市場調査レポート
商品コード
1123618

ガストロノミーツーリズムの市場動向、旅行者タイプ、主な観光地、課題、機会の分析(2022年)

Gastronomy Tourism Market Trend and Analysis of Traveller Types, Key Destinations, Challenges and Opportunities, 2022 Update

出版日: | 発行: GlobalData | ページ情報: 英文 33 Pages | 納期: 即納可能 即納可能とは

● お客様のご希望に応じて、既存データの加工や未掲載情報(例:国別セグメント)の追加などの対応が可能です。  詳細はお問い合わせください。

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.52円
ガストロノミーツーリズムの市場動向、旅行者タイプ、主な観光地、課題、機会の分析(2022年)
出版日: 2022年08月02日
発行: GlobalData
ページ情報: 英文 33 Pages
納期: 即納可能 即納可能とは
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

GlobalDataによる2021年第3四半期の消費者調査において、世界の回答者に「どのような休暇を取ることが多いですか」と尋ねたところ、26%が「定期的にガストロノミーツアーをする」と答え、2019年第3四半期の消費者調査と比較するとその値は5ポイント上昇しました。ガストロノミーツーリズムの性質はますます多様化しており、より幅広い層の旅行者にその魅力を伝えるのに役立っています。この形態の観光は、もはや旅行前の段階で調査したレストランを訪れたり、旅行ガイドで紹介された地元のワインを試飲したりするものではなく、関連する活動や体験は、より没入感のあるものになっています。ガストロノミーツーリズムは、フードフェスティバル、フードツアー、フードミュージアム、料理教室、ワイントレイル、醸造所訪問など、専門的なニッチにセグメント化されています。

当レポートでは、ガストロノミーツーリズムに焦点を当て、市場動向、旅行者タイプ、主な動向、企業および観光地のケーススタディ、課題と機会などについてまとめています。

購入の理由

  • ガストロノミーツーリストのタイプについて理解する
  • ガストロノミーツーリズムに現在影響を与えている主要なテーマを理解する
  • ガストロノミーツーリストを惹きつけるために企業が行っていることを理解する
  • 企業や観光地がガストロノミーをどのようにマーケティングしているかを知る
  • ガストロノミーツーリズムに関連する戦略の参考となる情報を得る

目次

  • 概要
  • 旅行者タイプ
  • 主な動向
  • 企業のケーススタディ
  • 観光地のケーススタディ:ワインツーリズム
  • 広告活動
  • 課題と機会

付録

目次
Product Code: GDTT0469MI

An analysis of traveler types, key trends, company and destination case studies, advertising activity, challenges and opportunities

Key Highlights

  • As depicted in the graph to the top right, when global respondents were asked "what type of holidays do you typically take?" in GlobalData's Q3 2021 Consumer Survey, 26% stated that they regularly take gastronomical trips, which was a five percentage point increase when comparing the same response in GlobalData's Q3 2019 Consumer Survey. The nature of gastronomy tourism is becoming increasingly diverse, which is helping to broaden its appeal to a wider range of visitors. This form of tourism no longer involves visiting a restaurant that was researched in the pre-trip stage, or sampling a local wine that was mentioned in a travel guide; the associated activities and experiences are now much more immersive. Gastronomy tourism has become segmented into specialist niches such as food festivals, food tours, food museums, cooking classes, wine trails, brewery visits, and many more. The constantly broadening appeal of this tourism type has now embedded gastronomy tourism into many destinations' wider cultural offering. According to GlobalData's Q3 2021 Consumer Survey, 33% of global respondents stated they typically take cultural trips. With many destinations now acknowledging that a strong cultural offering can increase tourism flows, the connection between gastronomy and culture is often used to enhance a location's heritage and history.
  • Sharing economy models often encourage interaction between hosts and users, which means that companies such as EatWith are encouraging the global community to converse with one another, which can make experiences and quality of life more enriching for both parties. Additionally, EatWith's platform gives the chance for locals living close to the poverty line to create a valuable source of income through tourist dollars, this may help to improve their quality of life. According to GlobalData's Q2 2022 Consumer Survey, 63% of global respondents stated that how socially-responsible a product/service is 'often' or 'always' influences their product choice.
  • When respondents were asked: "how would you describe your spend on wine in the last 3 months?", 41% of Chinese travelers stated that their spend was either 'quite' or 'very' high. This was one of the highest percentages for this response. Additionally, China was one of the highest spending source markets globally prior the pandemic. Outbound expenditure from this nation reached $311.6 billion in 2019, making it the second largest source market for outbound expenditure for that year. Being drawn to high quality wine, many Chinese travelers have the means to travel long-haul. With the addition of significant spending power, this market could be the high value tourists that would benefit Bucharest's tourism recovery and enhance its image as an emerging wine destination.

Scope

  • This key trends report provides cutting edge insight in to one of the fastest growing types of tourism globally, gastronomy tourism. An overview is provided, offering insight into which markets are most likely to undertake gastronomy tourism as well as the upcoming destinations that will be the next big hit with primary gastronomy tourists; a traveler types section then outlines the different types of gastronomy tourist, ranging from the casual recreational tourist to the ultra-demanding experimental traveler; a key trends section is then outlined looking at traveler demands that are shaping this type of tourism; company and destination case studies follow, highlighting what actions stakeholders are taking to take advantage of this type of tourism; advertising activity is then discussed, outlining how a range of different players in the industry are marketing gastronomic offerings; finally, challenges and opportunities are outlined to help inform strategies

Reasons to Buy

  • Gain insight in to the different types of gastronomy tourist.
  • Understand key themes currently impacting gastronomy tourism.
  • Understand what companies are doing to attract gastronomy tourists.
  • Look at how companies and destinations are marketing gastronomic offerings.
  • Get information to inform strategies related to this tourism type.

Table of Contents

Table of Contents

  • Overview
  • Traveler types
  • Key trends
  • Company case studies
  • Destination case studies - Wine tourism
  • Advertising activity
  • Challenges and opportunities

Appendix