5Gの企業および消費者向け商用ユースケース：最新情報と通信事業者のGo-To-Market戦略

通信事業者は、標準化された5GのB2Bサービスを開始し始めており、プライベート5Gの機会にも注目しています。WiFiや標準的な5Gアクセスでは十分でない企業向けに、カバレッジと帯域幅を保証する効果的なソリューションを提供する機会があります。5G URLLCとMMTCを活用した企業でのユースケースはまだ少ないですが、2022年には試用がより一般的になり始めています。これまで企業の5G導入はプライベートネットワークが大半を占めてきたため、通信事業者はネットワーク導入の強みに加え、IoTやマネージドサービスにおける補完的な機能を活用したソリューションで需要を満たす必要があります。

当レポートは、5G超信頼低遅延通信（URLLC）、拡張モバイルブロードバンド（eMBB）、固定無線アクセス（FWA）、プライベート無線ネットワーク、5G大規模マシンタイプ通信（MMTC）の消費者および企業向け導入のための通信事業者サービスに焦点を当て、世界の商用展開または試用の5Gユースケースの現状を紹介しています。さらに通信事業者が採用している市場参入戦略を、位置付けとユースケースの例という観点から概説しています。レポートは、5Gのユースケースと商業的な市場参入戦略に関する世界の業界幹部の意思決定プロセスに情報を提供することを目的としています。

目次

目次

• エグゼクティブサマリー

第1章 イントロダクション：企業向け5Gの機能とユースケース

• 5G機能と初期の企業ユースケース
• 選択された企業パブリック5Gネットワークのユースケース（2021年）
• 5G URLLCへの焦点：主な特徴と導入促進要因
• 5G URLLCへの焦点：サービスプロバイダーの活動
• eMBBとFWAへの焦点：主な特徴と導入促進要因
• eMBBとFWAへの焦点：サービスプロバイダーの活動
• 大規模なIoTへの焦点：主な特徴と展開の推進要因
• 大規模なIoTへの焦点：サービスプロバイダーの活動

第2章 通信事業者企業向け5Gの商用ケーススタディ

• URLLC：SwisscomとRhomberg Sersa
• Massive IoT（MMTC）：Reliance-JioとTata Power Delhi Distribution
• eMBBとFWA：VodafoneとFord

第3章 通信事業消費者向け5Gの商用ケーススタディ

• 5G B2Cマーケティングの困難
• 無制限の5G収益化戦略：Elisa Finland
• リッチコンテンツ5Gエクスペリエンス：Vodafone Germany GigaAR
• 主な調査結果と推奨事項
• 追加資料

List of Figures

List of Figures

• Exhibit 1: ITU IMT 2020 Use Cases
• Exhibit 2: Key Verticals
• Exhibit 3: Selected Enterprise 5G Network Deployments
• Exhibit 4: 5G Video Analytics System
• Exhibit 5: Private Wireless Network
• Exhibit 6: Verticals for Massive IoT
• Exhibit 7: AT&T, US, URLLC Use Case Snapshot
• Exhibit 8: XL Axiata, Indonesia, mMTC Use Case Snapshot
• Exhibit 9: Vodafone UK, Ford Private Networks Use Case Snapshot
• Exhibit 10: FWA Forecast
• Exhibit 11: ELISA B2C 5G Unlimited Use Case
• Exhibit 12: Vodafone Germany GigaAR

"5G Enterprise and Consumer Commercial Use Cases Update and Telco Go-To-Market Strategies," a Global Outlook Report by GlobalData, provides a status update on commercially-deployed or in trial 5G use cases globally, focusing on operator services for consumer and enterprise adoption of 5G ultra-reliable low latency communications (URLLC), enhanced mobile broadband (eMBB), fixed wireless access (FWA), private wireless networks, and 5G massive machine type communications (MMTC). It also outlines the go-to-market strategies that telcos have adopted for these commercial and in-trial 5G offers in terms of positioning and use case examples.

This global outlook report provides an examination of 5G services and telco use cases for both consumers and enterprises, to help telecom operators harness the technology and leverage monetization levers to capture new revenue streams.

