Global Prepared Meals Report
|出版日||ページ情報||英文 138 Pages
|世界の調理済み食品市場 Global Prepared Meals Report|
|出版日: 2016年12月31日||ページ情報: 英文 138 Pages||
Busier lifestyles and changing eating patterns boost the consumption of Prepared Meals, as consumers increasingly feel pressed for time to cook food from scratch. Additionally, a growing number of women entering the workforce also also result in greater demand for convenient and ready to eat products that help them save time and effort in cooking. The Global Prepared Meals market is projected to grow at a CAGR of 3.3% in value terms during 2015-2020; with 2015 market valuation standing at US$80.4 billion.
Rising disposable incomes and changing eating patterns in Latin America and Middle East & Africa regions due to urbanization will boost the consumer desire for having restaurant style gourmet food at home. Whilst time scarcity and lack of cooking skills among the young population in developing countries such as China and India; will continue to fuel the demand for quick (Ready Meals) and easy to prepare (Meal Kits) Prepared Meals.
Although the Prepared Meals market is largely driven by convenience, many consumers, especially in developing countries, perceive frozen and chilled categories to be unhealthy as they contain preservatives and fewer vegetables than home cooked meals. This has been pushing manufacturers to invest on marketing campaigns to educate consumers about recent developments in the market with new product launches featuring natural and organic ingredients as well as “free from” labels.
The global Prepared Meals market is highly fragmented with the top five brands holding less than 11% of the combined market share in 2015. Stouffer's, Heinz, Amy's, Marumiya, and DiGiorno are the leading brands in the global Prepared Meals market. Switzerland based Nestlé owns two of the global top five brands.
This report brings together multiple data sources to provide a comprehensive overview of the global Prepared Meals market. It includes an analysis on global Prepared Meals market (Pizza, Ready Meals and Meal Kits) with consumption analysis highlighted for all regions. The report also identifies high potential countries across regions that have been identified by creating a score card with multiple parameters.
The report draws on the market data by analyzing key distribution channels for the global Prepared Meals market. Market data is also used for studying the level of competition in the market by identifying the top brands at a global and regional level with insights on market share of private label products. The report also includes recommendations for manufacturers and a section on interesting case examples/ success stories of products launched in the global Prepared Meals market in the recent years.