市場調査レポート
商品コード
1072919

ダークツーリズムのケーススタディ:動向、動機、マーケティング戦略、機会、課題など

Dark Tourism Case Study including Trends, Motivations, Marketing Strategies, Opportunities and Challenges

出版日: | 発行: GlobalData | ページ情報: 英文 21 Pages | 納期: 即納可能 即納可能とは

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ダークツーリズムのケーススタディ:動向、動機、マーケティング戦略、機会、課題など
出版日: 2022年03月29日
発行: GlobalData
ページ情報: 英文 21 Pages
納期: 即納可能 即納可能とは
ご注意事項 :
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
  • 全表示
  • 概要
  • 目次
概要

調査によると観光客がダークツーリズムの目的地を訪れる理由は様々であることが分かっています。例えば、好奇心、教育への欲求、その場所で起こったこと、歴史や死への興味、追憶、個人的あるいは家族的遺産とのつながりなどです。ダークツーリズムの人気が高まるにつれ、学者、観光客、ツアーオペレーター、地域住民は、現代のダークツーリズムの倫理に関するジレンマや、よく言われるアトラクションの教育的側面の正当性についての疑問を抱えるようになっています。

当レポートはニッチな観光分野であるダークツーリズムの背景にある関心の高まりについて考察し、ダークツーリズムの概念、ダークツーリズムの背後にある動機、メディアにおけるダークツーリズム、旅行業界関係者や観光団体の役割について論じています。また、ダークツーリズムのダークサイド、それがもたらす負の影響、ダークツーリズムがもたらす潜在的な利益についても考察しています。最後に、このケーススタディでは、ダークツーリズムの目的地タイプを調べ、世界の主要な目的地を探ります。

目次

目次

  • ダークツーリズムの概要
  • 主な結果
  • ダークツーリズムを理解する
  • ダークツーリズムの動機
  • メディアのダークツーリズム
  • 旅行業界のプレーヤー、観光団体、政府の役割
  • ダークツーリズムのダークサイド
  • ダークツーリズムに関連する潜在的なメリット
  • ダークな目的地のタイプ
  • グラウンドゼロと国立9/11メモリアルおよびミュージアム(ニューヨーク)
  • カタコンベとペールラシェーズ墓地(パリ)
  • 済州4*3(4月3日)平和公園(韓国)
  • チュンエクとトゥールスレン虐殺博物館(カンボジア)

付録

目次
Product Code: GDTT0491MI

This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the dark side of dark tourism and the negative impacts it may have as well as the potential benefits associated with dark tourism. Finally, this case study looks at types of dark destinations and explores key destinations around the world.

Key Highlights

  • Dark tourism may be identified as visitations to places where tragedies or historically noteworthy death has occurred and that continue to impact our lives. These sites range from actual locations of dark events to off-site locales that are in someway connected to such an event, such as Holocaust museums. The latter often houses related artifacts and survivor stories that are directly connected to the event.
  • Dark tourism sites exist on a spectrum of intensity, whereby particular sites may be conceivably 'darker' than others, dependent upon various defining characteristics, perceptions and attraction features.
  • Coinciding with the increasing popularity of dark tourist sites, academics, tourists, tour operators and community residents of many destinations are presented with dilemmas concerning the ethics of modern-day dark tourism and questions concerning the legitimacy of the often-cited educational aspect of such attractions. Dark tourism can appear to be more sinister, with some reports labelling dark tourism as 'macabre voyeurism' at times.
  • The media can be considered as responsible in part for the rise of dark tourism as spectacle. Dark tourism has garnered increasing interested owing to today's media-rich society, through which information and inspiration found in the media and online has the power to persuade tourists to see historical sites in person.
  • Research reveals that tourists visit dark tourism destinations for a wide variety of reasons. For example, curiosity, desire for education and learning about what happened at the site, interest in history or death, remembrance and connecting with one's personal or family heritage.
  • Travel intermediaries play an integral role in the popularity, accessibility and supply of dark tourism products. Those interested in dark tourism attractions are able to easily research the destinations and book relevant transport, accommodation and activities.

Scope

  • This case study looks at the increasing interest behind the niche tourism segment of dark tourism. It discusses the concept of dark tourism, motivations behind dark tourism, dark tourism in the media and the role of travel industry players and tourism bodies. The case study also discusses the dark side of dark tourism and the negative impacts it may have as well as the potential benefits associated with dark tourism. Finally, this case study looks at types of dark destinations and explores key destinations around the world.

Reasons to Buy

  • Gain an understanding of dark tourism.
  • Recognise the range of the potential negatives and associated benefits of dark tourism.
  • Gain an understanding of dark tourism motivations.
  • Gain an understanding of the role of the media, travel industry players and tourism bodies.

Table of Contents

Table of Contents

  • Dark Tourism Overview
  • Main Findings
  • Understanding Dark Tourism
  • Dark Tourism Motivations
  • Dark Tourism in the Media
  • The Role of Travel Industry Players, Tourism Bodies and Governments
  • The Dark Side of Dark Tourism
  • Potential Benefits Associated with Dark Tourism
  • Types of Dark Destinations
  • Ground Zero and the National 9/11 Memorial & Museum, New York
  • The Catacombs and The Pere-Lachaise Cemetery, Paris
  • Jeju 4*3 (April 3rd) Peace Park, South Korea
  • Choeung Ek and Tuol Sleng Museum of Genocide, Cambodia

Appendix