The report's objective is to help inform global industry executives' decision-making process on 5G use cases and commercial go-to-market strategies.

The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their 5G go-to-market and monetization strategies. The report is separated into two main parts focusing respectively on enterprise 5G and consumer 5G.

The report is structured as follows -

• Executive Summary. Section 1: Introduction - Enterprise 5G Capabilities and Use Cases; a snapshot of the different kinds of primary use cases enabled by 5G, a status update with examples of use cases that have been commercially launched or are in trial, and for each of the three subsets above (URLLC, eMBB/FWA/private networks, and MMTC), a description of key characteristics, deployment drivers, and service provider activity.
• Section 2: Telco Enterprise Commercial use Cases, highlighting deployments that align with the kinds of primary use cases described above.
• Section 3: Telco Consumer 5G Commercial Use Cases a description of key characteristics, deployment drivers and service provider activity in the Consumer market as well as examples of commercial use cases.
• Section 4: Key Findings and Recommendations; we conclude the report with a set of key findings and recommendations for telecom operators to consider in their 5G strategies when selling to consumers and enterprises.

Scope

• Network operators are beginning to launch standardized 5G B2B services, also focusing on opportunities with private 5G. There is an opportunity to provide effective solutions delivering coverage and bandwidth guarantees for enterprises where WiFi or standard 5G access is not good enough.
• Use cases in the enterprise that leverage 5G URLLC and MMTC are still nasacent but trials have started to become more common in 2022. Telcos can demonstrate the potential for leveraging 5G by highlighting successful edge computing deployments using private 5G, LTE, or WiFi, as well as existing large scale deployments of low power connectivity using 5G-compatible LTE-M and NB-IoT.
• As private networks have accounted for most enterprise 5G adoption so far, telcos should meet demand with solutions that take advantage of their strengths in network implementation as well as complementary capabilities in IoT and managed services.
• The dearth of strong, varied, and easy-to-deploy 5G use cases in the consumer market drove operator activity in the area of FWA as a simple, often prepaid, connectivity option for homes and second or holiday homes, particularly during COVID-19 lockdown. In some markets, FWA is also being deployed as a failover solution for home fixed-broadband.

Reasons to Buy

• This report provides a status update of commercially deployed 5G solutions (or solutions in trial) aimed at consumers and businesses, focusing on ultra low latency, massive IoT, enhanced mobile broadband, FWA, and private network solutions.
• The report also offers an overview of several different consumer and enterprise use cases supported by each of the types of solutions noted above, highlighting deployment goals and solutions.
• The report's objective is to help inform global industry executives' decision-making process on telco strategies, 5G use case deployments and 5G different go-to-market strategies.
• The report is designed for an executive-level audience, helping industry leaders gain knowledge into peer telcos' commercialized 5G propositions in order to effectively craft their own 5G go-to-market and monetization strategies.

Table of Contents

Table of Contents

• Executive Summary

Section 1: Introduction - Enterprise 5G Capabilities and Use Cases

• 5G Capabilities and Initial Enterprise Use Cases
• Selected Enterprise Public 5G Network Use Cases 2021-2021
• Focus on 5G URLLC: Key Characteristics and Deployment Drivers
• Focus on 5G URLLC: Service Provider Activity
• Focus on eMBB and FWA: Key Characteristics and Deployment Drivers
• Focus on eMBB and FWA: Service Provider Activity
• Focus on Massive IoT: Key Characteristics and Deployment Drivers
• Focus on Massive IoT: Service Provider Activity

Section 2: Telco Enterprise 5G Commercial Case Studies

• Case Study for URLLC: Swisscom and Rhomberg Sersa
• Case Study for Massive IoT (MMTC): Reliance-Jio and Tata Power Delhi Distribution
• Case Study for eMBB and FWA: Vodafone and Ford

Section 3: Telco Consumer 5G Commercial Case Studies

• 5G B2C Marketing Struggles
• Case Study for Unlimited 5G Monetization Strategy: Elisa Finland
• Case Study Rich Content 5G Experiences: Vodafone Germany GigaAR
• Key Findings and Recommendations
• Additional Resources