - Hypermarkets & Supermarkets, Convenience Stores, Food & Drinks Specialists, Department Stores and Others that include - Cash & Carries and Warehouse Clubs, 'Dollar Stores', e-Retailers, and General retailers.
  • Preferred packaging formats: The report provides percentage share (in 2016) and growth analysis (during 2011-2021) for various packaging materials, container, closure, and outer types based on the volume sales (by pack units) of Prepared Meals.

Reasons to buy

  • Manufacturing and retailers seek latest information on how the market is evolving to formulate their sales and marketing strategies. There is also demand for authentic market data with a high level of detail. This report has been created to provide its readers with up-to-date information and analysis to uncover emerging opportunities of growth within the sector in the APAC region.
  • The report provides a detailed analysis of the high potential countries in the region, covering the key challenges, competitive landscape and demographic analysis , that can help companies gain insight into the country specific nuances
  • The analysts have also placed a significant emphasis on the key trends that drive consumer choice and the future opportunities that can be explored in the region, than can help companies in revenue expansion
  • To gain competitive intelligence about leading brands in the sector in the region with information about their market share and growth rates

Table of Contents

1. Executive summary

2. Market size and growth analysis (Regional analysis )

  • Market Size Analysis - Eastern Europe compared to other regions
  • Growth analysis by region
  • Growth Analysis by country
  • Growth Analysis by Market

3.Identifying high potential countries in Eastern Europe

  • High potential countries in Eastern Europe
  • Identifying high potential countries - methodology
  • Identifying high potential countries - risk, reward and opportunity analysis

4. Market size and growth analysis ( High potential countries in Eastern Europe)

  • High potential countries in Eastern Europe - overview
  • Growth contribution analysis by country (1/2)
  • Growth contribution analysis by country (2/2)
  • Share of Prepared Meals compared to other Food sectors
  • Change in consumption levels by country and markets
  • Per capita consumption and expenditure analysis

5. Country Profiles (High potential countries in Eastern Europe)

  • The Czech Republic
  • Romania
  • Russia
  • Poland

6. Success Stories

  • Prepared Meals in Eastern Europe: Case Studies

7. Company and Brand Analysis

  • Brand Share Analysis in the Prepared Meals sector
  • Top companies in East European Prepared Meals
  • Top brands in Eastern Europe Prepared Meals
  • Private label penetration in the Prepared Meals sector

8. Health & Wellness Analysis

  • Health & Wellness Analysis - overview

9. Key Distribution Channels

  • Leading Distribution channels by countries
  • Leading Distribution channels by categories

10. Key Packaging Formats

  • Growth analysis by key packaging material and container type
  • Growth analysis by closure type and outers

11. Challenges and Future Outlook

  • Key challenges
  • Future outlook

12. Appendix

List of Tables

  • Regional comparison: Market size, growth, and per capita analysis, 2016-2021
  • High potential countries in Eastern Europe - Overview
  • Value share of Prepared Meals sector as a proportion of overall Food, by country in 2016
  • Change in consumptio

List of Figures

  • Value growth analysis by region (2016-2021)
  • Volume growth analysis by region (2016-2021)
  • Value and volume growth analysis by country (2016-2021)
  • Value and volume growth analysis by Market in Eastern Europe (2016-2021)
  • Top four high potential countries in Eastern Europe
  • Country level contribution to the growth of Meal Kits Market in Eastern Europe, 2016-2021
  • Country level contribution to the growth of Pizza Market in Eastern Europe, 2016-2021
  • Country level contribution to the growth of Ready Meals Market in Eastern Europe, 2016-2021
  • The Czech Republic - Demographic Analysis
  • Romania - Demographic Analysis
  • Russia - Demographic Analysis
  • Poland - Demographic Analysis
  • Leading brands in the East European Prepared Meals Sector and Markets by value, 2016
  • Leading companies in the East European Prepared Meals sector by value sales (US$ million), 2016
  • Leading Brands (including Private label) in the East European Prepared Meals Sector by value sales (US$ million), 2016
  • Key packaging material volume (units) share, 2016
  • Unit volume growth by packaging material (2011-2021)
  • Key container type volume (units) share, 2016
  • Unit volume growth by container type (2011-2021)
  • Key closure type volume (units) share, 2016
  • Unit volume growth by closure type(2011-2021)
  • Key outers volume (units) share, 2016
  • Unit volume growth by outers (2011-2021)
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