市場調査レポート
商品コード
1224994
NBA (National Basketball Association) のビジネス (2022-23年):プロパティプロファイル・スポンサーシップ・メディア情勢Business of National Basketball Association (NBA) 2022-23 - Property Profile, Sponsorship and Media Landscape |
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NBA (National Basketball Association) のビジネス (2022-23年):プロパティプロファイル・スポンサーシップ・メディア情勢 |
出版日: 2023年01月18日
発行: GlobalData
ページ情報: 英文
納期: 即日から翌営業日
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NBAは今シーズン、米国で2つの個別放送契約を結んでいます。リーグで最も高額な年間放送契約はESPNとのもので、9シーズンで年間14億米ドルとなっています。NBAは世界的に認知され、支持されているスポーツリーグであるため、世界各国での放送契約に合意しています。NBAは現在も、各チームが地域ごとに独自の契約を結ぶことを認めており、ファンが地元でライブ中継にアクセスできることを保証しています。今シーズンのNBAの年間スポンサー契約の平均価格は2,118万米ドルです。
当レポートでは、スポーツ界でもっとも収益性の高いNBA (National Basketball Association) を商業面から調査し、ソーシャルメディア、スポンサーシップ、メディア契約などの動向をまとめています。
A complete overview of the commercial landscape of the 2022/23 NBA season. The report takes a closer look at the league from a social media, sponsorship and media perspective. It also takes a closer look at the commercial setups of all the teams on an individual basis.
This season the NBA has 2 individual broadcast deals in the United States. The league's most lucrative annual broadcast deal is with ESPN, worth $1.4 billion annually across nine seasons. As a sports league recognized and followed globally, the NBA has agreed broadcast deals in countries across the globe. The NBA still allows each team to agree their own regionally based deal, ensuring fans can access live coverage in the home market. The average price of an annual NBA sponsorship deal for the current season is $21.18 million. The league has two deals in place that GlobalData estimates to be each worth over $100 million annually, with PepsiCo and Nike. The most recent deal the NBA has agreed is with fast-food restaurant company Taco Bell, a one-year deal worth $8.25 million annually. The commonest length of deal that brands have agreed with the NBA is for one year. GlobalData estimates that the Los Angeles Lakers will receive the most from sponsors across the 2022/23 season. The Orlando Magic are estimated to receive the smallest income from sponsorship partners across the 2022/23 season according to GlobalData. The restaurant sector is the most prominent with 244 deals across the NBA teams. Verizon is the brand with the most individual deals with NBA teams, sponsoring 21.
A detailed overview of the commercial landscape from the NBA's perspective. Outlining the social media position of the main properties as well as ticketing revenue. A clear breakdown of the sponsorship and media deals linked to the clubs.